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Step Up to the Plate for a Hunger-Free Community

Northridge, California…September 22, 2010…The Westside Food Bank will host its 20th annual 5k Hunger Walk: Step Up To The Plate for a Hunger-Free Community.  As our economy continues to struggle, Westside Food Bank’s work has never been more crucial.  Westside Food Bank has been serving the local community since 1981.  It currently provides more than 4 million pounds of food a year that reaches close to 95,000 of our neighbors most in need.  Its mission is to distribute as much food as possible to local agencies with food assistance programs and to reduce food waste on the Westside of Los Angeles County.

The Hunger Walk will take place on November 7, 2010 at 12 noon at 2600 Barnard Way, Santa Monica, CA 90405. (Ocean Park Blvd. at the beach.)  It is a free event and there is no fundraising minimum.   Although the goal is to raise money and alleviate hunger in our communities, we encourage everyone to come out, put their best foot forward and walk for a worthy cause. Gather your friends, create a team, register today and create an impact.  Participants will enjoy entertainment, games, raffle prizes, a silent auction, and naturally, an invigorating 3.1 mile stroll along the beach in Santa Monica.  Invited celebrities include Kerri Kasem, daughter of the radio host Casey Kasem, and actresses Julia-Louis Dreyfus and Teri Hatcher.    The money raised from this event goes to acquiring food for those in need in our community, and half of that food will go to children.  The proceeds from last year’s Hunger Walk enabled them to provide enough food for over 450,000 meals.

In Los Angeles County, a record 1 out of 5 children are living in poverty.  Westside Food Bank is particularly focused on providing a balanced variety of nutritious foods for local children, whose growing bodies cannot wait for a better economy to get the nutrition they need now.  Since the start of the economic crisis, requests for food assistance at Westside Food Bank’s member pantries has increased by more than 50%, and much of that increase is among families with young children.

You can help make a difference in the fight against hunger in our community.  Your participation will help local food pantries, soup kitchens and hunger-relief agencies provide food for thousands of families in the year ahead. Become a walker or form a walking team: with no registration fees or minimum fundraising requirements, your presence alone will make a world of difference by raising awareness about local hunger.  You can also become a sponsor and help raise funds in support of the cause.  Donations and volunteers for the event are highly appreciated.

Register, donate, and get more information online at: https://westsidefoodbank.myetap.org/fundraiser/20thAnnualHungerWalk/

About Westside Food Bank

Westside Food Bank’s mission is to distribute as much food as possible to local agencies with food assistance programs and to reduce food waste on the Westside of Los Angeles County.

Website: http://www.westsidefoodbankca.org/

Boutique Agency Breaks New Ground in Cultural Expression Marketing

Los Angeles, California…September 20, 2010…The leaders in cultural expression and ethnic marketing, Unique Image, Inc., expanded their Cultural Expression Marketing division designed to help corporations target the 500 billion dollars of spending power that their demographic delivers.

Currently, the Middle Eastern market in the United States is experiencing its most important socio-demographic shift since its emergence as a powerful and distinct U.S. market segment. This shift has become evident in the marketplace as the Middle Eastern “generational crossover” takes place. Understanding the market is essential, but understanding cultural differences and tastes is vital to succeeding in new markets.  Through its vast experience, Unique Image, Inc. explores the generational differences among Middle Eastern immigrants and their U.S.- born descendants and what their differences mean for marketers of all kinds of products and services, government agencies and for non-profit organizations.

By 2016, it will be a different market altogether; the majority of Middle Easterners aged 20 to 29, will be born in the United States and will be well acquainted with U.S. culture. This will be a dramatic change for the Middle Eastern community.  Unique Image, Inc.’s  President, Wafa Kanan states, “these consumers are very often born to at least one parent who is foreign born and they are straddling two cultures! Communicating, selling, providing services to them, etc., will be nothing like the past two decades.”

Wafa Kanan, an international brand specialist, is recognized as the creator of the “In-culture” marketing approach. Through her vision, Unique Image, Inc. has published ALO Hayati for five years.  Despite a failing economy that has rocked the publishing industry, the magazine continues to increase visibility, readership and subscriptions.  ALO is the primary portal for the fastest growing community in the U.S.  “There has never been a publication that brings such diverse communities together to overcome barriers between nations,” states Kanan.

ALO has forged a new path for the Middle Eastern culture, as other now established ethnic publications have done for their demographics. The rich culture and positive influence of the Middle East is becoming more widely known. Middle Eastern-Americans have greatly contributed to the U.S. economy and to stakeholders of major corporations worldwide. Awareness of this achievement requires open communication, which ALO represents.

With the evolution of the Cultural Expression Marketing division, Unique Image, Inc. now offers this expertise to an expanded client base.  By continually defining, exploring and developing new markets among diverse cultures, they’ve become the widely recognized global outreach specialist and intercultural liaison.

About Unique Image Inc.

Unique Image, Inc. reveals core brand essence, delivering breakthrough campaigns to the corporate, consumer and ethnic marketing worlds. As an international communications and print media agency, we exceed client expectations while developing valued partnerships. Our passion is to design imaginative solutions for emerging market, consumer and business-to-business initiatives.

Website: www.uniqueimageinc.com

INTERVIEWS OR FURTHER INFORMATION CONTACT:

UNIQUE IMAGE, INC.

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Jack Reed 818/727-7785 jack@uniqueimageinc.com