Youreka launched its 2011 Summer camps schedule on its newly revamped website. The Camps starting from April 10th onwards cater to children aged 9 year and above .The website lists the complete schedule for all 3 campuses as per the age groups and the respectivelocation. It also allows parents to book camps for their children online.

The new website, created by Go Blend, a specialist interactive agency, has been a big hit with Youreka’s target audience and has already resulted in big increase in traffic on to the website.

Nalini Dhariwal, Partner, Idiscoveri commented “We are very excited to launch our new website and have seen tremendous applause and excitement amongst our target audience with new changes. We have noticed over 50% increase in traffic on to our website. There has also been a considerable jump in online bookings for our 2011 Summer camps, which we attribute to our greater engagement and interaction with our target audience via the big strides we have made in online space.”

Youreka’s new website and its other online initiatives is its endeavour to have a better user experience and leverage the growing use of online space by its target audience. Talking about how Youreka has managed this leap, Aditi Kumar, CEO, Go Blend said “Youreka is very close to hearts of its target market- children. We extensively used social media to drive engagement and were able to not only add on to Youreka’s already large existing friends circle on Facebook but also able to drive meaningful engagement with them. Children are very receptive to online and we were able to record and measure the passion and excitement of our target audience. It was a great exercise in brand building and creating a long term brand equity for the Youreka brand.”

“Youreka plans on building its online presence and is excited on the opportunities in this space for our brand” concluded Nalini.

Youreka is India’s largest adventure based learning program provider in India. With over 14 years of experience and having worked with more than 35,000 children of varied age groups from across Asia and Europe, Youreka is committed to providing meaningful and unforgettable adventure experiences for children.

Youreka has its own campuses at Yercaud in Tamil Nadu, Sitalkhet in Uttaranchal and Sai Ropa in Himachal Pradesh. At these campuses various engaging and learning activities for kids such as Mountain Biking, Water Craft, Rock Climbing, Riverside Backpacking, Wilderness Backpacking, Bush Craft and Outdoor survival are provided.

For more info visit: http://www.youreka.in

A9, Savitri Marg,
Greater Kailash Enclave – II
New Delhi – 110048
Tel: 01140801100