Tag Archives: Social Media

Executives: You Will Be Googled – Experts Connection Shows You How to Create A Positive Online Brand

July 11, 2012 staronepr Leave a comment

Social Media Expert Glenn Raines Shows Executives How to Use their Web Presence to Promote Searchability and Demonstrate Value.

NOVATO, Calif. (July 11, 2012) — What’s your Google quotient? When looking to get ahead, the first thing a recruiter or hiring manager will do when they meet you is check your online presence using Google. You can control what they find, and that’s the subject of “Executives: You Will Be Googled,” the next session of Experts Connection (http://www.experts-connection.com), Glenn Raines, Founder of Social Media Moves and an expert in building a positive social media presence, will offer proven strategies to improve your profile searchability and prove your value online. The executive instruction session is scheduled for Wednesday, July 25, from 4:00 – 5:30 p.m. ET, (1:00 – 2:30 p.m. PT), and is sponsored by NETSHARE® (http://www.netshare.com).

In today’s highly competitive market, the candidates that rank highest in online search results are the ones who are contacted and hired. Executives have to have an online presence, and that presence has to present their value. LinkedIn is the place most executives start, but a Google+ profile can boost findability and online presence. In this information-packed webinar, Glenn will review how to use Google+ as a tool to create the right content so you can be found for your expertise and value. He will offer a hands-on approach to using the tools to manage your content, to add weblinks, and to show you how to stand out online so decision-makers can find you.

Glenn’s Experts Connection webinar will offer a step-by-step explanation of how to create a Google Profile account with searchable content and crosslinks. During this webinar, attendees will learn:
– How to set up a new Google Profile or improve an existing one.
– How to optimize your Profile for searchability with the right keywords and links.
– How to build a link list to other places on the web that gives recruiters a complete view of your skills.
– How to use the image gallery to demonstrate your expertise.
– How to add LinkedIn recommendations to your Google Profile as testimonials.
– Search tricks that recruiters and hiring managers use to find candidates.
– How to expand your network of contacts, and create more opportunities.
– How to create “circles” on Google+ to segment your contacts by companies, recruiters, etc.
– How to add links to key touch points such as your resume or email signature.

“There is more competition today for the best positions, so executive job seekers need to use every tool available to make sure they project a positive presence and are being found by the right hiring decision-makers,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection webinars. “Glenn is an expert at online discovery and has made a detailed study of Google, personal branding, and searchability. This webinar offers a rare opportunity to learn more about building your online brand from an expert who advises some of the world’s leading executives.”

The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $60, $50 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at http://www.experts-connection.com.

About Glenn Raines
Glenn Raines is the “Revealer of Value” at Social Media Moves (http://www.socialmediamoves.com) where he helps companies align their business objectives and brand strategies with social media channels for customer engagement. Glenn also is the author of Google Profile: Elevate Your Brand and Findability on the Web. He has unparalleled experience in building LinkedIn and Google+ profiles and developing content for social networking. Glenn is a former agency brand copywriter and creative director, and former Vice President, Internet Business Strategy, at Citigroup. His current clients include Leo Burnett, Bank of New York Mellon, The Royal Bank of Scotland, where he has helped the bank position its 23 global thought leaders in social media as part of a new client acquisition.

About NETSHARE
NETSHARE (http://www.netshare.com) is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.

Contact:
Annette DiSano
NETSHARE, Inc.
(415) 883-1700
Annette@netshare.com

Tom Woolf
Woolf Media & Marketing
(415) 259-5638
tomw@woolfmedia.com

Business

Cities Planet Retains Black Dog Promotions to Manage Social Media and Publicity for its Network of City.com websites including Scottsdale.com

June 27, 2012 straightlinepr Leave a comment

Black Dog Promotions announced that it is now representing Cities Planet and it’s network of City.com websites as publicist and social media marketing consultant.

Scottsdale, AZ, June 27, 2012 – Black Dog Promotions announced that it is now representing Cities Planet and it’s network of City.com websites as publicist and social media marketing consultant.

Cities Planet ( http://www.citiesplanet.com ) is an online advertising media and marketing venture established to represent a network of over 100 City.com websites across the country and internationally. Cities Planet manages all of the sales, marketing and advertising functions across the network of sites and procures both national and local partnerships.

The Cities Planet Network of 100 plus cities represents 50 states, an International city, NottingHill.com in England, FrenchRiviera.com, and soon to be launched Osaka.com . Their cities range in size from small upscale communities to large metropolitan areas.

Fred Mercaldo, Managing Partner of Cities Planet stated, “As we continue our international expansion of City.com websites having the social media, publicity and business development expertise of Black Dog Promotions provides us a turn key solution to market or communities and our advertisers. We look forward to a long and successful partnership.”

Black Dog Founder, Scott Kelly commented, “We are excited to be working with Cities Planet, and their market leading network of local city websites including Scottsdale.com. Targeted, local online communities provide an excellent opportunity for advertisers and Cities Planet is poised to be a major player in the market”

About Black Dog Promotions:
Black Dog Promotions builds “Buzz”. They use their blend of publicity, viral marketing and social media to generate massive exposure for companies, websites, causes or events. They have a broad network of media contacts and social media connections that generate broad based exposure. Details on the company’s services can be found at http://www.blackdogpromotions.com

Contact:
Scott Kelly
Black Dog Promotions
9920 S. Rural Rd., Ste 108
Tempe, AZ 85284
480-206-3435
scott@blackdogpromotions.com
http://www.blackdogpromotions.com

Business

Learn How to Drive New Sales Revenue through LinkedIn Topic of Next Experts Connection for Business

June 6, 2012 staronepr Leave a comment

Social Media Expert Jim Durbin Offers Tactical Approach to Building Sales with LinkedIn.

NOVATO, Calif. (June 6, 2011) — Social selling is the new sales approach that is yielding incredible results, and LinkedIn is the best resource for social selling with continually updated information about your clients and prospects. In the next session of Experts Connection for Business, “Social Sales: Driving New Revenue Through Linkedin,” social media specialist Jim Durbin will demonstrate how to use LinkedIn to find clients, assess their needs, and interact with them in a way that turns connections into revenue. The webinar is scheduled for 4:00 to 5:30 ET (1:00 to 2:30 PT) on Tuesday, June 26 and is archived online for registrants to access after the presentation. The Experts Connection webinar series is sponsored by NETSHARE® (http://www.netshare.com).

Social selling offers professionals an edge, providing a fast way to develop new business relationships and expand your client list. LinkedIn escalates social selling by providing a central forum where you can find clients, assess their needs, and contact them directly to present a solution. Using insight from LinkedIn you can quickly understand your clients’ needs before you contact them, which is a real competitive advantage and shortens the sales cycle. However, to use LinkedIn effectively, you need to be able to mine the data repository to reveal the hidden knowledge that turns good salespeople into great salespeople.

In this 90-minute webinar, Durbin will show you how to:
– Use LinkedIn profiles to find direct phone numbers and contact information;
– Identify revenue opportunities from former employees and competitors;
– Use Social CRM to track decision-makers and executives through their social connections;
– Connect with prospects, including how to use three sample messages that generate responses from connections;
– Develop “before and after” strategies for the sales presentation; and
– Optimize search and profile techniques to boost your personal profile.

“In the past 18 months, LinkedIn has become one of the biggest companies in corporate employment, with the largest database of self-selected professionals on the planet,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection webinar series. “When used properly it, can be the sales professional’s most powerful tool. Jim is intimately familiar with LinkedIn and understands how to use it to reach new clients and prospects, which will make this webinar invaluable for any professional looking to expand his or her client network.”

The Experts Connection webinar series allows business professionals to connect with experts in a wide range of areas, gathering information about business-critical topics presented with an eye toward the practical, not just the theoretical. Experts Connections recruits the most knowledgeable specialists to address problems facing small companies, multi-national corporations, B2B, B2C; businesses of any size serving any market. The cost of the seminar is $100, and access is provided via web and telephone. A web archive also is available for registrants. For more information, visit the Experts Connection online at http://www.experts-connection.com/business.aspx.

About James Durbin:
Jim Durbin is vice president of social media for Brandstorming Interactive, a B2B marketing firm. As well as being a blogger and business owner, Jim shares his expertise as a frequent speaker on topics such as CRM, online marketing, and harnessing the social enterprise. Before he started one of the first social media companies in 2006, Jim was a top performer as a sales executive for a national staffing firm. He is a graduate of Washington and Lee University and lives in Dallas.

Contact:
Annette DiSano
NETSHARE, Inc.
(415) 883-1700
Annette@netshare.com

Tom Woolf
Woolf Media & Marketing
(415) 259-5638
tomw@woolfmedia.com

Uncategorized

Experts Connection Presents LinkedIn for Executives: Beyond the Basics, the 2012 Edition

May 10, 2012 staronepr Leave a comment

Social Media and Recruiting Expert Jim Durbin New Advanced Tips and Techniques on How to Make the Most of LinkedIn for Business and Career Advancement.

NOVATO, Calif. (May 10, 2012) — The World Wide Web continues to change the rules of doing business and LinkedIn has become the largest business networking resource on the planet. LinkedIn is the fastest means to get more information about new contacts, potential customers, business partners, and new career opportunities. In the next session of Experts Connection for Executives (http://www.experts-connection.com), social media headhunter Jim Durbin will offer the latest tips and techniques into how to use LinkedIn to be found by potential employers and others. The webinar entitled, “LinkedIn for Executives: Beyond the Basics (2012 Edition)” is scheduled for Wednesday, May 23, from 4:00 – 5:30 p.m. ET, (1:00 – 2:30 p.m. PT), and is sponsored by NETSHARE® (http://www.netshare.com).

Designed for executive job seekers and those who are currently employed, this webinar is designed for those who understand the basics of using LinkedIn, and offers advanced techniques in harnessing LinkedIn to find companies, hiring managers, and others who need your expertise. Jim has extensive experience in using social media to research contacts, and he will share his knowledge in how to identify contacts, resources, and colleagues using LinkedIn, and how you can adapt those same techniques to be found by those looking for your talents. During the webinar, Jim will use live demonstrations to show how to search for key contacts and how to react when they find you. He also will demonstrate how to approach live interviews and meetings armed with superior knowledge to achieve your objectives.

This 90-minute session will include advanced techniques for using LinkedIn, including:
– How to read the information hidden in a LinkedIn profile.
– How to find companies hiring in your area, and who they want to hire.
– How to receive instant updates on promotions, terminations, and hires from your LinkedIn connections.
– How to be found by those seeking to hire.
– How to research a contact quickly before a meeting or call.
– How to stand out, both in your profile and on the Web.

“LinkedIn says their members conducted 4.2 billion professionally-oriented searches last year, and will do more than 5.3 billion this year. Understanding how to search LinkedIn effectively, and more importantly how to be found, can open new doors, whether you are looking for a new job or looking for new ways to research potential partners and customers,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection webinars. “Jim’s is a master at using LinkedIn for recruiting and his techniques will be invaluable to any professional who wants to take advantage of the most powerful professional network available today.”

The cost of the Experts Connection seminar is $60, $50 for NETSHARE members. Access is provided via web and telephone and a web archive also is available for registrants. For more information, visit the Experts Connection online at http://www.experts-connection.com.

About James Durbin:
Jim Durbin is a retained search headhunter and trainer specializing in social media. As a blogger and business owner, Jim is an expert and frequent speaker on such topics as online employment, recruiting blogs, and using social media in the hiring process. Before starting his own social media company in 2006, Jim was in account management for a national staffing firm where he was a top performer. He is a graduate of Washington and Lee University and lives in Dallas.

Contact:
Annette DiSano
NETSHARE, Inc.
(415) 883-1700
annette@netshare.com

Tom Woolf
Woolf Media & Marketing
(415) 259-5638
tomw@woolfmedia.com

Consumer Services, Entertainment, Internet & Online, Marketing, Media, Social Media, Society, Technology, Web 2.0

Youzzers secure social network. Intelligent, educational and interactive

April 6, 2012 EPR Network Leave a comment

Steven Hori, a Swiss Internet and network specialist, is launching Youzzers, the first social network which is 100% secure and totally protects its members’ personal data. Thus when an account is deleted, the totality of all personal data is deleted. Youzzers is also available on iPhone, Androïd and notebooks.

A network that provides a large range of features and services.

Youzzers is both a professional social network and an interactive one. It provides a wide range of features and services. All of these are regrouped on a single platform and are managed at will by the user. It offers a higher level of confidentiality in comparison to other competitors. Ergonomic, simplified and secure, Youzzers does not require any particular skills to be used.

E-learning
Youzzers offers a network to schools and universities which allows them to make their courses available online. The network users can take these courses starting from the modest sum of 1 to 2 €.

Safety Box
Directly incorporated into Youzzers, this function offers the storage of personal data which is protected by a security encryption ranging from 128 to 256 bits so that it is only accessible to the user himself.

Mailboxes
Youzzers allows one to create an e-mail address my-email@youzzers.com to send/receive e-mails to/from members and non-members. It allows a POP connection on additional mailboxes, the sending/receiving of mail by SMTP, all of which is protected by antispam and anti-virus.

Personal multimedia albums
Youzzers accepts all formats (Photos, Audio, Video, Documents) on a simplified interface for better management of albums. They can be configured to be visible or secured and are available on mobile phones and notebooks.

Live meeting (audio/video)
Youzzers also includes an instant messaging service with incorporated whiteboard. This system allows “multiusers” to work together with bridges to MSN, AIM, Yahoo, ICQ, software.

Presently, Youzzers is available in French, English, German, Italian, Portuguese and Spanish. Turkish, Dutch and Arabic will be available by May 15th along with other features.

Youzzers also provides news, e-commerce, creation and consultation of ads, forums and surveys.

The site is open: www.youzzers.com.

###

Business

BusinessVibes presents Discussion Forum Feature

April 4, 2012 staronepr Leave a comment

Discussion Forum helps not only in specific, industry related issues, but also gives responses on more general questions regarding marketing, social media strategy for online businesses or legal issues related to doing business in specific region.

London, UK, April 4, 2012 — BusinessVibes is a new website considered to be next social media networking platform. In difference from Facebook or Twitter it was designed and created only for businesses. Users of BusinessVibes are companies and associations using platform to connect with each other and share information. The main aim of the platform is to help business entities to look for new suppliers, buyers or clients globally.

In order to fulfil its main goal, website provides its users with plenty of tools. Companies can start with internal search engine to look for potential partners abroad. While finding interesting ones they can take advantage of profile card option and ask for some more details or connect straightaway.

Among newly launched features we can find Discussion Forum. It is a place on the website where companies and associations can ask questions and participate in existing discussions. Topics of discussion are classified into several categories which can be easily browsed and reviewed. Discussion Forum helps not only in specific, industry related issues, but also gives responses on more general questions regarding marketing, social media strategy for online businesses or legal issues related to doing business in specific region. All questions about the platforms itself can be posted via Discussion Forum too. BusinessVibes team will definitely do their best to answer all your doubts as soon as possible.

It seems like BusinessVibes is a platform that companies should consider as must to check. With features like: Connecting, Sharing, Discussion Forum, Event Promotions and many more it is a great mix of many already existing platforms successfully used as marketing tool. Finally someone has created one platform where major options can be used all together. Moreover, it is for business bodies exclusively. Great job BusinessVibes.

Media Contact:
Marta Munia
Marketing Executive – Europe
BusinessVibes Network International Inc
8 Wimpole Street
London W1G 9SP
+44 20 7291 0883
marta@businessvibes.com
http://www.businessvibes.com
Follow us on Twitter @businessvibes for daily updates
Facebook: http://www.facebook.com/BusinessVibes

Business

Experts Connection Webinar Helps Recruiters Unlock LinkedIn to Find the Ideal Candidate

February 16, 2012 staronepr Leave a comment

Recruiting Expert Jim Durbin Shares Secrets of Social Media Success for Job Search in “LinkedIn: Basic Training for Recruiting”.

NOVATO, Calif. (February 15, 2011) — Social media has become a mainstream tool for recruiters, especially LinkedIn, but many search professionals only have a rudimentary understanding of how to best use LinkedIn to identify and qualify the right job candidates. Drawing from his expertise as a social media headhunter, Jim Durbin will explain the core principles of using social media for recruiting in an Experts Connection (http://www.experts-connection.com) webinar entitled, “LinkedIn: Basic Training for Recruiting.” This recruiters’ webinar for novice and intermediate social media users is scheduled for Thursday, February 23, from 4:00 – 5:30 p.m. ET, (1:00 – 2:30 p.m. PT), and is sponsored by NETSHARE® (http://www.netshare.com).

Recruiters are increasingly relying on the crowdsourcing and reach of social media platforms to uncover the most talented professionals, and LinkedIn has become their first online stop when seeking out candidates. LinkedIn now has more than 110 million professional profiles, including executives from every Fortune 500 company, which makes it a perfect resource for recruiters. Some companies are filling 25 percent of their open reqs using LinkedIn, and one company is filling 60 percent.

In this webinar, Jim will offer practical, step-by-step instruction explaining how to get the most from LinkedIn. Drawing from his experience training Human Resources departments for Fortune 500 companies, Jim will offer hands-on instruction into the best strategies for getting fast candidate search results from LinkedIn, including what a profile should contain what to look for, and how recruiters are shortening time-to-fill using LinkedIn.

Jim will provide point-by-point instruction that will apply to both independent and corporate recruiters, including:
– How to build your own social network to improve your time-to-fill;
– Connection strategies for novice recruiters;
– How to create a profile that gets the right candidates to ask YOU for a connection;
– Three ways to craft social media messages that generate the right response;
– Search skills that work both within LinkedIn and on other social media platforms; and
– How to find candidates outside your network of visible connections.

“Those executives looking for new career opportunities or who are simply trying to expand their sphere of professional influence are on LinkedIn, which makes it the most powerful online destination for recruiters,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection webinars. “However, LinkedIn has become so expansive that it has become harder to navigate. It takes skill to identify those professionals with the ideal skillset to meet your recruiting needs. Through his experience with social media and human resources, Jim has become a master at using LinkedIn to find the right candidates, and this webinar will certainly offer new tips and techniques for every recruiting professional.”

The cost of the Experts Connection seminar is $100, and access is provided via web and telephone. A web archive also is available for registrants. For more information, visit the Experts Connection online at http://www.experts-connection.com.

About James Durbin:
Jim Durbin is a retained search headhunter and trainer specializing in social media. As a blogger and business owner, Jim is an expert and frequent speaker on such topics as online employment, recruiting blogs, and using social media in the hiring process. His prior experience includes account management for a national staffing firm where he was a top performer. He is a graduate of Washington and Lee University and lives in Dallas.

Contact:
Annette DiSano
NETSHARE, Inc.
(415) 883-1700
annette@netshare.com

Tom Woolf
Woolf Media & Marketing
(415) 259-5638
tomw@woolfmedia.com

Social Media

Planning For Effective Internet Marketing

February 8, 2012 RobertJerome

Web marketing isn’t necessarily the simplist thing to do. With so many options at your disposal there is one component that is critical…that cannot be overlooked. There is one critical key to effective network marketing that far too many people overlook. So, what is it that they don’t do? They fail to make a plan. To be fair, a lot of internet marketers believe they have a plan, but saying “I’m going to make some money” is not a plan.

Certainly, that’s one of the primary reasons why franchises are so prevalent. They present a very detailed procedure for just about every aspect of handling a business. But we are talking about web marketing, not a traditional brick and mortar business. So, what you really need for effective internet marketing is a reliable business marketing plan.

Let’s be brief, creating a business plan is going to take time and effort. Without one, however, you will be wandering indiscriminately through your business and bringing in money in a way that’s too hit or miss. You may do fair without one, but you won’t see your full profit potential unless you have a business plan in place. If you want your venture to be a hobby, then that’s up to you; conceivably then you don’t really need a plan.

Your plan is a road map to help you distinguish and reach your objectives. A good way to start your business plan is to think of where you want to end up, then start working backwards from there. What steps will you have to take? How much will you make? How will you make it? How much will you invest? What marketing campaigns will you use to promote your online business? Answering questions like these will help you make an useful plan.

The questions you ask are important. Try to think of as many aspects of your business as you can. And when answering, be as definite and distinct as you can. In fact, if you find you are giving vague answers, take that as a sign that you need to give your business plan for effective internet marketing more ideation.

Once you have asked and answered the necessary questions, it’s time to start organizing your plan. Try to arrange things in a coherent way so they make more sense. Be as linear as possible. You should also separate your plan into short, medium and long term objectives. This will help you to stay on track as your business grows.

You should be ready to make revisions to your plan as needed. You must visualize that your business is going to expand, and you won’t be able to presume how things turn out with 100% accuracy. So you need to be able to recalibrate your plan if the situation warrants it. Remember, your business plan isn’t written in stone and is there to work for you, not against you.

As you can see, one of the keys to efficient web marketing is to have a business plan. It could be reasoned that if you don’t have such a plan, then you are destined to be adrift in a sea of competitiveness. If you are just doing this for a hobby, that’s fine, but if you want to make money like a real business, then you need to treat it like one.

Best to all,

Robert

email: robert@workwithrobertjerome.com

Work With Me – Numis Network (http://numis.workwithrobertjerome.com)

Business

Family Focus Blog Wins #1 Rank for Savviest in Social Media in Top Home-Based Business National Annual Ranking

December 2, 2011 straightlinepr Leave a comment

Family Focus Blog Wins #1 Rank for Savviest in Social Media in StartupNation Home-Based Business Competition

Nashville, TN, December 01, 2011 – Family Focus Blog has been recognized as one of the top home businesses in the nation by StartupNation in its annual Home-Based 100 competition.

Many of the StartupNation Home-Based 100 entries showed that people are leveraging the efficiencies and lower overhead of home-based businesses to pursue their passion and bring in income during these tight economic times.

“The 2011 ranking reveals that home business is serious business – more relevant than ever. It’s a natural response to loss of job opportunities, the need for supplemental income and the sheer passion for blazing your own trail and running your own show,” said Rich Sloan, co-founder of StartupNation.com, one of the leading small business networking and knowledge hubs online. “Home based businesses are the biggest block of all businesses in existence and we expect numbers to grow ever greater as extra bedrooms, kitchen tables, basements and garages increasingly host the innovative thinking and pursuit of success by millions of Americans.”

“I am thrilled to have received this recognition for my blog and social media has been such a fantastic tool for interacting with my blog followers and reaching new blog readers,” say Scarlet Paolicchi, founder of Family Focus Blog.

Being savvy in social media is a must for businesses seeking to build rapport and relationships in the community. Do you follow? Over 28,000 people follow Scarlet Paolicchi on Twitter @familyfocusblog.

Family Focus Blog is focused on going green and fun family activities. It’s written by a stay-at-home mom blogger from Nashville who reports on family fun, eco tips, giveaways, products, and causes that a following of people find interesting. While she’s based in Nashville, Paolicchi has cultivated a communication channel far beyond Tennessee.

The full results of the Home-Based 100 ranking are available on StartupNation’s website at www.startupnation.com/home-based-100/2011-winners .

For more information, press only: Karen Torres, StartupNation (248) 685-9005, kares (at) startupnation.com, Scarlet Paolicchi momswearyourtees@gmail.com at http://familyfocusblog.com

Contact:
Scarlet Paolicchi
Family Focus Blog
6141 Tuliptree Ln
Nashville, TN 37221
404-661-4163
momswearyourtees@gmail.com
http://familyfocusblog.com

Healthcare

UnitedHealthcare Pro Cycling Team and Socialarc: Valuing Sponsorship in Digital & Social

April 14, 2011 flashnewsrelease Leave a comment

The UnitedHealthcare Pro Cycling Team owned by Momentum Sports Group, LLC and Socialarc are proud to announce a partnership to value the impact of social media and digital activity for sports sponsorships.

Emeryville, CA, April 13, 2011 — The UnitedHealthcare Pro Cycling Team owned by Momentum Sports Group, LLC and Socialarc are proud to announce a partnership to value the impact of social media and digital activity for sports sponsorships. Socialarc ( http://www.socialarc.com ) will be working with the Momentum Sports Group to deliver a definitive approach to valuing the digital space and to offer a cohesive sponsor dashboard that gives an integrated view of the exposure and impressions value for the UnitedHealthcare Pro Cycling Team.

From wall posts to tweets and group discussions to videos, social media was made for sports marketing, allowing fans, athletes, and sponsors to communicate directly. But developing a definitive approach to valuing social and digital content has been a challenge for sports marketers and sponsors.

“Clearly, sponsors of professional sports teams are beginning to consider the value of social media interactions on their sponsored teams and as well as the impact that the social graph has on their sponsored team’s brand value,” said Gregory Raifman, Chairman and CEO of Momentum Sports Group. ( http://www.mosportsgroup.com ) “Determining how to accurately measure that social and digital impact and communicate what it means to a sponsor has been a challenge for many global brands seeking to engage in sports sponsorship programs, and we are pleased to have Socialarc as our partner to help measure that impact for our Team’s sponsors.”

“We have extensive social campaign experience and use a rigorous campaign metric and valuation process that allows our clients to accurately value social as part of their overall marketing mix,” said Aaron Mann, CEO of Socialarc. “We are applying that same method to the social content generated by the UnitedHealthcare Pro Cycling Team and its riders,” added Mann.

“Applying a strict ROI-based approach to measuring digital/social will ensure that teams and sponsors are accounting for the impact of social media when calculating sponsorship value,” Mann continued. “Social media has presented enormous opportunities for sports marketers, and Socialarc ( http://www.socialarc.com ) is thrilled to be working with Momentum Sports Group and the UnitedHealthcare Pro Cycling Team in breaking new ground in sponsorship valuation.”

About Momentum Sports Group, LLC:
Based in Oakland, California, the Momentum Sports Group, LLC is an organization dedicated to the growth and management of sports and entertainment assets worldwide. Momentum Sports Group owns and operates one of the most successful professional cycling teams in the sport, The UnitedHealthcare Pro Cycling Team. The Team raced as Health Net Pro Cycling Team Presented by Maxxis from 2003-2008, and raced as the OUCH! Pro Cycling Team Presented by Maxxis in 2009. In 2010, UnitedHealthcare assumed title sponsorship of the Team, and the Team raced as the UnitedHealthcare Pro Cycling Team Presented by Maxxis. The Team currently races as the UnitedHealthcare Pro Cycling Team for the 2011 season.

About Socialarc:
Socialarc Inc., based in Emeryville CA, designs and executes social initiatives for leading brands and their audiences. Informed by a history of successful social marketing campaigns and grounded in a thorough understanding of social conversations, Socialarc provides clients with a clear social media roadmap and actionable recommendations. Socialarc’s strategic execution delivers quantifiable results, fosters great customer relationships and achieves defined marketing goals.

Contact:
For Momentum Sports Group, LLC
Wesley Mallette, VP Communications & Events
wesley@mosportsgroup.com
310-562-2821

Press & Media Contact:
Sierra Brasher
Group Client Manager
Socialarc
6550 Vallejo St., Suite 100
Emeryville, CA 94608
sierra@socialarc.com
510-868-2787, ext 108
http://www.socialarc.com