London, 8th Nov 2010 – It’s a given these days. Walking into a salon and getting a cut and colour is often tantamount to being approved for a small loan. Leaving aside the cut itself, most high street salons charge an average of £133 for highlights and depending upon the length of hair it can sometimes cost considerably more. Add to that an extra £65 to benefit from the skilful hands of a style director and before even sitting in the plush salon seat and having a complimentary glass of Chardonnay, you’ve already spent nearly £200.

Having spent all that money, it can often be disheartening to find colour fading away after only a few showers. Research shows that in every shower chemicals added to the water supply bleaches out colour treatments. Each day this exposure to chemicals in shower water continually washes out and dulls hair colour and treatments.

In the UK and most developed countries, chlorine is added to water supplies to ensure that water is safe to drink and free from biological contaminants like bacteria and other microbes. Chlorine’s uses extend beyond being added to our water; it is also one of the most commonly manufactured chemicals and is typically used as a bleach in the manufacture of paper and cloth. The chemical, which is added into our water to make it safe to drink, is the same chemical which is shortening the life and vibrancy of our hair colour treatments.

The simplest and most cost-effective way to keep hair treatments vibrant and salon-perfect for longer is to remove chlorine from shower water. Many people already remove chlorine from drinking water by using such devices as Brita© drinking water filters. Chlorine can just as easily be removed from shower water by installing a clever compact filtering shower head. Shower Filters cost around 8p a day to run and are like normal shower heads but with a built-in water filter cartridge. As water passes through the replaceable cartridges, they filter out 99% of chlorine and other chemicals, bacteria and lime scale.

By removing chlorine from shower water, the bleaching and solvent agent that is stripping colour treatments from hair is eliminated. Showering in pure chemical-free water is healthier and extends the life of hair treatments and colours, ending up with a more vibrant, salon-perfect look for longer and ensuring that money spent on colour treatments isn’t washing down the shower drain.

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Notes to the Editor:
• High Res. Images and Samples available on request
• For further information, please contact: Ty Lee (media@pureshowers.com) or on TEL: 07805 777 762

About The Company:

PureShowers.co.uk was started in 2008 after the directors noticed there was no easy solution for everyone to protect themselves from the harmful and adverse effects of chemicals and contaminants in the extremely hard U.K water supply. They offer a variety of Shower Filters for health and beauty which are available online via a secure ecommerce store at http://www.pureshowers.co.uk. Prices start from £29.95 (including VAT) and can be ordered on the web or by calling +44 7805 777 762

A French version of the website can be found at : http://www.filtredouche.fr

What Do It’s Customers Say:

“Just to let you know we are absolutely delighted with our filter. Easy to fit and doesn’t look bulky or ‘added on’ in our shower. My daughter and I love it because we both have coloured hair, and the soft water actually makes the colour last longer and definitely has a conditioning effect on the hair. Added benefit is that my skin is noticeably softer and smoother after showering. I will definitely continue to use it and certainly miss it when I have to shower away from home. Many thanks for wonderful service and a brilliant product.” – Gwen and Katie Branton

“Such a great product! My hair is no longer chalky and matted, my skin doesn’t itch, I don’t know how anyone can cope with London’s hard water without one!” – Nadia Carnevale

“I live in a hard water area in Kew Gardens, Surrey and since replacing my shower head with your pure head filter shower head I have noticed a huge difference in the condition of my hair and skin. This is a great product. It is simple to install ,good value and works exceptionally well.” – Maryclare Tuohy