Tag Archives: mi rancho

Mi Rancho® Names Dennis Cole Director of Retail Sales

Industry Veteran with 30 Years of Food Sales and Distribution Experience Selected to Expand Mi Rancho’s Retail Channel.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced the appointment of Dennis Cole to the position of Director of Retail Sales. Cole will replace the retired Frank Palladino, who launched Mi Rancho’s retail expansion in 2010. Cole brings 30 years of retail sales and distribution experience to Mi Rancho, mostly in the food and grocery business, and will assume responsibility for Mi Rancho’s expanding retail sales channel.

Cole comes to Mi Rancho from Peet’s Coffee, where he served as Operations Manager – DSD/CPG Grocery Division. Over the past three decades, Cole has worked for a variety of name brands such as Pepsi Cola and Kraft Foods. He also has extensive experience in tortilla sales and distribution having managed retail sales for one of the largest tortilla suppliers in the United States.

“We are delighted to welcome Dennis to the Mi Rancho family,” said Manuel Berber, owner and President of Mi Rancho. “Dennis knows the tortilla business and has the expertise we need to build sales through retail outlets across California and the western US. His tenure in the business also means he has the contacts and expertise to help us expand to other regions when the time comes. Mi Rancho maintains a high standard, both in the quality of our products and in our business relationships, and we know Dennis has what it takes to open the right doors for the Mi Rancho brand.”

“When I was approached about the opportunity with Mi Rancho, I recognized the opportunity to promote an amazing product line,” said Cole. “The Berbers have a real passion for the business and for the quality of their tortillas, and I welcome the challenge of helping promote Mi Rancho as a premium tortilla brand up and down the west coast.”

Mi Rancho has been producing high-quality specialty foods since 1939 and has always used the finest ingredients and centuries-old production methods to make authentic tortillas.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including foodservice, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Non-GMO Project Validates Additional Mi Rancho® Tortilla Products in Time for Non-GMO Month

Mi Rancho Reaffirms Commitment to Delivering Healthy, Organic, Non-GMO Products for Both Retail and Foodservice Customers.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced that six additional organic tortilla products in the company’s retail and foodservice lines have been verified by the Non-GMO Project. Non-GMO verification has been extended to three retail products – Mi Rancho’s small and large organic flour tortillas, and organic whole wheat tortillas – and three foodservice products – Mi Rancho’s 12-inch organic flour, whole wheat, and spinach tortillas.

The Non-GMO Project is a nonprofit organization committed to educating consumers and verifying foods that do not contain genetically modified organisms by validating food sources and food production techniques. Non-GMO Project verification of these six Mi Rancho products comes just in time to celebrate Non-GMO Month in October, sponsored by the Non-GMO Project for retailers, food producers, and distributors to highlight items that are Non-GMO Project Verified.

“Visibility to the GMO status of ingredients allows the consumer the flexibility to make educated dietary choices,” said Joe Trummer, Director of Research and Development for Mi Rancho. “Non-GMO verification reaffirms our commitment to our retail and foodservice customers that we provide high-quality, flavorful tortillas using the best natural ingredients produced using traditional methods. We are also pleased to make this announcement in conjunction with Non-GMO Month as part of our pledge to educate our customers about the benefits of all natural foods.”

Mi Rancho has been producing high-quality specialty foods since 1939 and has always used the finest ingredients and centuries-old production methods to make authentic tortillas. Using only natural preservatives, Mi Rancho delivers fresh, wholesome tortillas with an ambient shelf life of at least 30 days. Mi Rancho plans to have all its organic tortillas verified as Non-GMO as proof to the market that the company uses only the finest natural ingredients.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including foodservice, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Mi Rancho® Signs to Provide Organic Tortillas to Sun Basket

Mi Rancho’s Commitment to Organic Corn Products and Non-GMO Food Sources Ideally Suited for Sun Basket’s Healthy, Farm-to-Table Meals Delivered To Your Door.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, has announced that Sun Basket, purveyors of fresh, farm-to-table dishes you can prepare at home, has committed to exclusively use Mi Rancho’s tortillas for its organic meals.

Mi Rancho and Sun Basket share a commitment to producing fresh, flavorful products using organic ingredients from non-GMO food sources. Sun Basket prepares meals to cook at home using hand-selected, seasonal ingredients from Pacific Coast farms. Farmers are carefully chosen to provide organic, non-GMO produce and sustainably farmed foods, including grass-fed, antibiotic free meats and sustainable seafood. In addition to organic and non-GMO recipes, Sun Basket offers Paleo, Gluten-Free and Vegetarian meal options. Mi Rancho’s organic tortillas fit well with Sun Basket’s commitment to using only organic products.

“Mi Rancho’s are my daughter’s favorite tortilla! I love their quality, flavor, and their commitment to organics and the Non-GMO Project,” said Executive Chef Justine Kelly of Sun Basket.

“Sun Basket understands the value of using traditional methods to make our stone-ground, organic tortillas,” said Fernando Alvear, Vice President of Sales and Marketing for Mi Rancho. “We share their passion for sustainable organic farming and delivering fresh, tasty products free of GMOs and glutens. We are delighted that Sun Basket has decided to exclusively use our organic tortillas in their meals.”

Mi Rancho offers a complete line of organic tortillas made with organic corn, organic whole wheat, and organic ancient grains including flax and quinoa. Mi Rancho has been a family owned business for three generations and the Berber family has a passion for using authentic techniques and artisan bakers to produce fresh, delicious tortillas. As part of that commitment, Mi Rancho uses only the finest ingredients so customers can count on a delicious, high-quality product in every package.

About Sun Basket
Sun Basket is a healthy meal kit service that delivers fresh organic ingredients and delicious, easy-to-make recipes. Sun Basket makes it easy to cook healthy, with Paleo, Gluten-Free and Vegetarian options, plus breakfast. Get 3 recipes per week for 2 or 4 people, with sustainably sourced, pre-measured ingredients delivered to your door in recyclable packaging. Sun Basket’s delicious nutritionist-approved recipes are created by Executive Chef Justine Kelly, former head chef at James Beard’s award-winning restaurant, The Slanted Door in San Francisco. For more information, visit Sun Basket on the web at http://www.sunbasket.com.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Mi Rancho® To Participate in Rubio’s® Coast Fest as Sponsor of the Kid’s Zone

Bay Area Tortilla Company to Sponsor Kid’s Zone with Booth to Educate Youngsters About Making Authentic Corn Tortillas.

San Diego, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, has signed as the exclusive sponsor for the Kid’s Zone for Rubio’s® 2016 Coast Fest Beach Cleanup and Party, to be held at the Oceanside Pier on July 16.

In addition to assisting with the coastal cleanup, Mi Rancho will have a booth where kids can come play a game for prizes and experience the process of making its corn tortillas. The Mi Rancho booth display is designed to be fun for kids as well as educational, using a hands-on, tactile approach to demonstrate the production of tortillas, including dry corn, cooked corn or nixtamal, stone ground masa, and finished tortillas. Mi Rancho will also offer a fun game for the kids to play that focuses on the ocean where they can win great prizes.

“We have been business partners with Rubio’s for some time and we are delighted to be able to expand our relationship through this Coast Fest sponsorship,” said Alex Berber, Business Development Manager for Mi Rancho. “Mi Rancho shares Rubio’s passion for the environment and for sustainable food production. We see sponsorship of the Kid’s Zone as an opportunity to educate kids about responsible food production and good nutrition, and let them have fun in the process.”

Rubio’s restaurants have been preparing dishes using Mi Rancho corn and flour tortillas since 2012. Just as Rubio’s is committed to using only high quality, sustainable ingredients in its dishes, Mi Rancho is committed to providing the highest level of quality and consistency in all its food products. Mi Rancho’s organic corn products are cooked with lime then ground into fresh masa using hand-carved lava stones. The production methods are the same that have been used by Mi Rancho’s family-owned business for generations.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Tortilla Industry Association Inducts Mi Rancho®’s Robert Berber Jr. Into TIA Hall of Fame

Late President of Mi Rancho Honored for Contribution to the Tortilla Industry.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, is pleased to announce that the late president of the company, Robert Berber Jr., has been inducted into the Tortilla Industry Association’s Hall of Fame. Berber, who passed away in January, was honored at the TIA’s 26th Annual Convention and Trade Expo held in Valley Center, California, last week.

Robert Berber Jr. was singled out for his legacy as a pioneer in the tortilla industry. Berber inherited the leadership of Mi Rancho from his father, Robert Berber Sr., who purchased the business in 1954 when it was an Oakland Mexican grocery store noted for making exceptional tortillas. Robert Berber Jr. assumed ownership of the store in 1974 and built Mi Rancho into a Bay Area tortilla brand noted for the superior quality and consistency of its food products, and the purity of its ingredients. Today, under the guidance of the current president, Manuel Berber, Mi Rancho has become a national brand.

“I am honored to accept the TIA’s Hall of Fame plaque on behalf of my grandfather,” said Alex Berber, Business Development Manager for Mi Rancho. “He was an extremely hard working man with a strong work ethic, treating every employee with respect and gratitude. His greatest pride was seeing the success my father, Manuel, has brought to Mi Rancho and knowing that my brother, Andrew, and I would one day run this company that he loved so much.”

Today Mi Rancho makes more than 1.3 billion tortillas each year. The company continues to make tortillas applying the same traditional methods used by Robert Berber Sr. and Robert Berber Jr. Mi Rancho’s corn tortillas are made from whole kernel corn that is carefully cooked and steeped with lime for up to 10-12 hours. The corn is then stone-ground with lava stones for a unique texture and flavor. Mi Rancho also uses local ingredients grown in California, and it offers organic, Non-GMO corn and flour tortillas.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Mi Rancho® Announces Passing of Patriarch Robert Berber Jr.

Bay Area Tortilla Company Now in Its Third Berber Generation with Ongoing Commitment to Founders’ Legacy of Traditional Methods, Food Purity and Quality.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced the passing of Robert Berber Jr. after losing his battle with cancer. Robert Berber Jr. leaves a legacy as a successful businessman and philanthropist as well as a family company, Mi Rancho, which has become a national brand. Mi Rancho is now managed by Robert’s son, Manuel Berber, who has served as president of the company since 1992.

Robert Berber Jr. is responsible for building Mi Rancho into the company it is today, manufacturing more than 1.3 billion tortillas each year. Born and raised in Los Angeles, Robert Berber Jr. moved to the Bay Area where in 1954 he and his father, Robert Berber Sr. purchased an Oakland Mexican grocery and panaderia noted for making delicious corn and flour tortillas and breads. Robert assumed sole ownership of the store in 1974 and through hard work and vision built Mi Rancho into a national tortilla brand that is respected for its quality, consistency and purity of ingredients.

The traditional methods of making tortillas used by Robert Berber Sr. and Robert Berber Jr. are still the foundation for the making of Mi Rancho products. Mi Rancho’s corn tortillas are made from whole kernel corn that is carefully cooked and steeped with lime for up to 10 hours. The corn is then stone-ground with lava stones for a unique texture and flavor. Mi Rancho also uses local ingredients grown in California, and it offers organic, non-GMO corn and flour tortillas.

“My father will be sorely missed by the Mi Rancho family and in the community,” said Manuel Berber, owner and President of Mi Rancho. “However, we intend to keep his legacy alive by continuing to use the same time-honored methods and whole ingredients we have used for the past 60 years, when my father and grandfather established the family business. We will continue to maintain our commitment to superior quality and exquisite taste as the company passes into the hands of my two sons, the fourth generation of Berbers.”

Robert Berber Jr. also was an active participant in the Bay Area community. He served on the Board of Directors for City Center Federal Savings, was active in the Orinda Rotary Club, and delivered food to those in need through Meals on Wheels. He also established a scholarship for underserved families at his alma mater, Cathedral High School in Los Angeles.

The Berber family has requested that those who wish to honor Robert Berber Jr.’s memory do so by making a donation to the John Muir Health Foundation, 1400 Treat Blvd., Walnut Creek, CA 94597 or online: https://www.johnmuirhealth.com/secure/make-a-donation.html.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Photos available

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Mi Rancho® Signs to Provide Organic Tortillas and Wraps for Veggie Grill Restaurant Chain

Veggie Grill Chooses Mi Rancho Organic Corn Products As Part of Its Commitment to Provide Healthful, Non-GMO Entrees for Patrons.

San Leandro, CA, USA — Mi Rancho®, a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced that the company has signed with Veggie Grill to provide organic stone-ground corn tortillas and specialty wraps for the entire restaurant chain. Veggie Grill has already incorporated Mi Rancho organic tortillas and spinach wraps as a standard in its new fall and winter menu.

Mi Rancho executives are particularly pleased with the expanded relationship with Veggie Grill. The two companies share a commitment to providing wholesome products and promoting a greater awareness about the need for healthful ingredients. Both companies are targeting customers who take an active interest in what they eat.

“We see this new relationship with Veggie Grill as part of a new trend where food service customers are paying more attention to the quality of the food they serve, and it puts Mi Rancho in an ideal position to provide healthy products made from wholesome ingredients,” said Fernando Alvear, Vice President of Sales and Marketing for Mi Rancho. “We are delighted to add Veggie Grill to the family of Mi Rancho customers because we share the same commitment to providing healthy, non-GMO products like our organic corn tortillas, and educating consumers to make them more aware of the food they eat. It also puts Mi Rancho in an excellent position to reach other food service companies seeking organic alternatives.”

“We are pleased to expand our partnership with Mi Rancho,” said COO Steve Heeley, Chief Operating Officer of Veggie Grill. “Mi Rancho has always been a quality leader and innovator in tortillas and wraps. The addition of Mi Rancho’s incredibly flavorful organic, whole grain, non-GMO yellow corn tortillas and spinach wraps help to reaffirm our mission of helping our guests bring whole veggies and grains to the center of their plate.”

Mi Rancho offers a complete line of organic tortillas made with organic corn, organic whole wheat, and organic flax and quinoa. Mi Rancho has been a family owned business for three generations and the Berber family has a passion for using authentic techniques and artisan bakers to produce fresh, delicious tortillas. As part of that commitment, Mi Rancho uses only the finest ingredients so customers can count on a delicious, high-quality product in every package.

About Veggie Grill
Veggie Grill, headquartered in Santa Monica, California, is a premium fast-casual restaurant chain that celebrates the veggie by offering a variety of hot sandwiches and burgers, entree salads, bowls, home-style plates, shareable sides, organic teas and house made desserts prepared with wholesome vegetables, fruits, grains and nuts. Craft beer and wine are available in most locations as well as kid’s meals. Veggie Grill is passionate about the vegetable, the fruit, the nut and the grain and serving them in delicious and innovative ways. Veggie Grill currently has 29 locations along the West Coast with additional locations opening soon. More information and the full menu are available online at http://www.veggiegrill.com.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients. For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Mi Rancho® Organic Corn Tortillas and Taco Sliders Receive Non-GMO Project Verification

Corn Products First of Mi Rancho’s Organic Products To Be Verified by Non-GMO Project.

San Leandro, CA, USA (July 15, 2015) — Mi Rancho®, a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced that the company’s line of organic stone-ground corn tortillas and taco sliders are now Non-GMO Project Verified. Ensuring that the company’s organic products are free of genetic modifications is just part of Mi Rancho’s commitment to consumers, grocers, and food service customers that its products are made from the safest ingredients.

In the United States, as much as 80 percent of domestic corn crops have been genetically modified to withstand infestation and increase crop yield. The Non-GMO Project verifies food manufacturers and food sources to make sure that GMO contaminants are eliminated from food production. Mi Rancho has been providing specialty foods since 1939 and has always used California corn and flour in making its tortilla products. With verification by the Non-GMO Project, Mi Rancho customers can be assured that the company’s corn tortillas and taco sliders are truly organic and free of GMOs.

“Consumers are increasingly concerned about the quality of the food they eat, and labels such as natural and organic don’t carry the assurance they once did,” said Fernando Alvear, Vice President of Sales and Marketing for Mi Rancho. “By having our corn tortillas and taco sliders verified by the Non-GMO Project we can proudly say that our products are, indeed, organic and made from safe ingredients. Our ultimate goal is to see that our entire organic product line is Non-GMO Project verified as free from genetic modifications.”

Mi Rancho offers a complete line of organic and all-natural tortillas made with organic corn, artisan flour with organic wheat, artisan corn, and organic flax and quinoa. Mi Rancho has been a family owned business for three generations and the Berber family has a passion for using authentic techniques and artisan bakers to produce fresh, delicious tortillas. As part of that commitment, Mi Rancho uses only the finest ingredients so customers can count on a delicious, high-quality product in every package.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients. For more information, visit Mi Rancho on the web at http://www.mirancho.com.

About The Non-GMO Project
The Non-GMO Project, a non-profit 501(c)3 organization, offers North America’s only third party verification and labeling for non-GMO (genetically modified organism) food and products. There are currently more than 33,000 Non-GMO Project Verified products from nearly 2,000 brands, representing well over $12 Billion in annual sales. Non-GMO Project Verified is currently one of the fastest growing labels in the natural food sector, and increasingly is an attribute sought by conventional brands as well. For more information, visit http://www.nongmoproject.org.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Mi Rancho(R) Names Joe Trummer as Head of Research and Development

Culinary Innovator Brings Expertise from Fortune 500 Food Brands to Enhance Mi Rancho’s Tortilla Business.

San Leandro, CA, USA (March 4, 2015) — Mi Rancho®, a Bay Area leader in the production and global distribution of tortillas and Mexican foods, announced the appointment of Joe Trummer to the position of Director of Research and Development. In his new role, Trummer will be responsible for new product innovation, process optimization, margin enhancement and renovation projects.

Trummer has more than 20 years of experience in the food industry including both new product development and food service operations. In his new position, Trummer will add a commercialization process, culinary and food science discipline and infrastructure to the R&D department to help build a sustainable pipeline of new innovations. He will also be responsible for refining Mi Rancho’s existing products to meet the changing needs of food service, retail grocers, and industrial customers with a particular focus on clean label and organic tortillas.

“I am thrilled to have Joe join the Mi Rancho family,” said Fernando Alvear, Vice President of Sales and Marketing for Mi Rancho. “He brings the leadership, skills, and knowledge that we need to take the company to the next level. Joe has a solid technical background and does a great job building long-lasting business relationships with customers and cross-functional partners. He is a real team player and we are glad to have him on our team.”

Prior to joining Mi Rancho, Trummer was Director of Research and Development for Aryzta responsible for new product innovation and product renovation for brands such as Otis Spunkmeyer and La Brea. Trummer also has a long professional history with Sara Lee, where he held a variety of bakery management positions, as well as the Kellogg Company. Trummer began his career as a pastry chef and chocolatier working at landmark San Francisco restaurants Campton Place and Palio d’Asti. In addition, he served as a Chef’s Council Consultant for the Center for Culinary Development in San Francisco.

“I am excited to be part of the Mi Rancho family bringing new innovation to a rapidly growing market,” said Joe. “Everyone has been extremely welcoming and I look forward to working with all team members to help sustain Mi Rancho as a leader of premium tortillas.”

Trummer holds a Culinary Degree from the French Culinary Institute in New York, a Master of Science in Chemical Engineering from Georgia Institute of Technology, and a Bachelor of Science from Michigan State University.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year with international distribution. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf, Director of PR
Gumas Advertising
415-621-7575
twoolf@gumas.com