Tag Archives: Science

Business

Craft Beer Guru James Swann Partners with Black Dog Promotions to Launch Adventures in Brew Reality TV Series

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Local Beer Expert Brings Hops of Knowledge, Brewer Interviews and Beer Challenges To Craft Beer Lovers in New TV Show

Chandler, AZ, August 10, 2013 – In partnership with Black Dog Promotions, craft beer guru James Swann is ready to tip back a pint and share his extensive knowledge of beer in his new reality TV show, Adventures in Brew (AIB).

Do you love beer? Do you thirst for more knowledge? Adventures in Brew is here to deliver the goods. Beer is a truly remarkable thing with a long and storied history in human culture. As a modern media outlet for all the latest stories, news and reviews, Adventures in Brew, will keep you up-to-date on everything happening in the wide world of beer. King James Swann and longtime industry professional and co-host Kimber Leigh, will take you on a rollercoaster ride of brewery tours, interviews, beer education, fun and games – plus a few “brew crazy” challenges from our editor-in-chief.

Adventures in Brew star James Swann said, “Craft beer is an exact science and a true artisan’s statement of who they are. Brewed in small batches with love and attention to detail, each beer is a unique invention and a toast to human creativity. I can’t wait to share my love for beer with the Adventures in Brew audience. Cheers!”

Black Dog Promotions CEO Scott Kelly said, “James is a nationally recognized expert in the rapidly growing craft beer market. He has a stellar reputation and a huge legion on fans. We look forward to partnering with James to provide an entertaining look at the world of craft beer ”

Now, filming the first episodes, Adventures in Brew is preparing for a season of the hottest new brews, behind the scenes tours, beer festivals and most of all – lots of fun! See what excitement is brewing on the set of AIB in the promotional video at AdventuresInBrew.com

About James Swann:
James makes it his mission to know everyone and everything in the world of beer. His vast knowledge in craft beer led him to manage The Watering Hole, a community pub where he poured a diverse selection of craft beers to his loyal beer followers, as he listed each and every ingredient used and any special details that made the brew unique. James has made friends with brewers all over the country and has even been a guest brewer at Mudshark Brewery, San Tan Brewery and many others. On a weekly basis, James also contributes to local publications, giving beer lovers tips about new brew releases and where to find them. The most exciting venture for James is writing and filming episodes for the brand new reality TV show, Adventures in Brew.

About Black Dog Promotions;
Black Dog Promotions is a media and business development agency and also provides digital marketing and publicity consulting for regional and national brands. Black Dog’s CEO Scott Kelly is a 25 year industry veteran with a long history of success in the entertainment, sports, technology and finance. Learn more by visiting http://BlackDogPromotions.com

Contact:
Scott Kelly
Black Dog Promotions
9920 S. Rural Rd., Ste 108
Tempe, AZ 85284
480-206-3435
scott@blackdogpromotions.com
http://www.blackdogpromotions.com

Business

Announcing The First Ever Science, Technology, Engineering & Math (STEM) Kids Early Reader Book Series

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Science, Technology, Engineering and Math (STEM) Education was a priority President Obama shared in his inaugural address. For the first time, a STEM-specific kids illustrated book series is being released by best-selling authors Ponn, JuJu, GiGi and JoJo Sabra.

Los Angeles, CA, March 29, 2013 – Best-selling authors and bloggers Ponn, JuJu (12), GiGi (11) and JoJo (9) Sabra announce the new release of: ‘What Is STEM?’ book one of the Emmy and Ott – The STEMBots kids book series. To be released on March 30, 2013, the book aims to “Make Science, Technology, Engineering and Math Fun and Easy for kids aged 4 to 12 years.”

In the attempt to make STEM subjects more practical, approachable, easy-to-understand and fun, best-selling authors and self-proclaimed STEMologists, Ponn, JuJu (12), GiGi (11) and JoJo (9) Sabra, created early-reader level books that will help build kids’ language and STEM-literacy skills at the same time.

Introducing Science, Technology, Engineering and Math (STEM) To Early Readers
‘What Is STEM?’ is a 30-page colorful kids illustrated book, written in fun and easy rhymes, taught by robot characters Emmy and Ott – the world’s first STEM robots, also known as STEMBots. The book uses rhymes to help children memorize concepts for a fun and playful way to learn and includes a 4-page Glossary of Terms.

‘What is STEM?’ is available through Amazon.com. During the official launch from March 30- April 3, 2013, the book will be available FREE in digital format for Kindle readers. After April 3, the book will be $2.99.

Download ‘What is STEM’ at http://emmyandott.com/book1

“Parents can see the practicality of how, where, and when to infuse STEM into their kid’s daily lives, which can have a profound ability to spark the interest of their kids in these subjects. It’s unfortunate that these subjects are typically known as ‘difficult, boy-only, analytical, unapproachable’ classes. Our goal is to share our colorful and adorable STEMBot characters to excite parents, and demonstrate to kids that Science, Engineering, Technology and Math CAN be fun and easy”, says Ponn Sabra.

Kids need a way to make Science, Technology, Engineering, and Math interesting to them, for their future careers. Right now, one-third of fourth graders have lost an interest in Science, and about 50 percent of eighth graders are not interested in Science or find it unimportant to their education and future.

Despite spending the second most on education, the United States doesn’t rank well compared to the rest of the world. American students rank 28th in Math literary, 24th in Science literacy, and 20th for degrees in Natural Science and Engineering. It is predicted that by 2020, 58 percent of the workforce will be STEM-related jobs. The U.S. is not creating enough STEM-graduates to meet this demand. To stay competitive, our country needs need to build more interest in these subjects and is why President Obama prioritized STEM education in his 2013 inaugural address. In short, we need more STEMologists.

A STEMologist, according to the Sabra’s, is “an expert or someone studying how to make STEM (Science, Technology, Engineering, and Math) fun and practical for all”. The Sabra’s emphasize its value for girls, women and minorities, the under-represented groups in STEM fields.

Free Bonus Gifts For Kids
To further interest kids in these subjects, the Sabra’s offer free bonus gifts with the purchase of the “What is STEM?” book, such as:

An audio recording of the “What is STEM?” book,
Coloring pages of Emmy and Ott throughout the book, and
The opportunity for other kids to participate in weekly contests and challenges to build future STEMologists.

The Sabra Sisters are homeschooled by their mom, Ponn Sabra, a biologist and public health administrator who left her career to raise a family. She blends STEM into all the girl’s daily activities and explorations. JuJu, GiGi and JoJo Sabra have become award-winning inventors, professional bloggers, information product developers, website designers, coders, and best-selling Kindle authors while still tweens.

The Sabras hope to hear from other kids and parents who have also found creative ways to teach STEM at home.

References: http://dpeaflcio.org/wp-content/uploads/The-STEM-workforce-2012.pdf ; http://stemologist.com/s3

Contact:
Ponn Sabra
Emmy and Ott – The STEMBots
Los Angeles, CA
203-599-0305
learning@emmyandott.com
http://emmyandott.com/

Business

FPL Engineer Shares Love of Engineering with Under-Served Youth

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“It’s important to me to be able to give back to my community by promoting science and engineering fields to children who have limited exposure to them,” said FPL Production Assurance Engineer Melanie Roger. “If I can help get young children interested in the sciences and have a desire to enter into the field, than I feel as though I’ve been successful. We should all do our part in ensuring the success of our future leaders.”

Juno Beach, FL, February 25, 2012 — Florida Power & Light’s Melanie Roger has a passion for her profession.

As a young girl, she dreamed of going into medicine, like her parents. It wasn’t until she got to college, at the University of South Florida, that she decided to change course. Roger switched her major to engineering, hoping it would help her “stand out” among the other medical school candidates. During her course of study, she discovered this was her true love.

“It taught me a different way to think and how to solve a problem using numerous methods,” Roger said. “I want to share that with others.”

As a Production Assurance Engineer at Florida Power and Light’s Lauderdale combined cycle plant, Roger enjoys sharing her enthusiasm for engineering with the youth of her community. She volunteers with a group called SECME – the Southeastern Consortium of Minorities in Engineering. It’s a national organization that seeks to prepare under-served or under-represented students for careers in the science, technology, engineering and mathematics (STEM) fields.

“It’s important to me to be able to give back to my community by promoting science and engineering fields to children who have limited exposure to them,” said Roger. “If I can help get young children interested in the sciences and have a desire to enter into the field, than I feel as though I’ve been successful. We should all do our part in ensuring the success of our future leaders.”

This month, Roger got a chance to share her passion for engineering with students from 55 schools throughout Palm Beach County. She served as a judge at the annual SECME Olympiad – a competition that’s the result of a year’s worth of study, experimentation and creativity.

This year students squared off at Santaluces High School in Boynton Beach on Feb. 11. The Olympiad theme, “Plan It, Live It, Build It” featured a wide variety of hands-on activities and competitions that included a “Brain Bowl” – a trivia-like game that pits students against the clock and one another, to answer science-related questions. The students also competed against one another to see who could design the strongest wooden bridge, the fastest “mousetrap car” (propelled by a spring through a mousetrap), and the highest-flying water bottle rocket. Other competitions included creating essays, poems, banners and posters for the event.

Roger joined several other FPL engineers as a volunteer judge. “It was so energizing to see how excited the kids were about participating in the Brain Bowl,” she said.

Roger advises students that pursuing a career in engineering can be challenging, but she says it is also very rewarding. She encourages students to feed their curiosity and never stop learning. “Perseverance always prevails,” she says.

About Florida Power & Light Company
Florida Power & Light Company is the largest electric utility in Florida and one of the largest rate-regulated utilities in the United States. FPL serves 4.5 million customer accounts in Florida and is a leading employer in the state with approximately 10,000 employees. The company consistently outperforms national averages for service reliability while customer bills are below the national average. A clean energy leader, FPL has one of the lowest emissions profiles and one of the leading energy efficiency programs among utilities nationwide. FPL is a subsidiary of Juno Beach, Fla. – based NextEra Energy, Inc. (NYSE: NEE). For more information, visit http://www.FPL.com.

Media Contact:
FPL Media Line
Florida Power & Light Company
700 Universe Blvd.
Juno Beach, FL 33408
305-552-3888
kristy.kennedy@rbbpr.com
http://www.fpl.com

Healthcare, Science, Technology

Scientific Breakthroughs in Mental Health Diagnoses | Northam Psychotechnologies

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Ottawa, Ontario – The National Mental Health Association reports that over 65 million Americans suffer from some type of mental illness. By 2020, mental illness is projected to be the leading cause of the disease burden in North America. That obviously is a problem of staggering magnitude, with total costs to society in the hundreds of billions every year. Northam Psychotechnologies, an Ottawa, Ontario-based company holds the North American patent pending to futuristic technologies that provide a profoundly powerful solution to this problem.

Semantic Stimuli Response Measurement (SSRM) is a powerful psychological screening tool. It is the world’s first technology designed and utilized to meticulously measure the response of the subconscious mind outside of a laboratory setting. Internationally renowned brain researcher, Dr. Semyon Ioffe, has adapted this technology, which is the direct result of a worldwide body of scientific knowledge, to accommodate the North American conglomerate. He states, “We are the first testing and teaching Technology Company in the areas of Mental Health, and are able to effectively test for and detect early stages of mental disorders. We also test the effectiveness of medical or psychological treatment for mental disorders, and teach patients, on a subconscious level, to free themselves from drug and alcohol addictions, phobias, suicidal tendencies, PTSD and so much more.”

SSRM Tek can effectively enhance treatment accuracy and efficacy by determining the root causes of mental afflictions. Treatment times are significantly reduced. The necessity of follow-up procedures is diminished greatly. Unnecessary treatment methods are eliminated. And the results generated are virtually error-free. “SSRM Tek easily obtains invaluable information from a source that never lies: the subconscious mind.” Dr. Ioffe states further, “This technology has been in development for over five decades. It has surfaced strongly now and is the future of mental health care standards.”

SSRM Tek can determine the effectiveness of the treatment being provided to patients. Concurrent testing and re-testing can determine if the treatment is having positive effects on the patient and is able to follow up on the progress of the treatment. As the world’s first technology to measure the response of the subconscious mind outside a laboratory setting, this precise psychological screening tool can be used broadly in a multitude of fashions. Dr. Ioffe concludes, “We want everyone to feel very confident in requesting more information about SSRM Tek and encourage them to do so freely.”

About Northam Psychotechnologies: Ottawa-based Northam Psychotechnologies is an integrated solutions provider that utilizes SSRM Tek as the key tool to provide solutions for mental health issues. It is a registered Canadian company with shareholders. Northam Psychotechnologies, which holds both the US and Canadian patents pending, is owned by Dr. Semyon Ioffe. Dr. Ioffe, an internationally renowned brain researcher, is widely published and esteemed. A strong band of experts complement the SSRM Tek team, which is fully committed to helping keep North Americans safe and healthy.

Northam Psychotechnologies | Detection | Identification | Treatment

Follow Dr. Ioffe’s on Twitter!

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Real Time Press Release Distribution

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In today’s Internet the real time information is already playing a significant role in how businesses and people access and consume the information online. Technologies online have emerged up to the point where 2 minutes may sometimes be the difference between having tens of thousands of people not only seen your PR announcement, but creating a long tail of reactions across the vast real time online space adding up to your overall online presence/reputation and your message being buried down among millions of other identical pieces of information.

Considering how crucial the real time information for the average business and web user appears to be, one can only imagine how great the impact of the real time information flow over the public relations business online can be.

That’s why we think it is about time for RealTimePressRelease.com — real time press release distribution online.

In a nutshell RealTimePressRelease.com is a do-it-yourself publishing platform for real time press release distribution. It’s free and you can instantly have your press release published on RealTimePressRelease.com as well as released via the Web, the Blogosphere and the Twitter. Having spent almost 2 decades within the PR industry, and currently engaged with EPR Network, one of the largest press release distribution networks online, it’s been just a matter of time for us to realize how vital a real time press release distribution service online is.