The Golf Championships, launching in early fall on CBS Sports on Saturdays, chose Golf Belles social marketing solutions to help raise awareness and engagement for their new brand across the globe.

Phoenix, AZ (USA), Friday – March 16, 2012 — As The Golf Championships prepares to go live with their all new televised series ‘The Million Dollar Invitationals’ on CBS this fall, Golf Belles ( http://www.golfbelles.com ) gets ready to take the brand global with a customized social media marketing approach designed to engage viewers and participants alike before, during and beyond each event.

During 2012, players from all over the world will compete in The Golf Championships, a series of televised events, which include the Million Dollar Invitationals, a high-stakes competition. The Million Dollar Invitationals series, to be telecast on CBS in the late Fall, will host four events at premiere golf courses in the US, Europe and the Caribbean.

The Golf Championships, Inc., a wholly owned subsidiary of Armada Sports & Entertainment, Inc., is a series of four competitive events held in the US, Europe and Caribbean. Only 144 players will be selected to compete in each of the four tournaments,with the top 10 players competing in a dramatic, nine-hole elimination shootout with a total purse of $1,560,000, and the winner taking home $1,000,000!

The participants of the 2012 Million Dollar Invitationals will also be automatically entered into the 2012 World Putting Tour Championships. This series of events will take place simultaneously with the Million Dollar Invitationals. Each of the four World Putting Tour Championships will have a total purse of $150,000, with a top prize of $100,000 after a nine hole shootout, giving the 144 participants two chances to compete to win!

The Golf Championships is set to bring a breath of fresh air to the sport with an accomplished team of executives with a wealth of experience in the sports entertainment industry and unique, compelling golf competitions. The CBS Television Network, which brings you the hit shows NCIS, CSI, Survivor and The Amazing Race will proudly televise all four million dollar invitational events broadcasting across the nation in two hour shows leading into College Football on Saturdays. The launch is set for early fall this year and will mark a day in history for the golf industry, as one that brought the sport a new appeal in the global eye.

“The Golf Championships brand was designed to create interesting but compelling life changing opportunities for golfers of all skill abilities. We believe that the Million Dollar Invitationals and other unique made for television events in the sport will ignite interest in the sport from new audiences, invigorate the existing golf audience and help grow the sport of golf in the long term,” stated R. Thomas Kidd, CEO of Armada Sports & Entertainment, Inc.

Golf industry marketing company Golf Belles has been commissioned by The Golf Championships to developcustomized marketing solutions for the brand that will introduce it across the social media networks growing enthusiasm and interest in the build up to the launch dates. The approach will seek to engage the audience, arouse interest and improve the brand’s influence and following. “The golf industry has suffered a series of blows over the past few years;” states Golf Belles Chief Susanita de Diego, “declines in sponsorship and funding, global popularity and viewership, not to mention a decrease in the number of competitive events. Our involvement with The Golf Championships seeks to excite the global golfing audience once again; in turn the industry will benefit from the value of increased popularity and a return to the game at all levels worldwide.”

About Golf Belles:
Golf Belles is a marketing, management and media company, with a nontraditional golf marketing focus that brings our clients products and services to the forefront of their desired target markets in a unique and viral way. We believe vision & creativity are the most valuable resource in today’s new economy and this will renew businesses and lead the global golf industry to new levels of success. The most valuable brands in the world today are all led by inspired minds who’ve built strong creative cultures. It is our focus on creative contribution to business strategy that leads to exceptional outcomes. Aspire to live your dream ~ Inspire others to live theirs! http://golfbelles.com & http://golfbellescentral.com

About Armada Sports & Entertainment, Inc.:
Armada is a sports marketing company engaged in owning, developing and conducting made for television sports & entertainment events. Armada currently owns The GolfChampionships, Inc. a series of unique competitions in the sport, known as The Million Dollar Invitationals, The World Putting Tour Championships, and the Celebrity Challenges. The events will be televised on CBS Sports for two years beginning in the fall-winter of 2012. More Information is available at http://www.TheGolfChampionships.com

Press & Media Contact:
Tiffany Litherland
Golf Belles LLC
2013 W Periwinkle Way
Chandler, AZ 85248 – USA
602-904-5028
info@golfbelles.com
http://www.golfbelles.com