Tag Archives: organic corn tortillas

Mi Rancho® Introduces Organic THINcredibles™ Corn Tortillas – All the Freshness and Flavor with Half the Calories, Twice the Joy

Mama Carol’s THINcredibles latest addition to Mi Rancho’s line of organic corn tortillas.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, introduced a new low-calorie corn tortilla product, Mama Carol’s THINcredibles™. These organic tortillas are thinner than Mi Rancho’s flagship organic corn tortillas with half the calories and are available through select retail grocery stores.

THINcredibles are made using the same traditional methods as all Mi Rancho tortillas using whole kernel corn cooked with lime which is ground into fresh masa with hand-carved lava stones. What makes THINcredibles different is they are thinner, so each tortilla has only 35 calories, while still offering the supple freshness, performance, and flavor that distinguish all Mi Rancho tortillas.

THINcredibles also are the first tortillas in a new line of Mama Carol products, named for Carol Berber of the Berber family which has owned and operated Mi Rancho since 1954. Carol has been developing new recipes featuring unique ways of incorporating tortillas. The recipes are available in a series of videos, Mama Carol’s Mi Rancho Kitchen, which can be viewed on the Mi Rancho website and YouTube.

“We developed THINcredibles for weight-conscious customers who are interested in healthier eating,” said Carol Berber. “These thinner tortillas are made using the same family recipe and attention to quality as all our products, but with half the calories. They are great for tacos, tostadas, enchiladas, homemade chips and strips, and all the dishes you would make using regular corn tortillas, only with fewer calories.”

Like Mi Rancho’s other organic corn tortillas, THINcredibles are certified organic by the USDA and have been verified by the Non-GMO Project. They are gluten free and contain no saturated or trans fats.

THINcredibles will initially be offered in select retail outlets, including Raley’s, Bel Air, Nob Hill, Bristol Farms, Gelson’s Markets, Lunardi’s, Mollie Stone’s, and Oliver’s Market. Additional retailers will be added in the coming months.

For more information, visit http://www.mirancho.com.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including foodservice, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Mi Rancho® Signs to Provide Organic Tortillas and Wraps for Veggie Grill Restaurant Chain

Veggie Grill Chooses Mi Rancho Organic Corn Products As Part of Its Commitment to Provide Healthful, Non-GMO Entrees for Patrons.

San Leandro, CA, USA — Mi Rancho®, a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced that the company has signed with Veggie Grill to provide organic stone-ground corn tortillas and specialty wraps for the entire restaurant chain. Veggie Grill has already incorporated Mi Rancho organic tortillas and spinach wraps as a standard in its new fall and winter menu.

Mi Rancho executives are particularly pleased with the expanded relationship with Veggie Grill. The two companies share a commitment to providing wholesome products and promoting a greater awareness about the need for healthful ingredients. Both companies are targeting customers who take an active interest in what they eat.

“We see this new relationship with Veggie Grill as part of a new trend where food service customers are paying more attention to the quality of the food they serve, and it puts Mi Rancho in an ideal position to provide healthy products made from wholesome ingredients,” said Fernando Alvear, Vice President of Sales and Marketing for Mi Rancho. “We are delighted to add Veggie Grill to the family of Mi Rancho customers because we share the same commitment to providing healthy, non-GMO products like our organic corn tortillas, and educating consumers to make them more aware of the food they eat. It also puts Mi Rancho in an excellent position to reach other food service companies seeking organic alternatives.”

“We are pleased to expand our partnership with Mi Rancho,” said COO Steve Heeley, Chief Operating Officer of Veggie Grill. “Mi Rancho has always been a quality leader and innovator in tortillas and wraps. The addition of Mi Rancho’s incredibly flavorful organic, whole grain, non-GMO yellow corn tortillas and spinach wraps help to reaffirm our mission of helping our guests bring whole veggies and grains to the center of their plate.”

Mi Rancho offers a complete line of organic tortillas made with organic corn, organic whole wheat, and organic flax and quinoa. Mi Rancho has been a family owned business for three generations and the Berber family has a passion for using authentic techniques and artisan bakers to produce fresh, delicious tortillas. As part of that commitment, Mi Rancho uses only the finest ingredients so customers can count on a delicious, high-quality product in every package.

About Veggie Grill
Veggie Grill, headquartered in Santa Monica, California, is a premium fast-casual restaurant chain that celebrates the veggie by offering a variety of hot sandwiches and burgers, entree salads, bowls, home-style plates, shareable sides, organic teas and house made desserts prepared with wholesome vegetables, fruits, grains and nuts. Craft beer and wine are available in most locations as well as kid’s meals. Veggie Grill is passionate about the vegetable, the fruit, the nut and the grain and serving them in delicious and innovative ways. Veggie Grill currently has 29 locations along the West Coast with additional locations opening soon. More information and the full menu are available online at http://www.veggiegrill.com.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients. For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com