Social Media Expert Jim Durbin Provides Step-by-Step Approach to Show You How to Mine LinkedIn for New Sales Leads and How to Connect with Decision-Makers.
NOVATO, Calif. (April 10, 2013) — Connecting with your prospects before you even make a sales call is having a terrific impact on business, and LinkedIn is the first source of social selling for most sales, marketing, and business development professionals. LinkedIn provides a social CRM database that is being continually updated by users so the information is always current. In the next session of Experts Connection for Business, “LinkedIn for Sales: Driving New Revenue” (http://www.experts-connection.com/business.aspx), social media specialist Jim Durbin will show how to use LinkedIn to find new clients, understand their company, and engage with them in a way that turns connections into revenue. The webinar is scheduled for 4:00 to 5:30 ET (1:00 to 2:30 PT) on Tuesday, April 24 and is archived online for registrants to access after the presentation. The Experts Connection webinar series is sponsored by NETSHARE® (http://www.netshare.com).
Social media gives sales and marketing executives – anyone who is really connected -new ways to increase the top line. LinkedIn escalates social selling by providing a central forum where you can identify new company and new prospects, assess their needs, and build a meaningful dialogue that will allow you to present your solution to their problem. Using LinkedIn as a social CRM platform, you can quickly gather intelligence, uncovering hidden knowledge about your prospects and their business activities. LinkedIn can turn good salespeople into great salespeople.
In this 90-minute webinar, Durbin will show you how to:
– Use social CRM to track decision-makers and executives through their social connections;
– Use LinkedIn profiles to find direct phone numbers and contact information;
– Connect with prospects, including how to use simple messages that generate responses from connections;
– Identify revenue opportunities from former employees and competitors;
– Develop “before and after” strategies for the sales presentation; and
– Optimize search and profile techniques to boost your personal profile.
“LinkedIn now has 200 million members in 200 countries making it the biggest directory of professional contacts around. And all these contacts are self-selecting, offering up any number of details about themselves and their business for those who know how to mine for it,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection webinar series. “When used properly, LinkedIn can be any sales professional’s most powerful tool, and Jim will give you a detailed approach to show you now to use LinkedIn to build your client database.”
The Experts Connection webinar series allows business professionals to connect with experts in a wide range of areas, gathering information about business-critical topics presented with an eye toward the practical, not just the theoretical. Experts Connections recruits the most knowledgeable specialists to address problems facing small companies, multi-national corporations, B2B, B2C; businesses of any size serving any market. The cost of the seminar is $100, and access is provided via web and telephone. A web archive also is available for registrants. For more information, visit the Experts Connection online at http://www.experts-connection.com/business.aspx.
About James Durbin:
Jim Durbin is vice president of social media for Brandstorming Interactive, a B2B marketing firm. As well as being a blogger and business owner, Jim shares his expertise as a frequent speaker on topics such as CRM, online marketing, and harnessing the social enterprise. Before he started one of the first social media companies in 2006, Jim was a top performer as a sales executive for a national staffing firm. He is a graduate of Washington and Lee University and lives in Dallas.
NETSHARE (http://www.netshare.com) is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.