Tag Archives: Marketing

Software Industry Veteran Shares Roadmap to Sales Transformation Success

Sales Enablement has emerged as a critical business function to address these challenges, but few understand how to unlock the power of enablement to drive sales transformation.

San Francisco, CA (USA), May 01st 2015 — In recent years, the pace of business has put increasing pressure on sales organizations. Sales Enablement has emerged as a critical business function to address these challenges, but few understand how to unlock the power of enablement to drive sales transformation.

“My sales enablement journey accelerated when I founded a thought leadership group called SalesCraft in 2009. SalesCraft focused on peers talking about best practices. From those ideas the opportunity to write a book about sales enablement evolved to help educate people about the power of sales enablement to transform sales strategy execution,” says Author and Speaker Sharon Little. “I have a great passion to inspire sales leaders, and today it is critical for companies to know how to fluidly adapt to rapid pace of change in business.”

In competitive markets, sales teams need every advantage possible and strong, visionary, prescriptive leadership. Constrained by outdated approaches to enabling sales teams, questions about organizational ownership and inexperience, sales enablement has been slow to reach full potential. That is why Sharon Little collaborated with Halo Publishing International to release “SalesCraft: The Enablement Advantage.”

“At an executive level there is a lot of pressure to deliver and it can be hard to figure out how to move the needle. My hope is to open up their eyes to the critical nature of having a reliable, predictable change agent in sales enablement. This is about more than training, it’s about getting ahead of the sales transformation curve and staying there ,” says Sharon.

The business climate is changing more rapidly, creating a dynamic and fluid selling environment. Field leadership feels the pace of change, but is constrained by quarterly demands and a lack of clear, proven strategies to drive reliable transformation. In SalesCraft: The Enablement Advantage, upper management learns how to implement an enablement function that inspires, differentiates and drives revenue. This book represents a true transformation in business practices designed to stay ahead of the growth curve and actively invest in the success of the sales team.

“Sharon’s work in sales enablement is inspired by more than 15 years working in areas that span both sales and marketing,” says Halo Publisher Lisa M. Umina. “She has in-depth experience in sales management, inside sales, sales operations, field marketing, lead generation and communications. That breadth of experience infuses Sharon’s work in sales enablement with practical insight and knowledge that can only be found in someone who has actually done the work.”

Success in sales is a balance of art and science and there is no better way to achieve this than through sales enablement. For every ambitious sales leader, sales enablement is something they need to understand better. For those looking to retain and grow their sales team, “SalesCraft: The Enablement Advantage” is your company’s secret weapon.

You can purchase “SalesCraft: The Enablement Advantage” by Sharon Little through Amazon, B&N, and Halo Publishing.

Sharon Little is one of the few thought leaders in Transformation and Sales Enablement with real-world experience. At her core is a salesperson with a background that includes inside sales, demand generation, field communications, telemarketing, sales operations, and of course, sales enablement. She has experience with both emerging startups and rapid-growth technology companies, including VMware, Oracle (Hyperion), and Cadence. Sharon has a strong B-to-B background focused primarily in enterprise software, with industry experience that includes mobility, virtualization, finance, manufacturing, and the Cloud. Previously, Sharon ran The Inside Advantage, a consulting firm focused on inside sales best practices.

While at VMware, Sharon founded SalesCraft. SalesCraft is a Silicon Valley-based networking group focused on advancing sales enablement as a profession. Sharon has been a frequent speaker at industry events and has won awards for the advancement of sales enablement.

SalesCraft: The Enablement Advantage by Sharon Little; ISBN: 978-1-61244-348-5; Halo Publishing, Int.; Price: $14.95

Press & Media Contact:
Lisa M. Umina, Publisher
Halo Publishing International
1100 NW Loop 410, Suite 700-176
San Antonio, TX 78213 – USA
+1 877-705-9647

Luxury Travel Ltd (Vietnam) appoints PiC Travel as its new Marketing & Representation partner in the UK

Luxury Travel Ltd (www.LuxuryTravelVietnam.com) continues to target the UK market by appointing a new regional representative in PiC Travel (www.PiC-Travel.co.uk) with immediate effect.

Hanoi, Vietnam, February 05, 2014 – Luxury Travel Vietnam founder Pham Ha said “we’re really excited to be working with PiC Travel in the UK as their ambition and passion meets our own. We make this appointment as the UK is an important market for our company providing significant revenue and at a time when we continue winning numerous trade accounts and enjoy triple digit growth”.

According to Pham Ha, “Vietnam is a destination that is the envy of Asia” pointing out “that a recent survey of 1,200 travel experts taken during the World Travel Market revealed that most travel experts believe Vietnam is shaping up to be one of the most attractive destinations in Asia”. Pham continued “That’s understandable with Vietnam boasting world class hotels and resorts, beaches and cuisine in addition to its natural beauty, rich history and traditional culture.”

Jason Squires of PiC Travel said “We’re delighted to be working with Luxury Travel especially as they are regarded as one of the premier tour companies in the Indochina area”.

Jason went on to say “Current market trends in the UK continue to show increased interest in luxury tours in Asia. Many travel experts increasingly recognize the great opportunities in selling Vietnam, Myanmar and the Indochina area”.

The Indochina area is increasingly appealing to British and European travelers especially as in the past few years Vietnam has seen the completion of many luxurious resorts with names such as Hyatt Regency Danang Resort and Spa, Intercontinental Peninsula Danang Sun Spa and Six Senses Con Dao, Amano’i entering the market and offering more choices for travelers. Vietnam is now one of the top ten destinations in Asia with the luxury sector being the fastest growing segment.

Luxury Travel will focus on developing those destinations that attract UK travelers including combining sightseeing in Hanoi, Saigon, Halong Bay, Angkor Wat (Cambodia) with beach vacations in Hoi An, Nha Trang, Phu Quoc. Luxury Travel marketing efforts and commitments will now attract even more British travelers who wish to experience Vietnam in style and luxury, and we will be trying to encourage them to stay longer” with current typical stays of 10-14 days in 5-star hotels.

Pham also announced that in 2014, Luxury Travel has designed a FAM trip for agents and professional travelers. This FAM trip is a great opportunity to experience Vietnam and for travel professionals to enrich their knowledge of this intriguing land and friendly people. Agents will return home from the FAM trip fully equipped as Vietnamese travel specialists, allowing them to generate public awareness of Vietnam as a high-end holiday destination.

Some interesting facts on Vietnam:

* In 2012, the tourism industry generated 6.85 million international and 32.5 million domestic trips creating around US$7.6 billion in revenue.

* In 2013, Vietnam welcomed 7.2 million foreign visitors in all markets and 35 million domestic tourists with revenue of US$9 billion.

* In 2015, Vietnam expects to attract 7 to 7.5 million international tourists and have 36 to 37 million domestic tourists.

* In 2015, the tourism sector will contribute 5.5-6% of the country’s GDP.

About Luxury Travel Ltd:
Vietnam’s first luxury Tour Operator/DMC (www.luxurytravelvietnam.com) is based in Hanoi, with further offices throughout Vietnam, Cambodia, Laos, Myanmar and Thailand. Luxury Travel is exceptional at designing tailor-made tours and providing unique travel experiences. Opened in 2004, the Luxury Travel Company Limited has its own offices, luxury vehicles, luxury travel advisors, and representative offices in California, London, Paris, and Sydney. The company’s depth of experience and large infrastructure enables it to create unique itineraries with the operational confidence to fulfil client expectations. Luxury Travel Ltd. has won numerous travel awards for excellent performance including “The Years’ Best” of the Guide Award in 2012. www.facebook.com/luxurytravelcompany

About PiC Travel
PiC Travel is a marketing & representation company based in the UK with offices in London and Sussex. We help CVBs and Tour Operators market their destinations to the UK travel market. PiC’s core business is travel representation and summed up in one key sentence – “To promote travel products and services to the travel trade and travelers directly”.

Harvest House
53-55 North Street
Horsham, West Sussex
United Kingdom
RH12 1RN
Ph +44 1403 257227

To achieve maximum exposure for our clients, PiC utilizes both online and offline techniques including: webinars, magazines, newsletters, sales and training visits to Tour Operators etc.

Doan Hong Linh (Ms.)
Marketing Executive
Luxury Travel Ltd
05 Nguyen Truong To Str.,
Ba Dinh Dist, Hanoi 84444
+ 84.4.39274120 Ext 122

Michael Beal Announces Partnership with Eric Caprarese, to launch Brain Abundance

Brain Abundance Global Expansion leader Michael Beal announces his partnership with Eric Caprarese to launch Brain Abundance around the globe.

Sullivan, MO, Dec 10, 2013 – Brain Abundance is a cloud social networking company set to deliver a one of kind product ,Brain Fuel plus, to a world wide market. Brain Abundance has strategic global relationships that enables them to deliver Brain Fuel Plus from its five international distribution centers.

Michael Beal said,”When I saw what Brain Abundance put together, my experience enabled me to see a giant in the making. Many factors have to be in place for something to grab hold of the marketplace and have the infrastructure and leadership to maintain it. I love this business model. The simplicity and power of a self duplicating business based on what everyone does everyday, has held my attention all these years. Since then, I have built teams in the thousands, but I was looking for a business that can truly deliver this dream again to millions around the world and we have that with Brain Abundance.”

Brain Abundance is in pre-launch and yet has all of it’s infrastructure in place with its unique cloud based communication systems, 5 international distribution centers, fully functional web systems with ordering and tracking in place.

Caprarese has based his model on an already successful and proven business within the industry. This strategic allience is what will enable BA to move extremely quickly to the market place.

The company has created a extremely unique “Accelerated Binary” plan that pays out faster, bigger, and deeper that most can afford due to its debt free position and cloud social marketing strategy. Caprarese said, “How can we afford to payout so much more to so many more people? EASY! We are the first cloud social marketing company! No expensive office buildings with expensive employees. We get the best of the best from around the world to support Brain Abundance Corporate and our tremendous growth.”

Brain Abundance will market Brain Fuel Plus, an stand alone product with 13 ingredients addressing the brain and its ability to affect every part of the body.

The company says, ” Brain Fuel Plus is Designed to help maintain healthy brain function, Brain Fuel PLUS is the FIRST and ONLY product available ANYWHERE that combines THIRTEEN of most powerful ingredients to help feed, support, and maximize healthy brain performance.

In fact, thanks to our Co-founder Dr. Pejman Behrouzi, along with our team of top experts in the fields of neuroscience, nutrition, medical science, and product formulation Brain Fuel PLUS is the most complete supplement for your brain ever created!”

Brain Abundance utilizes a marketing and team building system that complements its cloud social marketing strategy.

Beal says, ” The system is a marketers dream allowing them to do business at the speed of the internet, but also empowering people who have real lives and don’t have the time or resources to build a business retailing product or doing in-home meetings several nights per week.” The system is fantastic, but we’ve all seen one system or another, but the infrastructure has to be behind it to really make it work.”

Michael Beal
Brain Abundance
Sullivan, MO 63080

Gate One Marketing International, Inc has now Formed a Subsidiary, called “Friends Helping Neighbors”

In the wake of the Oklahoma Tornado, Gate One Marketing International, Inc has now formed a Subsidiary, called “Friends Helping Neighbors”.

Orlando, FL, May 27, 2013 – Gate One Marketing International, Inc has formed a Subsidiary called “Friends Helping Neighbors” with the intent to form a 501-C3 Tax Exempt Corporation in the future. Our first project is to collect Donations for the Moore, OK School System.

Our Goal is to raise $1M dollars to support the building of underground shelters at each of the schools that were destroyed. In addition, our long range plan is help both communities that have been hit due to natural disasters and individuals who require financial assistance for specific issues they may have.

For example: A cancer patient with out medical insurance or a person that may be just getting back on their feet and need transportation to get to work. The idea is to have a featured “Neighbor” who requires help and outlines their specific need and their financial goal to solve that problem.

With this poor economy, many people are looking for a “Hand-Up” not a “Hand Out” so they can get back on their feet.

Please help us to reach our goals by giving generously at http://friendshelpingneighbors.com/

About Friends Helping Neighbors
In May of 2013, my partner and I discussed how we at Gate One Marketing could help people who have specific financial problems.
Our Goal is to be a Voice for those who may not have the resources to get their story out. We will be featuring various people on a monthly bases and allow you the generosity of helping your neighbors in need.

Your donations are critical to our success, so please give generously! Go to http://friendshelpingneighbors.com/

About Gate One Marketing International, Inc:
Gate One Marketing International, Inc was founded in 2010 and Incorporated in December 2012. We have over 30 years of experience in Traditional Marketing and in Internet Marketing.

Our background is in Aerospace and Defense from Engineering to Business Development. So we are very technical and business orientated, We can help!

We take into account all the business functions and requirements that can help any business succeed online.

Please call us for a 30 minute free consultation service to discuss your marketing needs.

Gate One Marketing has branches in the USA and Sweden. For More Information Go to http://gate1marketing.com

For Gate One Marketing, Inc – The Vault of Free Training – Go to http://gate1mkg.com/

William B Weeks Jr.
Gate One Marketing
7200 Lake Ellenor Dr. #107
Orlando, FL 32809

Gorham Paper and Tissue Hires Pam Miller as Director of Marketing

Gorham Paper and Tissue adds new director of marketing position to drive customer focus and strategic growth of the company’s broad portfolio of custom-engineered paper products.

Gorham, New Hampshire, January 28, 2013 – Supporting the objective of building a market-centric organization, Gorham Paper and Tissue hired Pam Miller for a newly created Director of Marketing position.

In this role, Miller will work collaboratively with sales and manufacturing to refine the company’s marketing strategy. On the tactical side she will drive segmentation work, implement lead generation activities, utilize research to gain customer insight and produce foundation materials that optimize Gorham’s branding, positioning and portfolio of products.

“Great things are happening at Gorham. We are building capability and customers rapidly. Having Pam in this role will formalize our marketing efforts, communicate our competitive advantage, drive value creation and hone our go-to-market strategy,” said Brian McAlary, Vice President of Sales and Marketing.

Miller brings to the company over 20 years of industry experience working for some of the largest paper manufacturers in North America including the former Champion International, International Paper, MeadWestvaco and Twin Rivers. At these companies she helped build marketing competency while enhancing external communication.

McAlary added, “We have one of the most differentiated paper portfolios in the business that includes tissue, towel, packaging papers embedded with barrier properties, colored converting papers, high-volume printing papers and custom-engineered papers with technical attributes like flame-retardant or wet strength. One of Pam’s first challenges is to help us communicate our breadth of capability which is complemented by an unusually responsive service platform.”

About Gorham Paper and Tissue
Gorham targets niche technical markets with broad portfolio of custom-engineered products including Tissue, Towel and Specialty Packaging, Converting, Engineered and Printing Papers. Using scale and leanness as an advantage, the company challenges industry convention in the areas of manufacturing flexibility, product development lead times and its go-to-market strategy.

In May 2011, the Gorham facility was acquired with support from investment funds managed by Patriarch Partners, LLC (Patriarch). Patriarch is a private equity firm and holding company managing 75 companies across 14 industry sectors with revenues in excess of $8 billion. Founded by Lynn Tilton in 2000, Patriarch focuses on the acquisition and invigoration of undervalued iconic American brands where time, capital and sound strategy can rescue a business and restore its value, creating and preserving jobs in America

For more information, visit www.gorhampt.com or contact Brian McAlary, VP of Sales and Marketing at 207.273.9428.

Pam Miller
Director of Marketing
Gorham Paper & Tissue
72 Cascade Flats
Gorham, NH 03581

Presidential Group South – PGSouth.com – Named Top Property Management Company in Seminole County, Florida by PropertyManagementMagazine.com

PGsouth.com – Presidential Group South has been named Top Property Management Company in Seminole County, Florida by PropertyManagementMagazine.com for its experience, outstanding service and value.

Altamonte Springs, FL (USA) – January 25, 2013 — PGsouth.com – Presidential Group South has been named Top Property Management Company in Seminole County, Florida by PropertyManagementMagazine.com for its experience, outstanding service and value.

Presidential Group South – online at http://www.PGSouth.com has been named the top Property Management Company in Seminole County Florida by http://www.PropertyManagementMagazine.com. Presidential Group South has been serving the Seminole County, Florida and surrounding areas since 1985. They have the experience, service, and value that put them above the rest. http://www.LakeMaryPropertyManagement.com also ran by www.PGsouth.com helps the city of Lake Mary Florida for Property Management.

Although Presidential Group South won for best Property Management Company in Seminole County, it also serves surrounding areas such as Lake Mary, Altamonte springs, Deland, Deltona, Debary, Port orange, Volusia county, Sanford, Longwood, Casselberry, winter springs, Apopka, Ocoee, Clermont, celebration, saint cloud, Oviedo, Avalon park, stoneybrook east, stoneybrook west, winter garden, orange county, Kissimmee, Poinciana, Waterford lakes, and fern park.

Presidential Group south is located on the web at www.PGSouth.com and is a full service Real Estate company. PGSouth.com can help you with all aspects of your income property including, but not limited to, marketing, renting, screening tenants and more. Visit Presidential Group South online at www.PGSouth.com or call 407-682-3355 to get the award winning help with Property Management in Seminole County, Florida by Presidential Group South.

About Presidential Group South:
http://www.PGSouth.com Presidential Group South offers professional, full service Property Management throughout the Central Florida region, specializing in Homeowner and Condominium Association Management since 1985.

Press & Media Contact:
Mark Daniel
Presidential Group South
135 W Pineview St
Altamonte Springs, FL 32714 – USA

Gate One Marketing New Internet Marketing Course

Gate One Marketing’s New Internet Marketing Training Course Opens on December 5th , 2012.

Green Cove Springs, FL, December 05, 2012 – Gate One Marketing has opened our new 4 week Internet Marketing Training Course that covers all aspects on Internet Marketing with the steps you need to understand and master each stage in your climb in successful Internet Marketing.

This course is great for Small Businesses and People who are just starting out on the Internet to understand what is required to be successful with their Internet Marketing or for more Advanced Internet Marketers who need a little refresher course.

Gate One Marketing’s Internet Marketing Training Course:
Our new Internet Training Course is for every person and Business who wants to understand Internet Marketing!

This is a 4 week course with 7 days of instruction each week. There is a “Test” each day to help you understand the key points for each day. In addition, each week, we offer a free 30 minutes personal or group consultation to answer any questions you may have on any topic during the week.

Our training covers the following;

Week 1 – Best Business Practices — And How They Can Increase Your Profits

Week 2 – Targeting and Taming Traffic — How You Can Quickly Build Your List

Week 3 – Social Media, Branding, Advertising and Promotion — How to Make it Painless

Week 4 – Tracking, Testing and Tips — Listening To Your List

There are 7 topics each week and with our free training for 6 months, you will receive even more advanced information on a wide variety of Internet Marketing topics.

Gate One Marketing’s Membership Program;

Our Membership Program is for newbies to advanced Internet Marketers.

We offer two programs of instruction, White Belt and Black Belt.

Gate One offer’s our White Belt training free of charge for 6 months as long as you sign up for the free 6 month membership, after that the cost is $14.95 per month. Please Note, that you have to use your credit card to sign-up for the free membership, however you will not be charged until month 7 and you can cancel at anytime.

Our Black Belt training is for serious users and offers personal consulting for an annual membership fee of $97.00..

Our Goal is to make you successful no matter what what niche you are in!

The question is how can one be successful being a copycat? Before you spend money that you don’t have contact us!

Gate One firmly believes that to be successful on the Internet, you must “brand” yourself or your Company and we are here to help you succeed with your own unique brand! Our training includes Website Development, SEO, PPC, Aweber, and more!

If you have already joined a program, we can help you brand yourself as an expert in your niche with a custom Website and SEO. We can help create your own list, not one the company also shares or outright owns, so your hard work belongs to you! You built it, so you keep it!

In addition we offer a Consulting Service for people who require more information on getting started in Internet Marketing or Social Media Management who may require Traditional Marketing resources such as Business Plans, Social Media Marketing or Website Development and SEO.

Please take advantage of our many years of experience and contact us for a free consultation, so we can better understand your unique requirements.

About Gate One Marketing
Gate One Marketing was founded in 2010. We have over 30 years of experience in traditional marketing and experience in Internet Marketing.

Our background is in Aerospace and Defense from Engineering to Business Development. So we are very technical and business orientated, We can help!

We take into account all the business functions and requirements that can help any business succeed online.

Please call us for a 30 minute free consultation service to discuss your marketing needs. Gate One Marketing has branches in the USA and Sweden. For More Information Go to http://gate1marketing.com

For Gate One Marketing – The Vault of Free Training – Go to http://gate1mkg.com/

William B. Weeks Jr
Gate One Marketing International
445 Hope Hull Ct.
Green Cove Springs, FL 32043

ProMarketing Leads Now Offers an Automobile Database To Customers

ProMarketing Leads LLC is pleased to announce the addition of automobile database information that includes millions of records about various details of owner information and is the largest available Automobile Owners database in the industry.

PAPILLION, NE, November 30, 2012, 10:01 am — /EPR NETWORK/ — ProMarketing Leads adds an automobile database that includes millions of records and is the largest available Automobile Owners database in the industry. It is compiled, updated and verified through transactional information each month.  These are known automobile owners.

Don’t get fooled into using data that is outdated and inaccurate.  We dare you to compare us to the competition. Pro Marketing Leads promises to save you money and increase your ROI. Our file consistently outperforms other Automobile files for accuracy, counts and response rates.

This Automobile Owner Database is not derived from state motor vehicle and therefore not subject to the Shelby Act/Driver’s Privacy Protection Act of 2000.

ProMarketing Leads automobile database offerscustomers…

Aftermarket Promotions:  Auto dealers, manufacturers and specialty stores target consumers based on automobile make/model/year and owners age and/or income information. ProMarketing Leads offers an integrated database of consumer, vehicle, email, and telephone information. This comprehensive database is able to generate great  marketing lists.

Service Center Programs: Dealer repair centers, specialty service centers and independent service centers can market customers based upon make, model, year, and address criteria.

Extended Vehicle Warranty Programs: Consumers are holding onto vehicles for a longer period of time, and may need additional insurance against future service repairs. Taylor Direct makes it easy to find vehicle owners based upon age of the vehicle, mileage and address information

Dealer Trade-In Programs: Many dealers seek specific vehicles based on trade-in values and demand.  Our true owners file allows dealers to target make/model/year that are currently owned within a certain radius of their dealership and base an offer on this information.

Key Features: 200 Million VINs, 160 Million Current Owners, 180 Million Addresses, 82 million telephone numbers, Select by Year, Select by Make, Select by Model, Select by mileage, Select by Engine type, Select by Auto Class, Fuel Type, Style, Income Gender, Home Ownership, and Many more selections available…ask!!

About ProMarketing Leads
ProMarketing Leads LLC is a leading broker and online marketplace for telemarketing listsand business mailing lists. The user-friendly website connects buyers using only the very best targeted marketing lists from a dependable source making them the most reliable avenue to increase the efficiency of an organizations direct marketing campaign’s return on investment. With literally thousands and thousands of mailing lists available in the United States and Worldwide and combined with their comprehensive professional services and unprecedented reliability, ProMarketing Leads’ value-added service empowers direct marketing success! To learn more about ProMarketing Leads SMS lists, please visit:http://www.promarketingleads.net/text-message/marketing/ 

ProMarketing Leads LLC provides clients with much more than just sales leads. Their lists and data are constantly updated to ensure a wide selection of prospects that can be targeted using multiple integrated direct marketing methods.

As millions of marketing dollars are spent on a monthly basis worldwide, ProMarketing Leads LLC helps organizations market to pre-qualified, opted-In professionals; and because of this daily interaction, it is integral that lists are kept fresh and current.

Incite Creative to Host “Marketing Today for Small Businesses” Radio Show

Incite Creative has been selected to host “Marketing Today for Small Businesses”

Baltimore, MD, November 29, 2012 – Incite Creative has been selected to host “Marketing Today for Small Businesses”, a nationwide radio show that is part of the Your15Minutes Radio Network™ and intended to provide business owners the information they need to take their business to the next level.

The monthly show will kick off on Thursday, January 10, 2013. The 30-minute broadcast will include discussions around timely topics, marketing trends and strategies that help small businesses succeed in a competitive marketplace. From brand positioning through creative implementation, including the pros and cons of both offline and online tools, as well as tips of the trade to help businesses grow without breaking the bank.

Each show will also include a guest. These guests will intentionally vary and include perspectives from other business owners who will share case study examples of what’s worked for them and what hasn’t, as well as industry experts who have products, services or tools that have proven useful to the small business market.

“We’re excited by this opportunity to engage with small business owners and decision makers across the country,” says Dina Wasmer, President of Incite Creative. “Although geography and other demographics certainly play a large part in strategic marketing, the pains business owners feel and the issues that keep them up at night have no boundaries. With so many marketing “temptations” out there, distracting some small businesses and throwing them off course, we’re looking forward to helping our listeners get (re)focused on what will work best for their unique needs, and what will help them stay on track all year long.”

Starting in January, you can listen to “Marketing Today for Small Businesses” live on www.your15minutesradio.com, blogtalkradio, Broadcast Live 365 or Roku, or download an audio podcast at your convenience by logging into itunes from your desktop computer or favorite mobile device.

About Incite Creative (www.incitecreativeinc.com):
Approaching its 13th year in business, Incite Creative is a marketing and graphic design firm that specializes in strategic positioning, brand development and creative implementation services for Mid-Atlantic, small-to-mid-sized companies and organizations that have regional, national and international reach. For more information, log onto http://www.incitecreativeinc.com or contact Dina Wasmer at 410-366-9479 ext. 101 or dina@incitecreativeinc.com.

Dina Wasmer
Incite Creative, Inc
1501 St. Paul Street, Suite 113
Baltimore, MD 21202

The RAACE Foundation Selects Incite Creative to Help Race Against the Abuse of Children Everywhere

The RAACE Foundation is dedicated to eliminating the epidemic of child sexual abuse by raising public awareness.

Baltimore, MD, November 10, 2012 – The RAACE Foundation is dedicated to eliminating the epidemic of child sexual abuse by raising public awareness. Its volunteers, advocates and members of TeamRAACE achieve the organization’s mission by competing in all forms of sports at venues coast-to-coast, as well as at business and community events nationwide. The RAACE Foundation also conducts speaking engagements and distributes awareness materials, all in the effort to keep children safe from abuse. Incite Creative, a local marketing and graphic design firm, has been selected to lead the Foundation’s brand building initiatives.
Statistics show that 1 in 3 girls and 1 in 7 boys are sexually abused before the age of 18. Furthermore, in 95% of reported cases, the abuser is someone the child knows and trusts. Founded in 2004 by Baltimore businessman Kenneth Smith, The RAACE Foundation’s primary purpose is to educate — educate parents, children, and those who serve them — all in an effort to protect them from becoming one of these staggering statistics. In an effort to build upon the Foundation’s existing brand awareness and put a “circle of trust” exercise into every parent’s/caregiver’s hands, Smith and Executive Director Brad Brickel reached out to Incite Creative to help further their mission.

“Over the past ten years, we have been working hard to situate The Race Against Abuse of Children Everywhere Foundation in the public eye,” states Smith. Every September we take a strategic look at the organization, specifically aligning our discipline and values with our needs and goals to understand our next step. The result this year was that in order to get to the next level, we needed a fresh look at The RAACE Foundation; one from the outside – with more experience in marketing and social media skills, one that could support and understand our core beliefs and core markets. After meeting with Dina Wasmer and her Incite Creative colleagues, the one thing that stood out was their ability to listen. They offered solutions and said that they could help without an extensive sales pitch. Simply put, we understood right away that they heard us loud and clear. They know our market and how to reach it. Their experience speaks for itself and we are very excited to get started. We are looking forward to a long and storied relationship.”

As the Foundation’s outsourced Chief Marketing Officer (CMO), Incite Creative will kick things off by launching an Annual Fund campaign, then develop and implement a strategic marketing plan for 2013 that includes tactics for building ambassadors who are willing to take part in The RAACE Foundation’s “Time to Talk” program.

“We’re fortunate to work with a number of child-serving organizations, including schools, autism awareness initiatives, and child advocacy organizations”, states Wasmer. “Therefore when we were first introduced to The RAACE Foundation, we were excited and confident that we could play a pivotal role in helping this worthwhile organization succeed. After meeting with Kenneth and Brad, my colleagues and I absorbed their passion and tenacity to drive child sexual abuse out of the shadows, and are honored to be part of their team.”

For more information about contributing to The RAACE Foundation or to obtain your free copy of the “Time to Talk Parent’s Guide,” go to: www.raace.org.

About Incite Creative (www.incitecreativeinc.com)
Approaching its 13th year in business, Incite Creative is a marketing and graphic design firm that specializes in strategic positioning, brand development and creative implementation services for Mid-Atlantic, small-to-mid-sized companies and organizations that have regional, national and international reach. For more information, log onto http://www.incitecreativeinc.com or contact Dina Wasmer at 410-366-9479 ext. 101 or dina@incitecreativeinc.com.

Dina Wasmer
Incite Creative, Inc
1501 St. Paul Street, Suite 113
Baltimore MD