Women go “man shopping” and men vie for their attention on MrRight.com.au, the first Australian dating site inspired by women. On MrRight.com.au, women add the men they like to their shopping cart to open a communication channel – it’s the only way that men can get in touch. Then, they can send one another messages for as long as they like. If the conversation doesn’t go their way, women can remove men from their cart just as easily to close the channel.

The concept behind MrRight.com.au also works well for men. It allows them to take a step back and let women choose them. Guys no longer need to spend hours browsing through thousands of profiles for the perfect match. They also save time and money sending messages that may never be read. All they need to do is create a profile and keep it online for as long as they’re available and looking.

MrRight.com.au was inspired by women and the stories of their sometimes unpleasant online dating experiences. On traditional dating sites, it only takes a few men behaving badly to spoil everyone’s fun. Internet forums are rife with stories of women receiving aggressive or sexually charged messages from contacts on online dating sites. Likewise, they can also be put off when their inbox is filled with “Pokes”, “Likes” or other short messages.

Matt Right, founder of MrRight.com.au comments: “MrRight.com.au changes online dating as we’ve known since the early 90s. For the first time, women date online on their terms and men compete for their attention. The response we’ve seen from men and women of all ages has been overwhelming”.

MrRight also maintains an online dating blog where it publishes insights into how people use its service.