An estimated 5.8 million Christmas shoppers visited the retail and auction website eBay last Sunday and with many millions more due to visit over the coming days, online parcel delivery specialist Parcel2Go has called on sellers to be prepared for the Christmas rush.

Data released earlier this month claimed the average Brit will spend just over £250 on gifts this year and Richard Mercer, marketing director at Parcel2Go, said online sellers should be doing everything possible to appeal to shoppers.

He said offering a wide range of delivery options from courier services is one way for eBay sellers to ensure that they are making their auctions and fixed-price sale items available to as many people as possible.

He said: “Sellers offering limited domestic and international parcel delivery options are restricting themselves unnecessarily. All the retail figures being released at the moment point to significant opportunities this year for online businesses, with shoppers looking to enjoy the festive season before they think about tightening their belts further after Christmas.

“Parcel2Go’s eBay widget has been designed to make it quick and easy to add parcel delivery information to product listings and the wide range of services available will certainly appeal to potential customers.”

The important role that smartphones will play in online buying this Christmas has also been stressed. eBay expected about two items to be purchased every second during Super Sunday, once again highlighting the ever increasing use of mobiles by shoppers in the UK.

“The remaining shopping days before Christmas represent a fantastic opportunity for sellers,” Richard added. “We’re reminding them to act now, get their parcel delivery options up to scratch and make sure their customers receive the best service possible.”

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