Tag Archives: Twitter

Edgar Perez, High-Frequency Trading Leaders Forum 2013 London Debunks Yuri Milner’s Wishful Thinking

Golden Networking hosts the World’s Most Influential High-Frequency Trading Conference Series, High Frequency Trading Leaders Forum 2013 London “Strategic and Tactical Insights for Investors, Speed Traders, Brokers and Exchanges”, March 21 (www.High-Frequency-Trading-Conference.com).

New York City, NY, USA (March 9, 2013) — Mr. Edgar Perez, author of The Speed Traders and the forthcoming Knightmare on Wall Street and keynote speaker at Golden Networking’s High-Frequency Trading Leaders Forum 2013 London, “Strategic and Tactical Insights for Investors, Speed Traders, Brokers and Exchanges”, March 21, gives Facebook, Wikipedia and Google’s dominant positions only ten years, before new entrants steal their crowns and establish new ways to do business.

In an interview at the South by Southwest Interactive conference in Austin, Texas, Yuri Milner, the Russian investor whose early bet on Mark Zuckerberg’s firm made him a billionaire, had said companies like Facebook, Google and Wikipedia would still exist a century from now because their services gain momentum the more people use them. “All three have amazing network effects,” said Milner, the co-founder and chief executive officer of DST. “Chances are that those are long survivors.”

Milner has long believed that the internet would develop into a “global brain”, which is often described as an intelligent network of individuals and machines, functioning as a nervous system for the planet Earth. He also has envisaged that the advent of the Internet of things and ever increasing use of social media and participatory systems such as Twitter, Facebook, and Wikipedia would increase our collective intelligence.

Richard Foster, the Creative Destruction author referred by Forbes as The Wizard of Innovation and speaker at China Leaders Forum, was in the 80s in a search for “the excellent company”, the all-seeing, all-knowing, all-wise company that made all the right moves in advance, and that made more money for its shareholders than any of its competitors. This was the permanent outperformer stock, the really good deal, he said. Foster looked at 4,000 companies over 40 years; he concluded there was no such company, and there never had been such a company! No company had been able to outperform the market for any substantial length of time. (GE once came as close as any, but didn’t do any better than the overall market index, Foster reflects). Somehow the market, managed by nobody in particular, was performing better than all the brains on the planet.

Why is it that no company can outperform the markets for a long time? Foster thinks there are several reasons, but the most important is something called legacy cost. All companies have legacy costs, which are created the moment a company makes a commitment of time or resources to a particular course of action. And when a company is challenged to do something new, to take a new course of action, it has a hard time abandoning its legacy costs. Companies argue that the incremental cost of making a slight improvement to an existing product or service is much better than the full cost of developing something new from scratch. In doing so, the company attempts to optimize between the old and the new. This takes the decision making power away from the customer, and it’s a bad direction to go in. Markets, however, just charge on ahead with the new, because new entrants don’t have any legacy costs to deal with, says Mr. Perez.

Just last week, Facebook’s new News Feed made some welcome cosmetic changes. But it didn’t go very far in addressing the social network’s deeper issues. Fortune’s Kevin Kelleher talks about the vulnerabilities Facebook is facing since it went public. Facebook is facing more powerful competitors and two important yet sometimes contradictory mandates, to create a service that will engage its users, and to make money that will satisfy investors; Facebook’s presentation played down those facts. How intrusive these ads strike users will depends on the algorithms Facebook designs to insert them in feeds.

So while Facebook’s new news feed makes some cosmetic fixes that users are likely to welcome in time, they don’t go very far in addressing rising competition from newer social networks and the uneasy balancing act between users and advertisers. Those are the legacy costs Foster refers too, which new entrants that will grow into becoming new leaders never face. Legacy costs never stopped Wikipedia and Google from dethroning leading institutions called Britannic Encyclopedia and Yahoo!

For Mr. Perez, to think that new companies will take a century to remove Facebook, Wikipedia or Google from their leadership positions is no more than wishful thinking; these firms have at most 10 years to milk their cows and make the big decision: change or die. While Milner appears not to have a vested interest in Wikipedia or Google, he might as well start cashing in on his already wildly profitable Facebook bet. Somebody in some garage is already building a better mousetrap, Mr. Perez concludes.

High-Frequency Trading Leaders Forum 2013, “Strategic and Tactical Insights for Investors, Speed Traders, Brokers and Exchanges” (http://www.HFT-Leaders-Forum.com) will bring insights for investors and speed traders who need to protect and refine their competitive advantage in a world dominated by algorithmic and high-frequency trading. Recognized practitioners, regulators, experts, and strategists will return to High-Frequency Trading Leaders Forum 2013 to provide attendees with the information they are looking for in an open and unbiased environment, highly conducive to the most efficient and effective networking.

Mr. Perez is widely regarded as the preeminent global expert in the specialized area of high-frequency trading. He is author of The Speed Traders, An Insider’s Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World, published in English by McGraw-Hill Inc. (2011), published in Mandarin by China Financial Publishing House (2012), and Investasi Super Kilat: Pandangan Orang dalam tentang Fenomena Baru Frekuensi Tinggi yang Mentransformasi Dunia Investasi, published in Bahasa Indonesia by Kompas Gramedia (2012).

Mr. Perez is course director of The Speed Traders Workshop 2012, How High Frequency Traders Leverage Profitable Strategies to Find Alpha in Equities, Options, Futures and FX (Hong Kong, Sao Paulo, Seoul, Kuala Lumpur, Warsaw, Kiev, New York, Singapore, Beijing, Shanghai) and was Adjunct Professor at the Polytechnic Institute of New York University, where he taught Algorithmic Trading and High-Frequency Finance. He contributes to The New York Times and China’s International Finance News and Sina Finance.

Mr. Perez has been interviewed on CNBC Cash Flow, CNBC Squawk Box, BNN Business Day, CCTV China, Bankier.pl, TheStreet.com, Leaderonomics, GPW Media, Channel NewsAsia Business Tonight and Cents & Sensibilities. In addition, Mr. Perez has been featured on Sohu, News.Sina.com, Yicai, eastmoney, Caijing, ETF88.com, 360doc, AH Radio, CNFOL.com, CITICS Futures, Tongxin Securities, ZhiCheng.com, CBNweek.com, Caixin, Futures Daily, Xinhua, CBN Newswire, Chinese Financial News, ifeng.com, International Finance News, hexun.com, Finance.QQ.com, Finance.Sina.com, The Korea Times, The Korea Herald, The Star, The Malaysian Insider, BMF 89.9, iMoney Hong Kong, CNBC, Bloomberg Hedge Fund Brief, The Wall Street Journal, The New York Times, Dallas Morning News, Valor Econômico, FIXGlobal Trading, TODAY Online, Oriental Daily News and Business Times.

Mr. Perez has been engaged to present to the Quant Investment & HFT Summit APAC 2012 (Shanghai), U.S. Securities and Exchange Commission (Washington DC), CFA Singapore, Hong Kong Securities Institute, Courant Institute of Mathematical Sciences at New York University, University of International Business and Economics (Beijing), Hult International Business School (Shanghai) and Pace University (New York), among other public and private institutions. In addition, Mr. Perez has spoken at a number of global conferences, including CME Group’s Global Financial Leadership Conference 2012 (Naples Beach, FL), Harvard Business School’s Venture Capital & Private Equity Conference (Boston), High-Frequency Trading Leaders Forum (New York, Chicago), MIT Sloan Investment Management Conference (Cambridge), Institutional Investor’s Global Growth Markets Forum (London), Technical Analysis Society (Singapore), TradeTech Asia (Singapore), FIXGlobal Face2Face (Seoul) and Private Equity Convention Russia, CIS & Eurasia (London).

Mr. Perez was a vice president at Citigroup, a senior consultant at IBM, and a strategy consultant at McKinsey & Co. in New York City. Mr. Perez has an undergraduate degree from Universidad Nacional de Ingeniería, Lima, Peru (1994), a Master of Administration from Universidad ESAN, Lima, Peru (1997) and a Master of Business Administration from Columbia Business School, New York, with a dual major in Finance and Management (2002). He belongs to the Beta Gamma Sigma honor society. Mr. Perez resides in the New York City area and is an accomplished salsa and hustle dancer.

High-Frequency Trading Leaders Forum 2013 (http://www.high-frequency-trading-conference.com) is produced by Golden Networking (http://www.goldennetworking.net), the premier networking community for business executives, entrepreneurs and investors. Panelists, speakers and sponsors are invited to contact Golden Networking by sending an email to info@goldennetworking.net.

Media Contact:
Julia Petrova
Media Relations Coordinator
Golden Networking
+1-414-FORUMS0
jpetrova@goldennetworking.net
http://www.goldennetworking.net

“UNDROPPABLE” High School Tour MA, CT, NYC, PA, MI, IL, IA, KS, OH

‘Undroppable’ Announces High School Election Tour The ‘Undroppable’ producing team of Scooter Braun, Adam McKay, Jason Pollock, and Sharon Chang today announced their upcoming Undroppable Election Tour, beginning in Los Angeles on October 24 and going through Election Day.

Filmmaker Jason Pollock, the creator of ‘Undroppable,’ will be touring 14 high schools in 10 states for the final two weeks leading up to Election Day. His hour- long presentation to students in auditoriums and gymnasiums across the country is comprised of a speech, ‘Undroppable’ videos clips, as well as a panel discussion with local and state leaders.

“The main message of this tour is that education is important,” said Pollock. “Most high school students can’t vote this year, but they need to know what’s going on just as much as everyone else.”

The ‘Undroppable’ team will continue their social media campaign on Youtube, Twitter, Tumblr, and Facebook throughout the upcoming tour. The campaign has already been featured in Time Magazine and USA Today. ‘Undroppable’ has also received tweets from pop star Justin Bieber, as well as U.S. Secretary of Education, Arne Duncan.

“Our team is very proud of how quickly ‘Undroppable’ has grown. Regardless of who is in office, education is vitally important” said Scooter Braun, who represents pop stars including Justin Bieber, Carly Rae Jepsen, The Wanted, Cody Simpson, and Gangnam Style creator, Psy.

The ‘Undroppable’ Election Tour is a non-partisan event and will be filmed for an upcoming feature documentary that Pollock is currently directing and writing. The film is scheduled to be completed mid-2013.

“Education is such an important issue in this election cycle. This tour is a perfect way to keep this topic in the public eye as much as possible. Pollock’s energy and devotion to this project have been incredible,” said Adam McKay, writer and director of such hit films as Anchorman, Step Brothers, and The Other Guys.

‘Undroppable’ has also partnered with the Get Schooled Foundation in order to film in five high schools that are a part of the Get Schooled network. Get Schooled is affiliated with MTV-Viacom and the Gates Foundation. This month, Get Schooled launched their attendance challenge in 200+ schools nationwide.

UNDROPPABLE TOUR SCHEDULE

Oct 24th – La Causa Youthbuild Charter School, Los Angeles, CA
October 26th – New Bedford High School, New Bedford, MA
October 27th – Bridgeport High Schools, Bridgeport, CT
October 28th – NYC PRESS DAY
October 29th – Palumbo Academy, Philadelphia, PA
October 30th – Edsel Ford High School, Dearborn, MI
Dearborn Magnet High School
Truman High School, Taylor, MI
October 31st – Starr Commonwealth School, Albion, MI
Bloomingdale High School, Bloomingdale, MI
November 1st – Collins Academy. Chicago, IL
November 2nd – East High School, Des Moines, IA
November 3rd – Highland Park High School,Topeka, KS
November 5th – Dohn Community High School, Cincinnati, OH
November 6th – ELECTION DAY, Cincinnati, OH

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About Scooter Braun
Scooter Braun has strategically positioned his company, SB Projects, as one of the most exciting and fastest-growing companies in the entertainment industry. With the unprecedented success of clients such as Justin Bieber, Asher Roth, Carly Rae Jepsen, The Wanted and Cody Simpson, Scooter is widely considered one of the music industry’s most promising and powerful young executives. His documentary film,”Never Say Never,” became the highest grossing concert film in U.S. box office history. Scooter is also an active philanthropist who is always searching for deals that involve charitable, giveback components. He serves on the Advisory Board for Pencils of Promise, a non- profit organization founded by his brother Adam that builds schools in the developing world.http://twitter.com/ScooterBraun

About Adam McKay
Adam McKay is a writer, director, and producer whose film credits include ANCHORMAN, TALLADEGA NIGHTS, STEP BROTHERS, and most recently THE OTHER GUYS. He is a former head writer of SNL and one of the founding members of the Upright Citizens Brigade. Other past credits include writing for Michael Moore’s show THE AWFUL TRUTH and co- founding the comedy website Funny or Die with Will Ferrell. Adam also produces HBO’s hit comedy series EASTBOUND AND DOWN through his and Ferrell’s company, Gary Sanchez Productions. In 2009 he took to the stage, directing the Tony nominated Broadway show “You’re Welcome America: A Final Night with George W. Bush.” —
Adam’s Twitter page: http://twitter.com/GhostPanther

About Jason Pollock
Jason Pollock is a filmmaker, writer, and digital producer. Pollock has worked as a producer for a number of celebrities and organizations including Ashton Kutcher, Michael Moore, and Rock The Vote. He was ranked in the top 140 most influential pages on Twitter in a report in The New York Times. PC Magazine listed him as one of the Top 100 People to Follow on Twitter. Pollock’s documentary, The Youngest Candidate, which follows four teens running for public office in America, was the first documentary to be produced by David Letterman’s company Worldwide Pants. Pollock toured the country with his film to get the vote out through Election Day 2008, traveling to 21 cities in ten battleground states.
Jason’s Twitter page: http://twitter.com/Jason_Pollock

About Sharon Chang
Sharon Chang is a media executive, brand strategist, social entrepreneur, impact investor, and philanthropist. She is the Founder and CEO of Yoxi (www.yoxi.tv), a media strategy organization that connects the burgeoning social enterprise movement to shared value business opportunities. Yoxi supports Social Innovation Rockstars (SIRs) by instigating high impact collaborations and developing compelling media campaigns to drive social change. Its unique approach aims to generate broad appeal and deep engagement to define the pop culture of social innovation. Before founding Yoxi, Sharon was the Chief Creative Officer of 19 Entertainment; the company behind popular TV shows American Idol and So You Think You Can Dance. She is the Managing Trustee of TTSL Charitable Foundation, sits on the Board of Trustees of New York University, and advises a number of non-profit organizations, technology start-ups, and social ventures.http://twitter.com/SharonChang

About Get Schooled
Get Schooled is a non-profit organization dedicated to using media, technology and popular culture to improve high school graduation rates and college success rates. Get Schooled connects with young Americans through its combination of on-air programming, online content, on-the ground events and school-based engagement initiatives. Together with hundreds of schools, educators, and students, and boosted by partners like Viacom and the Bill & Melinda Gates Foundation, Get Schooled motivates and empowers students to make high school education a priority and college education a possibility. http://twitter.com/GetSchooled

Contact: Jason Pollock | JasonPollockTV@gmail.com | 203 – 258 – 7800
Contact Details: www.undroppable.com

Brainloop September 15 Webinar Looks at “Trends in Online Collaboration: When Security, Compliance & Productivity Collide”

Brainloop, today announced a September 15th webinar featuring Gartner analyst Jeffrey Mann.

Boston, MA, Thursday – September 08, 2011 — Brainloop ( http://www.brainloop.com ), a leading supplier of software solutions for high-security collaboration on confidential documents, today announced a September 15th webinar featuring Gartner analyst Jeffrey Mann.

Titled, “Trends in online collaboration: When security, compliance & productivity collide,” the webinar is scheduled for Thursday, September 15, 2011 at 2:30pm EDT / 11:30am PDT

To register click http://webinars.brainloop.com/content/Gartner_Webinar_Registration_Americas

When companies share sensitive documents with partners outside the corporate network, security, compliance and collaboration are often seen as a tradeoff. You can lock information down behind the firewall with strict policies and centralized control, but without collaboration. Or you can use a collaboration portal, but at the expense of security and the ability to enforce corporate confidentiality policies.

In this Brainloop webinar, featured speaker and Gartner analyst Jeffrey Mann will discuss industry trends and demands for security and compliance in online collaboration. Mr. Mann’s discussion will be followed by comments from Brainloop Vice President Paul Hands about Brainloop’s approach to secure collaboration using document compliance management, and a lively Q&A session.

Who should attend:
* Information security leaders interested in developing and rolling out confidentiality policies
* Senior managers in companies subject to regulatory requirements or contractual obligations to protect confidential information
* Anyone whose work involves sharing documents outside the company for
– Collaboration on R&D
– Intellectual property
– Legal affairs
– Corporate governance
– Boards of directors
– Mergers and acquisitions
– Investor relations
– Strategic alliances
– Work with outside consultants or others outside the enterprise

About Gartner Analyst Jeffrey Mann:
Jeffrey Mann is a research vice president for collaboration and social software at Gartner Research. Mr. Mann focuses on social software, team workspaces, the collaboration market, cloud-based collaboration platforms and user adoption.Prior to joining Gartner, Mr. Mann was with Meta Group, where he served as a senior analyst covering e-business, collaboration, content management, portals, knowledge management and compliance. Previously, he was with Dutch software development vendor Uniface International, where he was the eighth employee. He continued with the organization after it was acquired by Compuware. During his 10 years there, he was a documentation writer, support manager, product manager and director of product strategy.

About Brainloop
Brainloop, with offices in Boston and Munich, uses document compliance management (DCM) to make online collaboration safe and compliant, giving users the peace of mind to focus on their business goals. Brainloop’s web based solution automatically manages security and compliance, allowing highly confidential documents to be easily edited and distributed inside and outside the corporate network. Encryption and operator shielding protect all documents from insider threat and external attacks, providing a highly secure collaboration framework. The solution enables the complete transparency and auditability of all accesses and changes to documents, supporting corporate and regulatory compliance directives. Frequent uses include contract negotiations, collecting data and writing up quarterly reports, and any other communication that contains confidential information. To learn more, visit http://www.brainloop.com.

Press & Media Contact:
Victor Cruz
MediaPR.net Inc
Boston, MA
(978) 594-4134
vcruz@mediapr.net
http://www.brainloop.com

Brainloop White Paper Looks at Secure Document Sharing

Ensuring Security Doesn’t Interfere with Productivity.

Boston, MA, Thursday – August 25, 2011 — Secure document sharing must reduce risk, remain in compliance with security mandates and ensure adherence with governance policy. Document sharing must do all this without puttingan additional burden on those sharing and using the documents, notes a new white paper published today by Brainloop ( http://www.brainloop.com ), a leading supplier of software solutions for high-security collaboration on confidential documents.

Titled “Enterprise Information Management Security Options,” the paper advocates that for any document sharing application to genuinely add value, it must augment or complement the organization’s existing document security infrastructure.

Organizationally, document sharing requirements ought to fit within existing business processes. For example, the application should be flexible enough to work as part of several processes used across the enterprise. In particular, security policies should also govern and control not only the confidentiality of the document itself, but the ability to maintain protections once the document moves outside the enterprise.

When the document is used outside the perimeter, it’s imperative to apply rights management, which is key for protecting the document by controlling the user’s ability to print, save, or forward the document. Another factor to consider is the ability to limit the time a document is viewable.

In addition, security policies, including access rights and encryption, must be associated with the document itself so that protection can be maintained regardless of where the document travels and who gains access.

The paper outlines several best practices for secure document sharing, listing end-user elements such as versioning, usage tracking, discussions, and the ability to apply comments and annotations all of which facilitate collaboration.

“When your work calls for collaboration with people outside your company, Brainloop protects your confidential files and automatically applies your company’s security policies, so you can focus on getting the job done – safely and without a complicated process to slow you down,” said Paul Hands, Brainloop VP, Americas. “For more than 10 years professionals on six continents have relied on Brainloop for safe, secure collaboration.”

A copy of the new white paper can be downloaded at: http://www.brainloop.com/index.php?id=964

Most recently, Brainloop announced that Twitter, the world’s most popular micro-blogging site and real-time information network, has selected Brainloop’s online platform for business processes. Brainloop also was the recipient of a “Best Deployment Scenario Award” from Info Security Products Guide in the Document Protection category for its work with Deutsche Postbank Group, one of Germany’s largest financial services providers with €237 billion in assets.

About Brainloop:
Brainloop, with offices in Boston and Munich, uses document compliance management (DCM) to make online collaboration safe and compliant, giving users the peace of mind to focus on their business goals. Brainloop’s web based solution automatically manages security and compliance, allowing highly confidential documents to be easily edited and distributed inside and outside the corporate network. Encryption and operator shielding protect all documents from insider threat and external attacks, pro-viding a highly secure collaboration framework. The solution enables the complete transparency and auditability of all accesses and changes to documents, supporting corporate and regulatory compliance directives. Frequent uses include contract negotiations, collecting data and writing up quarterly reports, and any other communication that contains confidential information. To learn more, visit http://www.brainloop.com.

Press & Media Contact:
Victor Cruz, Principal
MediaPR.net, Inc
Boston, MA
(978) 594-4134
vcruz@mediapr.net
http://www.brainloop.com

Brainloop Chosen by Twitter for Document Collaboration

Brainloop, today announced that Twitter, the world’s most popular micro-blogging site and real-time information network, has selected Brainloop’s online platform for business processes.

Boston, MA, Tuesday – August 02, 2011 — Brainloop ( http://www.brainloop.com ), a leading supplier of software solutions for high-security collaboration on confidential documents, today announced that Twitter ( http://www.twitter.com ), the world’s most popular micro-blogging site and real-time information network, has selected Brainloop’s online platform for business processes.

“We are excited to be working with Brainloop,” said Luca Baratta, Twitter vice president of Finance. “Brainloop’s protected online workspace will be helpful as we expand Twitter’s global footprint.”

Since 2000, thousands of professionals from such companies as BMW, Deutsche Telekom, and Nokia, have relied on Brainloop for safe, secure collaboration.

When work calls for collaborating with people outside the company, Brainloop protects confidential files and automatically applies the necessary security policies, so workers and outside parties can focus on their tasks freely without having to worry about whether they are abiding by corporate policies.

“Most security policy applications are a big distraction,” said Peter Weger, Brainloop CEO, “We make it easy for workers, partners, investors, and other stakeholders, whether they reside inside or outside the network, to do their jobs knowing they are complying with confidentiality rules, that their intellectual property is being protected, and best of all, that they don’t have to worry about it.”

Brainloop Docment Compliance Management
Some of the features available in the Brainloop document compliance management application include: anywhere, anytime web-based access; document sharing with versioning, tasks, and discussions; user access controls; two-factor authentication via SMS PINs; 256-bit encryption at rest; integration with Microsoft and Adobe Rights Management to prevent unauthorized forwarding, printing and saving of documents.

Most recently, Brainloop announced it had won the “Best Deployment Scenario Award” from Info Security Products Guide in the Document Protection category for its work with Deutsche Postbank Group, one of Germany’s largest financial services providers with €237 billion in assets.

About Brainloop:
Brainloop, with offices in Boston and Munich, uses document compliance management (DCM) to make online collaboration safe and compliant, giving users the peace of mind to focus on their business goals. Brainloop’s web based solution automatically manages security and compliance, allowing highly confidential documents to be easily edited and distributed inside and outside the corporate network. Encryption and operator shielding protect all documents from insider threat and external attacks, pro-viding a highly secure collaboration framework. The solution enables the complete transparency and auditability of all accesses and changes to documents, supporting corporate and regulatory compliance directives. Frequent uses include contract negotiations, collecting data and writing up quarterly reports, and any other communication that contains confidential information. To learn more, visit http://www.brainloop.com.

Copyright © 2011, Brainloop AG. All rights reserved. All trademarks mentioned in this document are the property of their respective owners.

Press & Media Contact
Victor Cruz, Principal
MediaPR.net, Inc
Boston, MA
(978) 594-4134
vcruz@mediapr.net
http://www.brainloop.com

Inlet Extends WealthTV’s Reach to International Subscribers Via a Live, Linear 24/7 TV Broadcast Over IP to 3 Screens

Inlet’s Spinnaker Prepares HD Quality Video for Delivery Over the Top Via Adaptive Bitrate Streaming

RALEIGH, NORTH CAROLINA – OCTOBER 19, 2010 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that 24/7 HD cable television network, WealthTV, has selected Inlet to deliver live, linear broadcast television to international subscribers over the Internet using Inlet’s SpinnakerTM streaming appliance. Subscribers will have 24/7 access to WealthTV content through their TVs via IP-based set top boxes, computers, and/or mobile devices including the Apple® iPhone® and iPadTM.

WealthTV’s audience consists of more than 10 million subscribers in the US and Caribbean. “The Spinnaker solution for live streaming helps us expand our reach to a broader international audience easily and cost effectively,” explained Charles Herring, president, WealthTV. “Based on the high praise we heard about Spinnaker from both the industry and Inlet’s customers, we are confident in its ability to deliver exceptional HD quality content in multiple formats to multiple devices. Trying to accomplish that with a traditional satellite broadcast would have been a very complex and expensive proposition.”

“Similar to many of our customers, WealthTV is tapping the power of three screens – including delivery to set top boxes (STB), computers and mobile devices – in order to create new monetization opportunities and reach new customers,” said Michael Barros, senior vice president of sales and marketing, Inlet Technologies. “Inlet optimizes the quality of experience for these new platforms, and thus transforms linear programming providers and the broader telecommunications industry into a broadband world.”

A variety of WealthTV subscription options including a 24/7 feed, HD feed, VOD and even 3D will be available to international viewers. For more information about WealthTV video subscription options, contact Sarah Nunez, sarah.nunez@wealthtv.com.

About Spinnaker

Spinnaker is Inlet Technologies’ family of industry leading streaming appliances for live video and audio delivery applications. Using a state-of-the-art encoding engine and an advanced toolset, Spinnaker delivers the bandwidth performance and unique features you need to provide a true broadcast experience online Spinnaker provides award winning quality and professional, reliable results in an affordable, simple solution.

About WealthTV

WealthTV is the premier lifestyle and entertainment network —the destination for exclusive and original programming, simultaneously transmitted in high definition and standard definition. WealthTV delivers to viewers informative shows that provide invaluable insights on what every American dreams of – from travel secrets to fast cars, from culinary delights to better etiquette, and much more. The network fills a television vacuum by delivering intellectually stimulating, thought-provoking entertainment and always-unbiased news from an insider’s perspective. For more information, please visit www.wealthtv.com.

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

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Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

With Inlet, Rum Bum Offers an Easy, Accessible and Affordable High Quality Live Streaming Service

RALEIGH, NORTH CAROLINA – OCTOBER 12, 2010 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that its SpinnakerTM live streaming appliance is powering Rum Bum Technology’s new live streaming service. Complementing other services provided by Rum Bum’s film and production studio and internet publishing division, this new service makes live streaming more accessible and affordable for events of all sizes.

Rum Bum first used Inlet’s Spinnaker for the 2009 Austin City Limits Music Festival last fall. For that event, they streamed live video and audio for 10 hours each day, for three consecutive days, to more than 4,000 online viewers. The company was immediately impressed with a number of features that made Spinnaker ideal for “on location” or “in the field” live streaming, including the appliance’s integrated hardware and software design, ease of use and setup, advanced audio controls, and a robust form factor that’s ideal for broadcasting remotely. Spinnaker’s video quality also significantly surpassed that of Rum Bum’s previous encoding solution.
That firsthand experience, combined with Spinnaker’s ability to operate effectively in a service bureau environment along with Inlet’s excellent reputation, led Rum Bum to purchase Spinnaker. They have since used Spinnaker to stream a number of live music festivals, fashion events and other events throughout the US, including the Ultra Music Festival and Board Up Miami.
Rum Bum now relies on Spinnaker to encode at the highest possible quality on location, offering up to eight streams in Flash, Silverlight, H.264, iPhone/iPad HTTP and in full 1080p HD. Today, Rum Bum is making that high quality live streaming experience available to others through its new live streaming service, targeting organizations lacking the technology infrastructure, expertise and/or budget to enable high quality live streaming on their own.
“After our first test we knew that we had finally found the device to stream any live event. With unmatched quality inside a robust and small package we can now spontaneously dispatch our streaming team to any location,” said Luis Bacardi, Founder of the Rum Bum Group of companies. “Spinnaker is part of our strategy to take all our production and events online in real-time.”
“It is exciting to help companies like Rum Bum create new business opportunities with live streaming and online video,” said Michael Barros, senior vice president, sales and marketing, Inlet Technologies. “As the online video industry evolves, our goal is to continue developing new technologies that help create even more new business and revenue opportunities for content providers and service providers like Rum Bum.”

SpinnakerTM is Inlet Technologies’ family of award-winning real-time streaming appliances. Spinnaker’s robust, reliable platform can stream in multiple formats to any device, including iPhone®, iPadTM, feature phones and smart phones. Spinnaker was the first to offer full support for and continues to lead the market in adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect broadcast cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms as well as iOS devices.

About Rum Bum Technology
Rum Bum Technology is part of the Rum Bum family, founded and owned by Luis Bacardi. The company develops sophisticated online platforms which publish a number of magazines and blogs that run the gamut from fashion to fishing to sports-car racing and lifestyle.

In addition to publishing, Rum Bum Technology also provides live streaming services for various events, including large music festivals, and action sports events. Rum Bum provides the complete workflow, including encoding the video signal, uploading it from location to a content delivery network (CDN), and providing dynamic-bandwidth video players for web pages. For more information, visit www.rumbumtech.com.

Contact:
Shawn Ramsey
Crossroads Public Relations for Inlet Technologies
+1 919-621-0737
inlet@crossroadspr.com

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