Matalan the leading clothing and homeware retailer is piloting multi-channel retailing in-store with the introduction of self service EPoS kiosks provided by Protouch.

The pilot is being deployed in Matalan’s new High Wycombe store, due to open this week, and will provide an additional means for customers to purchase products and services across the entire Matalan range.

Matalan were looking to provide in-store access to their entire product range including the extended lines that can only be found online. By incorporating transactional kiosks they are able to display products that cannot currently be found in-store.

In turn the kiosks also accommodate customers without internet access and enhance the shopping experience of customers who come to the store. This will allow Matalan to drive incremental revenues in-store by increasing average basket size and cross/up selling.

Ross Williams, Ecommerce Trading Manager, said: “We are always looking to improve our customer’s shopping experience, by giving in store shoppers the option to buy from our online range, they benefit by getting new products sooner, and also by being able to select from our full range. We recognise a shift in our customers shopping behaviour, and are looking to use technology to service customer requirements however they wish to engage with us.”

Protouch is providing the total solution; hardware, software and a managed service with support and maintenance. Matalan elected for Xen X4 kiosks featuring a keyboard and 80mm receipt printers running a secure browser version of their website.

Customers simply browse the website as they would at home then add their desired items to basket and proceed to check out where they can pay and arrange in-store collection or delivery.

The kiosks were launched at the store opening on November 18h.

Editor’s notes

Protouch Manufacturing Ltd was founded by Tom Quarry in 2000 and is based in Camberley, Surrey.

It is the UK’s leading supplier of touch screen and kiosk systems and winner of Retail Systems Awards in 2008, 2009, 2010.

Its kiosk solutions have won EPoS and technology awards across the Retail, Leisure and Hospitality industries.

It provides products for a great number of services including: payment systems, ordering, product look up and ticket printing; utilising many innovative devices like chip and pin, RFID, keyboard, Bluetooth, web cameras, printers, scanners, wifi and much more.

Protouch’s experience in exclusively supplying touch screen and kiosk products gives it the in house understanding and expertise to achieve the results that its clients need. Protouch’s tried and tested product designs have been perfected over 10 years so that customers can now buy them off the shelf ready to be customised. Each is made to approved ISO 9001 Quality Management Systems standards and Protouch’s success is reflected in the clients it now has such as: Cineworld, Vogels, IKEA, Kiddicare and Carnival Group UK.

Protouch has recently expanded their brand further by opening an office in Munchen, Germany in a bid to meet the growing demands for its products and services across Europe.

www.protouch.co.uk

For more information please contact a.wallace@protouch.co.uk

About Matalan

Matalan is a leading clothing and homeware retailer, offering quality products at up to half the high street price.

Matalan was built on a simple but pioneering concept. By staying out of town, we can keep our overheads low and pass the savings onto the customer.

By combining excellent value with great service, we’ve become a major success story. We’ve got over 200 stores here in the UK – and we’re opening new ones all the time.