Every year the prestigious B2B Marketing Magazine publishes the B2B Marcomms Agencies League Table, which includes many of the world’s leading marketing agencies. This year MOI is positioned as the 5th fastest growing B2B agency and have moved 8 places up the league table.
MOI have submitted entries for the Agency League Table in 2009 and 2010 and for two consecutive years have been published as one of the fastest growing B2B marketing agencies.
Vanessa Cheal, Managing Director MOI states, “We are thrilled that we are once again positioned as one of the fastest growing B2B agencies and are delighted to see we have moved up the league table this year. As a global business we are dedicated to each and every client and believe our continued growth is a direct result of our customer centric approach enabling us to deliver excellent service from anywhere in the world!”
To find out more about the B2B Agency League table and to read the full article please visit B2B Marketing
Marketing Options International (MOI) is a fully integrated B2B technology marketing agency.
With offices in London, San Francisco, Singapore and Sydney Marketing Options International combine global reach and local understanding to produce results-driven marketing campaigns that span evolving media, markets and territories.
The agency was founded in 1987 on the core belief that clients are served best when people share common values – marketing intelligence, imagination, empathy and a passion for technology and delivering exceptional marketing programmes. This is why they call themselves ‘The B2B Technology Marketing People’.
Ann Arbor, MI-October 28, 2010 – Clarity Quest Marketing, a technology and healthcare marketing agency with offices in Michigan, Connecticut and Washington, announces its president, Christine Slocumb, was recognized with a Professional Achievement Award by Villanova University’s College of Engineering. Since 1972, the Engineering Alumni Society of the College of Engineering at Villanova University has recognized outstanding alumni for their achievements. This award recognizes the outstanding achievement of a Villanova College of Engineering graduate in a technological environment. The award recognizes contributions to technology through substantial achievements in marketing, management or entrepreneurship as well as achievements in strictly technical fields.
The award was presented by Dean of the Electrical Engineering Department, Dr. Pritpal Singh, during the College of Engineering Alumni Society meeting on September 24, 2010.
“I am extremely honored and humbled to have been selected to receive this award from the thousands outstanding Villanova engineering graduates in the workforce,” said Christine Slocumb, founder of Clarity Quest. “My years at Villanova made a huge impact on my success in business and life.”
Villanova University, a co-educational Roman Catholic institution, was founded by the Order of Saint Augustine in 1842. A premier institution of higher education, Villanova provides a comprehensive education rooted in the liberal arts; a shared commitment to the Augustinian ideals of truth, unity and love; and a community dedicated to service to others. A wide variety of undergraduate and graduate degree programs are offered through the University’s four colleges: the College of Liberal Arts and Sciences, the Villanova School of Business, the College of Engineering and the College of Nursing, as well as the Villanova School of Law. With a total enrollment that surpasses 10,000 undergraduate, graduate and law students, Villanova is the oldest and largest Catholic university in the Commonwealth of Pennsylvania.
About Clarity Quest Marketing :
Clarity Quest Marketing combines technology know-how with marketing and business acumen to provide online marketing and marketing services to technology and healthcare companies across the US. Clarity Quest serves companies in the biotechnology, software, hardware and technical professional services industries.
Address :
Christine Slocumb
Clarity Quest Corporation
306 South Main Street
Suite LLA
Ann Arbor, Michigan 48104
USA
877-887-7611
chris@clarityqst.com
In a bid to tap consumers online and make itself more accessible, McDonald’s India has zeroed in on iMarketing Advantage and Planman Marcom to handle its digital duties. The win comes in the wake of a multi-agency pitch, which also saw the Participation of Techriti Software and iStrat in the final stages for the business.
Speaking to exchange4media, Rajesh Kumar Maini, General Manager, Corporate Communications, McDonald’s India, said, “We really liked the whole approach of iMarketing Advantage and Planman Marcom. They showed us possibilities of ideas that we had in our mind. We wanted them to educate us technically and show us depth of their knowledge and we saw that they could comprehend the project well. All the agencies were good, but we wanted to go for the best.”
The company has plans to revamp www.mcdonalds.net, its website for the North-Eastern region.
On the brand’s strategy in the digital space, Maini divulged, “We were constantly getting requests from our consumers for our digital presence. We mapped these responses and figured out the strategy. We want a website that has every possible information on and around the brand. Be it for the McDonald’s joint in Noida or any other place, we want to put specifications and services offered at that particular outlet.”
When asked if the brand was looking to get into e-commerce, Maini promptly replied, “Yes. We will be beginning with the work in another 45-60 days and put the new website for testing thereon. Eventually, we will launch the web ordering system by the second half of January next year.”
He further said that the new website would sport a new look and feel with exciting yet simple user interface for users.Contrary to existing trend of launching a new website with integrated social networking tools, McDonald’s India has kept its social media plans on hold. Maini remarked, “Unless the web is optimized for us, we would not enter that space for the heck of it. We are looking at the kind of team requirement for this particular aspect of online space as we would want a dedicated lot for it. Right now, it is very nice for us there.”
While some of the other FMCG brands like Pizza Hut are evidently active in the social media and have even called for a social media pitch in the past, McDonald’s is very clear on taking control of social media content and forming a specialized team for it.
“We are hesitant to give social media to a third party, and if at all we do, they should understand the brand in and out,” he concluded.
Red Bull tapped bbi Display Systems for nontraditional advertising solutions to promote the 2010 US Red Bull Flugtag tour. bbi supplied a series of 24′ floating billboards and custom props that were towed along beaches on the Pacific and Atlantic Ocean by boats and jet skis.
The 24′ billboard boats featured the message “Defy the Laws of Gravity and Sanity.” Additional units trailed with banners listing the event details. Also included in the marketing mix were 2 custom props affixed to bbi Display pontoon platforms. The props included a pig with wings and a foot with wings.
The billboards and props first appeared in Miami to promote the first 2010 Red Bull North American Flugtag stop in Bayfront Park. The units were towed along South Beach and throughout the intercoastal leading up to the event. On event day, over 85,000 spectators showed up.
The portable bbi Display Systems were then shipped to the West Coast to promote the Long Beach Rainbow Harbor event. The billboards were towed on water for 10 days leading up to the event. The inflatable displays appeared along Manhattan, Hermosa and Redondo beaches for the initial 4 days. The following 6 days were spent targeting the Long Beach area and surrounding marinas, beaches and piers.
The event attracted over 105,000 spectators. According to the Red Bull website, “The crowd was so enormous that the 710 freeway’s exit ramp to the area was closed, all parking garages were at capacity and traffic was gridlocked throughout the downtown area.”
About bbi Inflatable Display Systems
bbi Inflatable Display Systems, is a privately held California corporation with offices located in Malibu, California. Over the past 7 years, the idea to design and build a billboard capable of performing on land or sea has undergone painstaking development with rigorous testing of many proto-types. The result is bbi’s U.S. patented and International patent pending inflatable billboard that has evolved into an extremely efficient, effective and reliable design. BBI is recognized as the global leader of on-water advertising and inflatable billboards. For more information, please visit http://www.bbidisplays.com
Ad Server Solutions, a custom software development company, has announced offering free custom quotes for various software development and website design projects. By offering this free service, Ad Server Solutions helps clients provide cost effective solutions with affordable rates which will reduce their budgets. Ad Server Solutions specialty is turnkey application software development work from the initial system study to the final stage of system implementation. Ad Server Solutions development processes enables them to design, develop and deploy cutting edge software applications at a fraction of the time and cost, suiting their clients actual work environment.
In launching the free custom quotes service, Ad Server Solutions delivers superior quality and cost effective software development work to their clients by following customized processes to deliver on time and quality outputs. Ad Server Solutions offers free quotes for a series of services from E-commerce, mobile apps, desktop applications, software development, website development, application migration, rich internet application development, website designing and consulting. Web developers and designers are proficient and talented to utilize various technologies, programming languages and web development tools.
When submitting requirements for a free quote, Ad Server Solutions software development, website design and development services include: ASP, PHP, .NET, Java/J2EE, JSP, C#, Ruby on Rails, Web 2.0/Ajax, Silverlight, XML, CRM, DBMS, CMS, Flash, website design and development, mobile application development and custom programming services. Expertise in designing product architectures and building applications for mobile apps include: Android, Blackberry, Iphone, Ipad, Symbian and Windows Mobile
In these competitive times Enterprises need to concentrate more on their core business. Ad Server Solutions helps Enterprises save time by providing Free Quotes and helps build their software applications which allows companies to concentrate on their core business. A large number of offline businesses from different industries are regularly coming on the internet to globalize their business every day. The Internet is the source of global exposure for companies as well as source of software development and website design services for economic web development. The search for appropriate and customized business website development has increased rapidly on the internet.
If you have a project in mind, Ad Server Solutions encourages you to consult with them free of charge. Ad Server Solutions is always glad to discuss your ideas and offer expert advice at no cost to you. To Inquire and get more details and a free quote please go to http://www.adserversolutions.com/quote_request.html and let them know more about your specific requirements for your development.
Ad Server Solutions http://www.adserversolutions.com was founded in 1997. Ad Server Solutions promise is to provide highly qualitative and cost effective Custom Software Application Development, Desktop Development, E-Commerce, Custom Programming, Website Design, Mobile Apps Development and Web Software Development services to clients globally. Ad Server Solutions believes that by focusing on Total Quality and Customer Satisfaction as its top company values, it will exceed its growth goals while establishing long term relationships with its valued clients.
Los Angeles, California…September 20, 2010…The leaders in cultural expression and ethnic marketing, Unique Image, Inc., expanded their Cultural Expression Marketing division designed to help corporations target the 500 billion dollars of spending power that their demographic delivers.
Currently, the Middle Eastern market in the United States is experiencing its most important socio-demographic shift since its emergence as a powerful and distinct U.S. market segment. This shift has become evident in the marketplace as the Middle Eastern “generational crossover” takes place. Understanding the market is essential, but understanding cultural differences and tastes is vital to succeeding in new markets. Through its vast experience, Unique Image, Inc. explores the generational differences among Middle Eastern immigrants and their U.S.- born descendants and what their differences mean for marketers of all kinds of products and services, government agencies and for non-profit organizations.
By 2016, it will be a different market altogether; the majority of Middle Easterners aged 20 to 29, will be born in the United States and will be well acquainted with U.S. culture. This will be a dramatic change for the Middle Eastern community. Unique Image, Inc.’s President, Wafa Kanan states, “these consumers are very often born to at least one parent who is foreign born and they are straddling two cultures! Communicating, selling, providing services to them, etc., will be nothing like the past two decades.”
Wafa Kanan, an international brand specialist, is recognized as the creator of the “In-culture” marketing approach. Through her vision, Unique Image, Inc. has published ALO Hayati for five years. Despite a failing economy that has rocked the publishing industry, the magazine continues to increase visibility, readership and subscriptions. ALO is the primary portal for the fastest growing community in the U.S. “There has never been a publication that brings such diverse communities together to overcome barriers between nations,” states Kanan.
ALO has forged a new path for the Middle Eastern culture, as other now established ethnic publications have done for their demographics. The rich culture and positive influence of the Middle East is becoming more widely known. Middle Eastern-Americans have greatly contributed to the U.S. economy and to stakeholders of major corporations worldwide. Awareness of this achievement requires open communication, which ALO represents.
With the evolution of the Cultural Expression Marketing division, Unique Image, Inc. now offers this expertise to an expanded client base. By continually defining, exploring and developing new markets among diverse cultures, they’ve become the widely recognized global outreach specialist and intercultural liaison.
About Unique Image Inc.
Unique Image, Inc. reveals core brand essence, delivering breakthrough campaigns to the corporate, consumer and ethnic marketing worlds. As an international communications and print media agency, we exceed client expectations while developing valued partnerships. Our passion is to design imaginative solutions for emerging market, consumer and business-to-business initiatives.
LONDON — August 30, 2010 – Synowledge LLC, a market leader in drug safety and pharmacovigilance services and related IT solutions for life sciences organizations of all sized announced its largest customer win growth to-date. Synowledge signs 15 new customers in 2010 (including a fortune 100 company and a top 20 pharma company). These new accounts outline Synowledge’s accelerating growth in its customer base and revenues.
Synowledge’s proven ability to provide its customers with quality services is evident in this double digit customer account growth. Synowledge’s growth in customer wins was spurred by the expansion of its global customer base – as well as Synowledge’s excellent service to existing customers.
In the past one year, Synowledge has dramatically increased its customer base with a number of new customers, including a fortune 100 company and a top 20 pharma company across the globe. In addition, existing Synowledge customers continued to upgrade and expand their usage of Synowledge solutions. Synwoledge’s strategic direction and customer-focused approach continue to drive the company’s innovation and growth.
“Synowledge, backed by its strong expertise in drug safety, PV and IT solutions, continues to invest proactively in the strategic expansion of its solution suite. Our solutions continue to be chosen over those offered by some of the largest service providers in the industry,” said David Ingraham, Director, Marketing & Sales.
About Synowledge
Synowledge is a global provider of drug safety and pharmacovigilance services and related IT solutions to small, mid and large size pharmaceutical and biotechnology companies. Our comprehensive outsourcing solutions combine the unique strengths of both onshore and offshore services to meet all our clients’ needs. With more than 15 years of industry experience, our core team members have worked with leading pharmaceutical, biotech, medical device and health provider organizations. We have our headquarters located in Stamford CT, USA and additional offices in Bangalore, India and the United Kingdom. For more information, please visit www.synowledge.com.
LONDON — August 30, 2010 –Synowledge LLC, the market leader in drug safety and pharmacovigilance services and related IT solutions for life sciences organizations announced its inauguration of two new offices in Brentford, UK and Columbus OH, USA as part of its ongoing global growth strategy. These two new offices will act as strategic development centers and will also provide support services to Synowledge’s expanding client-base in the US and UK markets. The office addresses are given below:
UK Office Address:
Synowledge UK Limited
1000 Great West Road
Brentford, TW8 9HH
United Kingdom
USA Office Address:
1900 Polaris Parkway, Suite 450
Columbus, Ohio
43240
The decision to establish these two new offices in the US and UK is a result of the significant customer wins Synowledge has experienced in 2010. The expertise of Synowledge’s professionals and their ability to work closely with its customers as a trusted partner have resulted in significant growth in customer base and enhanced level of interest in our solutions.
The USA and UK region is a key market for Synowledge, and we recognize how important these two new facilities are for both our existing business initiatives and future strategic campaigns in the region. In addition to meeting current challenges for Synwoledge’s strategic growth, these two facilities will allow Synowledge to deliver superior sales and support to our customers and to the growing prospect base in the regions.
“We have seen a growing need from our clients in these two regions. Strengthening our presence in key regions around the globe is among a number of current programs we have launched to improve our customer service and build stronger relationships with our customers around the world.” said David Ingraham, Director, Marketing & Sales, “Since embarking on its worldwide strategic expansion plan in 2006, Synowledge is committed to deliver on technology innovation by continually improving our ability to service our current and new clients’ needs.”
About Synowledge
Synowledge is a global provider of drug safety and pharmacovigilance services and related IT solutions to small, mid and large size pharmaceutical and biotechnology companies. Our comprehensive outsourcing solutions combine the unique strengths of both onshore and offshore services to meet all our clients’ needs. With more than 15 years of industry experience, our core team members have worked with leading pharmaceutical, biotech, medical device and health provider organizations. We have our headquarters located in Stamford CT, USA and additional offices in Bangalore, India and the United Kingdom. For more information, please visit www.synowledge.com.
Clubbing TV, the world’s first 24/7 music channel dedicated to electronic music, DJ & club culture, has launched its live TV channel on Yamgo, the world’s leading mobile TV network.
Clubbing TV, based in Paris but recognised the world over, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for dance music content, from global artists and labels, across mobile phones worldwide.
The channel, available on mobile for the first time, will feature a combination of the hottest new music videos and some of dance music’s most popular classics featuring the biggest artists, DJs and producers.
Viewers will be able to enjoy regular club reports from the hottest clubs and dance floors worldwide, including dance hotspots like New York, Miami, London, Tokyo and Ibiza, and exclusive interviews with the best international DJs anytime, anyplace and anywhere.
The new channel will deliver the best of club culture to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry, and will feature a schedule comprising of exclusive video shows from some of dance music’s biggest events. Mobile users will have access to footage from world renowned electro festivals including Juicy Beach Miami, Amsterdam Dance Event, Barcelona Summer Week and Hikkaduwa Beach Festival.
“We are delighted to start this new adventure with Yamgo. Making Clubbing TV available free of charge on all mobiles to our fans has always been part of our strategy of spreading electronic music worldwide and we are very happy to team up with Yamgo and provide the best viewer experience on mobiles” added Clubbing TV Content Manager Nikolay Nachev.
Yamgo Launches Clubbing TV Globally On Mobile Phones
The partnership between Yamgo and Clubbing TV, the dance music experts,will offer viewers great shows that are not available anywhere else on mobile; including “Star DJs” featuring Carl Cox, Roger Sanchez, Armin van Buuren, Benny Benassi and Paul Oakenfold, “Defected Clubland Adventures” featuring Axwell, Bob Sinclar and Groove Armada and the very best action from the Balearics in “Ibiza Fun Times”.
“The global dance music market is made up primarily of fans who like to travel, discover new music, new trends and new experiences. This passion for dance music, fashion and lifestyle combined with the popularity of new technology and social networking amongst dance enthusiasts makes mobile TV an ideal platform for the distribution of Clubbing TV” stated Mr Vignol Co-Founder and Partner of Clubbing TV. “Yamgo’s extensive reach across the world and expertise with mobile content delivery will play a key role in our goal to maximize the availability of electronic music programming and expand our audience demographic globally.”
Ian Mullins, CEO and Founder of Yamgo stated “As the premier broadcaster dedicated to dance music, DJs and club culture Clubbing TV can take full advantage of the Yamgo mobile TV network to deliver audiences the most comprehensive catalogue of music entertainment available on mobile devices. It’s great to have them on the network and allow consumers anywhere and at anytime to watch high quality dance music video.”
Clubbing TV, the home of electronic music, DJs and club culture, will be available on mobile devices worldwide with Yamgo at http://www.yamgo.mobi/clubbing-tv
Yamgo is a mobile TV network that delivers live TV and video clips to mobile phones worldwide. Consumers use Yamgo to watch free TV on almost any mobile device and share the experience with friends. Media companies, broadcasters and service providers worldwide use Yamgo’s unique and end-to-end mobile TV solution to ingest, host, manage, optimise, deliver and monetise live TV and video on mobile devices.
Yamgo’s technology platform has been designed to maximise the compatibility across networks and phones. It does this by dynamically adapting video streams to address the different needs of more than 1,000 mobile devices and networks from 2.5G to Wi-Fi. Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.
Yamgo was founded in 2005 by Ian Mullins, an expert in mobile TV technology and publishing. Ian led the team from producing made-for-mobile video clips to the development of a carrier grade mobile TV platform specialising in the delivery of real-time linear TV and catch up TV programming. His vision is to deliver free live TV and video to mobile phones around the globe and empower consumers with access to their favourite TV shows anytime anywhere. Yamgo has offices in Swansea and Oxford and a team of experts from the Mobile, IT and TV industries.
For more information about Yamgo’s managed end-to-end services and hosted content delivery technology and solutions, please visit: www.yamgo.com
About Clubbing TV
Clubbing TV is the 1st international 24/7 TV channel exclusively dedicated to electronic music, DJs and Club culture.
Clubbing TV is available worldwide with free access on BIS TV on line network & www.clubbingtv.com and in various IPTV/Triple Play or DVB-T offers in France, Belgium, Africa, Portugal, Poland, Austria…etc
Our aim is to offer a complete and global vision on the international Clubbing scene right through our different programs, each one showing a different face of this attractive and entertaining world. And of course, Clubbing TV is offering a great selection of original electro-dance music videos rocking the styles from Dance & House Music to deep Techno Minimal, Trance, Chill Out and more.
Watch, Participate, Get In Touch, Celebrate, Dance… This is Clubbing TV
For more information about Clubbing TV, please visit: www.clubbingtv.com
Clubbing TV S.A.S 34, Avenue Des Champs Elysées, 75008 PARIS – France
A new single, “Lights Out”, will be released September 28, 2010 by recording artists Fallon and Felisha. “Lights Out” is a club-banging, fist-pumping tribute to being young and alive. It sets the party mood for anyone who wants to dance and embrace the moment. As Fallon describes it, “It’s one of my favorite songs to perform. I think our fans will appreciate the energy!”
Fallon and Felisha have had an impact on the music industry for many years. They started their careers alongside their sisters, Farrah and Neosha, in the popular R&B group, Cherish. Their debut album “Unappreciated”, received much critical acclaim. It was certified gold and debuted at number four on the Billboard 200, making them one of only a few R&B girl groups to hit the charts top five in almost a year. Their hit single, “Do It To It,” landed the number twelve spot on Billboard’s Hot 100 and was listed on many other Billboard charts including the Hot R&B/Hip-Hop Songs.
The twins are currently building on the success and experience they had with the group Cherish and are now expanding their artistic genius toward a broader audience. In Felisha’s words,” I’ve always had a love and passion for pop music. Music, to me, is supposed to reflect who you really are, reaching across genres, and relating to individuals from all walks of life”.
Through their lyrics, they share insight into being young and dealing with relationships. They are inspired by an eclectic mix of artists, and drawing upon that inspiration they are ready to relate to a diverse group of people. In this new decade of a continuously changing music industry, Fallon and Felisha are ready to begin a new era.
The new single “Lights Out” will be available for downloads on iTunes, Amazon Mp3, Rhapsody, Napster, MySpace, eMusic and www.fallonandfelisha.com online store. The official website is also set to launch September 28, 2010.
Contact:
Artist Manager
Aris Golemi
Ph: 404-808-6546
P. O Box 191731
Atlanta, GA 31119
For press inquiries and further information, please contact:
Margaret Moseley
Acting Director, Communications
Ph: 404-514-4258
Fax: 404-634-6909
Margaret@xceltalent.com
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Fallon and Felisha have had an impact on the music industry for many years. They started their careers alongside their sisters, Farrah and Neosha, in the popular R&B group, Cherish. Their debut album “Unappreciated”, received much critical acclaim. It was certified gold and debuted at number four on the Billboard 200, making them one of only a few R&B girl groups to hit the charts top five in almost a year. Their hit single, “Do It To It,” landed the number twelve spot on Billboard’s Hot 100 and was listed on many other Billboard charts including the Hot R&B/Hip-Hop Songs.