Tag Archives: monetization

Gotransverse Names Kris Nielsen Executive Vice President of Sales

March 17, 2019 staronepr Leave a comment

Senior Sales Executive with Diverse Enterprise and Software-as-a-Service Background Comes to Gotransverse from Key Market Partner Workday.

Austin, TX, USA — Gotransverse (http://www.gotransverse.com), a leading provider of enterprise quote-to-cash solutions, today announced the appointment of Kris Nielsen as the new Executive Vice President of Sales. Kris comes to Gotransverse from Workday where he worked with numerous customers, helping to implement financial and human resources solutions to advance corporate strategy.

Kris has a long and successful career in technology solution sales. Before his six-year tenure as a Strategic Account Executive at Workday, Kris was at Oracle for nine years where he served as Vice President, Innovative Solutions Strategy Group. In this role he worked with strategic customers to maximize the value of their investments with Oracle. Prior to that he served four years as a Strategic Account Executive with SAP. Kris started his professional career as a Director with Ernst & Young, where he worked for more than 14 years.

“We are delighted to add a professional with Kris’s experience and expertise to the Gotransverse team,” said James Messer, founder and CEO of Gotransverse. “Our cloud-based, agile monetization platform is a valuable extension for enterprise ERP customers who are struggling to scale their subscription and recurring revenue models. Kris has first-hand knowledge of the needs of those customers that will provide valuable insights and a strategic approach as Gotransverse continues to grow.”

Kris holds a Bachelor of Science degree in Economics with a concentration in Accounting from Lehigh University. He also received an MBA from New York University.

About Gotransverse
Gotransverse provides cloud-based software that enables companies in any industry to operate as a subscription business model, including the often-challenging aspects of usage-based pricing and monetization at massive scale. Founded by globally recognized billing experts, the company offers an intelligent billing and subscription management platform that automates the subscription order-to-cash process, including billing, rating, collections, mediation, analytics, and revenue recognition. Gotransverse was founded in 2008 and is headquartered in Austin, Texas.

For more information, visit http://www.gotransverse.com.

Press Contact:
Tom Woolf
Gotransverse
415-842-7398
Email: twoolf(at)gotransverse(dot)com

Technology

Inlet Technologies Marks Seventh Successive Year of Growth by Doubling Revenues in 2010

January 26, 2011 jennatie Leave a comment

Growth Fueled by Collaboration with Broadcasters and Service Providers, 200% Growth Internationally across 35 Countries,and Support of over 1,000 Consumption Devices

RALEIGH, NC – January 26, 2011 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that 2010 marked the company’s seventh successive year of growth, with 2010 revenue twice the record revenue achieved in 2009, and Inlet’s R&D organization more than doubling in size. Inlet’s ongoing success can be attributed to the company’s expansion into the service provider market, including cable, telco, satellite, and wireless providers, accelerated growth of its international business, as well as continued first-to-market innovations across all product lines.

Inlet increased its global customer base over 70% in 2010, including trials and deployments with a number of top broadcasters and cable, telco and wireless providers, who are collaborating with Inlet to support 24/7 live streaming of multiple channels to multiple devices. Inlet added several major broadcasters to its roster, including the BBC, ABC (Australia), Wealth TV and NBC Universal’s Winter Olympics coverage. Likewise, Inlet began working with numerous media services companies such as AEG Digital Media, Twofour Digital, deltatre, Rum Bum and Zeitbyte. Of note, Inlet’s international business grew 200%, with a major focus on partner expansion in both EMEA and APAC regions across 35 countries.

This past year, Inlet introduced an IP input live streaming appliance, a high-density streaming solution and automated ad insertion for real-time streaming to desktop and iOS devices. This major innovation—featured in the Spinnaker(TM) product line—gives content owners and service providers additional revenue opportunities for any repurposed broadcast content. Inlet is spearheading the shift of broadcast standards into the broadband world with detection of SCTE-35 cue messages, closed captioning and multi-language capabilities. In 2010, Inlet also announced full support for streaming to the Apple iPad(TM) and 3GPP devices, pushing support capabilities to over 1,000 consumption devices, and enabling customers to reach anyone, anytime on virtually any device.

Inlet was the recipient of numerous business awards in 2010, including the Inc. 500|5000, in which the company was named the 45th fastest growing software company in America, and the Red Herring North America 100. Inlet also received several regional awards, including the Council for Entrepreneurial Development’s (CED) North Carolina Company to Watch award and the North Carolina Technology Association (NCTA) Small Technology Company of the Year award.

“In 2010, Inlet solidified itself as the foremost provider of encoding solutions to enable multi-format streaming to multiple screens,” said Don Bossi, chairman and CEO, Inlet Technologies. “Moving forward, we will continue working with our customers to develop and enhance revenue streams, making their broadband content as high quality, reliable and profitable as broadcast content. We are confident 2011 will be another year of tremendous growth in online video, and Inlet will remain at the forefront of driving that growth.”

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

Contact:

Shawn Ramsey

Crossroads Public Relations for Inlet Technologies

+1 919-621-0737

inlet@crossroadspr.com

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Technology

Inlet Extends WealthTV’s Reach to International Subscribers Via a Live, Linear 24/7 TV Broadcast Over IP to 3 Screens

October 20, 2010 jennatie Leave a comment

Inlet’s Spinnaker Prepares HD Quality Video for Delivery Over the Top Via Adaptive Bitrate Streaming

RALEIGH, NORTH CAROLINA – OCTOBER 19, 2010 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that 24/7 HD cable television network, WealthTV, has selected Inlet to deliver live, linear broadcast television to international subscribers over the Internet using Inlet’s Spinnaker ^TM streaming appliance. Subscribers will have 24/7 access to WealthTV content through their TVs via IP-based set top boxes, computers, and/or mobile devices including the Apple^® iPhone^® and iPad^TM.

WealthTV’s audience consists of more than 10 million subscribers in the US and Caribbean. “The Spinnaker solution for live streaming helps us expand our reach to a broader international audience easily and cost effectively,” explained Charles Herring, president, WealthTV. “Based on the high praise we heard about Spinnaker from both the industry and Inlet’s customers, we are confident in its ability to deliver exceptional HD quality content in multiple formats to multiple devices. Trying to accomplish that with a traditional satellite broadcast would have been a very complex and expensive proposition.”

“Similar to many of our customers, WealthTV is tapping the power of three screens – including delivery to set top boxes (STB), computers and mobile devices – in order to create new monetization opportunities and reach new customers,” said Michael Barros, senior vice president of sales and marketing, Inlet Technologies. “Inlet optimizes the quality of experience for these new platforms, and thus transforms linear programming providers and the broader telecommunications industry into a broadband world.”

A variety of WealthTV subscription options including a 24/7 feed, HD feed, VOD and even 3D will be available to international viewers. For more information about WealthTV video subscription options, contact Sarah Nunez, sarah.nunez@wealthtv.com.

About Spinnaker

Spinnaker^™ is Inlet Technologies’ family of industry leading streaming appliances for live video and audio delivery applications. Using a state-of-the-art encoding engine and an advanced toolset, Spinnaker delivers the bandwidth performance and unique features you need to provide a true broadcast experience online Spinnaker provides award winning quality and professional, reliable results in an affordable, simple solution.

About WealthTV

WealthTV is the premier lifestyle and entertainment network —the destination for exclusive and original programming, simultaneously transmitted in high definition and standard definition. WealthTV delivers to viewers informative shows that provide invaluable insights on what every American dreams of – from travel secrets to fast cars, from culinary delights to better etiquette, and much more. The network fills a television vacuum by delivering intellectually stimulating, thought-provoking entertainment and always-unbiased news from an insider’s perspective. For more information, please visit www.wealthtv.com.

About Inlet Technologies

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Internet & Online

Auditude and Inlet Technologies Announce Fully-Automated Ad Insertion Solution for Live IP Streaming

October 12, 2010 jennatie Leave a comment

Combined Solution Turns Any Live IP Flash Stream into a Revenue Opportunity

PALO ALTO, CA & RALEIGH, NC – October 12, 2010 — Auditude, a leading video advertising management and monetization platform, and Inlet Technologies, the leader in innovative solutions for digital media preparation, today announced a technology partnership to offer the first automated, end-to-end solution for inserting advertising into live Flash IP video streams.

Content owners can now easily plan, sell, traffic, and deliver advertising within live video, one of the fastest developing segments of the online video market. This new approach breaks down operational barriers to monetizing this content, whether discrete events such as sporting events, or 24×7 simulcast streams of linear broadcast channels.

“Our goal is to help our customers build a scalable business in IP-enabled video, and by partnering with Inlet Technologies, we can offer a comprehensive and effective solution to publishers with live streaming needs,” said Mike Gaffney, Chief Revenue Officer of Auditude. “While working with clients like Major League Baseball or Comcast, we found that simulcasting live content is a rapidly growing area for content owners and publishers. With Inlet, we can now offer our customers a unified and simplified way to quickly get to market and monetize.”

The Auditude Connect™ platform enables ad serving, decisioning, and reporting to manage user experience, yield and analytics. Auditude’s ad management platform allows for a wide variety of user and monetization experiences for live streams, including dynamic ad pod configuration, overlays, skins, and interstitial advertisements.

Spinnaker^TM is Inlet Technologies’ family of award-winning real-time streaming appliances. Spinnaker’s robust, reliable platform can stream in multiple formats to any device, including iPhone^®, iPad^TM, feature phones and smart phones. Spinnaker offers full support for adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect SCTE 35 cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms, enabling ad partner Auditude to serve ads within live content.

“With this partnership, Inlet Technologies and Auditude are the first to provide an automated, end-to-end solution for inserting video ads into live Flash streams,” said John Bishop, Senior VP of Product and Business Development for Inlet. “This revolutionary offering gives content providers the operational workflow and ad serving solution to fully monetize live content on the most widely installed player platform in the world.”
About Auditude

Auditude is a video management and monetization technology provider that helps content owners and websites expand their video revenues. The Auditude Connect™ platform enables content owners and websites to rapidly scale the business requirements and ad serving needs around premium video content.

Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast, Dailymotion, Major League Baseball, UK’s Channel Five, Sony Music Group, Universal Music Group and Yahoo!, among others. Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude has won numerous awards, including multiple inclusions in the yearly Always On 250 (one of the top 250 Private Companies in America), The Hollywood Reporter’s Digital Power 50 and Business Insider’s 2010 Top 100 Most Valuable Private Companies. Auditude is based in Palo Alto with offices in Los Angeles, New York City and London. For more information, please visit us at: www.auditude.com.

About Inlet Technologies

Press Contacts:

For Auditude:

Jennifer Stephens Acree

Jennifer@jsastrategies.com

310-780-3331

Micha Thomas

micha@jsastrategies.com

310-498-9011

For Inlet Technologies:

Shawn Ramsey
sramsey@crossroadspr.com
919.821.2822

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