A recently launched membership-based website developed further to enable Smartphone users to access the site from their handset, becoming the first fully mobile natural family planning website.

The objective of the site is to help women grow their families or practice natural birth control using the ‘sympto-thermal’ method. FertilityFlower.com starts by teaching women how to chart their fertility signals to determine when they are fertile or not. Now, with new up-to-date technology, it is possible to use the website with a Smartphone. For iPhone and iPad devotees this means that they can view everything, including their fertility charts, via their handset.

The sympto-thermal method is a natural technique whereby women graph their temperature upon waking and monitor other symptoms (like the quality of their cervical fluid, etc.) for indications that they are nearing ovulation. How that information is used by the member is up to them. If members are trying to become pregnant, they can time intercourse to when they are the most fertile. If members are trying to avoid a pregnancy, they can abstain from intercourse during that fertile period.

FertilityFlower.com differs from the standard terrain of fertility charting in a few significant ways, starting with the design of the website. Founder Kimberly Racic sought the help of Truro-based PensandPencilsandPens.com whose clients include Bat For Lashes and The Gorillaz to bring some edginess and creativity to the visual aspects of the project.

The website, and mobile technology, has a unique way of displaying the temperature and cervical fluid graphs together in the same charting space so that their members can see how the two attributes relate and most importantly better recognize the beginning of a fertile phase.

As users interact with Fertility Flower, they learn about the transformation that their bodies go through during the course of a cycle as well as what’s normal for their particular case. Knowledge of this nature demystifies fertility for women, which minimizes or eliminates the need for expensive fertility procedures or chemical birth control, putting the control back into their hands.

Fertility Flower is flexible enough to accommodate women throughout their reproductive years. There are three sections: Seed, Sprout and Bloom, names that are in line with the gardening motif that runs throughout the website. While apparently three distinct sections, they flow together seamlessly. Seed members who become pregnant automatically move into the Sprout section and after giving birth, into Bloom. Thus, Fertility Flower has the capacity to carry women through their entire reproductive years.

Finally, the Fertility Flower project leveraged the full power of social media under the direction of Cheltenham-based Intranet Future, building those elements into their operations even prior to launch such that when Fertility Flower launched their test of the website in August 2010, they were already the #1 charting website on Facebook.

Ms. Racic, whose first miscarriage brought her to the sympto-thermal method in the first place, had this to say:

“The devil is in the details with fertility charting. So, having more information available to our members is always better than having less. Unlike a classic mobile application which provides users with a limited version of the website, FertilityFlower.com members can access the entire website in its totality giving them the opportunity to maximize their chances of spotting their fertile phase.”

She continued,

“Fertility Flower is primarily about educating women, and the fact that it is now more easily accessible on smartphones should make the process easier. There are only a few days a month when it’s physically possible for a woman to get pregnant and knowing when it is or isn’t possible will put women (and couples) back in charge of their fertility.”

Since releasing the mobile aspect of Fertility Flower, mobile users have become the fastest growing segment of their membership profile which is now over 1,000 strong.

For more information, www.FertilityFlower.com.

Media Contact Information
First Floor, Millennium House
Victoria Road
Douglas
Isle of Man
United Kingdom
www.FertilityFlower.com
milan@pureindium.com