Tag Archives: ABR

Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

With Inlet, Rum Bum Offers an Easy, Accessible and Affordable High Quality Live Streaming Service

RALEIGH, NORTH CAROLINA – OCTOBER 12, 2010 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that its SpinnakerTM live streaming appliance is powering Rum Bum Technology’s new live streaming service. Complementing other services provided by Rum Bum’s film and production studio and internet publishing division, this new service makes live streaming more accessible and affordable for events of all sizes.

Rum Bum first used Inlet’s Spinnaker for the 2009 Austin City Limits Music Festival last fall. For that event, they streamed live video and audio for 10 hours each day, for three consecutive days, to more than 4,000 online viewers. The company was immediately impressed with a number of features that made Spinnaker ideal for “on location” or “in the field” live streaming, including the appliance’s integrated hardware and software design, ease of use and setup, advanced audio controls, and a robust form factor that’s ideal for broadcasting remotely. Spinnaker’s video quality also significantly surpassed that of Rum Bum’s previous encoding solution.
That firsthand experience, combined with Spinnaker’s ability to operate effectively in a service bureau environment along with Inlet’s excellent reputation, led Rum Bum to purchase Spinnaker. They have since used Spinnaker to stream a number of live music festivals, fashion events and other events throughout the US, including the Ultra Music Festival and Board Up Miami.
Rum Bum now relies on Spinnaker to encode at the highest possible quality on location, offering up to eight streams in Flash, Silverlight, H.264, iPhone/iPad HTTP and in full 1080p HD. Today, Rum Bum is making that high quality live streaming experience available to others through its new live streaming service, targeting organizations lacking the technology infrastructure, expertise and/or budget to enable high quality live streaming on their own.
“After our first test we knew that we had finally found the device to stream any live event. With unmatched quality inside a robust and small package we can now spontaneously dispatch our streaming team to any location,” said Luis Bacardi, Founder of the Rum Bum Group of companies. “Spinnaker is part of our strategy to take all our production and events online in real-time.”
“It is exciting to help companies like Rum Bum create new business opportunities with live streaming and online video,” said Michael Barros, senior vice president, sales and marketing, Inlet Technologies. “As the online video industry evolves, our goal is to continue developing new technologies that help create even more new business and revenue opportunities for content providers and service providers like Rum Bum.”

SpinnakerTM is Inlet Technologies’ family of award-winning real-time streaming appliances. Spinnaker’s robust, reliable platform can stream in multiple formats to any device, including iPhone®, iPadTM, feature phones and smart phones. Spinnaker was the first to offer full support for and continues to lead the market in adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect broadcast cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms as well as iOS devices.

About Rum Bum Technology
Rum Bum Technology is part of the Rum Bum family, founded and owned by Luis Bacardi. The company develops sophisticated online platforms which publish a number of magazines and blogs that run the gamut from fashion to fishing to sports-car racing and lifestyle.

In addition to publishing, Rum Bum Technology also provides live streaming services for various events, including large music festivals, and action sports events. Rum Bum provides the complete workflow, including encoding the video signal, uploading it from location to a content delivery network (CDN), and providing dynamic-bandwidth video players for web pages. For more information, visit www.rumbumtech.com.

Contact:
Shawn Ramsey
Crossroads Public Relations for Inlet Technologies
+1 919-621-0737
inlet@crossroadspr.com

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Auditude and Inlet Technologies Announce Fully-Automated Ad Insertion Solution for Live IP Streaming

Combined Solution Turns Any Live IP Flash Stream into a Revenue Opportunity

PALO ALTO, CA & RALEIGH, NC – October 12, 2010Auditude, a leading video advertising management and monetization platform, and Inlet Technologies, the leader in innovative solutions for digital media preparation, today announced a technology partnership to offer the first automated, end-to-end solution for inserting advertising into live Flash IP video streams.

Content owners can now easily plan, sell, traffic, and deliver advertising within live video, one of the fastest developing segments of the online video market.  This new approach breaks down operational barriers to monetizing this content, whether discrete events such as sporting events, or 24×7 simulcast streams of linear broadcast channels.

“Our goal is to help our customers build a scalable business in IP-enabled video, and by partnering with Inlet Technologies, we can offer a comprehensive and effective solution to publishers with live streaming needs,” said Mike Gaffney, Chief Revenue Officer of Auditude. “While working with clients like Major League Baseball or Comcast, we found that simulcasting live content is a rapidly growing area for content owners and publishers. With Inlet, we can now offer our customers a unified and simplified way to quickly get to market and monetize.”

The Auditude Connect™ platform enables ad serving, decisioning, and reporting to manage user experience, yield and analytics.  Auditude’s ad management platform allows for a wide variety of user and monetization experiences for live streams, including dynamic ad pod configuration, overlays, skins, and interstitial advertisements.

SpinnakerTM is Inlet Technologies’ family of award-winning real-time streaming appliances. Spinnaker’s robust, reliable platform can stream in multiple formats to any device, including iPhone®, iPadTM, feature phones and smart phones. Spinnaker offers full support for adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect SCTE 35 cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms, enabling ad partner Auditude to serve ads within live content.

“With this partnership, Inlet Technologies and Auditude are the first to provide an automated, end-to-end solution for inserting video ads into live Flash streams,” said John Bishop, Senior VP of Product and Business Development for Inlet. “This revolutionary offering gives content providers the operational workflow and ad serving solution to fully monetize live content on the most widely installed player platform in the world.”
About Auditude

Auditude is a video management and monetization technology provider that helps content owners and websites expand their video revenues. The Auditude Connect™ platform enables content owners and websites to rapidly scale the business requirements and ad serving needs around premium video content.

Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast, Dailymotion, Major League Baseball, UK’s Channel Five, Sony Music Group, Universal Music Group and Yahoo!, among others. Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude has won numerous awards, including multiple inclusions in the yearly Always On 250 (one of the top 250 Private Companies in America), The Hollywood Reporter’s Digital Power 50 and Business Insider’s 2010 Top 100 Most Valuable Private Companies. Auditude is based in Palo Alto with offices in Los Angeles, New York City and London. For more information, please visit us at: www.auditude.com.

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

Press Contacts:

For Auditude:

Jennifer Stephens Acree

Jennifer@jsastrategies.com

310-780-3331

Micha Thomas

micha@jsastrategies.com

310-498-9011

For Inlet Technologies:

Shawn Ramsey
sramsey@crossroadspr.com
919.821.2822

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