Tag Archives: Salinas

JDRF Hosts its Second Annual Western-Themed Kickoff Party for One Walk Fundraiser on Aug. 29 in Salinas

The Monterey County chapter of JDRF, the leading global organization funding type 1 diabetes (T1D) research, hosts a Western-themed kickoff party for its annual One Walk fundraiser on Aug. 29, in Salinas.

Salinas, CA, August 15, 2019 — The Monterey County chapter of JDRF, the leading global organization funding type 1 diabetes (T1D) research, hosts a Western-themed kickoff party for its annual One Walk fundraiser on Aug. 29, in Salinas.

The second annual event, 5-8 p.m. Thursday, Aug. 29, 2019, at Taylor Farms Rooftop, 150 Main St., Salinas, features a strolling dinner, saloon spirits, and live music from the Money Band Duo.

Special guests include Dennis Caprara, Katherine Lipe, Maddie Meeks, Carter Moore-Tope, along with co-chair “Wranglers” Sandi Eason, Margaret D’Arrigo-Martin and Jim Lipe.

Reward levels include Maverick, Ranchero, Bushwacker, and Rustler.

Please RSVP to (415) 597-6306 or email esliwkowski@jdrf.org.

JDRF One Walk, a two-mile walk whose goal is to create a world without type 1 diabetes (T1D), is set for 9 a.m. (check-in at 7:30 a.m.) Sunday, Oct. 6, 2019, at Lovers Point Park, 630 Ocean View Blvd., in Pacific Grove.

About JDRF

JDRF is the leading global organization funding type 1 diabetes (T1D) research. JDRF’s strength lies in its exclusive focus and singular influence on the worldwide effort to end T1D.

Type 1 diabetes is an autoimmune disease that strikes both children and adults suddenly. It has nothing to do with diet or lifestyle. There is nothing you can do to prevent it. And, at present, there is no cure.

JDRF works every day to change the reality of this disease for millions of people — and to prevent anyone else from ever knowing it — by funding research, advocating for government support of research and new therapies, ensuring new therapies come to market and connecting and engaging the T1D community. Founded by parents determined to find a cure for their children with T1D, JDRF expanded through grassroots fundraising and advocacy efforts to become a powerhouse in the scientific community with dozens of U.S. locations and six international affiliates. JDRF has funded more than $2 billion in research to date and made significant progress in understanding and fighting the disease.

Founded in 1970 as the Juvenile Diabetes Foundation, the name was later changed to emphasize how the organization planned to end the disease, adding a word to become the Juvenile Diabetes Research Foundation. Today, an equal number of children and adults are diagnosed every day — approximately 110 people per day, so a few years ago, the name was changed to JDRF:

* To remove the misconception that T1D is only a childhood disease

* To acknowledge that nearly 85 percent of people living with the disease are over age 18

* To reinforce our commitment to funding research that improves life for people at all ages and all stages of the disease

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

https://www.jdrf.org/

Journalist and Author Esmeralda Montenegro Owen Will Hold Book Signings for Her First Book in April and May in Salinas

Author and journalist Esmeralda Montenegro Owen will hold book signings in Salinas in April and May for her book.

Salinas, CA, March 24, 2019 – Author and journalist Esmeralda Montenegro Owen will hold book signings in Salinas in April and May for her book, “Beautiful – 7 Steps to the Best Version of You,” the first of four books in her “Beautiful” series.

At 6 p.m. on Saturday, April 27, 2019, she will hold a book signing at Sherwood Hall, 940 N. Main St., Salinas. At 7 p.m. she will emcee the Noche Bohemia event and sign books at 9 p.m. after the event.

The Noche Bohemia is a unique event of poetry, music and visual art. The concept of The Noche Bohemia in Salinas was initially brought forward by Adela Castillo and Jose Alejandro Moran to offer the community a unique event where poetry, music, painting, photography and art coalesced into a romantic experience.

Montenegro Owen will also give a presentation and hold a book signing 4:00-8:00 p.m. Friday, May 10, 2019, at Northridge Mall, 796 Northridge Dr., Salinas.

Montenegro Owen is Executive Director for Youth Orchestra Salinas (YOSAL). A native of El Salvador, Esmeralda came to the U.S. when she was in sixth-grade to escape ongoing civil war. She graduated from the University of Southern California with a dual degree in Broadcast Journalism and Spanish and from Notre Dame de Namur University with a Master in Public Administration.

She worked as a broadcast journalist for 10 years with Telemundo and Univision, earning a nomination for an Emmy Award for investigating reporting, while working as a news anchor and producer for Univision 67 in Monterey, CA. Esmeralda once taught journalism at Gavilan College; was the Director of Communications, Marketing, and Public Relations for Hartnell College in Salinas; and Curator of Marketing and Community Engagement at the National Steinbeck Center.

She is involved in a number of committees and boards that promote education, health, the arts, and self-esteem. Some of her involvement includes: emcee for the annual Noche Bohemia; board member and VP for Informed Choices in Gilroy; is a past Board Member for the Salinas Valley Chamber of Commerce; is on the Marketing Committee for Girls Inc. of the Central Coast; is co-chair of Juntos Podemos (Together We Can), and others.

“Each chapter includes personal quotes, an affirmation, takeaways, questions to self-reflect, and an area for sketching or take notes,” said Owen. She is thankful to have this book finally published after 2 1/2 years of writing and re-writing. Her goal is to increase the love for self and unlock the potential within each reader who comes across her work.

For more about Esmeralda, go to www.esmeraldamontenegro.com.

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.esmeraldamontenegro.com

Balance Physical Therapy Adds Two Highly Advanced Anti-Gravity Treadmills to its Monterey and Salinas Locations

Balance Physical Therapy and Human Performance Center further cemented its reputation as being the most patient-focused and results-oriented rehabilitation facility in Monterey County by adding two highly advanced anti-gravity treadmills to its Monterey and Salinas locations.

Salinas, CA, March 04, 2019 – Balance Physical Therapy and Human Performance Center further cemented its reputation as being the most patient-focused and results-oriented rehabilitation facility in Monterey County by adding two highly advanced anti-gravity treadmills to its Monterey and Salinas locations.

The AlterG® Anti-Gravity Treadmill™ is a space-age treadmill that uses a pressurized air chamber to reduce the gravitational load on the body, so those recovering from post-operative injuries can exercise unrestricted and pain-free.

According to the company’s website, the AlterG® “integrates patented, NASA Differential Air Pressure (DAP) technology, a precise air calibration system, and real-time information to change what’s possible in rehab and training. Using a pressurized air chamber to uniformly reduce gravitational load and body weight in precise 1% increments, AlterG enables patients and athletes to move unrestricted and pain-free — restoring and building muscle strength, range of motion, balance, function, and fitness. No other unweighting technology offers as much freedom, control, and versatility.”

Adding the two high-tech machines is in line with Balance Physical Therapy’s goals when it was established in June 2002 by Dr. John Farahmand, a board-certified orthopedic clinical specialist, when he opened his first facility in Salinas. His goal was to be dedicated to being the most patient-focused, results-oriented rehabilitation facility in Monterey County.

“With ten physical therapists and three athletic trainers on our team, we’re one of the largest private physical therapy clinics in Monterey County and the only one with clinics in both Monterey and Salinas,” said Farahmand, a native of Salinas who attended local schools. “And we’re one of the only clinics here that successfully bridges the gap between rehabilitation and wellness by offering programs like post-discharge gym memberships, fitness classes, personal training, Pilates for bone health, and massage therapy to our patients. We build relationships with our patients that stand the test of time.”

Balance currently has six physical therapists in Salinas and four in Monterey, all with doctorates and many who have also pursued even more education in the form of Board Certification in Orthopedics, Manual Therapy Certification, Certification as Strength and Conditioning Specialists, Lymphedema Specialists, and experts to help with Dizziness, Imbalance, and Vertigo. They’ll also be adding Pelvic Health Specialists shortly!

All of Balance’s physical therapists frequently attend continuing education courses, serve as mentors and clinical instructors for graduate students, and speak on a variety of topics in the local community. In fact, the therapists hold a “journal club” every two weeks to go over medical journals to hone their skills and techniques and research new developments in physical therapy.

In addition to physical therapy, Balance also offers 18 group classes per week to patients, including Pilates for Bone Health, balance and fall prevention, high-intensity circuit training and massage therapy. Classes range from 10 to 30 people each.

Expansion is definitely in the future, with new clinics and strategic partnerships planned. “Growth is important,” says Farahmand, “It not only gives us the opportunity to serve more patients, it gives our therapists opportunities for growth as professionals.”

Even with all the physical therapists, high-tech equipment and administrative duties running involved with operating Balance Physical Therapy, Farahmand enjoys getting in the trenches, as it were.

“It’s what I love the most, to get in and work with patients, and to see them make progress” said Farahmand. “The heart and soul of our practice is hands-on patient care and the relationships that we develop along the way.”

ABOUT BALANCE PHYSICAL THERAPY®

Founded in June 2002, by Dr. John Farahmand, who grew up in Monterey and attended local schools, Balance Physical Therapy® and Human Performance Center is dedicated to being the most patient-focused, results-oriented rehabilitation facility in Monterey County.

Balance Physical Therapy® achieves that goal by the application of highly skilled manual therapy, prescribed therapeutic exercise, and patient education, forming a team with its patients that is committed to returning them to an active lifestyle.

Dr. Farahmand graduated from the University of California at Los Angeles with degrees in Psychobiology and Business Administration before pursuing his Doctorate in physical Therapy at the University of Southern California.

In addition to Dr. Farahmend, there are 10 physical therapists at Balance Physical Therapy®, all tops in their field. Dr. Joseph Melo and Dr. Miguel Vargas, both local, are the Directors of the Monterey and Salinas clinics, respectively. All of the physical therapists are committed to constant improvement in the areas of their clinical expertise, exercise interventions, advanced rehabilitation techniques, and the latest in research and science.

In order to maintain the highest standards of professional excellence, all of the physical therapists frequently attend continuing education courses, serve as mentors and clinical instructors for graduate students, and speak on a variety of topics in the local community.

Balance Physical Therapy now has two locations, in Monterey and in Salinas, to better serve the community’s needs.

Balance Physical Therapy Monterey

2260 N. Fremont St., Monterey, CA 93940

831-372-4782

monica@balancept.com

https://www.balancept.com

Balance Physical Therapy Salinas

143 John St., Salinas, CA 93901

831-422-4782

jessica@balancept.com

https://www.balancept.com

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

https://www.balancept.com

Salinas-Based Beefy Boys Beef Jerky Co. contest to gift up to 20 Pounds of Locally Crafted Jerky to its Monterey County, California customers to celebrate the BEEFY BOYS® brand’s 20th Anniversary!

If you live in Monterey County, California, keep your eyes peeled for those “Golden Tickets” in 2019.

Salinas, CA, December 31, 2018 — If you live in Monterey County, California, keep your eyes peeled for those “Golden Tickets” in 2019. If you see a “Gold” Ingredient label on Beefy Boys Jerky in the year 2019, you just might be Gifted a pound of Beefy Boys Beef jerky!

The gifting of jerky is meant to celebrate Salinas-based Beefy Boys Beef Jerky’s 20th Anniversary in 2019. There will be 2,000 Golden Tickets (bags with a gold colored ingredient label and a unique lot number of 1 to 2000). For every 100 Golden Tickets, one lot number will be selected for its finder to be gifted a pound of Jerky, with the selected number being listed on the Beefy Boys jerky Facebook page BEFORE it is delivered to a local Monterey County, California store, subject to all Facebook Contest Rules. NO PURCHASE NECESSARY. Numbers listed in advance at: https://www.facebook.com/LocaleJerky. One winner per ticket, with the FIRST person to name the 1) Store Name 2) Store Location and 3) Time and Date that they discovered the winning ticket to be gifted the pound of jerky. Call the number on the bag or post this information to our Facebook page, under the photo of the winning bag.

Beefy Boys jerky uses local ingredients, is locally owned, locally made, and locally distributed in Monterey County, California. Look for Beefy Boys Jerky in all Monterey County Safeway Stores, and nearly 200 other grocery stores, wineries, brewing companies & retails shops throughout Monterey County, CA.Questions should be emailed to info@Top10Produce.com.

No purchase is required, and the bags bearing the Golden Tickets can be discovered only in Monterey County retail stores that currently supply Beefy Boys brand beef jerky. One golden ticket number per 100 tickets (20 total potential winners) will be selected in advance of placement in the store. The tickets have no cash value and there will only be one winner per ticket.

Beefy Boys Beef Jerky Co.

https://www.ourlocale.org

Phone: 888-669-2010

Fax: 831-422-0180

1319 Burton Avenue – Suite C

Salinas, CA 93901

This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand if you choose to post on the Facebook page for Beefy Boys Jerky Co. that you are providing your information to the owner of this Facebook page and not to Facebook.

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

https://www.ourlocale.org

Explore the Towns of Marina, Salinas and Seaside, California Outdoor Adventure, Foodie Finds and Undiscovered Gems Await!

Outdoor adventures. Diverse dining. Rich cultural history. Monterey County is home to all of these unforgettable experiences — and you can discover these in the towns of Marina, Salinas and Seaside along California’s Central Coast.

Monterey, CA, December 19, 2018 – Outdoor adventures. Diverse dining. Rich cultural history. Monterey County is home to all of these unforgettable experiences — and you can discover these in the towns of Marina, Salinas and Seaside along California’s Central Coast. Though these three towns occasionally stand in the shadow of their more popular neighbors like Carmel, Monterey and Big Sur, they’re still can’t-miss hubs for outdoor enthusiasts, foodies and history buffs alike. Explore these undiscovered gems for a unique experience you’ll remember for years to come.

Marina: The Height of Beachside Tranquility

Do you enjoy a nice day (… or two or three) on the beach? Then you must visit Marina, located right on the water in Monterey County. Marina State Beach offers plenty of great waves for avid surfers, as well as sand dunes that provide a home for all sorts of exotic birds and animals. The well-marked Dune Nature Trail gives you a full rundown of the creatures located among the dunes, making this a truly unique beach experience.

And after a long day on the beach, Marina offers plenty of intriguing dining options. Head to English Ales Brewery for locally brewed beer paired with a comprehensive menu of pub grub. Or if you’re looking to try one of Monterey County’s newest and most buzzed-about restaurants, Salt Wood Kitchen & Oysterette offers delicious raw, cured or wood-fired takes on your favorite dishes.

Salinas: A Unique Combination of Culture and Agriculture

Salinas isn’t just the home of Nobel Prize laureate John Steinbeck. It’s also a notable agricultural hub, lovingly called “America’s Salad Bowl” as a nod to the many crops grown in the Salinas Valley. You can learn more about the farming techniques being put to work in Salinas at Ag Venture Tours, which gives you a full sensory experience of the many greens grown in this region. But that’s not the only sensory experience in the area. The River Road Wine Trail offers wine lovers the chance to trek along River Road and visit nearly a dozen award-winning wineries.

After exploring all that grows in Salinas, learn more about the favorite son of Salinas, John Steinbeck, at the National Steinbeck Center. Full of interactive exhibits and fascinating artifacts from his life, this museum gives you a personal, one-of-a-kind look at the life of a great American. Then, if you are hungry for more, stop by The Steinbeck House to see his childhood home and enjoy a delicious lunch. Once you’ve had your fill of all things Steinbeck, get your fill of locally

grown cuisine at 201 Main in Oldtown Salinas. With an extensive wine list and an eclectic menu of fresh food, 201 Main has something for everyone.

Seaside: Monterey’s Coastal Neighbor

Located just to the north of Monterey, Seaside is sometimes overlooked by visitors who tend to head toward its more popular neighbor. In Seaside, you can fill your day with a diverse range of outdoor activities and delicious dining options. Seaside is home to Fort Ord National Monument, a beautiful stretch of rolling hills and over 83 miles of trails. It’s a favorite for mountain bikers, but it’s also perfect for a relaxing stroll.

For a full day of outdoor fun, hit the links at Bayonet and Black Horse, two challenging golf courses that offer stunning bay views. Ready for a relaxing meal after a day outdoors? Then get ready for a big authentic Italian meal at Gusto, some of the most delicious Italian food on the peninsula.

While in Seaside, make sure to explore recently revitalized Broadway Avenue. The downtown artery was updated with expanded sidewalks, newly planted trees and designated bike lanes. On Saturdays from 10 a.m. to 2 p.m. the street plays host to a year-round certified farmers market with a bounty of local produce and products.

The fact that Monterey County’s lesser-known towns are so packed with culture and activities proves something the locals know to be true: Monterey County has endless activities to explore and places to discover. It’s a place to go on adventures, enjoy delicious food and learn about California history. Plan your trip and find out more today at SeeMonterey.com.

ABOUT MONTEREY COUNTY CONVENTION & VISITORS BUREAU

The Monterey County Convention & Visitors Bureau (MCCVB) is a 501c6 organization that drives tourism for Monterey County. Tourism is the largest industry on the Monterey Peninsula and the second largest in the County. The MCCVB is a partnership of the hospitality community and local governments that aims to drive business growth through compelling marketing and targeted sales initiatives that maximize the benefits of tourism to our guests, members and the community. Travel spending in Monterey County was $2.85 billion in 2017, representing a 3.5 percent increase from 2016. This $2.85 billion in visitor spending supported 24,990 jobs, contributed $255 million in total taxes and generated $127 million local tax dollars that directly benefited the community.

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.SeeMonterey.com

10th Annual Embracing Mental Health Wellness & Recovery Conference on October 2nd

A FREE one-day mental health conference and consumer art show in Salinas!

Salinas, CA, September 20, 2018 – This conference is designed to introduce useful tools to implement the innovative concepts of wellness & recovery. Participants also have the ability to view works of art created by consumers of mental health services. This is our 10th year of providing trainings and techniques that can be an asset on the road to recovery.

Check-in starts at 8:30 AM.

Trainer:

Bruce Anderson, MRA, Managing Partner at Community Activators, Inc.

“Stories Work! Using Stories for Helping, Community Outreach, and Advocacy”

The use of stories has always been a foundational practice in healing and advocacy conversations. Now, with mental health services expanding beyond clinical services and including recovery, housing, employment and other community based activities, it is necessary to re-evaluate how professionals, advocates, and the people they serve can use stories in additional ways. This training is designed for professionals, advocates, and peers who are interested in expanding their storytelling skills and using stories in new ways as they serve others.

Lunch will be provided.

6 CEUs will be provided.

Continuing Education Information:

To receive CE credits, participants must:

Attend the course in its entirety. Partial credit for partial attendance cannot be granted.

Sign-in and sign-out at the beginning and end of the day, respectively.

Complete and turn in an evaluation for the course.

Following successful completion of the course:

CE Certificates either will be:

Handed out at the end of the training or

E-mailed to participants within 2 weeks of the date of the training.

BBS Licensure:

Stories Work! Using Stories for Helping, Community, Outreach, and Advocacy meets the qualifications for 6.0 hours of Continuing Education credit for LMFTs, LCSWs, LPCCs, and/or LEPs as required by the California Board of Behavioral Sciences.

Monterey County Behavioral Health (MCBH) is approved by the California Association of Marriage and Family Therapists to sponsor continuing education for LMFTs, LCSWs, LPCCs, and/or LEPs. MCBH {Provider Number 70472) maintains responsibility for this program/course and its content.

Contact Information:

Accommodations related to access or food:

Interim, Inc. Wellness Conference Committee: 831-800-7530 x400 or acorres@interiminc.org.

Concerns or Grievances

Carmen Torres, LMFT, Employment & Wellness Services Director at 831-800-7530 x401 or ctorres@interiminc.org

MCBH’s Policy regarding CE credits {Policy 207):

http://qi.mtyhd.org/index.php/ policies-and-procedures-2/

REGISTER TODAY

Interim, Inc.

Interim, Inc. is the only agency in Monterey County that provides affordable housing, residential treatment, social support, homeless outreach and support, family outreach, and supported education and employment services for adults who have serious mental illnesses.

Our mission is to provide services and affordable housing supporting members of our community with mental illness in building productive and satisfying lives.

We believe that housing, healing, and hope are a path to mental health.

P.O. Box 3222 Monterey, CA 93942 • 831-649-4522 • www.interiminc.org

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

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Goodwill Central Coast Moves from Santa Cruz to Expanded New Headquarters in Salinas to Better Fulfill its Mission to Communities it Serves

Goodwill Central Coast has completed a more than a year long process of planning, renovating, and moving their headquarters from Santa Cruz to Salinas.

Salinas, CA, July 31, 2017 — Goodwill Central Coast has completed a more than a year long process of planning, renovating, and moving their headquarters from Santa Cruz to Salinas. The move will increase its operating space, improve efficiency and better fulfill its mission to help people find employment.

Since Goodwill Central Coast covers Monterey, Santa Cruz and San Luis Obispo counties, moving to Salinas centralizes its headquarters and with a bigger, more modern facility, will boost its efforts to train people in new careers and find them employment.

“It was a big decision on our part,” said Ed Durkee, Goodwill Central Coast President and CEO. “But this new facility was needed to meet the demands of our environmentally conscious community. The building is more modern, safer, more efficient, more centralized, bigger and can take more donations.”

The new facility, located at 1566 Moffett St. in Salinas, is more than double the size of the Santa Cruz location, and will house administrative offices, e-commerce, a salvage center, a donation center, a processing area and an outlet store.

The new headquarters will encompass 140 jobs. All employees who worked at the Santa Cruz headquarters have been offered jobs in Salinas or at other sites in Santa Cruz County. The relocation will also provide a chance to increase Goodwill’s employee base in a more centralized location and to better help the local community.

A grand opening ribbon-cutting ceremony with Monterey Peninsula Chamber of Commerce and Salinas Valley Chamber of Commerce will be held at the new headquarters from 5:00 p.m. – 7:00 p.m. on September 20th. The Mayor of Salinas will be on hand to cut the ribbon.

Goodwill Central Coast, which covers Monterey, Santa Cruz and San Luis Obispo counties, is one of the region’s largest social enterprise and operates three career centers, five donation processing centers, 25 attended donation stations, 16 stores, and a vocational school. It also employs about 600 in three counties.

For many people, the barriers to employment are too high to overcome alone. Barriers like homelessness, military service, single parenting, incarceration, addiction, and job displacement can define a person’s identity, even when they have so much more to offer.

“Goodwill’s goal is to ensure all of their community members know their worth and gain the skills and confidence to land a job that could turn their life around.” Anne Guthrie, VP of Workforce Services.

Each year Goodwill assists more than 13,000 job seekers to get back to work and reclaim financial and personal independence. Goodwill provides a positive learning environment that creates brighter futures through connecting people to meaningful work.

Some of the ways Goodwill helps people find employment include programs on culinary arts, catering services, free tax preparation and subsidized job placement.

Success stories

Jeremy is one of those employment success stories. Jeremy had problems getting a job because of mental health issues and a criminal background. After attending and graduating from the Culinary Training Academy, with assistance from Goodwill, he is now a prep cook at Jeninni’s Kitchen + Bar in Pacific Grove and is working his way up to sauté cook.

Gloria Organista came to Goodwill’s Career Centers after an unsuccessful job search. She enrolled in our workforce development workshops to brush up on her business and computer skills and after completion enrolled on Goodwill’s Organizational Work Program, OWP. She was placed in the Goodwill Career Center and received on-the-job training in administrative duties and was quickly hired as a HR Assistant. She continued her HR training and is now Goodwill’s HR Supervisor.

Another success story is Eduardo, a painter who lost his job during the rainy season due to lack of work. Eduardo went through Goodwill’s OWP program in Monterey, trained in the store and worked with a trainer and employment specialist to find the right job for him. With the help of Goodwill staff, he was able to get a job with CSU Monterey Bay’s maintenance department as a full-time painter. He now has a stable job with benefits, which allows his wife to stay at home and take care of their two young children.

A new way to shop

The Bargain Barn outlet center, one of two (the other is in San Luis Obispo), will also move to the Salinas location after more than four decades in Santa Cruz. Unlike Goodwill stores, outlet centers exist to move merchandise quickly, selling everything (except furniture) by the pound. The Salinas outlet center will sell its merchandise for $1.79 a pound.

“It has been very popular in Santa Cruz,” said Jim Burke VP of Retail and Operations. “You can potentially get a new outfit for $1.79, including shoes and accessories. The upcycling people like it too because they can get a dresser for $3 to $5. And it’s good for the environment, otherwise it ends up in a landfill.”

Merchandise stays in stores for three weeks, then goes to the outlet centers. It’s put out on the floor each morning, then merchandise is rotated throughout the day, a couple times each hour. And since items rotate constantly, each rotation brings a new treasure trove for bargain shoppers. “Shoppers are always introduced to new merchandise this way,” says Burke.

If still there by the end of the day, merchandise goes to a salvage operator, who will repurpose it for other uses. For example, clothing and other fabrics can be repurposed for insulation.

Furniture and other bulky items will still have price tags, but will also be clearance-priced in order for it to sell quickly.

About Goodwill Central Coast

The Goodwill Central Coast chapter, a private 501(c)3 non-profit organization, began in 1928 in the city of Santa Cruz and today has expanded into three counties: Santa Cruz, Monterey, and San Luis Obispo.

Goodwill Central Coast employs over 600 people in Santa Cruz, Monterey, and San Luis Obispo County, including employment training professionals, sales personnel, donation center attendants, warehouse and distribution workers, and administrators.

Goodwill believes that everyone deserves the chance to join their team, which is why Goodwill Central Coast is an equal opportunity employer and an advocate for the Americans with Disabilities Act.

To deliver their services, Goodwill relies on partnerships with federal and state workforce development agencies, as well as strong relationships with the local businesses that provide employment opportunities.

Goodwill Central Coast

566 Moffett St., Salinas

(831) 423-8611

http://www.ccgoodwill.org

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.ccgoodwill.org