Tag Archives: applied dna sciences

NBA Fans Sure That Jeremy Lin Is For Real; In China, Thousands of His Jerseys Are Not

Stony Brook, NY (February 25, 2012) — It took only 10 days for New York Knicks point guard Jeremy Lin to move from unknown Harvard grad to international, cover-of-Sports Illustrated sensation. That sent New York Times reporters scurrying downtown to discover whether the sharp-eyed basketball phenom had been paid the highest compliment: whether products associated with him, like jerseys and shoes, had been counterfeited and were being sold on the city’s notorious counterfeit black market on Canal Street.

But in China, it’s a completely different story. Counterfeiters in China have stepped up. Can it be a surprise then, that on Wednesday, NY Times article reported from Hangzhou, China that counterfeiting there had already been going great guns? “His jerseys have sold out, even including the counterfeit ones,” said Zheng Xiaojun, a 24-year-old clerk in the capital of Zhejiang province, the home of Lin’s distant relatives according to claims in the People’s Republic. While appreciative of the clerk’s honesty, at the time the article was written there were no “Lin jerseys,” so all the articles in the store were counterfeits-known as jiade, or “fake” in Chinese.

Is there any solution to this global wave of sports clothes fakery?

The phenomenon may seem a classic case of ‘too big to solve, too distant to care.’ But in fact that’s far from the case” says Applied DNA Sciences of Stony Brook, NY, which is already authenticating cotton in the U.S. and wool from the U.K.

Applied DNA is actively involved in the global effort to ensure the authenticity of products and the protection of global supply chains from counterfeiting and diversion. Patented and applied in over a billion products throughout the world, the company’s SigNature® DNA markers are unique, botanical, “green” DNA sequences that can help preserve the quality and integrity of products ranging from pharmaceutics to cosmetics. DNA authentication takes on the big jobs by authenticating the legitimate product, instead of identifying every fake. That is a flexible and eminently practical way of handling the biggest global housecleaning jobs.

For further reading, please visit the Applied DNA blog.

Source: http://www.adnas.com/company-blog/linsanity-nba-fans-sure-jeremy-lin-real-china-thousands-his-jerseys-are-not

About APDN

APDN sells patented DNA security solutions to protect products, brands and intellectual property from counterfeiting and diversion. SigNature DNA is a botanical mark used to authenticate products in a unique manner that essentially cannot be copied. Our mark provides a forensic chain of evidence that can be used to prosecute perpetrators. To learn more, go to http://www.adnas.com where APDN routinely posts all press releases.

Janet Vasquez
IRG, LLC – Wholly owned subsidiary of DirectMarkets Group, LLC
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New York, NY 10020
Tel: 212-825-3210

Applied DNA Sciences
25 Health Sciences Drive, Stony Brook, NY 11790
http://www.adnas.com

Digital DNA takes on SAT Exam Cheating

As New York lawmakers consider a bill that would make cheating on the SAT a felony, one company thinks it has the answer to thwarting testing fraud: the “digitalDNA™ ID.”

Stony Brook, NY – (February 03, 2011) — Residents of New York State, and Long Island in particular, were in shock last November when dozens of students were arrested, accused of paying up to thousands of dollars each to have others take the all-important SAT college entrance exam for them.

“It was easy,” one of the suddenly-rolling-in-dough test takers put it. “The IDs were school IDs. What is that? I just pasted my own picture into the ID and got in.” The news galvanized lawmakers, who pledged to come up with cutting-edge ways to combat identity theft.

As New York lawmakers consider a bill that would make cheating on the SAT a felony, one company thinks it has the answer to thwarting testing fraud: the “digitalDNA™ ID.” No, it’s not the students’ DNA, if that’s what you are thinking-but the system does use plant DNA to encode ID information on the card. In addition, the card is stamped with a visible code called digitalDNA™. The plant DNA is verified in a lab if necessary, but most of the time, the visible “digitalDNA” code is scanned, using an iPhone with a proprietary app.

Dr. James Hayward, president and CEO of Long Island-based Applied DNA Sciences, Inc., said the “absolutely unbreakable” system features a counterfeit-proof identification card that uses segments of plant DNA to help authenticate a student’s identity.

“This is a very affordable approach and it’s one we think will become widespread as a consequence,” he said. “And the beauty of DNA is that it would elevate any rapid screening to a forensic-level identification method that would [be upheld] in court.”

Dr. Hayward presented the technology during a recent hearing before the New York Senate Higher Education Committee. He said Applied DNA, a public company that is affiliated with Stony Brook University’s Center for Excellence in Wireless & Information Technology, is now in early discussions with officials at the Educational Testing Service (ETS) and The College Board, which administer the SAT.

On test day, the student presents the digitalDNA™ entry ID. The following then occurs:

– Code is scanned
– Identity data is retrieved from cloud
– 3-point identity comparison is conducted-student, database, ID card
Student can enter testing area only once
– Time and location recorded
“Roaming” students are quickly identified

For added security, a DNA-marked, fluorescing image is imprinted on the back of the card. The digitalDNA code is protected with a DNA marker. The cost of the program would be “pennies per card,” Hayward said, and would ultimately be based on the number of authentications used by school officials.

“Botanical DNA markers transform SAT identification cards into robust evidentiary tools that can assist in criminal prosecution efforts,” Dr. Hayward continued. “The challenge is to ensure that actual, eligible, registered participants complete their exams. We are confident that digitalDNA can assist in achieving the goal of an effective, easy-to-use and affordable system for preventing testing fraud.

“The goal is preserving exam integrity and maintaining a level playing field for all participants, and the solution is enhanced preregistration in tandem with identity verification before and after exams,” he added.

To learn more, go to http://www.adnas.com.

About Applied DNA Sciences, Inc.

Applied DNA Sciences, Inc. sells patent-protected DNA security solutions to protect products, brands and intellectual property from counterfeiting and diversion. SigNature DNA is a botanical mark used to authenticate products in a unique manner that essentially cannot be copied, and provide a forensic chain of evidence that can be used to prosecute perpetrators. To learn more, go to http://www.adnas.com where APDN routinely posts all press releases.

Media Contact:
Janet Vasquez
Director of Corporate Communications
The Investor Relations Group
11 Stone Street, 3rd floor
New York, NY 10004
212-825-3210
jvasquez@investorrelationsgroup.com
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