Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

With Inlet, Rum Bum Offers an Easy, Accessible and Affordable High Quality Live Streaming Service

RALEIGH, NORTH CAROLINA – OCTOBER 12, 2010 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that its SpinnakerTM live streaming appliance is powering Rum Bum Technology’s new live streaming service. Complementing other services provided by Rum Bum’s film and production studio and internet publishing division, this new service makes live streaming more accessible and affordable for events of all sizes.

Rum Bum first used Inlet’s Spinnaker for the 2009 Austin City Limits Music Festival last fall. For that event, they streamed live video and audio for 10 hours each day, for three consecutive days, to more than 4,000 online viewers. The company was immediately impressed with a number of features that made Spinnaker ideal for “on location” or “in the field” live streaming, including the appliance’s integrated hardware and software design, ease of use and setup, advanced audio controls, and a robust form factor that’s ideal for broadcasting remotely. Spinnaker’s video quality also significantly surpassed that of Rum Bum’s previous encoding solution.
That firsthand experience, combined with Spinnaker’s ability to operate effectively in a service bureau environment along with Inlet’s excellent reputation, led Rum Bum to purchase Spinnaker. They have since used Spinnaker to stream a number of live music festivals, fashion events and other events throughout the US, including the Ultra Music Festival and Board Up Miami.
Rum Bum now relies on Spinnaker to encode at the highest possible quality on location, offering up to eight streams in Flash, Silverlight, H.264, iPhone/iPad HTTP and in full 1080p HD. Today, Rum Bum is making that high quality live streaming experience available to others through its new live streaming service, targeting organizations lacking the technology infrastructure, expertise and/or budget to enable high quality live streaming on their own.
“After our first test we knew that we had finally found the device to stream any live event. With unmatched quality inside a robust and small package we can now spontaneously dispatch our streaming team to any location,” said Luis Bacardi, Founder of the Rum Bum Group of companies. “Spinnaker is part of our strategy to take all our production and events online in real-time.”
“It is exciting to help companies like Rum Bum create new business opportunities with live streaming and online video,” said Michael Barros, senior vice president, sales and marketing, Inlet Technologies. “As the online video industry evolves, our goal is to continue developing new technologies that help create even more new business and revenue opportunities for content providers and service providers like Rum Bum.”

SpinnakerTM is Inlet Technologies’ family of award-winning real-time streaming appliances. Spinnaker’s robust, reliable platform can stream in multiple formats to any device, including iPhone®, iPadTM, feature phones and smart phones. Spinnaker was the first to offer full support for and continues to lead the market in adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect broadcast cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms as well as iOS devices.

About Rum Bum Technology
Rum Bum Technology is part of the Rum Bum family, founded and owned by Luis Bacardi. The company develops sophisticated online platforms which publish a number of magazines and blogs that run the gamut from fashion to fishing to sports-car racing and lifestyle.

In addition to publishing, Rum Bum Technology also provides live streaming services for various events, including large music festivals, and action sports events. Rum Bum provides the complete workflow, including encoding the video signal, uploading it from location to a content delivery network (CDN), and providing dynamic-bandwidth video players for web pages. For more information, visit www.rumbumtech.com.

Contact:
Shawn Ramsey
Crossroads Public Relations for Inlet Technologies
+1 919-621-0737
inlet@crossroadspr.com

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Auditude and Inlet Technologies Announce Fully-Automated Ad Insertion Solution for Live IP Streaming

Combined Solution Turns Any Live IP Flash Stream into a Revenue Opportunity

PALO ALTO, CA & RALEIGH, NC – October 12, 2010Auditude, a leading video advertising management and monetization platform, and Inlet Technologies, the leader in innovative solutions for digital media preparation, today announced a technology partnership to offer the first automated, end-to-end solution for inserting advertising into live Flash IP video streams.

Content owners can now easily plan, sell, traffic, and deliver advertising within live video, one of the fastest developing segments of the online video market.  This new approach breaks down operational barriers to monetizing this content, whether discrete events such as sporting events, or 24×7 simulcast streams of linear broadcast channels.

“Our goal is to help our customers build a scalable business in IP-enabled video, and by partnering with Inlet Technologies, we can offer a comprehensive and effective solution to publishers with live streaming needs,” said Mike Gaffney, Chief Revenue Officer of Auditude. “While working with clients like Major League Baseball or Comcast, we found that simulcasting live content is a rapidly growing area for content owners and publishers. With Inlet, we can now offer our customers a unified and simplified way to quickly get to market and monetize.”

The Auditude Connect™ platform enables ad serving, decisioning, and reporting to manage user experience, yield and analytics.  Auditude’s ad management platform allows for a wide variety of user and monetization experiences for live streams, including dynamic ad pod configuration, overlays, skins, and interstitial advertisements.

SpinnakerTM is Inlet Technologies’ family of award-winning real-time streaming appliances. Spinnaker’s robust, reliable platform can stream in multiple formats to any device, including iPhone®, iPadTM, feature phones and smart phones. Spinnaker offers full support for adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect SCTE 35 cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms, enabling ad partner Auditude to serve ads within live content.

“With this partnership, Inlet Technologies and Auditude are the first to provide an automated, end-to-end solution for inserting video ads into live Flash streams,” said John Bishop, Senior VP of Product and Business Development for Inlet. “This revolutionary offering gives content providers the operational workflow and ad serving solution to fully monetize live content on the most widely installed player platform in the world.”
About Auditude

Auditude is a video management and monetization technology provider that helps content owners and websites expand their video revenues. The Auditude Connect™ platform enables content owners and websites to rapidly scale the business requirements and ad serving needs around premium video content.

Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast, Dailymotion, Major League Baseball, UK’s Channel Five, Sony Music Group, Universal Music Group and Yahoo!, among others. Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude has won numerous awards, including multiple inclusions in the yearly Always On 250 (one of the top 250 Private Companies in America), The Hollywood Reporter’s Digital Power 50 and Business Insider’s 2010 Top 100 Most Valuable Private Companies. Auditude is based in Palo Alto with offices in Los Angeles, New York City and London. For more information, please visit us at: www.auditude.com.

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

Press Contacts:

For Auditude:

Jennifer Stephens Acree

Jennifer@jsastrategies.com

310-780-3331

Micha Thomas

micha@jsastrategies.com

310-498-9011

For Inlet Technologies:

Shawn Ramsey
sramsey@crossroadspr.com
919.821.2822

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Sekonda Party Time Watches Arrive at Watchmad

Watchmad have now taken delivery of the much anticipated Women’s Sekonda Party Time watches. They are now available to buy on watchmad and are very competitively price.

Herefordshire, UK, October 11, 2010 — Watchmad have now taken delivery of the much anticipated Women’s Sekonda Party Time watches. They are now available to buy on the website http://www.watchmad.co.uk and are very competitively priced at just £27 a watch.

There are lots of colours to choose from including: purple, pink, blue, orange, yellow, green, white & black. There is a Sekonda Party Time watch to complement any outfit no matter what your colour scheme may be. They are ideal for casual or formal events.

The launch of the Party Time watch ( http://www.watchmad.co.uk ) has come on the back of the very successful Sekonda Summertime watch which was a huge seller for Watchmad throughout the summer of 2010. The new range is full of bright coloured straps with classic dials and coloured stones set into the bezel, this makes the watch not only a perfect party watch but also ideal for everyday use.

Sekonda have a long history in making quality watches for both men and women, Watchmad ( http://www.watchmad.co.uk ) have been stocking Sekonda for a number of years and have just seen the popularity of the brand explode.

The Party Time watch ( http://www.watchmad.co.uk ) is an ideal gift for a wife, girlfriend or daughter and if you are already thinking about Christmas, then why not take advantage of the great deals Watchmad have on offer. There is also free delivery available when buying the Sekonda Party Time watch which makes it a great bargain at only £27.

The watch itself offers all of the quality you expect from Sekonda but with the look and style of a watch with a higher price tag. Coloured watches have been a massive success in the UK throughout 2010 and the Sekonda Party Time takes advantage of this but also provides an elegant look and feel.

Backed with a 2 year warranty and a presentation box the Party Time watch makes for the ideal gift for a loved one, so buy yours online today at http://www.watchmad.co.uk. And be assured of the lowest possible price.

Press & Media Contact:
Mark Warr
Watchmad
3 The Maltings, Ross On Wye
Herefordshire HR9 7YB UK
01989 565526
ian@watchmad.co.uk
http://www.watchmad.co.uk

Just Been Diagnosed With Dementia? DementiaWeb.org.uk Are There To Help You Understand

The newly launched Dementia Web website gives access to a wealth of current and reliable information to help you get in touch with the right support groups and local organistation that can help you understand.

Witney, Oxon, October 11, 2010 — Anyone dealing with a recent and somewhat raw diagnosis of a dementia or Alzheimer’s illness ( http://www.dementiaweb.org.uk ) can often find it extremely difficult to truly know which way to turn for advice on what to do next. This is not just the case for the actual sufferer, the person or people caring for the sufferer will also often need a great deal of support and help when it comes to what to do next.

Luckily, years of not understanding or even dealing with the growing concern of dementia and Alzheimer’s is slowly coming to an end, with DementiaWeb.org.uk bringing the barriers down and openly discussing a condition that many people fear to accept.

The website now includes:
* Support for both sufferers and carers
* Information about Dementia and Alzheimers, including diagnosis
* Practical help and information about support groups and organisations
* Financial discussion and advice
* How to live with dementia

And so much more.

The newly launched Dementia Web website ( http://www.dementiaweb.org.uk ) gives access to a wealth of current and reliable information to help you get in touch with the right support groups and local organistation that can help you understand and deal better with your current situation. Often, this can be by providing information about local support services through to putting people in touch with both national and locally based carer groups which can be used by those diagnosed or their family.

DementiaWeb.org.uk was launched to bring all of the information you could possibly need under one roof, as searching through hundreds of sites when you are struggling to cope with the news of diagnosis is the last thing you would wish to spend your time doing. By bringing all of the relevant information together and placing it into understandable and logical sections means that the information you need is at your finger tips.

So, if you have just been diagnosed with dementia or Alzheimer’s, ( http://www.dementiaweb.org.uk ) or are careering for someone that has been, DementiaWeb.org.uk is your helpful home when it comes to getting the advice you need.

Press & Media Contact:
David Beck
Dementia Web UK
Dementia web
Guideposts Trust
Two Rivers, Station Lane
Witney, Oxon OX28 4BH
01993 700061
dementia@clearwebservices.com
http://www.dementiaweb.org.uk

Meet a Scientologist: Sussex Inventor Saves Millions of Lives with Special Syringe

In a video featured on the new Scientology Video Channel at Scientology, Marc Koska talks about his determination to make injection-transmission of HIV/AIDS a thing of the past.

East Grinstead, West Sussex, October 11, 2010 — In a video featured on the new Scientology Video Channel at http://www.Scientology.org, Marc Koska talks about his determination to make injection-transmission of HIV/AIDS a thing of the past.

Inventor Marc Koska is a man with a mission-saving lives. In 1984, as the world was learning of a new disease called HIV/AIDS, Koska, then 23, read an article predicting that unsafe injections would spread the disease like a plague.

That’s when his life changed.

“Appalled at the prospect of such an avoidable catastrophe, I decided there and then to try and do something about it,” the father of three from Sussex, England, writes on his website.

He set out to invent an inexpensive syringe that could be used only once, thus thwarting the spread of the disease through repeat injections. Although his concept was in place, Koska had no idea how to go about it.

“My ignorance of healthcare systems and syringes was complete-and the only thing I had ever manufactured was excuses, Koska says. But he went to work on the problem and after many years of research, the “K1” was born-the world’s first auto-disabled syringe. In a nutshell, the syringe self-destructs after one injection.

In 2001, the K1 was adopted by UNICEF for immunization. Auto-disable syringes have since become the norm for disease prevention, but immunization accounts for just 5 percent of injections.

Koska, though gratified by the UNICEF adoption of his technology, was still concerned about the 95 percent of injections that still put lives at risk from re-used needles.

Traditional syringes are disposable, but unscrupulous doctors and desperate people, particularly in the developing world, buy used syringes and use them over and over. Every year, according to The World Health Organization, 1.3 million people die from diseases caused by non-sterile needles and 22 million more are infected with hepatitis and HIV.

“That is precisely why I formed the Safepoint charity in 2005,” says Koska. Safepoint’s mission is to inform parents and children around the world of the dangers of non-sterile injections and how to avoid them.

“We teach them that the syringe must come in a packet, be used once and then must be destroyed, put in a safety box and discarded properly,” Koska says.

With the blessing of numerous health ministers, Koska has set up Safepoint centres in seven countries including India, Pakistan, Malaysia and Indonesia. Each centre trains and employs local staff who spread the message in schools, clinics and local communities.

Koska became a Scientologist in 1992. “I was always absolutely certain there was a system out there that would help Mankind and I was very eager to find it. My wife and I read many, many books and listened to hundreds of tapes trying to find the answer from motivational speakers, religious leaders, philosophers. It became a fantastic mission to try to find the right solution. Nothing really satisfied us and we knew that there was something better and bigger out there,” he says.

A friend introduced him to Dianetics. “I read the first 50 pages and knew that I’d found the answer. It literally answered all the very sophisticated questions I had about life-questions I thought no one else had ever thought of. I knew that I’d found what I’d been looking for,” Koska says.

“You read a piece of data which is very true to you and it just becomes part of you-you apply it on a continual basis. I suppose the easiest way to explain it is it’s just easier to get over problems. You can handle things a lot better and if you confront a problem, you can get through it very easily and make progress very quickly.”

Koska feels Scientology has made it possible for him to accomplish his life-saving mission: “It’s being able to reach out and get in touch with people you would normally think wouldn’t be possible.”

He also credits the encouragement of those nearest and dearest to him. “I couldn’t have done any of it without the support of my family,” says Koska. “But parenthood only reinforces your determination to protect other families from what is an entirely preventable human tragedy. Preventable tragedy makes me angry. It’s a terrible waste, and there’s still so much more to be done.”

Koska was awarded an OBE in 2006 for his contribution to Global Healthcare, having successfully pushed to table legislation to prevent syringe re-use in over 15 countries.

View the Marc Koska video: http://www.scientology.org/videos.html#/videos/world-map/meet/all/meet-a-scientologist-marc-k

The popular “Meet a Scientologist” profiles on the Church of Scientology International video channel at Scientology.org now total 150 broadcast-quality documentary videos featuring Scientologists from diverse locations and walks of life. The personal stories are told by Scientologists who are educators, teenagers, skydivers, a golf instructor, a hip-hop dancer, IT manager, stunt pilot, mothers, fathers, dentists, photographers, actors, musicians, fashion designers, engineers, students, business owners and more.

A digital pioneer and leader in the online religious community, in April 2008 the Church of Scientology became the first major religion to launch its own official YouTube Video Channel, which has now been viewed by millions of visitors.

Press & Media Contact:
Graeme Wilson
Church of Scientology UK
Saint Hill Manor
East Grinstead, West Sussex RH19 4JY UK
+44 (0)1342 318229
press@scientology.org.uk
http://www.scientology.org.uk