Just in time for the holidays, new Mobile Concierge technology helps guests make the most of their visit
Boulder, Colorado, December 01, 2011 – VisitMobile is proud to announce the launch of the Visit Cherry Creek North Mobile Concierge. Mimicking a real destination concierge, the Visit Cherry Creek North app is more than just an online visitor’s guide or optimized mobile website. It delivers real-time shopping, dining and visitor advice with insider knowledge for guests when they need it most – during their visits to the District. The app includes GPS technology with localized expert content, multimedia to help guests find specific merchants, easy access to phone numbers for quick restaurant reservations, access to special offers and deals and much more.
“With the advancement and dependence on mobile technology, this app is a great addition for both our guests and our merchants,” said CCNBID President and CEO Julie Bender. “Cherry Creek North is a magical place to shop, dine and visit, and this resource will make the experience even more interactive, convenient and meaningful for consumers and businesses alike.”
In addition to customizing and fulfilling Cherry Creek North’s mobile strategy, VisitMobile’s Mobile Concierge platform will provide the BID with an ongoing revenue stream through in-app enhanced listings and numerous advertising opportunities. Mobile Concierge also allows Cherry Creek North to easily demonstrate the value they are delivering to their merchant partners and BID members through measurable metrics and detailed usage reports. VisitMobile’s innovative approach to destination mobile marketing is so revolutionary, it garnered the prestigious Platinum Adrian Award from the HSMAI (Hospitality Sales and Marketing Association International) in January 2011, as well as a 2011 Platinum MarCom award from Association of Marketing and Communications Professionals (AMCP) for Napa Valley’s Mobile Concierge.
Mobile Concierge is fundamentally different than simply creating a destination guide application or a mobile optimized version of an existing website. Visitors who are already in the BID need information in a completely different format than those who are planning a future visit. Mobile Concierge uses a powerful GPS Relevancy Engine loaded with expert local content and multimedia to help the in-market visitor find retail shops that match their needs, make restaurant reservations, access insider deals and decide what to do next.
With the recent surge of unofficial destination apps and mobile search engines, research shows that less than 20 percent of visitors return to the destination’s website for local information after they arrive. Mobile Concierge is a dream solution for BIDs, CVBs, resorts and even college campuses looking to take back control of the conversation.
“BIDs spend tens of thousands of dollars on mass media and websites to attract guests to their destination, but they lose control of the guest’s experience once they arrive,” explained VisitMobile CEO Jeff Kohn. “Mobile Concierge will offer Cherry Creek North a unique competitive advantage; the opportunity to continue interacting with their visitors in a way that benefits the guest and maximizes revenue for their merchant partners.”
Cherry Creek North is known nationally as a premier retail, dining, and mixed-use area located just 5 minutes from downtown Denver. More than 350 businesses that make up the neighborhood are independent to international brands, featuring a broad range of unique fashion, jewelry and home furnishing stores, spas/salons, art galleries and restaurants. In addition to retail businesses, the District is also a national and regional office center, home to two hotels, and has a growing number of residents. In combination with the Cherry Creek Shopping Center, CCN is the number one visitor destination in Colorado, according to the Longwoods Study conducted for Visit Denver Inc.
To download the free app, people can go to www.CherryCreekNorth.com or visit their phone’s app store and search for “Cherry Creek North.”
Even better than a stationary hotel concierge desk, the trusted Mobile Concierge is always on hand as the guest explores the BID, and is ready to answer their question, “I’m right here, now what should I do?” Mobile Concierge bridges GPS map-based navigation and time-based, hyper-local content to help both leisure and business visitors discover nearby and timely events, attractions, dining, shopping, special offers and more. Whether a visitor has an iPhone, Blackberry or Android device, Mobile Concierge is available for every platform.
Mobile Concierge is not just affordable; it’s incredibly easy to manage. With the added benefit of trackable metrics for merchants and opportunities to create offset advertising revenue for the BID, Mobile Concierge is a “win-win-win” for BIDs, merchants and visitors.
Destinations and clients already experiencing success with VisitMobile’s Mobile Concierge include Napa Valley, Steamboat Ski Resort, Keystone Colorado, Destination Halifax (Nova Scotia, Canada) and Flatiron Meal Plan, the student meal plan for University of Colorado, Boulder. Other VisitMobile clients that are in the process of deploying their custom Mobile Concierge are Visit Aurora (Colo.), Downtown Denver Partnership, Southern Idaho Tourism, Boulder Weekly (Colo.), and Rocky Mountain Meal Plan (Ft. Collins, Colo.).
Amy Larson, CSG | PR
VisitMobileTM (www.visitmobile.com) is the Mobile ConciergeTM smartphone app for tourism and shopping destinations. VisitMobile serves as an on-the-go trusted advisor helping visitors discover nearby attractions, businesses, and events through a patented GPS Relevancy EngineTM. Mimicking a real concierge, VisitMobile uses expert local content and multimedia to help visitors make instant reservations or ticket purchases, access insider deals, or see what’s around them to answer the question “what should I do next?” As the official Mobile Concierge of the destination, VisitMobile allows the destination marketing organization to maintain control of the conversation and in turn, maximize revenue for destination partners.
CSG | PR
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