Dream Team of Local Community Leaders Help Tenants Acquire Their Deteriorating Building From Absentee Owners

The story of the 665 LLC building and how it became owned and operated by the doctors and practitioners who worked within its walls is one of perseverance, frustration and teamwork. And a lot of “wrestling.”

Monterey, CA, December 31, 2018 — The story of the 665 LLC building and how it became owned and operated by the doctors and practitioners who worked within its walls is one of perseverance, frustration and teamwork. And a lot of “wrestling.”

“We started a wrestling match. We had to wrestle with them. And kick and scratch and fight,” says Dr. David Morwood, one of the tenants, and now one of the owner-occupants of 665 Munras Ave., about the epic battle with a Florida-based equity fund that owned the building.

The story goes back at least a decade, maybe more. The property, owned by Paul Verga at the time, had been a car dealership, bank and, currently, a suite of medical offices, including Morwood’s, a plastic surgeon. Morwood, in fact, at 13 years, was the longest-running tenant in the building, which houses medical offices, including a surgery center, allergist, radiology suites, hearing aid center, among others.

But since Verga’s death in 2002 and the 2008 real estate crash, when the building went into foreclosure and eventually ended up in the hands of the Florida equity fund, the building had fallen into serious disrepair. Morwood’s office experienced leaks and a partially collapsed ceiling. His entreaties to the absentee landlords went unheeded.

“I was sick of the out-of-state landlords ignoring us, so the only solution was to get ownership from the equity fund,” says Morwood. “We had to figure out how to get control of this amazing building and not allow this gem to be tarnished.”

Unfortunately, the building wasn’t on the market and the owners didn’t want to sell. So Morwood had to come up with a strategy to gain ownership. And since he wasn’t an expert in real estate, he consulted several friends and acquaintances who were. Folks like former City Councilman and developer Carl Outzen, renowned property owner Mike Marotta, commercial real estate professionals John Mahoney and Patrick Stafford, attorneys Andy Swartz and Mark Myers, bankers Clay Larson and Steve Keller. Morwood recalled it takes a team to win the Super Bowl.

With this Dream Team of experts and community leaders, Morwood set out to form a coalition of other tenants, business leaders, bankers and local businesses in the neighborhood to join in the effort. He called his long-term associate Dr. David Awerbuck, ENT surgeon, to add some “heavyweight expertise” and experience to the group. Not only is Dr. Awerbuck an expert ENT surgeon, he has an MBA from the University of Southern California.

“We started to get a lot of support, everybody was rooting for us,” he says. “It’s a great neighborhood and we got support from everybody.”

So this coalition made an unsolicited offer to the equity fund, which is when all the “kicking, scratching, maneuvering, negotiating” and yes, wrestling, began. It was a long, arduous process, but the equity fund relented and agreed to sell the building to the coalition. “I think they started to feel the pressure,” he says.

The deal closed in July, with most of the tenants on board as owner-operators and the whole effort was named 665 LLC, although Morwood said it would be renamed something along the lines of the Munras Medical Complex.

“The greatest feeling in the world is walking into the building knowing that we own it!” says Morwood, “it’s not a disinterested party from 2,400 miles away. We are the landlords. We did it, with a lot of help from some very hard-working pros.”

The building only has one space open now, the allergist has expanded operations and the Revitalessence Medical Spa & Laser Center has opened a branch.

And Morwood accomplished one other goal: “We fixed the roof! Now when it rains we don’t have to worry and wonder if the ceiling will cave in on us!”

The Monterey Chamber of Commerce will hold a ribbon-cutting ceremony and reception to celebrate local ownership of the 665 Munras building on Thursday, 17 Jan. 17, 2019, at 5:30 p.m. The public is invited to attend.

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.montereychamber.com/

Schipper Design Grant Program Now Open to Monterey County, Santa Cruz County and San Benito County Nonprofit Agencies

San Juan Bautista-based Schipper Design is inviting nonprofit agencies in Monterey, Santa Cruz and San Benito counties to apply for Creatives for Community grants.

San Juan Bautista, CA, December 25, 2018 — San Juan Bautista-based Schipper Design is inviting nonprofit agencies in Monterey, Santa Cruz and San Benito counties to apply for Creatives for Community grants.

“As we approach our third year of Creatives for Community, we are excited by the response we have had in the past and the overall success of the program,” said Kathy Schipper, Creative Director of Schipper Design. “We want to encourage any and all non-profits to bring us your marketing or design opportunity for 2019. We look forward to the engagement year after year.”

Creatives for Community is the brainchild of Schipper and stems from years of collaboration with nonprofits and her firm belief that nonprofits are an essential part of a healthy community, and deserve to have marketing materials equal to their for-profit counterparts.

“Here at Schipper Design, when we set out to give back to the community, we play to our strengths,” said Schipper. “The Creatives for Community grant program is one way of helping our local communities by doing what we do best — design. I want to invite other creative agencies around the county to participate and offer grants as well.”

Over the past two years, 20+ nonprofits from Monterey County, Santa Cruz County and San Benito County applied for the grant. One nonprofit from each county was chosen — Big Sur Volunteer Fire Brigade, Homeless Services Center, and R.E.A.C.H. San Benito Parks Foundation were among some of the organizations selected.

In this yearly program, each nonprofit receives 30 hours of graphic design time and personalized attention from the design and account management staffs. Schipper takes the lead in creative direction, but otherwise steps aside, thus promoting leadership-building among the account managers and allowing for unique relationships to form between designers and the clients.

To apply for the Creatives for Community grant, applications open on Jan. 1, 2019, and closes Feb. 28. Send an email to info@schipperdesign.com to receive an application.

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.schipperdesign.com

Quality Experts Guberman-PMC Make Pro-American Statement Offering a Limited Supply of Free #MAGA Hats to Supporters

Daryl Guberman & Guberman-PMC have been the leading force in trying to expose the anti-American ties of some of the leading organizations of Quality Registrars. To celebrate these efforts Guberman is offering a “Make American Great Again” hat to supporters of his YouTube channel and work.

New York, NY, USA, December 24, 2018 — The idea that quality in American industries should be looked over by American companies and not ones with direct ties to America’s outspoken enemies shouldn’t be hard to understand. Despite this, the passionate pro-American Daryl Guberman> founder and CEO of Guberman-PMC have had to make it his personal mission to shed light in this area both offline and through using YouTube as a medium to help educate the industry. In a recent YouTube video driving home this pro-American message, Guberman has even offered a free #MAGA, while supplies last, to whoever calls in at 203-556-1493 or sends an email to ceo@dguberman.com to express support.

“It’s underhanded and irresponsible that these international organizations (ANSI-ASQ national accreditation board (ANAB) & China-led IAF) responsible for quality would have members of clear ties to countries hostile to America as well as to Israel,” remarked Guberman passionately. “We are an American company, who employs as many veterans as possible. So the idea of giving out free #MAGA hats came to me since we truly want to be part of the process of making America great again.”

Counted among the countries involved with the registrars Guberman is exposing in this most recent video and his many past YouTube videos aimed at business owners include China, Iran, Pakistan, and North Korea. Depending on the industry the quality is being checked for, any normal person could reasonably see where foreign ties like this are a potential danger to both the American companies using these registrars and to America itself, according to Guberman.

Of course another option is open to businesses who also believe in America. Having their quality needs met by a company like Guberman-PMC, who are based in America, owned and operated by a patriotic CEO and deliver vast experience with the ability to cover a wide range of industries.

Some highlights of spaces Guberman-PMC Registrars can cover include ISO 9001 – Quality Management Systems, IATF 16949 – Automobile Related Products, ISO 14001 – Environmental Management System, ISO 13485 – Medical Devices, AS 9100 Rev D – Aerospace Industry, GMP 2015 – Good Manufacturing Practices, VOB 9009 – Veteran-Owned Business, and CWOB 9009 – Woman-Owned Business to name just some of the list.

When asked if he thought the #MAGA hats would offend some people, Guberman replied, “Good. We don’t want to do work with people who have no problem supporting America’s enemies, or dedicated our time, energy, and good will to working with socialists, communists, and whatever other snowflakes who would be troubled by the idea of Make America Great Again.”

In an age where businesses rarely operate fueled by sound and transparent clear principles, Daryl Guberman and Guberman-PMC are clearly setting a courageous example to anyone who should notice.

The #MAGA hats are completely free, with Guberman-PMC even covering shipping, with a maximum of one hat per person, and limited supplies only being stocked, which could go fast.

To learn more about Guberman-PMC visit http://dguberman.com.

Press & Media Contact:
ABAC Headquarters (US)
41 Madison Avenue, 31st Floor, Manhattan,
New York, NY 10010-2202 – USA
+1 212-726-2320
info@aboac.org

Meet The President

Daryl Guberman Answers the Question “Why Does G-PMC Support the Make American Again” Movement in New Video

Daryl Guberman and Guberman-PMC have made it clear recently that not only are they both pro-America and pro-Israel, which has always been upfront, but that they also completely endorse and support the #MAGA movement. Guberman turned to YouTube to answer those who have asked why.

New York, NY, USA, December 24, 2018 — A person doesn’t have to be a political genius to realize that the enemies of America operate in many different areas, including the business world. And that this is something to be taken seriously. When it comes to ISO Quality Registrars, Daryl Guberman, CEO of Guberman-PMC has been loudly denouncing how the major international and even based in America, organizations have the most suspect of foreign national ties. Recently, Guberman’s campaign to educate, and when necessary expose, all of the shady alliances in the ISO world, has taken a new turn with him clearly, and strongly, endorsing President Trump’s “Make American Great Again” or as it’s more commonly known, #MAGA movement. Some have wondered why Guberman has taken this position, which inspired him to answer in his latest information-packed YouTube video, “So why Does G-PMC Support the Make America Great Again Movement?

“We were asked to join both the IAF and ANAB, to make Guberman-PMC part of one of these associations,” remarked Guberman with some intensity. “As a Jewish-American business leader how could I do this when both of these organizations are packed with anti-American and anti-Israel elements, with China, Iran, Pakistan, Saudi Arabia, and even North Korea. That’s like asking me to spit on my beloved American flag. So we thought it was impossible to not be more clear about our position and to show we are #MAGA to the core.”

In the video, Guberman goes into great detail about the questionable foreign ties of the IAF and ANAB, showing photos and other evidence that this is not something being imagined, but real. And definitely opposed to the idea of “Making American Great Again”, it is fact the polar opposite. The hope in spreading this information far and wide is that the many business owners who don’t realize who they are supporting choose to instead work with the America-based Guberman-PMC or even the ones that did know, come to their senses, and cut these ties before any potential harm is done to their business, the quality of the work they put our, whatever may be, and certainly their reputation.

As long as supplies last Daryl Guberman is offering a free MAGA baseball cap to anyone who writes him an email or gives a call requesting one, so they too can show open support for the winning idea to “Make America Great Again”. Not only is the hat free, but the generous Guberman is even paying for the postage.

A free phone consultation is also available for any businesses wanting to bring on the American owned and operated company to satisfy their quality needs in an ethical way.

To learn more about Guberman-PMC and what they have to offer be sure to check out http://dguberman.com.

Press & Media Contact:
ABAC Headquarters (US)
41 Madison Avenue, 31st Floor, Manhattan,
New York, NY 10010-2202 – USA
+1 212-726-2320
info@aboac.org

Meet The President

Monterey County Nonprofit Max’s Helping Paws Gives Holiday Hope to Families Who Can’t Afford Treatment for Pets Who Become Ill

To Heather, her dog Trigger is more than a companion, he’s her “gift from God” and a certified Emotional Support Animal (E.S.A). But even more than that, he’s a member of her family along with her husband and three kids.

Del Rey Oaks, CA, December 23, 2018 — To Heather, her dog Trigger is more than a companion, he’s her “gift from God” and a certified Emotional Support Animal (E.S.A). But even more than that, he’s a member of her family along with her husband and three kids.

Heather is a U.S. Navy veteran, a former mineman used to dealing with high explosives, and suffers from PTSD. Trigger helps her deal with everyday life as a PTSD sufferer. So when Trigger fell ill, with blood and vomiting, he was diagnosed with a multitude of conditions that needed to be addressed right away, Heather’s heart sank.

Heather and her family were faced with a very difficult decision. The family was not able to afford the necessary medical treatment for Trigger. Without treatment and surgery, he would surely die.

“It’s hard to imagine that you could lose a member of your family over not being able to afford a simple test that we as humans take for granted,” said Heather. “I couldn’t imagine what my life would be like if I didn’t have him in my life.”

Luckily, Pet Specialists of Monterey, one of 20 partners, graciously arranged to have Trigger receive assistance from Max’s Helping Paws Foundation (MHPF). Max’s Helping Paws Foundation is a Monterey County-based animal welfare organization that has actively given back to the community by helping more than 100 senior, low-income, veteran, disabled, disadvantaged and in-need responsible pet owners in the past 18 months.

Since its inception in mid-2017 it has awarded $75,000 in financial assistance to those needing it. Max’s Helping Paws is a financial lifeline for those desperate to save their dogs and cats from unexpected circumstance.

“We cannot express how much we appreciate all those that chipped in and came together to help him and us,” said Heather about Trigger’s last-minute reprieve. “I am so grateful for all the help we received. There was a point where I really felt we may have to say goodbye to Trigger. When I count my blessings at night, Max’s is at the top of the list.”

Today, Trigger is continuing a smooth and steady recovery. His gastro-intestinal complications have almost completely resolved and his skin improved just in a few days of medication. Trigger is also back to climbing up on his owners bed to snuggle with his best friend, the family’s 8-month-old son Wesley and even getting back into the habit of begging for a ride in the car when he hears anyone grab the car keys.”

But other dogs and cats may not be so lucky, their owners are constantly faced with decisions that no pet owner wants to face.

“These are my babies, I don’t have kids. I think about their own happiness before my own. I’d go homeless before I’d get rid of her,” said one, Sarah. “We wouldn’t amputate his arm — he’s so young. I considered putting him up for adoption,” said another.

“To see pets suffer, or to see pet owners consider euthanasia or surrender because of financial circumstance is heartbreaking,” said Dyana Klein, executive director and co-founder of Max’s Helping Paws Foundation with her husband, a veterinary internist. “With your help, we can keep families together and keep giving deserving Monterey County pets an incredible gift.”

This year, Max’s is also part of Monterey County Gives fundraising campaign.

For every dollar given to Max’s Helping Paws through MC Gives!, a prorated match is applied to the first $75,000 the organization raises during the MC Gives! campaign, which runs through Dec. 31. And every dollar counts:

>$100 can provide medications for a pet in need.

>$300 can pay for critical blood/lab work.

>$500 can pay for biopsies and diagnostics to determine if a pet has a chance.

>$1,000 can provide initial treatment of chronic illnesses, including diabetes, Cushing’s, Addison’s, asthma and some cancers.

>$2,000 can provide a life-saving amputation or surgery.

A generous donation to Max’s through MC Gives! allows Max’s to continue to help families from having to make difficult decisions and save their pets from an awful fate.

To donate, go to the MC Gives! website at www.montereycountygives.com/PAWS. To be accepted as part of Monterey County Gives!, all checks from donors must be made payable to CFMC/MCGives!, and include instructions that it is a donation for Max’s Helping Paws Foundation, either in the memo line or on a separate piece of paper.

About Max’s Helping Paws Foundation

Maximillian was co-founder Dyana Klein’s 14-year old Miniature Pinscher, who passed away on May 27, 2016, from a rare kidney cancer. While grieving the loss, she and her husband found comfort in knowing they did everything medically possible to try to save Max’s life, though ultimately the war was lost. What they realized was just how important it was to know that no stone was left unturned, and they imagined the guilt and heartbreak for those who might have to allow their pets to suffer, or may need to euthanize or surrender them because of financial circumstances. Wanting to do something meaningful, and honor Max’s memory in a way that would help them heal while helping others, Max’s Helping Paws was born. Max’s Helping Paws provides a financial lifeline for responsible Monterey County pet owners with a pet in a health crisis.ll

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.montereycountygives.com/

Hofsas House Hotel family celebrates spring with its Ninth Annual Fundraiser for the Food Bank For Monterey County on Thursday, March 28th, 2019

Savor appetizers from local chefs including La Balena/Il Grillo, Chef Annie Hobbs from A Taste of Elegance, Chef Soerke Peters from Etats-Unis, and Terry Teplitzky from Michael’s Catering/Wild Thyme Deli & Cafe!

Carmel, CA, December 21, 2018 – Savor appetizers from local chefs including La Balena/Il Grillo, Chef Annie Hobbs from A Taste of Elegance, Chef Soerke Peters from Etats-Unis, and Terry Teplitzky from Michael’s Catering/Wild Thyme Deli & Cafe! Enjoy a sweet treat from Lula’s Chocolates and Sweet Elena’s. Sip a glass of award winning wine from Scheid Vineyards, or some of Carmel Craft Brewing Company’s signature beer. Listen to the sounds of stringed instruments of Terrence Farrell. Support the Food Bank For Monterey County!

Where: Hofsas House at San Carlos & 4th Ave.,Carmel-by-the-Sea poolside!

When: Thursday, March 28th, 2019 Time:5:30 p.m. – 7:00 p.m. Cost:$55 per person,

100% of the money raised will go to the Food Bank For Monterey County. Reservations: Limited reservations available. Call Carrie at the Hofsas House (831) 624-2745 to make a reservation.

All proceeds benefit the Food Bank For Monterey County. Donations allowed without your presence. The Food Bank for Monterey County, a certified Feeding America food bank, is the largest supplier of emergency food in Monterey County. We distribute 6 million pounds of food annually. The national image of our area is one of wealth and beauty. Yet poverty and food insecurity exist in the “Salad Bowl of the World.” The challenge is great and we strive to meet it on a daily basis.

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

https://www.hofsashouse.com/

The Monterey Peninsula’s Biggest and Best Super Bowl Party will be Held at Knuckles Sports Bar at Hyatt Regency Monterey Hotel & Spa

The biggest and best Super Bowl party will take place Sunday, Feb. 3, 2019, at Knuckles Sports Bar at the Hyatt Regency Monterey Hotel & Spa.

Monterey, CA, December 20, 2018 — The biggest and best Super Bowl party will take place Sunday, Feb. 3, 2019, at Knuckles Sports Bar at the Hyatt Regency Monterey Hotel & Spa. Voted the number-one sports bar on the Monterey Peninsula for 15 years in a row, Knuckles goes all-out for the biggest game of the year, in addition to its own 24 flat-screen TVs and two giant 8-foot TV screens, the adjacent viewing room, known as “The Vault,” will be opened up for even more fans, who will enjoy the game on two large-screen televisions and theater-style seating.

Knuckles Executive Chef Dan Elinan will create a variety of team-themed food and beverage specials throughout game day. Knuckles’ regular menu and its wide array of craft beers and cocktails will also be available all day.

Not only that, there will be a charity raffle for The Food Bank of Monterey County with some great prizes, including gift certificates to Haute Enchilada, Portobello’s Salinas, Tarpy’s Roadhouse, vodka-themed gift baskets, one-night stays at the Hyatt, dinner for two at TusCA, team jerseys, and much more.

Raffle tickets are two for $5 and five for $10, and if you bring a non-perishable food item, that will score you one raffle ticket per item.

Power Talk AM 1460 and FM 101.1 will be broadcasting live from Knuckles!

Knuckles Sports Bar will open at 11:30 a.m., while The Vault opens its doors at 2 p.m. Advance reservations for seats in The Vault will be accepted for groups of eight or more. Reservations are limited and must be made through a Hyatt Food & Beverage Manager for parties of 8 people or more by calling (831) 657-4730.

All large parties must be there in person to be seated and there will be a 15-minute grace period for arrival, after which the table will be given to another party.

Reservations will not be taken for Knuckles, which is first-come, first-served.

Kickoff is slated for 3:30 p.m., however, pre-game coverage will start earlier in the day.

So if you want to make this Super Bowl game a fun and memorable one, Knuckles Sports Bar has to be your first choice.

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

https://monterey.regency.hyatt.com/en/hotel/home.html

Kevin D. Ellis Named General Manager of Hyatt Regency Monterey Hotel & Spa

The Hyatt Regency Monterey Hotel & Spa has announced the hiring of Kevin D. Ellis as its new General Manager.

Monterey, CA, December 19, 2018 — The Hyatt Regency Monterey Hotel & Spa has announced the hiring of Kevin D. Ellis as its new General Manager.

Ellis joined the Hyatt Monterey team as Director of Operations in July 2015, then promoted to Hotel Manager in November 2017, before being named General Manager.

Ellis has had a long tenure with Hyatt Hotels, spanning over 18 years and eight different Hyatt properties across the United States and Canada.

About Hyatt Regency Monterey Hotel & Spa on Del Monte Golf Course

Nestled on 22 acres of soaring Monterey Pines, the Hyatt Regency Monterey Hotel & Spa on Del Monte Golf Course is a destination resort providing the discerning traveler the quintessential Monterey experience. Its location offers guests close proximity to downtown Monterey and Monterey Airport and easy access to some of the Peninsula’s most well known attractions. With its warm, contemporary ambiance, elegant furnishings and convenient amenities, the hotel offers both leisure and business travelers a Northern California respite of unmatched serenity and comfort. Features include 550 guestrooms including 32 suites, and the President’s House, TusCA Restaurant, Knuckles Sports Bar, Fireplace Lounge, a 2,000 square foot fitness facility, tennis courts, pools and whirlpools. The hotel is located at 1 Old Golf Course Road in Monterey, California. For information call (831) 372-1234 or visit http://www.hyattregencymonterey.com/.

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.hyattregencymonterey.com/

Explore the Towns of Marina, Salinas and Seaside, California Outdoor Adventure, Foodie Finds and Undiscovered Gems Await!

Outdoor adventures. Diverse dining. Rich cultural history. Monterey County is home to all of these unforgettable experiences — and you can discover these in the towns of Marina, Salinas and Seaside along California’s Central Coast.

Monterey, CA, December 19, 2018 – Outdoor adventures. Diverse dining. Rich cultural history. Monterey County is home to all of these unforgettable experiences — and you can discover these in the towns of Marina, Salinas and Seaside along California’s Central Coast. Though these three towns occasionally stand in the shadow of their more popular neighbors like Carmel, Monterey and Big Sur, they’re still can’t-miss hubs for outdoor enthusiasts, foodies and history buffs alike. Explore these undiscovered gems for a unique experience you’ll remember for years to come.

Marina: The Height of Beachside Tranquility

Do you enjoy a nice day (… or two or three) on the beach? Then you must visit Marina, located right on the water in Monterey County. Marina State Beach offers plenty of great waves for avid surfers, as well as sand dunes that provide a home for all sorts of exotic birds and animals. The well-marked Dune Nature Trail gives you a full rundown of the creatures located among the dunes, making this a truly unique beach experience.

And after a long day on the beach, Marina offers plenty of intriguing dining options. Head to English Ales Brewery for locally brewed beer paired with a comprehensive menu of pub grub. Or if you’re looking to try one of Monterey County’s newest and most buzzed-about restaurants, Salt Wood Kitchen & Oysterette offers delicious raw, cured or wood-fired takes on your favorite dishes.

Salinas: A Unique Combination of Culture and Agriculture

Salinas isn’t just the home of Nobel Prize laureate John Steinbeck. It’s also a notable agricultural hub, lovingly called “America’s Salad Bowl” as a nod to the many crops grown in the Salinas Valley. You can learn more about the farming techniques being put to work in Salinas at Ag Venture Tours, which gives you a full sensory experience of the many greens grown in this region. But that’s not the only sensory experience in the area. The River Road Wine Trail offers wine lovers the chance to trek along River Road and visit nearly a dozen award-winning wineries.

After exploring all that grows in Salinas, learn more about the favorite son of Salinas, John Steinbeck, at the National Steinbeck Center. Full of interactive exhibits and fascinating artifacts from his life, this museum gives you a personal, one-of-a-kind look at the life of a great American. Then, if you are hungry for more, stop by The Steinbeck House to see his childhood home and enjoy a delicious lunch. Once you’ve had your fill of all things Steinbeck, get your fill of locally

grown cuisine at 201 Main in Oldtown Salinas. With an extensive wine list and an eclectic menu of fresh food, 201 Main has something for everyone.

Seaside: Monterey’s Coastal Neighbor

Located just to the north of Monterey, Seaside is sometimes overlooked by visitors who tend to head toward its more popular neighbor. In Seaside, you can fill your day with a diverse range of outdoor activities and delicious dining options. Seaside is home to Fort Ord National Monument, a beautiful stretch of rolling hills and over 83 miles of trails. It’s a favorite for mountain bikers, but it’s also perfect for a relaxing stroll.

For a full day of outdoor fun, hit the links at Bayonet and Black Horse, two challenging golf courses that offer stunning bay views. Ready for a relaxing meal after a day outdoors? Then get ready for a big authentic Italian meal at Gusto, some of the most delicious Italian food on the peninsula.

While in Seaside, make sure to explore recently revitalized Broadway Avenue. The downtown artery was updated with expanded sidewalks, newly planted trees and designated bike lanes. On Saturdays from 10 a.m. to 2 p.m. the street plays host to a year-round certified farmers market with a bounty of local produce and products.

The fact that Monterey County’s lesser-known towns are so packed with culture and activities proves something the locals know to be true: Monterey County has endless activities to explore and places to discover. It’s a place to go on adventures, enjoy delicious food and learn about California history. Plan your trip and find out more today at SeeMonterey.com.

ABOUT MONTEREY COUNTY CONVENTION & VISITORS BUREAU

The Monterey County Convention & Visitors Bureau (MCCVB) is a 501c6 organization that drives tourism for Monterey County. Tourism is the largest industry on the Monterey Peninsula and the second largest in the County. The MCCVB is a partnership of the hospitality community and local governments that aims to drive business growth through compelling marketing and targeted sales initiatives that maximize the benefits of tourism to our guests, members and the community. Travel spending in Monterey County was $2.85 billion in 2017, representing a 3.5 percent increase from 2016. This $2.85 billion in visitor spending supported 24,990 jobs, contributed $255 million in total taxes and generated $127 million local tax dollars that directly benefited the community.

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.SeeMonterey.com

Monterey County Tourism Makes Significant Strides Towards Destination Sustainability

Addressing plastics and measuring sustainability progress are critical steps in the path

Monterey County, CA, December 18, 2018 – The Monterey County Convention & Visitors Bureau (MCCVB) has joined two initiatives that will further its goal of ensuring Monterey County is one of the world’s leading sustainable destinations by both setting ambitious goals and measuring long term impacts.

The first is with Positive Impact, a global not for profit which exists to provide education and collaboration opportunities to create a sustainable event industry – and a vision to address the role of plastics in this industry. MCCVB is the exclusive destination partner for Positive Impact on this project which has already included collaboration with a number of United Nations bodies and in Spring 2019 will see the launch of materials to help the global industry measure and understand the role of plastics.

“MCCVB is already resetting boundaries for responsible tourism and by partnering with our organization they are taking a leadership position for the entire meetings industry,” said Fiona Pelham, CEO for Positive Impacts. She added, “Certainly understanding the role of plastics which will lead to its elimination from the future meetings and conference landscape is a considerable goal, but it is critically important and partnerships such as this with Monterey County are the building blocks of collaboration necessary to achieve it.”

Meetings and events are big business in Monterey County, which is a destination known for inspiration and innovation. “This partnership is completely in line with that legacy,” says Tammy Blount-Canavan, President and CEO of MCCVB. “Our tourism economy owes everything to our ecosystem, and so taking this bold step ensures further protection of our environment and further demonstrates the innovation of our region.”

Measuring success is also critical to MCCVB’s mission. The organization joined the Global Destination Sustainability Index (GDS-Index) initiative, an alliance focused on helping destinations, convention bureaus, and businesses promote sustainable practices. The GDS-Index does this by measuring and comparing sustainability strategies, policies and performance of participating destinations and by sharing best practices from around the world.

GDS-Index recently released its yearly survey of global destinations at the International Congress & Convention Association (ICCA) annual meeting in Dubai in November. Monterey County scored 52% on the sustainability index just behind Geneva and ahead of U.S. cities like Washington, D.C. and Houston. The scoring allows MCCVB to set a benchmark and improve in the coming years.

“Ultimately, protecting our destination is every bit as important as promoting it,” said Rob O’Keefe, Chief Marketing Officer for MCCVB. “These initiatives contribute to our long term viability as a top tourism destination plus they are essential to the balance we seek to foster between visiting travelers and the residents who call our beautiful region home.”

These latest partnerships align with the MCCVB’s Sustainable Moments Collective. The purpose of the collective is to share best practices from concurrent sustainability initiatives and use the group’s collective influence to reach visitors and residents alike. More information on MCCVB’s Sustainable Moments initiative and collective can be found at SeeMonterey.com/Sustainable. For more information on Positive Impact, go to PositiveImpactEvents.com. For more on the GDS-Index, go to GDS-Index.com.

About Monterey County Convention & Visitors Bureau

The Monterey County Convention & Visitors Bureau (MCCVB) is a 501c6 organization that drives tourism for Monterey County. Tourism is the largest industry on the Monterey Peninsula and the second largest in the County. The MCCVB is a partnership of the hospitality community and local governments that aims to drive business growth through compelling marketing and targeted sales initiatives that maximize the benefits of tourism to our guests, members and the community. Travel spending in Monterey County was $2.85 billion in 2017, representing a 3.5 percent increase from 2016. This $2.85 billion in visitor spending supported 24,990 jobs, contributed $255 million in total taxes and generated $127 million local tax dollars that directly benefited the community.

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.seemonterey.com/Sustainable