Category Archives: Business

Business

Parker Heating and Cooling – Where to go

A perfectly functioning Parker Heating and Cooling system is able to provide you with a means to cool down when the weather gets to be unbearably hot. These units were invented to provide individuals with a respite from the sweltering heat and uncomfortable humidity. Most of the newer models of ducted Parker Heating and Cooling air conditioners now have the capability to provide warmth if needed, which makes air conditioning useful whether you’re sweating it out in the summer or turning into a human icicle in the winter.
Parker Heating and Cooling systems, in addition to controlling the temperature in your home better than a heater or fan could do, also help reduce the levels of humidity in your home, which could often be done simply by hitting one of the buttons on the appliance or on its remote control. This will be especially beneficial between June and August, when heat and humidity is at its peak in most locations. Parker Heating and Cooling units are not only more effective than other means of controlling the temperature in your home, they are also significantly quieter. As such, you can get a good night’s sleep without having to worry about your fan or heater waking you up, not to mention the entire neighborhood for especially noisy units.
Modern Parker Heating and Cooling units are able to filter out a lot of common household allergens that could prove to be dangerous to your health and that of the house’s occupants. Filtration systems found in today’s air conditioner models can significantly reduce the dust mites, germs, pollen and other irritants that are so prevalent these days. So if you have a family member who suffers from allergies, or if you do so yourself, then you’ll want to consider this benefit if you have yet to purchase a Parker Heating and Cooling system for your home.

L & L Heating & Air Conditioning
177 Summit View Circle, Parker, CO 80138-4733
(720) 851-1691

Parker CO Heating and Cooling
Aurora CO Heating

Business

BusinessVibes presents its Features – Feature your Events in few steps

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Platform provides its user with many useful features allowing them not only to ease and fasten their daily business activity but also to promote their upcoming events and feature brands and products.

London, UK, February 25, 2012 — BusinessVibes is a new platform invented for companies and associations all over the world to help them to run their businesses on a daily basis. Platform provides its user with many useful features allowing them not only to ease and fasten their daily business activity but also to promote their upcoming events and feature brands and products. Companies and associations can create professional network of buyers, suppliers and partners. Members of specific network can send messages, requests for proposals, exchange their electronic business cards with others and share files and documents.

Within the network users can as well invite other companies to join their events as attendees or exhibitors. BusinessVibes has even taken one step further and offered their users possibility to collect registration fees through the portal. The only thing the user needs to do is to create event and wait for responses. Designers of the website took care to make navigation as easy as possible; it takes only few steps to publish your event on BusinessVibes website.

First of all you need to register by providing your professional email address on http://www.businessvibes.com and click on registration button. Confirmation email will be sent to your inbox, when you only need to click on “Proceed to login” and finish registration process by filling required fields.

After that you can access your profile and create as many events as you wish. Simply go to calendar icon on the top of the website and choose: Create new event. You will be redirected to event creation page with all the fields you can fill to make your event more attractive for visitors. You need to type name of the event, dates, description and prices, even discounts if you wish to provide any. BusinessVibes allows attaching logo of your event and venue. You can also determine who you want to receive responses from. If you are looking for visitors only you can exclude all other options like: sponsors, visitors or suppliers.

After those few fields to be filled you simply click on “Next” and your event is registered. You can freely invite users from your network to join the event by using the button “Invite participants” or share your event on social media platforms. BusinessVibes not only makes your event visible for its users. Thanks to public profile of your event created automatically, your event will be visible for all Internet users, no matter if they already are BusinessVibes members or not. When your event is already finished you can still receive comments and reviews about it on your event’s profile.

In a few steps you can gain much bigger online exposure and increase number of attendees. BusinessVibes is definitely a must for all event organisers.

Media Contact:
Marta Munia
Marketing Executive – Europe
Businessvibes Network International Inc.
8 Wimpole Street
London W1G 9SP
Tel: +44 20 7291 0883
E-Mail: marta@businessvibes.com
Web: http://www.businessvibes.com
Follow us on Twitter @businessvibes for daily updates

Business

FPL Engineer Shares Love of Engineering with Under-Served Youth

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“It’s important to me to be able to give back to my community by promoting science and engineering fields to children who have limited exposure to them,” said FPL Production Assurance Engineer Melanie Roger. “If I can help get young children interested in the sciences and have a desire to enter into the field, than I feel as though I’ve been successful. We should all do our part in ensuring the success of our future leaders.”

Juno Beach, FL, February 25, 2012 — Florida Power & Light’s Melanie Roger has a passion for her profession.

As a young girl, she dreamed of going into medicine, like her parents. It wasn’t until she got to college, at the University of South Florida, that she decided to change course. Roger switched her major to engineering, hoping it would help her “stand out” among the other medical school candidates. During her course of study, she discovered this was her true love.

“It taught me a different way to think and how to solve a problem using numerous methods,” Roger said. “I want to share that with others.”

As a Production Assurance Engineer at Florida Power and Light’s Lauderdale combined cycle plant, Roger enjoys sharing her enthusiasm for engineering with the youth of her community. She volunteers with a group called SECME – the Southeastern Consortium of Minorities in Engineering. It’s a national organization that seeks to prepare under-served or under-represented students for careers in the science, technology, engineering and mathematics (STEM) fields.

“It’s important to me to be able to give back to my community by promoting science and engineering fields to children who have limited exposure to them,” said Roger. “If I can help get young children interested in the sciences and have a desire to enter into the field, than I feel as though I’ve been successful. We should all do our part in ensuring the success of our future leaders.”

This month, Roger got a chance to share her passion for engineering with students from 55 schools throughout Palm Beach County. She served as a judge at the annual SECME Olympiad – a competition that’s the result of a year’s worth of study, experimentation and creativity.

This year students squared off at Santaluces High School in Boynton Beach on Feb. 11. The Olympiad theme, “Plan It, Live It, Build It” featured a wide variety of hands-on activities and competitions that included a “Brain Bowl” – a trivia-like game that pits students against the clock and one another, to answer science-related questions. The students also competed against one another to see who could design the strongest wooden bridge, the fastest “mousetrap car” (propelled by a spring through a mousetrap), and the highest-flying water bottle rocket. Other competitions included creating essays, poems, banners and posters for the event.

Roger joined several other FPL engineers as a volunteer judge. “It was so energizing to see how excited the kids were about participating in the Brain Bowl,” she said.

Roger advises students that pursuing a career in engineering can be challenging, but she says it is also very rewarding. She encourages students to feed their curiosity and never stop learning. “Perseverance always prevails,” she says.

About Florida Power & Light Company
Florida Power & Light Company is the largest electric utility in Florida and one of the largest rate-regulated utilities in the United States. FPL serves 4.5 million customer accounts in Florida and is a leading employer in the state with approximately 10,000 employees. The company consistently outperforms national averages for service reliability while customer bills are below the national average. A clean energy leader, FPL has one of the lowest emissions profiles and one of the leading energy efficiency programs among utilities nationwide. FPL is a subsidiary of Juno Beach, Fla. – based NextEra Energy, Inc. (NYSE: NEE). For more information, visit http://www.FPL.com.

Media Contact:
FPL Media Line
Florida Power & Light Company
700 Universe Blvd.
Juno Beach, FL 33408
305-552-3888
kristy.kennedy@rbbpr.com
http://www.fpl.com

Business

NBA Fans Sure That Jeremy Lin Is For Real; In China, Thousands of His Jerseys Are Not

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Stony Brook, NY (February 25, 2012) — It took only 10 days for New York Knicks point guard Jeremy Lin to move from unknown Harvard grad to international, cover-of-Sports Illustrated sensation. That sent New York Times reporters scurrying downtown to discover whether the sharp-eyed basketball phenom had been paid the highest compliment: whether products associated with him, like jerseys and shoes, had been counterfeited and were being sold on the city’s notorious counterfeit black market on Canal Street.

But in China, it’s a completely different story. Counterfeiters in China have stepped up. Can it be a surprise then, that on Wednesday, NY Times article reported from Hangzhou, China that counterfeiting there had already been going great guns? “His jerseys have sold out, even including the counterfeit ones,” said Zheng Xiaojun, a 24-year-old clerk in the capital of Zhejiang province, the home of Lin’s distant relatives according to claims in the People’s Republic. While appreciative of the clerk’s honesty, at the time the article was written there were no “Lin jerseys,” so all the articles in the store were counterfeits-known as jiade, or “fake” in Chinese.

Is there any solution to this global wave of sports clothes fakery?

The phenomenon may seem a classic case of ‘too big to solve, too distant to care.’ But in fact that’s far from the case” says Applied DNA Sciences of Stony Brook, NY, which is already authenticating cotton in the U.S. and wool from the U.K.

Applied DNA is actively involved in the global effort to ensure the authenticity of products and the protection of global supply chains from counterfeiting and diversion. Patented and applied in over a billion products throughout the world, the company’s SigNature® DNA markers are unique, botanical, “green” DNA sequences that can help preserve the quality and integrity of products ranging from pharmaceutics to cosmetics. DNA authentication takes on the big jobs by authenticating the legitimate product, instead of identifying every fake. That is a flexible and eminently practical way of handling the biggest global housecleaning jobs.

For further reading, please visit the Applied DNA blog.

Source: http://www.adnas.com/company-blog/linsanity-nba-fans-sure-jeremy-lin-real-china-thousands-his-jerseys-are-not

About APDN

APDN sells patented DNA security solutions to protect products, brands and intellectual property from counterfeiting and diversion. SigNature DNA is a botanical mark used to authenticate products in a unique manner that essentially cannot be copied. Our mark provides a forensic chain of evidence that can be used to prosecute perpetrators. To learn more, go to http://www.adnas.com where APDN routinely posts all press releases.

Janet Vasquez
IRG, LLC – Wholly owned subsidiary of DirectMarkets Group, LLC
1251 Avenue of the Americas, 20th Floor
New York, NY 10020
Tel: 212-825-3210

Applied DNA Sciences
25 Health Sciences Drive, Stony Brook, NY 11790
http://www.adnas.com

Business

2020 Associations have become a Member of BusinessVibes

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Last week number of associations being a member of BusinessVibes website has exceeded 2020.

London, UK, February 24, 2012 — Six months ago BusinessVibes, new B2B platform providing its users with possibility to search for suppliers and business partners, has announced that they reached a level of 1400 associations in their directories. That time it was already a great success, but BusinessVibes didn’t let its users to wait long time for even better results. Last week number of associations being a member of BusinessVibes website has exceeded 2020! Increasing number of organizations has forced management of http://www.businessvibes.com to increase number of industries available for different foundations. Currently users can search for potential partners, suppliers and event visitors through 67 different industries. The most popular industries browsed by users are: Textile, Plastics, Chemicals, Information Technology and Automotive.

Number of industry directories has increased by 22% within last 6 months; increase in number of association members has reached 44%. Here are some highlights proving incredible growth of BusinessVibes website.

Textiles – 156 associations comparing to 134 six months ago
Plastics and packaging – 156 associations comparing to 127 six months ago
Chemicals – 96 associations comparing to 94 six months ago

The more and more associations appreciate the benefits of being a member of http://www.businessvibes.com. Not only is it a place when new contacts can be established, but also it is a great possibility to promote association itself, promote events, manage its members and collect membership fees.

Media Contact:
Marta Munia
Marketing Executive – Europe
Infiniti Research Limited
8 Wimpole Street
London W1G 9SP
Tel: +44 20 7291 0883
E-Mail: marta@businessvibes.com
Web: http://www.businessvibes.com
Follow us on Twitter @businessvibes for daily updates

Business

She Counts, Inc. Selects Dina Wasmer from Incite Creative to Be a Mentor

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She Counts, Inc., a non-profit youth professional development organization fills the void by engaging young girls, grades 6 through 12

Baltimore, MD, February 24, 2012 – With the number of women-owned businesses on the rise and the lack of finance and business curriculum in our K-12 educational system, who’s inspiring and mentoring the next generation of female entrepreneurs? She Counts, Inc., a non-profit youth professional development organization fills the void by engaging young girls, grades 6 through 12, in their business training programs with the help of qualified local women leaders. They have selected Dina Wasmer, President and Founder of Incite Creative to participate as a mentor.

She Counts sets up monthly mastermind groups for young female entrepreneurs and mentors to develop new meaningful friendships, engage in healthy conversations, and enjoy other social activities. Additionally, the girls can participate in a six-week entrepreneur development program and a four-week summer camp to learn how to meet the challenges of planning, raising funds, marketing, and managing successful businesses. The program includes basic business vocabulary, marketing, networking, negotiation, sales, record keeping, problem solving, customer service, and ethics.

In an effort to align professionals that would be an ideal fit for their cause, She Counts reached out to Dina Wasmer. In addition to launching and helming Incite Creative for the past 12 years as a leading marketing and graphic design firm, some of Dina’s other career achievements include being named to The Daily Record’s VIPs Under 40 and Maryland’s Top 100 Women lists in 2010, as well as serving on the Board of Trustees for The Children’s Guild. This balance of business and socially involved leadership mirrors the qualities that She Counts teaches.

“As a business owner, I value the mission and tactical strategies She Counts has in place to teach young girls at an early age that their aspirations of entrepreneurship is within their reach,” says Dina. “As a teacher, I look forward to providing a guiding hand to my mentee and helping her find her own unique path. As a young girl myself (30-some odd years ago), I’ve been in her shoes, and am excited for her to see what’s possible when her shoes get a little bigger.”

She Counts Inc is now enrolling girls in the organization’s teen business training program, “She’s Got Her Own.” For more information about this program and to work with mentors like Dina Wasmer, go to the She Counts Inc website at: www.SheCounts.com or contact the organization by phone Monday through Friday between 9:00 AM and 5:00 PM EST at (410) 449-GIRL (4475).

About Incite Creative (www.incitecreativeinc.com)
Now in its twelfth year in business, Incite Creative is a marketing and graphic design firm that specializes in strategic positioning, brand development and creative implementation services for Mid-Atlantic, small-to-mid-sized companies and organizations that have regional, national and international reach. For more information, log onto http://www.incitecreativeinc.com or contact Dina Wasmer at 410-366-9479 ext. 2# or dina@incitecreativeinc.com.

Contact:
Dina Wasmer
Incite Creative, Inc
1501 St. Paul Street, Suite 113
Baltimore, MD 21202
410-366-9479
dina@incitecreativeinc.com
http://www.incitecreativeinc.com

Business

Publicity PR System Launches, Helping Small Business with Online Marketing Promotion

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The press release publicity experts at SuperSimplePR have created a super simple system which teaches people to write perfect press releases quickly. The newly released PR training is available now on the company’s web site.

Bradenton, FL, February 23, 2012 (Straight Line PR) — Two online PR and publicity experts have joined forces and launched the PR Publicity Guide to teach small businesses how to capture more traffic and more customers. “While tens of thousands of press releases are written and submitted daily, most miss the target,” says Harald Anderson, co-developer of the course. “The purpose and objective of our course is to help small business owners learn how to quickly write press releases so that they capture more attention and more traffic.”

Anderson explains, “If you look at the online landscape today, customers are driving the conversation. Merchants who ignore this basic reality do so at great risk.”

“Most press releases are written to glorify the company. Because of this, the word PR has negative connotations to most consumers,” Anderson continues. “The public is very aware of spin doctors who manipulate perception and perpetuate what they consider to be enlightened despotism. PR by many is akin to propaganda, image building, market manipulation and damage control.”

The new “social media” have actually evolved from the goals set forth by the press release industry. Those original aims are described as:

1. Connecting with the audience
2. Building value
3. Drawing more attention

Anderson says, “In our offices we have the Facebook Mission Statement ( http://www.supersimplepr.com/what-does-the-facebook-mission-statement-have-to-do-with-me/ ) pasted on every computer monitor:”

Give People The Power To Share And Make The World More Open And Connected.

“Why? While this is Facebook’s goal, it is ideally the goal of all media that you produce.” Anderson points out, “We have done this to make people realize that what gets shared gets shopped. Today, more than ever, eCommerce is quickly becoming Everywhere Commerce. And this is why our ‘PR Publicity System’ was created.”

While traditionally reserved for company news, corporate announcements, and other public communications, press releases are now the main tool for creating traffic and publicity, as well as informing the media and the public about exciting, important news.

But the problem today, according to Anderson, is that online PR has become all but synonymous with spam. To elaborate, most online press releases are irrelevant, poorly-written, unsolicited, mass-distributed commercial advertising that offers little to no value to the reader.

SuperSimplePR has set out to change that. And customers are enthusiastic about the successes they have had with the “PR Publicity System” which is available exclusively at http://www.SuperSimplePR.com :

“Purchased your course and love your teaching style. The videos really make this very easy to do and follow.” – Mary V. Austen, Millburn, NJ

“I was tasked by my boss to write and distribute some press releases for our company, which I found to be very intimidating. I followed your simple advice and guidelines and was amazed when I saw our press release on the first page of Google. Thank You.” – Mark Specht, Los Angeles, CA

“I started my online business several years ago and it has been very frustrating getting traffic and interested visitors to come to my website. Your system really showed me very quickly what I was doing wrong. I wish I would’ve found you several years ago. Love your material. Highly recommended.” – Jim Allen, Tampa, FL

Successful companies are the ones which have mastered the fine art of self promotion. Now, more than ever before, business leaders need to understand that the Internet fragments and broadcasts a company’s message via text, graphic media, audio, and video. The opportunities are nearly infinite, but for those who are new to the party, getting overwhelmed is very easy.

For a quick video overview of the “PR Publicity System”, visit http://vimeo.com/32247326

Anderson adds, “The most important question an entrepreneur should be asking is, ‘One month from today, where do I want to be with my business?’ And that’s where our PR Publicity System can make all the difference.”

Most business owners know the power of publicity, but many have not learned how to create it when they need it. The “PR Publicity System” system shows entrepreneurs exactly how, by:

1. Boosting website exposure
2. Increasing website traffic
3. Building brand credibility
4. Creating publicity whenever it’s needed

It’s now much easier to accomplish those four goals, just by using the SuperSimplePR system, and following the step-by-step process taught in the online course.

To learn more, visit http://www.SuperSimplePR.com to sign up for their free newsletter. The “PR Publicity System” course is only $97.00, and includes written course materials, more than a dozen training videos, podcasts, case studies, 30 days of the PressReleaseNation premium press release submission service, and more.

About SuperSimplePR:
SuperSimplePR was launched in early 2012 by Harald Anderson and Mark Alan Effinger, to help busy business leaders learn how to write online press releases quickly, easily, and painlessly. In the process of running the online press release distribution site PressReleaseNation.com, Anderson and Effinger discovered that quite a few of the press releases being submitted were simply not going to get the job done. To help resolve this problem for their clients, they created SuperSimplePR as a way to teach anyone how to create online buzz for their company, or their clients, by following an easy-to-learn system. For more information, visit http://www.SuperSimplePR.com or e-mail info@SuperSimplePR.com

Please contact http://www.PressReleaseNation.com for corrections or updates.

Contact:
David Lockman
RichContent
9734 Lincoln Lane
Blaine, WA 98230
360-312-4312
dlock@richcontent.tv
http://www.RichContent.com

Business

Finnish timber export demand rise highlighted by FRA

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Finland’s increased timber products expert figures show that demand for timber is set to grow, according to FRA.

Seattle, United States, February 23, 2012 — Finland’s increased timber products expert figures show that demand for timber is set to grow, according to Forestry Research Associates (FRA).

The research and analysis consultancy was responding to figures showing that Finland’s forestry industry exports rose by 4 per cent last year, and the value of the industry increased to EUR 20.8 billion.

FRA added that the increase reflects analysts’ views that the demand for timber in China, India and other growing economies, is huge and will continue to grow. Indeed, demand will start to exceed supply, driving up timber process and proving profitable for those with cash invested in forestry, according to many experts.

FRA also cited other factors like the increase in damage from the Pine Beetle in Canada and the rise in taxed on timber export in Russia, that could lead to greater demand from Europe, South America and the US.

Timo Jaatinen, the Director of the Finnish Forest Industries Federation, said that they must keep control of the forestry industry from a domestic point of view. “The forest industry’s products count among Finland’s most significant export articles and they are central to the maintenance of national prosperity,” he stated.

FRA’s analysis partner, Peter Collins, said that encouraging investment in sustainable forestry management is important for the future of the industry around the world. “Putting money into sustainable forestry projects in countries like Costa Rica and Brazil, help to ensure that the industry can provide a living for generations to come.

“It also helps to protect native forests through the growth on plantation trees for felling and export, while native forests can remain unscathed.”

FRA support projects such as Greenwood Management‘s plantation project in Brazil that grows teak, eucalyptus and other non-native species for the production of timber and charcoal. Charcoal is in high demand in the Brazilian steel industry, which is expanding in preparation for the World Cup and the Olympics later this decade.

About Forestry Research Associates

Forestry Research Associates is a research and advisory consultancy that focuses on forestry management, sustainability issues and forestry investment around the globe.

Media Contact:
Peter Collins
Forestry Research Associates
620 Vineyard Lane
Bainbridge Island, WA 98110
Tel: (206) 316 8394
E-Mail: info@forestry-research.com
Web: http://www.forestry-research.com

Business

FEDEP teams with EBSCO

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First Edition Design eBook Publishing now submits fiction, non-fiction, academic and poetry eBooks to EBSCO.

Sarasota, FL, USA – February 23, 2012 — In addition to its unequaled array of ebook distribution points http://www.firsteditiondesignebooks.com/html/distributionchannels.html, FEDEP (First Edition Design eBook Publishing) will now also submit eBooks, including fiction, non-fiction, academic and poetry to EBSCO (Elton B. Stephens Company).

“We are honored to be associated with such an outstanding company,” said Deborah E. Gordon, CEO of First Edition Design Publishing. “This rounds out our academic distribution and makes our eBooks available to millions of additional end users of EBSCO’s content services through library and educational systems. We look forward to working with them.”

EBSCO is the leading database and eBook provider for libraries and other institutions with more than 375 full-text and secondary research databases and more than 300,000 eBooks and audiobooks available via the EBSCOhost platform. EBSCO provides unparalleled access to world-renowned content in all subject areas including magazine and journal articles available via EBSCOhost® and H.W. Wilson, eBooks and audiobooks and Digital Archives. EBSCO’s content services the research needs of tens of thousands of customers representing millions of end users from K-12 students to public library patrons, from academic, corporate and medical researchers to clinicians and governments around the world.

In March 2011, EBSCO’s president Tim Collins said, “A big part of what we’re doing right now is our work behind the scenes that will culminate in releasing ebooks and audiobooks for delivery via EBSCOhost. We have a very robust plan to expand our ebook offerings over time.” (source: InformationToday.com March 2011)

EBSCOhost, stands as one of the most-used for-fee sites on the Internet serving upwards of 100 million daily page views. EBSCO’s NoveList division provides Readers’ Advisory and Library Services Resources – a variety of services to help empower libraries, engage readers and connect communities.

EBSCO is headquartered in Ipswich, MA, USA and has offices in: the UK, Australia, Japan, Germany, Africa, India, and the Czech Republic.

FEDEP http://www.firsteditiondesignpublishing.com, based in Sarasota, Florida, USA leads the industry in eBook distribution. They convert, format and submit eBooks to Amazon, Apple, Barnes and Noble, Sony, Google, Kobo, Diesel, 3M, Ingram, Baker and Taylor, Nielsen, scores of additional on-line retailers and libraries, schools, colleges and universities. Their reach is to over 100,000 distribution points in more than 100 countries. The company also has a POD (Print On Demand) division, which creates printed books and makes the available worldwide through their distribution network.

Media Contact:
Tom Gahan
First Edition Design Publishing
PO Box 20217, Sarasota FL 34276
631-369-0063
tgahan@firsteditiondesign.com

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Business

Astra acquires Concentrated Metal Ore deposit in Norway

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International diversified resources company, Astra Resources Plc (FWB Code: 9AR), has acquired the Joma Minerals Project, a concentrated metal ore mine in Lake Hudningsvatnet, Norway.

Adelaide, Australia, February 22, 2012 – International diversified resources company, Astra Resources Plc (FWB Code: 9AR), has acquired the Joma Minerals Project, a concentrated metal ore mine in Lake Hudningsvatnet, Norway.

The acquisition, signed through Astra’s subsidiary MidAst Investment Group LLC, is on a scrip basis, and gives Astra operational control and 90% ownership of the operation (equivalent to Astra’s 90% stake in MidAst) which is situated in the county of Nord-Trondelag, near the Swedish border of Norway. Astra will form a Norwegian subsidiary to manage, own, and operate the asset and licenses.

The operation is subject to final due diligence, including the completion of technical and scientific reports, testing of samples obtained by Astra , independent confirmation of the calculated output value and Astra Resources board approval.

Deposit registrations made by the mine lab of the previous mining company indicates iron ore, copper, zinc, gold and silver resources are all present in the acquisition area, representing about 60% of the over 10.5 million tonne plus deposit. The asset has been defined.

Astra CEO Dr Jaydeep Biswas says the most recent assay in October 2011 indicates a current net asset value of over US$600 million (after deducting operating costs), excluding the value of gold. The gold value brings the potential value closer to US$1 billion.

“The deposit was built up over 16 years by concentrated tailings from past mining operations, with this type of storage previously being the norm,” Dr Biswas says.

“Registered information indicates there is up to 12 million tonnes of finely ground, concentrated ore currently situated at the bottom of Lake Hudningsvatnet, which is 18 meters down at its deepest point.

“As the ore is already extracted and defined, there is no requirement to drill and there will be no cost for mining, crushing and milling the ore, removing the need for expensive equipment and high start-up costs.

“Instead, the ore will be pumped from the bottom of the lake and dried with very standard low cost equipment, with estimated processing costs sitting at less than $10 per tonne if we focus solely on the extraction of iron ore.”

The enrichment process that is planned will result in 63% iron ore Logistics to port and port facilities are in place to take these products to local European and international markets.

Astra Managing Director Silvana De Cianni says while the extraction of iron ore will prove highly cost-effective for Astra, other resources present in Lake Hudningsvatnet add substantial value to the operation.

“The silver content alone has a gross value of $300 million, with the previous manager of the mine confirming there are also substantial gold resources present that are not included in the initial valuation,” Ms De Cianni says.

“In addition, there are also indications that suggest there is a content of rare soil minerals in the ore deposit, something that will be further analysed during the production process.”

Astra plans to finish the exploitation of the current deposit during the next 10-12 years, with production expected to include the uptake of the resources from the lake, drying and separation of the waste rock.

The resources will then be transported to a harbour in the nearby town of Namsos for export. Its harbour is ice-free all year round and was used by the previous mine owners, with the main part of the infrastructure remaining.

While the land surrounding Lake Hudningsvatnet is not included in the acquisition, Astra has received the land owner’s permission to lease the necessary land for the development of the project and ore processing.

MidAst Investment Group’s Managing Director Vincent Crandon will be responsible for integrating the acquisition into the current Astra business sector, and will then manage the corporate operation of the asset.

The total scrip offered in the acquisition is 50 million shares in Astra Resources Plc which is included in the existing Astra capital structure.

The operation’s present owners, CRD Holdings AB, have also been engaged for two years on an exclusive basis as technical advisors to Astra, or any special purpose vehicle established by Astra, for the purpose of the acquisition and operation of the ore asset.

Bo Sandström, representative for CRD Holding AB, says the company is very much looking forward to working with Astra Resources as well as Vincent Crandon of MidAst Investment Group on the development of the Joma Minerals project.

“We are very pleased with the result of our efforts to find a solution on the financing of this Ore development and we rest assured that this will be a very fruitful collaboration,” Mr Sandström says.

It is expected the production process will begin during 2013, once all the operations permits are in place. Hedge funds in Europe are in discussion with MidAst to fund the operations of this project or alternatively it will be funded through Astra’s IPO prospectus to be launched later this year.

This project will be a launch-pad for future projects in Scandinavia which has a history of mining and prospective geological structures and is close to industrialised consumer markets in Europe where Astra is also building its T-Steel business.

Astra Resources’ global portfolio includes gold interests in Southeast Asia, coal mine in Africa, iron ore in India and the Philippines, carbon efficient businesses, the production of the high-strength T-Steel technology in Hungary and the provision of mining services housing in Rockhampton, Queensland.

For all media enquiries contact: Bruce Nelson +61 (0) 423 403 449 (bruce@zakazuhka.com)
Caitlin Petrou +61 (0) 402 823 343 (caitlin@astraresources.com.au)

Disclaimer in regards to Forward-looking Statements
Certain statements included herein, including those that express management’s expectations or estimates of our future performance constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, Astra Resources PLC does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Contact:
Bruce Nelson
Zakazukha Marketing Communications
3 Eden Court
Nerang, Queensland 4220
+61 7 5596 6634
bruce@zakazukha.com
http://www.zakazukha.com