Tag Archives: Retail

Mi Rancho® Names Dennis Cole Director of Retail Sales

Industry Veteran with 30 Years of Food Sales and Distribution Experience Selected to Expand Mi Rancho’s Retail Channel.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced the appointment of Dennis Cole to the position of Director of Retail Sales. Cole will replace the retired Frank Palladino, who launched Mi Rancho’s retail expansion in 2010. Cole brings 30 years of retail sales and distribution experience to Mi Rancho, mostly in the food and grocery business, and will assume responsibility for Mi Rancho’s expanding retail sales channel.

Cole comes to Mi Rancho from Peet’s Coffee, where he served as Operations Manager – DSD/CPG Grocery Division. Over the past three decades, Cole has worked for a variety of name brands such as Pepsi Cola and Kraft Foods. He also has extensive experience in tortilla sales and distribution having managed retail sales for one of the largest tortilla suppliers in the United States.

“We are delighted to welcome Dennis to the Mi Rancho family,” said Manuel Berber, owner and President of Mi Rancho. “Dennis knows the tortilla business and has the expertise we need to build sales through retail outlets across California and the western US. His tenure in the business also means he has the contacts and expertise to help us expand to other regions when the time comes. Mi Rancho maintains a high standard, both in the quality of our products and in our business relationships, and we know Dennis has what it takes to open the right doors for the Mi Rancho brand.”

“When I was approached about the opportunity with Mi Rancho, I recognized the opportunity to promote an amazing product line,” said Cole. “The Berbers have a real passion for the business and for the quality of their tortillas, and I welcome the challenge of helping promote Mi Rancho as a premium tortilla brand up and down the west coast.”

Mi Rancho has been producing high-quality specialty foods since 1939 and has always used the finest ingredients and centuries-old production methods to make authentic tortillas.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including foodservice, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Tom Woolf
Director of PR, Gumas Advertising

The Certified Angus Beef® brand honors retail, distributor stars

NASHVILLE, Tenn., 2017-Oct-05 — /REAL TIME PRESS RELEASE/ — As consumer demand for great-tasting beef continues to grow, retailers play an important role in satisfying their needs. Retailers and distributors were recognized by the Certified Angus Beef ® brand for their leadership in product quality, marketing and sales at the group’s annual conference in Nashville on Sept. 27-29. Brand partners, including meat processors, distributors, chefs, retailers and cattle ranchers, gained strategies to nurture their focus on delivering premium beef to consumers.

“Quality and integrity unite their focus on delivering the finest beef,” says John Stika, the beef brand’s president. “They are stars in their markets for bringing the Certified Angus Beef ®brand’s ranching heritage and focus on quality and integrity to their customers, and ultimately, consumers.”

  • DeMoulas Market Basket, Tewksbury, Mass., earned the Retailer of the Year The retailer offered bold product features, generous point-of-sale displays and team training to provide customer assistance at the meat case. Through the retailer’s all-around focus on quality and value, DeMoulas also received the Top Retail Sales Volume Increase award.



  • K-Va-T Food Stores, Abingdon, Va., was named Retail Large Chain Marketer of the Year. Food City chefs share beef recipes on television shows to bring fresh ideas to customers. Promotions, like Fresh Fridays, encourage trust in Food City’s dedication to quality and service.



  • Cermak Fresh Market, Chicago, Ill., received the Retail Small Chain Marketer of the Year Cermak excels at serving customers with fun promotions and attention to detail. Training at the Certified Angus Beef ® Culinary Center energized the team for a meat manager contest that helped Cermak also receive Top Average Volume Retail Store with more than 10 stores.


  • Longo’s, Vaughan, Ontario, was recognized as the International Retail Marketer of the Year. Beef 101 training for Longo’s meat managers supported a successful summer promotion. Cooking classes and ads in the retailer’s Experience magazine also offered beef meal solutions to customers.


  • Caraluzzi’s, in Bethel, Conn., is the Independent Retail Marketer of the Year. Caraluzzi’s has grown over the past two decades with the Certified Angus Beef ® brand in three stores. They offer the brand’s Prime, Natural and deli meat items for the ultimate selection of superior quality.



  • Angus Best, Hermosilla, Sonora, Mexico, was presented the International Retail Independent Marketer of the Year Angus Best dedicates its entire meat case to the brand, displays signage storewide and posts billboards. The retailer’s grab-and-go meat case offers beef cuts for easy dinners.


  • ShopRite, Edison, N.J., earned the Retail Value-added Products Marketer of the Year ShopRite offers a wide selection of premium beef items in the deli case and has ready-to-prepare meals. Frequent product features, social media posts and videos give customers more dinner ideas.



  • Gelson’s, Encino, Calif., received Retail Brand Extension Marketer of the Year Gelson’s excels at marketing the Certified Angus Beef ® brand and the brand’s Prime products. Seasonal promotions, product sampling and social media interaction explain product quality to shoppers.



  • Quality Food Centers, Bellevue, Wash., is the Retail Social Media Marketer of the Year. QFC used online contests, coupons, the brand’s Roast Perfect app and meat staff selfies to connect with customers. Food blogger events shared holiday roasting ideas to coincide with roast promotions.


  • Weis Markets, Sunbury, Pa., was named the Retail Rising Star. Weis Markets focused on the brand in its Fresh magazine and offered six items in the circular every week. Through social media posts and training, the team shared its pride in its beef offerings.



  • Associated Retail Operations, in Salt Lake City, was recognized as the Retail Rookie of the Year. Associated Retail powered up promotions to launch the brand in stores. Weekly features and in-store videos led customers to the meat case, where staff were trained in beef knowledge to assist them.



  • Meijer, based in Grand Rapids, Mich., earned Top Volume Large Chain Retailer. Meijer excelled at marketing the brand in stores, at community events and through a comprehensive digital campaign. Success is guided by ongoing training of their meat managers and specialists. 



  • H-E-B Mexico, Escobedo, Nuevo Leon, is the Top Volume Small Chain Retailer. H-E-B secured growing sales through extensive promotions online, on billboards, in television appearances, with in-store product sampling, in local lifestyle magazines and every week in its own publication.



Additional companies recognized for their success and dedication to offering Certified Angus Beef ® brand products were:

About the Certified Angus Beef ® brand
Founded in 1978, the Certified Angus Beef ® brand is the original, and the best, brand of Angus beef, which got its start when a group of family ranchers set out to create a brand of beef that delivers superior taste and tenderness. Today, the Certified Angus Beef ® brand remains true to its roots, providing consumers with superior beef through a gate-to-plate network of family ranchers, chefs and retailers worldwide. Renowned for its exceptional quality, each cut meets 10 exacting standards to make it more selective than USDA Choice and Prime. For more information, visit CertifiedAngusBeef.com, or look for the brand on Facebook, Twitter, Pinterest, Instagram and LinkedIn.

Editor: Click on links for downloadable, print-quality photos and videos.
More award information available at: http://www.certifiedangusbeef.com/press


Crystal Meier
Certified Angus Beef LLC

Aquarian Drumheads Welcomes Drummer Daniel East To Their Family Of Artists

Wednesday, May 16, 2012 [Jupiter, FL] – Daniel East, the drummer known for his animated performances with many artists in Rock, Soul, Blues, and Cajun – Zydeco, recently signed with Aquarian Drumheads to endorse their products. With a background as a live and session drummer, East is also an accomplished audio engineer with a reputation for excellence in the sound and tone of his drums.

“I did my homework,” reports East. “For years, I’ve tried every brand [and type] of drum heads to find that perfect combination, and only Chris [Brady] delivered what I’d hoped for. I want to sound like ‘me’ and have the feel be as right as the sound. This was an easy choice since I always listen for the best sound first.”

Daniel East performs with Iko-Iko, the Blues band that appears in the films Cape Fear and Contact.The band worked with artists in a variety of styles including Ron Wood (Rolling Stones), Muddy Waters, Jimmy Buffett, Bo Diddley, Bobby Keys, Slash, Ivan Neville, and others.

East’s career also includes performances with Christina Christian (American Idol), George Terry (Eric Clapton), Gerald Levert, Alto Reed (Bob Seger), Billy Mann, John Mooney, Albert Castiglia, Patxi Pastor All-Star Band, Nico Wayne Toussaint, Alberto Slezynger, Delmar Brown (Sting), Leroy Romans (Rihanna, P. Diddy, Jimmy Cliff), Fernest Arceneaux, Warren Caesar, and more.

A product of the famed Philadelphia High School for the Creative and Performing Arts, and Philadelphia College of the Performing Arts, East was raised on a hybrid of Philly Soul, Gospel, Blues, Jazz, R&B, Rock and Pop – sometimes sneaking into live music venues to see his idols – all of which helped him to develop his deep backbeat style and signature sound.

“We’re really happy to welcome Dan into the Aquarian family,” stated Chris Brady, Director of Marketing and Artist Relations for Aquarian Drumheads. “He has a great understanding of our products and a wonderful reputation for his sound as an artist.”

Daniel East is proud of his choices for sound quality and performs exclusively with these fine brands:
Aquarian Drumheads
Yamaha Drums
Soultone Cymbals
Hornets Drumsticks
Audix Microphones
Future Sonics Ear Monitors
Axis Percussion
Stage Ninja
PitchSlap Cajons

To learn more about Daniel East, follow him online:
Web • Twitter • Facebook • YouTube • NextBigSound


About Aquarian Drumheads:

Originally founded in 1980 by renowned Big Band drummer and clinician, Roy Burns, with the technological expertise of business partner, Ron Marquez, the mission was to develop the highest quality products for drummers by drummers. Today, Aquarian Drumheads fulfills this mission by offering outstanding quality, musical sounding drumheads and accessories that allow performers to easily focus on their performances. Their artist roster includes top drummers of every style, genre, and experience level worldwide. Aquarian Drumheads are available from fine musical instrument retailers, distributors, product catalogs, and online resellers worldwide.

For more information about Aquarian Drumheads, contact:

Chris Brady, Director of Marketing & Artist Relations
Aquarian Drumheads
1140 N. Tustin Ave., Anaheim, CA 92807 USA

For information, high-resolution images, or to arrange interviews, contact:

Michael Young, Promotions Manager
The ECI Group
5500 Military Trail, 22-354, Jupiter, FL 33458 USA

All trademarks are property of their respective owners.


Consumers Tell DiscountVouchers.co.uk Body Odour is Top Romantic Turnoff

DiscountVouchers.co.uk, the money saving website which helps Brits save at all the top stores, this week announces the results of a new survey into people’s personal hygiene opinions. The site’s poll showed that UK consumers rate bad body odour as the worst romantic turnoff.

The survey gathered the views of UK consumers and showed that 47% rate bad B.O. as the biggest physical irritant in romantic terms, while a further 41% think that bad breath is the biggest turnoff.

DiscountVouchers.co.uk spokesperson Claire Hayes says: “We regularly poll our site users on a range of different issues, and this week we asked their views on personal hygiene. People looking to establish a new romantic relationship clearly need to keep an eye on their body odour and bad breath if they want to meet that special someone!”

The order of the personal hygiene irritants revealed by the DiscountVouchers.co.uk poll was: 1. Body odour. 2. Bad breath. 3. Nasal hair. 4. Dirty hair. 5. Stained clothes. 6. Monobrows. 7. Visible underwear. 8. Trying too hard. 9. Bitten nails. 10. Dirty ears.

For more information visit www.discountvouchers.co.uk

DiscountVouchers.co.uk features more than 500 new voucher codes and deals every day from over 3000 retailers including Marks & Spencer, House of Fraser, Lastminute.com and Sainsbury’s.



Get Effortless Preppy Style at House of Fraser

Aug 11, 2011 — RTPR — Breezy, clean-cut style is perfect for the warmer climes, and the preppy theme will sharpen up any gentleman’s wardrobe. Get the look with the help of House of Fraser – the store has a host of sleek men’s fashion essentials that perfect this trend.

Ralph Lauren is synonymous with preppy dressing, and the brand’s premium collection of men’s clothing offers just the right mix of smart and casual. Signature polo shirts, clean-cut chinos and polished accessories are key in the label’s menswear range; a selection of wardrobe staples that exude an all-American charm.

A must for men of all ages, Gant’s chic blend of relaxed tailored silhouettes, cool cotton polos and wardrobe classics is ideal for those seeking style that will surpass the seasons. The epitome of preppy chic, the brand is a must on more laidback days – soft shades like pastel yellow and washed salmon look fabulous with everyday denim.

Renowned for its use of bold colour, Lacoste infuses a variety of rainbow shades into its menswear collections. Men’s zip-up jackets in white and navy appear alongside zesty T-shirts and sleek ultra-modern pieces; the label’s penchant for simplicity has lured a number of A-list fans and an ever-growing international fan base.

Visit your local House of Fraser for even more trend ideas this season.

About House of Fraser
House of Fraser has 61 stores in the United Kingdom and Ireland, offering luxurious items and a premium shopping experience. From the latest men’s, women’s and children’s clothing (such as a cocktail dress or a petite maxi dress) to beauty essentials and must-have home accessories, House of Fraser continues to expand its much-loved collections, both online at houseoffraser.co.uk and in stores across the country.

For further information please contact:
Gayle Griffith, Assistant Press Officer, gaylegriffith@hof.co.uk / Tel: 020 7003 4649

Boden Wins Loyalty Award

Jun 09 2011 /RTPR/ – Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts.

The award-winning “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was completely unique to each customer based on their shopping history and life story with the brand.

The back of the catalogue featured further personalisation, with product recommendations based on analytics. These were further complemented by personal emails with further recommendations and additional integrated material.

Overall results for the catalogue mailing delivered a near 30% uplift in response. Engage Award’s judges were impressed, commenting “A great example of marketing with a personal touch.” Praising the quality and relevance of personalisation they added, “Strong customisation made it highly engaging and drove strong results”.

Boden’s campaign fought off strong competition in the face of O2’s Priority campaign and Innocent Drinks’ Innocent AGM to claim the Winner’s award. Further shortlisted entries came from Coca-Cola, Cravendale, Fiat, M&S and More Than amongst others.

Now in its second year, Marketing Week’s Engage Awards received even more entries than last year, which were judged by judged by a host of well know industry professionals including Mark Choueke, Editor of Marketing Week, Will Abbott, Marketing and Communications Director, Freesat, Lauren Branston Director, Public Affairs & Communications, Coca Cola, Craig Inglis Director, Marketing John Lewis, Richard Reed CEO Innocent Drinks and Phil Rumbol Founding Partner 101.

About JP Boden
When he could not find what he wanted in the Johnnie Boden started a clothing business. Boden’s grown in leaps and bounds since the first range took shape on Johnnie’s kitchen table back in 1991. The company is now turning over £200 million a year and employing 800 staff. More than 200 womenswear styles are on offer, as well as extensive ranges of menswear, babyweargirls dresses and boys clothes. Boden launched operations in America in 2002, Germany in 2007 and Austria in September 2009.

Contact Details: Boden UK
PR Manager
Boden House, 114 – 120 Victoria Road
NW10 6NY

Boden’s Innovative Catalogue Campaign Pays Off

Jun 09 2011 /RTPR/ – Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns.

In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised URL leading to a tailored micro site. Visitors were able to enter a competition to instantly win £1,000 worth of Boden clothing. Those that weren’t lucky enough to scoop the prize were awarded with a 15% off discount and automatically deep-linked from the micro site to the relevant Boden web page based on their catalogue preferences and gender.

The thorough approach with creative integration from start to finish paid off, boosting both engagement and sales. Matthew Finn, Assistant Marketing Manager at Boden, commented “Despite the higher initial costs we experienced almost double the response rate.” He went on to thank digital printers Howard Hunt and insight partners Celerity for their support in putting the campaign together.

Mr Finn now plans to roll out similar features to more tactical campaigns in the future. “We’ve seen declining response rates for enquirers on traditional mailings”, he says, sighting personalised integrated campaigns as a way to boost enquirer engagement and conversion.

This success follows hot on the heels of Boden’s catalogue campaign that was awarded Marketing Week’s Engage Award in May. The “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was unique to each customer based on their shopping history and life story with the brand. Overall results for this catalogue mailing delivered a near 30% uplift in response.

About JP Boden
When he could not find what he wanted in the Johnnie Boden started a clothing business. Boden’s grown in leaps and bounds since the first range took shape on Johnnie’s kitchen table back in 1991. The company is now turning over £200 million a year and employing 800 staff. More than 200 womenswear styles are on offer, as well as extensive ranges of menswear, boys clothinggirls clothing and babies clothes. Boden launched operations in America in 2002, Germany in 2007 and Austria in September 2009.

Contact Details: pr@boden.co.uk
PR Manager
Boden House, 114 – 120 Victoria Road
NW10 6NY
0845 677 5050


Hughes Aim For Best in Electrical Sector with New ‘Click and Collect’ Site

Clearly not satisfied with their ecommerce site being voted a mere 2nd best in the electrical industry by readers of Which? magazine earlier in 2010, electrical independent Hughes has just launched what it calls a more user-centric site.

The new site, hughesdirect.co.uk, offers customers a whole number of new and convenient benefits including the option to ‘Click and Collect’ in their local store
rather than wait, and wait in, for delivery.

Those that choose to have their order delivered can request their preferred delivery time on the site. Just in time for Christmas, the last delivery before the festive break will be on 17th December for goods that require 2-man delivery, and the 20th December for customers ordering those smaller items like kettles and toasters. Another handy feature of the new site enables shoppers to select and easily compare different products they are interested in side by side.

As Simon Cox, General Manager at HughesDirect explained, “we recognise that customers have a choice, these days many more choices than ever before, so when a visitor lands on our site we need to ensure we have done everything to help them to make their decisions and to buy through HughesDirect.”

“We are always looking to enhance the user experience on the site and are confident that the newly-launched site pushes our offering ahead yet again.“

Hughes Electrical Stores are now the country’s 4th largest specialist electrical retailer and 2nd largest renter of home entertainment and kitchen appliances. Its commercial division Hughes Trade is one of the country’s fastest growing business to business suppliers. Hughes has also expanded its retail footprint into the Midlands and the North West with the acquisition of Apollo 2000 giving expertise in the sale of kitchen appliances from large out of town sites. The company has developed a 70,000 sq ft distribution facility in Thetford, Norfolk which supports all the shops, websites, trade centres and service centres and has retained its commitment to service with over 100 fully trained electrical engineers.

New HughesDirect.co.uk features:
– Click and Collect in store service
– Select your delivery time
– Side-by-side product comparisons
– Excellent competitive prices
– Top brands
all from the UK’s second largest independent electrical retailer.

You can visit the HughesDirect website at:  www.HughesDirect.co.uk

For more information about Hughes, call 08712 313113 or email sales@hughesdirect.co.uk

Hughes Electrical

2 Mason Road







Real Time Press Release Distribution

In today’s Internet the real time information is already playing a significant role in how businesses and people access and consume the information online. Technologies online have emerged up to the point where 2 minutes may sometimes be the difference between having tens of thousands of people not only seen your PR announcement, but creating a long tail of reactions across the vast real time online space adding up to your overall online presence/reputation and your message being buried down among millions of other identical pieces of information.

Considering how crucial the real time information for the average business and web user appears to be, one can only imagine how great the impact of the real time information flow over the public relations business online can be.

That’s why we think it is about time for RealTimePressRelease.com — real time press release distribution online.

In a nutshell RealTimePressRelease.com is a do-it-yourself publishing platform for real time press release distribution. It’s free and you can instantly have your press release published on RealTimePressRelease.com as well as released via the Web, the Blogosphere and the Twitter. Having spent almost 2 decades within the PR industry, and currently engaged with EPR Network, one of the largest press release distribution networks online, it’s been just a matter of time for us to realize how vital a real time press release distribution service online is.