Tag Archives: Rum Bum

Inlet Technologies Marks Seventh Successive Year of Growth by Doubling Revenues in 2010

Growth Fueled by Collaboration with Broadcasters and Service Providers, 200% Growth Internationally across 35 Countries,and Support of over 1,000 Consumption Devices

RALEIGH, NC – January 26, 2011 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that 2010 marked the company’s seventh successive year of growth, with 2010 revenue twice the record revenue achieved in 2009, and Inlet’s R&D organization more than doubling in size. Inlet’s ongoing success can be attributed to the company’s expansion into the service provider market, including cable, telco, satellite, and wireless providers, accelerated growth of its international business, as well as continued first-to-market innovations across all product lines.

Inlet increased its global customer base over 70% in 2010, including trials and deployments with a number of top broadcasters and cable, telco and wireless providers, who are collaborating with Inlet to support 24/7 live streaming of multiple channels to multiple devices. Inlet added several major broadcasters to its roster, including the BBC, ABC (Australia), Wealth TV and NBC Universal’s Winter Olympics coverage. Likewise, Inlet began working with numerous media services companies such as AEG Digital Media, Twofour Digital, deltatre, Rum Bum and Zeitbyte. Of note, Inlet’s international business grew 200%, with a major focus on partner expansion in both EMEA and APAC regions across 35 countries.

This past year, Inlet introduced an IP input live streaming appliance, a high-density streaming solution and automated ad insertion for real-time streaming to desktop and iOS devices. This major innovation—featured in the Spinnaker(TM) product line—gives content owners and service providers additional revenue opportunities for any repurposed broadcast content. Inlet is spearheading the shift of broadcast standards into the broadband world with detection of SCTE-35 cue messages, closed captioning and multi-language capabilities.  In 2010, Inlet also announced full support for streaming to the Apple iPad(TM) and 3GPP devices, pushing support capabilities to over 1,000 consumption devices, and enabling customers to reach anyone, anytime on virtually any device.

Inlet was the recipient of numerous business awards in 2010, including the Inc. 500|5000, in which the company was named the 45th fastest growing software company in America, and the Red Herring North America 100. Inlet also received several regional awards, including the Council for Entrepreneurial Development’s (CED) North Carolina Company to Watch award and the North Carolina Technology Association (NCTA) Small Technology Company of the Year award.

“In 2010, Inlet solidified itself as the foremost provider of encoding solutions to enable multi-format streaming to multiple screens,” said Don Bossi, chairman and CEO, Inlet Technologies. “Moving forward, we will continue working with our customers to develop and enhance revenue streams, making their broadband content as high quality, reliable and profitable as broadcast content. We are confident 2011 will be another year of tremendous growth in online video, and Inlet will remain at the forefront of driving that growth.”

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

Contact:

Shawn Ramsey

Crossroads Public Relations for Inlet Technologies

+1 919-621-0737

inlet@crossroadspr.com

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Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

With Inlet, Rum Bum Offers an Easy, Accessible and Affordable High Quality Live Streaming Service

RALEIGH, NORTH CAROLINA – OCTOBER 12, 2010 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that its SpinnakerTM live streaming appliance is powering Rum Bum Technology’s new live streaming service. Complementing other services provided by Rum Bum’s film and production studio and internet publishing division, this new service makes live streaming more accessible and affordable for events of all sizes.

Rum Bum first used Inlet’s Spinnaker for the 2009 Austin City Limits Music Festival last fall. For that event, they streamed live video and audio for 10 hours each day, for three consecutive days, to more than 4,000 online viewers. The company was immediately impressed with a number of features that made Spinnaker ideal for “on location” or “in the field” live streaming, including the appliance’s integrated hardware and software design, ease of use and setup, advanced audio controls, and a robust form factor that’s ideal for broadcasting remotely. Spinnaker’s video quality also significantly surpassed that of Rum Bum’s previous encoding solution.
That firsthand experience, combined with Spinnaker’s ability to operate effectively in a service bureau environment along with Inlet’s excellent reputation, led Rum Bum to purchase Spinnaker. They have since used Spinnaker to stream a number of live music festivals, fashion events and other events throughout the US, including the Ultra Music Festival and Board Up Miami.
Rum Bum now relies on Spinnaker to encode at the highest possible quality on location, offering up to eight streams in Flash, Silverlight, H.264, iPhone/iPad HTTP and in full 1080p HD. Today, Rum Bum is making that high quality live streaming experience available to others through its new live streaming service, targeting organizations lacking the technology infrastructure, expertise and/or budget to enable high quality live streaming on their own.
“After our first test we knew that we had finally found the device to stream any live event. With unmatched quality inside a robust and small package we can now spontaneously dispatch our streaming team to any location,” said Luis Bacardi, Founder of the Rum Bum Group of companies. “Spinnaker is part of our strategy to take all our production and events online in real-time.”
“It is exciting to help companies like Rum Bum create new business opportunities with live streaming and online video,” said Michael Barros, senior vice president, sales and marketing, Inlet Technologies. “As the online video industry evolves, our goal is to continue developing new technologies that help create even more new business and revenue opportunities for content providers and service providers like Rum Bum.”

SpinnakerTM is Inlet Technologies’ family of award-winning real-time streaming appliances. Spinnaker’s robust, reliable platform can stream in multiple formats to any device, including iPhone®, iPadTM, feature phones and smart phones. Spinnaker was the first to offer full support for and continues to lead the market in adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect broadcast cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms as well as iOS devices.

About Rum Bum Technology
Rum Bum Technology is part of the Rum Bum family, founded and owned by Luis Bacardi. The company develops sophisticated online platforms which publish a number of magazines and blogs that run the gamut from fashion to fishing to sports-car racing and lifestyle.

In addition to publishing, Rum Bum Technology also provides live streaming services for various events, including large music festivals, and action sports events. Rum Bum provides the complete workflow, including encoding the video signal, uploading it from location to a content delivery network (CDN), and providing dynamic-bandwidth video players for web pages. For more information, visit www.rumbumtech.com.

Contact:
Shawn Ramsey
Crossroads Public Relations for Inlet Technologies
+1 919-621-0737
inlet@crossroadspr.com

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