Tag Archives: Google

Internet & Online

How to Make a Mobile Friendly Site with Google Sites and Get a Higher Rank

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Google has released a very important news last week which will greatly impact on Google’s search engine result page (aka SERP).

Los Gatos, CA, March 08, 2015 – That is, Google will rank mobile friendly websites higher on the SERP. Google announced a major change in an official blog.

It will impacts everyone, anywhere from individuals, small businesses, non-profits to large organizations who has the websites. If you have a website and want to show your website on a higher rank, it is a mandate that optimizes your website as a mobile friendly.

Because nowadays people spend more time on mobile rather than on computers people search and visit the website through mobile more than computers.

The analysis by comScore also supports the trend. On Jan 2014, Mobile exceeds PC internet usages for the first time in history.

Google has announced that starting April 21st it will be expanding its use of mobile friendliness as a ranking signal. This change will affect in all languages worldwide.

In order to help you to build the mobile friendly website, Google offered a tool called Mobile-Friendly Test website. To get you started, simply enter your website address and you can find the test result.

There’s a good news for Google Sites lovers since Google Sites, which is developed by Google has advantages. You can make a mobile friendly website in one click. For example, find the test result to see ‘Google Sites for Mobile’.

The secret of ‘Google Sites for Mobile’ is simple. I have just checked on ‘mobile option’ as below screenshot to get the mobile friendly site. For more information, please refer to the previous article here.

However, please note that even if you have designed a website with Google Sites and checked on mobile it may not look perfect on mobile. In that case, you would need to fine tune it to make more mobile friendly websites. Also, you can think of developing an optimum Google Sites for mobile phone resolution.

After all, this change could motivate people that currently don’t have a mobile-friendly site to create one.

If you have questions about your Google Sites development for mobile or how to optimize design, contact us at info[@]bnhservice.com

Contact:
Harry Jung
BNH Services, Inc.
P.O. Box 321417
Los Gatos, CA 95032
(408) 982-7363
billing@bnhservice.com
http://www.bnhservice.com

Business

What Goldman Sachs, HTC, Citi, Sony and Metlife, Will Discover on November 7 @WearableCompCon

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Building off of the momentum of past successful conferences, Golden Networking brings Wearable Computing Conference 2013 New York City (www.wearable-computing-conference.com), “Revolutionizing the Human Experience Through Next-Generation Technology”, November 7.

New York City, NY, USA (November 3, 2013) — Goldman Sachs, HTC, Citi, Sony and Metlife are just a few of the hundreds of companies that will be represented at Golden Networking’s Wearable Computing Conference 2013 (http://www.wearable-computing-conference.com), “Revolutionizing the Human Experience Through Next-Generation Technology”.

Indeed, as reported by The Wall Street Journal, big and medium-sized companies are putting wearables to work. Companies are figuring out how to use those kinds of gadgets to improve their business. They’re giving wearables to employees and customers to gather subtle data about how they move and act-and then use that information to help them do their jobs better or improve their buying experience.

For businesses, these gadgets represent a tremendous opportunity, but there is also a big risk involved. People will naturally resist real-world intrusions into their privacy, so businesses need to be very careful about asking employees and customers to strap gadgets on their heads, chests and wrists.

Early experiments with these gadgets have yielded a couple of valuable lessons. If companies push for wearable gadgets to pursue heavy-handed objectives, like ratcheting up efficiency or productivity, the move will invariably backfire and hurt morale. Instead, companies need to link up their goals with individual goals-such as using wearables to make an employee’s job safer or more interesting, or giving customers a better deal.

To get a sense of what this approach looks like, consider the Hitachi Business Microscope-a gadget about the size of a company ID badge that workers wear on a lanyard around their neck.

The device is packed with sensors that monitor things like how workers move and speak, as well as environmental factors like light and temperature. So, it can track where workers travel in an office, and recognize whom they’re talking to by communicating with other people’s badges. It can also measure how well they’re talking to them-by recording things like how often they make hand gestures and nod, and the energy level in their voice.

Workers can see how their communication habits and energy levels change depending on whom they’re meeting or where-a one-hour brainstorming session with five colleagues where they energetically contributed, compared with the session where they just sat there.

The gadget’s LCD screen displays real-time stats for personal feedback and benchmarking, and for implementing larger strategies to improve collaboration. According to Hitachi, one firm introduced the HBM after combining two product-design groups. Several weeks after the merger, the HBM showed little interaction between the two groups. The new manager, who came from one of the old groups, discovered that he was part of the problem, since data showed he was having little or no interaction with many new reports.

So, the new head intentionally made connections with direct reports who weren’t previously part of his group. Others struck up new working relationships after they discovered there were people in the other group they could be collaborating with but weren’t.

Wearable Computing Conference 2013 is produced by Golden Networking (http://www.goldennetworking.net), the premier networking community for business and technology executives, entrepreneurs and investors:

– High-frequency Trading Leaders Forum 2013 Frankfurt, November 21 (http://www.hftleadersforum.com)
– High-frequency Trading Leaders Forum 2013 London, December 5 (http://www.hft-leaders-forum.com)
– Compliance Leaders Forum 2013 New York City, December 12 (http://www.ComplianceLeadersForum.com)
– High-frequency Trading Leaders Forum 2014 Singapore, January 9 (http://www.High-Frequency-Trading-Conference.com)
– High-frequency Trading Leaders Forum 2014 New York City, May 6 (http://www.HFTExpertsForum.com)
– High-frequency Trading Leaders Forum 2014 Chicago, October 9 (http://www.High-Frequency-Trading.info)

Panelists, speakers and sponsors are invited to contact Golden Networking by sending an email to information@goldennetworking.com.

Media Contact:
Julia Petrova
Media Relations Coordinator
Golden Networking
+1-414-FORUMS0
jpetrova@goldennetworking.net
http://www.goldennetworking.net

Business

Unique Sponsorship Opportunities Available at Golden Networking’s Wearable Computing Conference 2013

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Building off of the momentum of past successful conferences, Golden Networking brings Wearable Computing Conference 2013 New York City (www.wearable-computing-conference.com), “Revolutionizing the Human Experience Through Next-Generation Technology”, November 7.

New York City, NY, USA (October 19, 2013) — Fantastic benefits are in store for sponsors of upcoming Golden Networking’s Wearable Computing Conference 2013 (http://www.wearable-computing-conference.com), “Revolutionizing the Human Experience Through Next-Generation Technology”, to be held in New York City, on November 7, forum that will feature insightful discussions such as:

– Key Features of Wearable Technologies
– A New World for Application Developers
– How Wearable Technologies Will Transform the Human Experience
– Wearable Computing and its Impact on the Technology Marketplace
– The Future of Wearable Computing Today

Among the benefits provided by Wearable Computing Conference 2013:

– Unequaled opportunities to reach key decision makers from the Technology, Software, Hardware, Media and Financial Services communities
– Enhanced credibility and business opportunity with project managers, application developers, designers, entrepreneurs, venture capitalists, technology consultants, service providers and individual and institutional investors
– Expanded marketing reach by tapping into Golden Networking’s database of over 200,000 global business executives and professionals
– Direct exposure on Golden Networking’s website and the driving of additional, qualified traffic to sponsor’s site

Wearable Computing Conference 2013’s Key Platinum Sponsorship benefits include:

– Keynote speaker opportunity
– Top logo placement in ALL program materials
– Top logo placement on website with hyperlink
– Two (2) exhibition stand units
– Complimentary six (6) passes for your clients & prospects
– Acknowledgement of sponsorship during remarks
– Full-page program insert
– Final attendee list with contact information

Key Gold Sponsorship of Wearable Computing Conference 2013 provides the following benefits:

– Panelist / moderator opportunity
– Prominent logo placement in ALL program materials
– Prominent logo placement on website with hyperlink
– One (1) exhibition stand unit
– Complimentary four (4) passes for your clients & prospects
– Acknowledgement of sponsorship during remarks
– Full-page program insert
– Final attendee list with contact information

Key Silver Sponsorship benefits associated with Wearable Computing Conference 2013 include:

– Logo placement in ALL program materials
– Logo placement on website with hyperlink
– One (1) exhibition stand unit
– Complimentary two (2) passes for your clients & prospects
– Acknowledgement of sponsorship during remarks
– Half-page program insert
– Final attendee list with contact information

Wearable Computing Conference 2013 is produced by Golden Networking (http://www.goldennetworking.net), the premier networking community for business and technology executives, entrepreneurs and investors:

– High-frequency Trading Leaders Forum 2013 Frankfurt, November 21 (http://www.hftleadersforum.com)
– High-frequency Trading Leaders Forum 2013 London, December 5 (http://www.hft-leaders-forum.com)
– Compliance Leaders Forum 2013 New York City, December 12 (http://www.ComplianceLeadersForum.com)
– Private Equity Leaders Forum 2013 New York City, December 12 (http://www.PrivateEquityLeadersForum.com)
– High-frequency Trading Leaders Forum 2014 Singapore, January 9 (http://www.High-Frequency-Trading-Conference.com)
– High-frequency Trading Leaders Forum 2014 New York City, May 6 (http://www.HFTExpertsForum.com)
– High-frequency Trading Leaders Forum 2014 Chicago, October 9 (http://www.High-Frequency-Trading.info)

Panelists, speakers and sponsors are invited to contact Golden Networking by sending an email to information@goldennetworking.com.

Media Contact:
Julia Petrova
Media Relations Coordinator
Golden Networking
+1-414-FORUMS0
jpetrova@goldennetworking.net
http://www.goldennetworking.net

Business

Google’s Top-Ranked HFT Conference to Bring Hundreds of Traders Together in London, NYC and Chicago

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Golden Networking hosts the World’s Most Influential High-Frequency Trading Conference Series, High Frequency Trading Leaders Forum 2013 London “Strategic and Tactical Insights for Investors, Speed Traders, Brokers and Exchanges”, March 21 (www.HFTExpertsForum.com).

New York City, NY, USA (March 13, 2013) — Which is the Google’s top-ranked high-frequency trading all over the world? High-Frequency Trading Leaders Forum 2013, “Strategic and Tactical Insights for Investors, Speed Traders, Brokers and Exchanges” (http://www.HFT-Leaders-Forum.com), organized by Golden Networking, will bring the latest on speed trading to the world’s financial capitals, London (March 21), New York City (May 30) and Chicago (October 8).

Advanced computerized trading platforms and market gateways are becoming standard tools of most types of traders, including high-frequency traders. Broker-dealers now compete on routing order flow directly, in the fastest and most efficient manner, to the line handler where it undergoes a strict set of Risk Filters before hitting the execution venue(s). Ultra Low Latency Direct Market Access (ULLDMA) is a hot topic amongst Brokers and Technology vendors such as Goldman Sachs, Credit Suisse, and UBS. Typically, ULLDMA systems can currently handle high amounts of volume and boast round-trip order execution speeds (from hitting “transmit order” to receiving an acknowledgment) of 10 milliseconds or less.

Such performance is achieved with the use of hardware acceleration or even full-hardware processing of incoming market data, in association with high-speed communication protocols, such as 10 Gigabit Ethernet or PCI Express. More specifically, some companies provide full-hardware appliances based on FPGA technology to obtain sub-microsecond end-to-end market data processing. High-Frequency Trading Leaders Forum 2013 will provide traders, quants and technologists with the most up-to-date review of where this ever-changing industry stands and is going through an inspiring keynote speeches and thought-provoking panels with leaders in the field.

With high-frequency trading the subject of great controversy and debate, many regulations will be bound to change. How will regulations impact the way traders are capturing alpha? Would there be restrictions that can possibly harm algorithmic trading? How the economic and political landscape might impact the pace and severity of these changes?

Finally, there has been a dramatic shift in how instruments are traded in the market. With high frequency trading able to detect price discrepancies in microseconds, aided by technology, regulators have grown increasingly concerned about its impact in market structure and fairness. What is the outlook for the markets when all participants engage in the arms race of super smart algorithms? Where will institutional and retail investors find opportunities? Conversely, could we imagine a world without high-frequency trading?

High-Frequency Trading Leaders Forum 2013 (http://www.High-Frequency-Trading-Conference.com) “Strategic and Tactical Insights for Investors, Speed Traders, Brokers and Exchanges” will bring insights for investors and speed traders, who need to protect and refine their competitive advantage in a world dominated by algorithmic and high-frequency trading. Recognized practitioners, regulators, experts, and strategists will return to High-Frequency Trading Leaders Forum 2013 London, New York City and Chicago to provide hundreds of attendees with the information they are looking for in an open and unbiased environment, highly conducive to the most efficient and effective networking.

Topics that will be discussed at High-Frequency Trading Leaders Forum 2013 include the role of new technologies to achieve low-latency, the movement toward emerging markets, which is increasingly attuned to the use of bots, and the regulatory environment, specifically how new technologies are changing the game, including a look at the upcoming regulatory changes in both sides of the Atlantic.

High Frequency Trading Leaders Forum 2013 is produced by Golden Networking (http://www.goldennetworking.net), the premier networking community for business executives, entrepreneurs and investors. Panelists, speakers and sponsors are invited to contact Golden Networking by calling +1-414-FORUMS0 or sending an email to info@goldennetworking.net.

Media Contact:
Julia Petrova
Media Relations Coordinator
Golden Networking
+1-414-FORUMS0
jpetrova@goldennetworking.net
http://www.goldennetworking.net

Business

Edgar Perez, High-Frequency Trading Leaders Forum 2013 London Debunks Yuri Milner’s Wishful Thinking

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Golden Networking hosts the World’s Most Influential High-Frequency Trading Conference Series, High Frequency Trading Leaders Forum 2013 London “Strategic and Tactical Insights for Investors, Speed Traders, Brokers and Exchanges”, March 21 (www.High-Frequency-Trading-Conference.com).

New York City, NY, USA (March 9, 2013) — Mr. Edgar Perez, author of The Speed Traders and the forthcoming Knightmare on Wall Street and keynote speaker at Golden Networking’s High-Frequency Trading Leaders Forum 2013 London, “Strategic and Tactical Insights for Investors, Speed Traders, Brokers and Exchanges”, March 21, gives Facebook, Wikipedia and Google’s dominant positions only ten years, before new entrants steal their crowns and establish new ways to do business.

In an interview at the South by Southwest Interactive conference in Austin, Texas, Yuri Milner, the Russian investor whose early bet on Mark Zuckerberg’s firm made him a billionaire, had said companies like Facebook, Google and Wikipedia would still exist a century from now because their services gain momentum the more people use them. “All three have amazing network effects,” said Milner, the co-founder and chief executive officer of DST. “Chances are that those are long survivors.”

Milner has long believed that the internet would develop into a “global brain”, which is often described as an intelligent network of individuals and machines, functioning as a nervous system for the planet Earth. He also has envisaged that the advent of the Internet of things and ever increasing use of social media and participatory systems such as Twitter, Facebook, and Wikipedia would increase our collective intelligence.

Richard Foster, the Creative Destruction author referred by Forbes as The Wizard of Innovation and speaker at China Leaders Forum, was in the 80s in a search for “the excellent company”, the all-seeing, all-knowing, all-wise company that made all the right moves in advance, and that made more money for its shareholders than any of its competitors. This was the permanent outperformer stock, the really good deal, he said. Foster looked at 4,000 companies over 40 years; he concluded there was no such company, and there never had been such a company! No company had been able to outperform the market for any substantial length of time. (GE once came as close as any, but didn’t do any better than the overall market index, Foster reflects). Somehow the market, managed by nobody in particular, was performing better than all the brains on the planet.

Why is it that no company can outperform the markets for a long time? Foster thinks there are several reasons, but the most important is something called legacy cost. All companies have legacy costs, which are created the moment a company makes a commitment of time or resources to a particular course of action. And when a company is challenged to do something new, to take a new course of action, it has a hard time abandoning its legacy costs. Companies argue that the incremental cost of making a slight improvement to an existing product or service is much better than the full cost of developing something new from scratch. In doing so, the company attempts to optimize between the old and the new. This takes the decision making power away from the customer, and it’s a bad direction to go in. Markets, however, just charge on ahead with the new, because new entrants don’t have any legacy costs to deal with, says Mr. Perez.

Just last week, Facebook’s new News Feed made some welcome cosmetic changes. But it didn’t go very far in addressing the social network’s deeper issues. Fortune’s Kevin Kelleher talks about the vulnerabilities Facebook is facing since it went public. Facebook is facing more powerful competitors and two important yet sometimes contradictory mandates, to create a service that will engage its users, and to make money that will satisfy investors; Facebook’s presentation played down those facts. How intrusive these ads strike users will depends on the algorithms Facebook designs to insert them in feeds.

So while Facebook’s new news feed makes some cosmetic fixes that users are likely to welcome in time, they don’t go very far in addressing rising competition from newer social networks and the uneasy balancing act between users and advertisers. Those are the legacy costs Foster refers too, which new entrants that will grow into becoming new leaders never face. Legacy costs never stopped Wikipedia and Google from dethroning leading institutions called Britannic Encyclopedia and Yahoo!

For Mr. Perez, to think that new companies will take a century to remove Facebook, Wikipedia or Google from their leadership positions is no more than wishful thinking; these firms have at most 10 years to milk their cows and make the big decision: change or die. While Milner appears not to have a vested interest in Wikipedia or Google, he might as well start cashing in on his already wildly profitable Facebook bet. Somebody in some garage is already building a better mousetrap, Mr. Perez concludes.

High-Frequency Trading Leaders Forum 2013, “Strategic and Tactical Insights for Investors, Speed Traders, Brokers and Exchanges” (http://www.HFT-Leaders-Forum.com) will bring insights for investors and speed traders who need to protect and refine their competitive advantage in a world dominated by algorithmic and high-frequency trading. Recognized practitioners, regulators, experts, and strategists will return to High-Frequency Trading Leaders Forum 2013 to provide attendees with the information they are looking for in an open and unbiased environment, highly conducive to the most efficient and effective networking.

Mr. Perez is widely regarded as the preeminent global expert in the specialized area of high-frequency trading. He is author of The Speed Traders, An Insider’s Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World, published in English by McGraw-Hill Inc. (2011), published in Mandarin by China Financial Publishing House (2012), and Investasi Super Kilat: Pandangan Orang dalam tentang Fenomena Baru Frekuensi Tinggi yang Mentransformasi Dunia Investasi, published in Bahasa Indonesia by Kompas Gramedia (2012).

Mr. Perez is course director of The Speed Traders Workshop 2012, How High Frequency Traders Leverage Profitable Strategies to Find Alpha in Equities, Options, Futures and FX (Hong Kong, Sao Paulo, Seoul, Kuala Lumpur, Warsaw, Kiev, New York, Singapore, Beijing, Shanghai) and was Adjunct Professor at the Polytechnic Institute of New York University, where he taught Algorithmic Trading and High-Frequency Finance. He contributes to The New York Times and China’s International Finance News and Sina Finance.

Mr. Perez has been interviewed on CNBC Cash Flow, CNBC Squawk Box, BNN Business Day, CCTV China, Bankier.pl, TheStreet.com, Leaderonomics, GPW Media, Channel NewsAsia Business Tonight and Cents & Sensibilities. In addition, Mr. Perez has been featured on Sohu, News.Sina.com, Yicai, eastmoney, Caijing, ETF88.com, 360doc, AH Radio, CNFOL.com, CITICS Futures, Tongxin Securities, ZhiCheng.com, CBNweek.com, Caixin, Futures Daily, Xinhua, CBN Newswire, Chinese Financial News, ifeng.com, International Finance News, hexun.com, Finance.QQ.com, Finance.Sina.com, The Korea Times, The Korea Herald, The Star, The Malaysian Insider, BMF 89.9, iMoney Hong Kong, CNBC, Bloomberg Hedge Fund Brief, The Wall Street Journal, The New York Times, Dallas Morning News, Valor Econômico, FIXGlobal Trading, TODAY Online, Oriental Daily News and Business Times.

Mr. Perez has been engaged to present to the Quant Investment & HFT Summit APAC 2012 (Shanghai), U.S. Securities and Exchange Commission (Washington DC), CFA Singapore, Hong Kong Securities Institute, Courant Institute of Mathematical Sciences at New York University, University of International Business and Economics (Beijing), Hult International Business School (Shanghai) and Pace University (New York), among other public and private institutions. In addition, Mr. Perez has spoken at a number of global conferences, including CME Group’s Global Financial Leadership Conference 2012 (Naples Beach, FL), Harvard Business School’s Venture Capital & Private Equity Conference (Boston), High-Frequency Trading Leaders Forum (New York, Chicago), MIT Sloan Investment Management Conference (Cambridge), Institutional Investor’s Global Growth Markets Forum (London), Technical Analysis Society (Singapore), TradeTech Asia (Singapore), FIXGlobal Face2Face (Seoul) and Private Equity Convention Russia, CIS & Eurasia (London).

Mr. Perez was a vice president at Citigroup, a senior consultant at IBM, and a strategy consultant at McKinsey & Co. in New York City. Mr. Perez has an undergraduate degree from Universidad Nacional de Ingeniería, Lima, Peru (1994), a Master of Administration from Universidad ESAN, Lima, Peru (1997) and a Master of Business Administration from Columbia Business School, New York, with a dual major in Finance and Management (2002). He belongs to the Beta Gamma Sigma honor society. Mr. Perez resides in the New York City area and is an accomplished salsa and hustle dancer.

High-Frequency Trading Leaders Forum 2013 (http://www.high-frequency-trading-conference.com) is produced by Golden Networking (http://www.goldennetworking.net), the premier networking community for business executives, entrepreneurs and investors. Panelists, speakers and sponsors are invited to contact Golden Networking by sending an email to info@goldennetworking.net.

Media Contact:
Julia Petrova
Media Relations Coordinator
Golden Networking
+1-414-FORUMS0
jpetrova@goldennetworking.net
http://www.goldennetworking.net

Entertainment, Society

Indian women turn to their smartphone for entertainment as mobile television growth accelerates.

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A series of recent studies by various parties have found that women in India are consistently turning towards their mobile phone as a source of entertainment.

A recent study published by Google and IPSOS reported that Indian consumers are ditching their televisions for smartphones faster than any of the 40 countries surveyed. In fact 49% of the respondents from India stated they would rather give up their Television than their smartphone.

Mobile TV company Yamgo recently ran a research campaign in a bid to discover more about their audience. The 4 week study spanned several platforms including social media and focus groups and Yamgo’s websites and applications.

Ian Mullins the CEO and founder of Yamgo TV said, “Our audience is growing globally on a daily basis and it’s important to ensure that we are meeting the needs of our viewers. We want to ensure that we are consistently providing our viewers with content that they are going to love, websites and apps that they find easy to use and a quick streaming service. The best way for us to ensure we are meeting these criteria is by asking Yamgo viewers directly what they want from their mobile viewing experience”.

Findings from the research has both supported the existing knowledge of Yamgo and provided useful insight into emerging trends in the industry.

The research showed that Yamgo TV has a strong following of Indian women aged 18-24 with a particular interest in fashion. Our research showed that Indian women in the 18-24 age bracket were markedly more engaged with Yamgo’s extensive line up of fashion content. Fashion focused adverts received a far higher click-through rate than similar adverts for different genres. The Indian females in this age bracket also were also far more socially engaged than their older counterparts and proved to be far more likely to act on an advertisement that featured a social recommendation from a friend (e.g a Facebook Like) than a paid for advertisement. The research found that Bollywood is the second most popular television genre amongst Yamgo’s Indian female audience and also found that News is the most popular genre for women aged 35-44, two times more popular than any other genre in this age range.

With research by Nielson placing the estimated number of smartphone users in India at 27 million these recent studies by Google, IPSOS and Yamgo could have major implications for the future of mobile television and advertising in India.

The take-up of television in India has been rapid and it has become clear that the role of television is changing the lives of Indian women, particularly in rural areas. The world of TV opens windows for viewers to see what life is like in other cultures which demonstrates an alternative lifestyle in comparison to their own. A study by Jensen (Brown University) and Oster (University of Chicago) held profound insight into the impacts television has on Indian women.

The study followed women in 2,700 households over 180 villages. The authors found that the arrival of cable TV and shows likes “Days of our Lives” quickly impacted the beliefs and opinions of rural Indian women. Results from the study found that after the delivery of cable TV, girls between the age of 8 and 10 were 8% more likely to go to school and the number of births by women under the age of 35 fell by more than half.

The findings of the study show that TV has ability to strongly influence the viewer- however it is apparent that viewers are becoming more opinionated about the content they want to see on their screens.

Sahara One is one of India’s top entertainment conglomerates which recently signed a deal with Yamgo to broadcast on the mobile network. A representative for Sahara One said about the strength of female viewers, “As an entertainment channel we have a strong female following. What’s important to learn about female fans is that they are far more likely to discuss events that have occurred on TV with their friends and family than male viewers. Our female followers are highly engaged and social which means that Sahara One is talked about frequently amongst our viewers, therefore reinforcing the Sahara One brand”.

The research shows a large percentage of Indian consumers have a preference for their smart phone over traditional television which will develop an increase in demand for mobile television content. A large percentage of Indian females now have instant access to influential programmes and entertainment which may result in further developments of the Indian culture, particularly as mobile devices become more readily available to rural area of India.

As a mobile TV company with an international audience, Yamgo consistently researches and interacts with viewers in order to deliver premium content that their audience will favour. Yamgo TV is available to watch for free from www.yamgo.com or to watch direct from a mobile device www.yamgo.mobi.

The Yamgo application is free to download from all leading app stores including iTunes and Google Play.

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Advertising, Business, Internet & Online, Marketing, Small Business, Technology

Google To Move Underwater And Take Internet Surfers For A Dive, Says SEO Company SachaMango

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From September, the Catlin Seaview Survey, run by the University of Queensland in conjunction with insurers the Caitlin Group, will take to the water to conduct 360 degree panoramic filming of the greatest reef on earth, with Google making all 50,000 images available on Google Results, Google Earth and Google Maps through a new feature in Panaramio. There will also be a dedicated YouTube channel and live streams of the expedition team at work.

Professor Hoegh-Guldberg, Director of the Global Chane Institute and Chief Scientist on the project, said “The Catlin Seaview Survey comprises a series of studies which will reveal to the public one of the last frontiers on Earth: the oceans.

“For the first time in history, we have the technology to broadcast the findings and expedition through Google. Millions of people will be able to experience the life, the science and the magic that exists under the surface of our oceans. This project is very exciting.”

The survey will take place in three stages; a shallow reef survey of 20 sites across the2300km of the reef, a deep water survey using robots to depths of 30-100 metres, and finally a mega-fauna survey that will explore how green turtles, tiger sharks and manta rays migrate in response to ocean temperatures.

A spokesperson for SEO Company SachaMango Media, said: “This is a great example of how technology can be used to not only to help make ground-breaking research a reality, but also to educate and inspire the public to learn more about the underwater world around us. It forms an important link between scientific knowledge and public awareness, and gives people an opportunity to see rare sites that they might never get to see unless they actually visited Australia and went underwater themselves. The project will allow us all to go for a virtual dive without ever leaving the comfort of our own armchairs!

The survey is set to begin in September, although the project’s website already has some images from initial equipment testing and a demo of how the panaramio images will be viewed. However, there are already plans underway to document some of the most important oceans in the rest of the world.

“It’s no surprise that Google has got involved,” said the spokesperson.” As the biggest occupier of search space in the UK – some 93% – and with the features like Google Results, Earth and Maps already popular with the public, it makes sense they should be the partner of choice to develop the applications needed on its advanced platforms to view the incredible images that will come from the project.”

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Internet & Online

Auditude and Inlet Technologies Announce Fully-Automated Ad Insertion Solution for Live IP Streaming

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Combined Solution Turns Any Live IP Flash Stream into a Revenue Opportunity

PALO ALTO, CA & RALEIGH, NC – October 12, 2010 — Auditude, a leading video advertising management and monetization platform, and Inlet Technologies, the leader in innovative solutions for digital media preparation, today announced a technology partnership to offer the first automated, end-to-end solution for inserting advertising into live Flash IP video streams.

Content owners can now easily plan, sell, traffic, and deliver advertising within live video, one of the fastest developing segments of the online video market.  This new approach breaks down operational barriers to monetizing this content, whether discrete events such as sporting events, or 24×7 simulcast streams of linear broadcast channels.

“Our goal is to help our customers build a scalable business in IP-enabled video, and by partnering with Inlet Technologies, we can offer a comprehensive and effective solution to publishers with live streaming needs,” said Mike Gaffney, Chief Revenue Officer of Auditude. “While working with clients like Major League Baseball or Comcast, we found that simulcasting live content is a rapidly growing area for content owners and publishers. With Inlet, we can now offer our customers a unified and simplified way to quickly get to market and monetize.”

The Auditude Connect™ platform enables ad serving, decisioning, and reporting to manage user experience, yield and analytics.  Auditude’s ad management platform allows for a wide variety of user and monetization experiences for live streams, including dynamic ad pod configuration, overlays, skins, and interstitial advertisements.

SpinnakerTM is Inlet Technologies’ family of award-winning real-time streaming appliances. Spinnaker’s robust, reliable platform can stream in multiple formats to any device, including iPhone®, iPadTM, feature phones and smart phones. Spinnaker offers full support for adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect SCTE 35 cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms, enabling ad partner Auditude to serve ads within live content.

“With this partnership, Inlet Technologies and Auditude are the first to provide an automated, end-to-end solution for inserting video ads into live Flash streams,” said John Bishop, Senior VP of Product and Business Development for Inlet. “This revolutionary offering gives content providers the operational workflow and ad serving solution to fully monetize live content on the most widely installed player platform in the world.”
About Auditude

Auditude is a video management and monetization technology provider that helps content owners and websites expand their video revenues. The Auditude Connect™ platform enables content owners and websites to rapidly scale the business requirements and ad serving needs around premium video content.

Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast, Dailymotion, Major League Baseball, UK’s Channel Five, Sony Music Group, Universal Music Group and Yahoo!, among others. Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude has won numerous awards, including multiple inclusions in the yearly Always On 250 (one of the top 250 Private Companies in America), The Hollywood Reporter’s Digital Power 50 and Business Insider’s 2010 Top 100 Most Valuable Private Companies. Auditude is based in Palo Alto with offices in Los Angeles, New York City and London. For more information, please visit us at: www.auditude.com.

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

Press Contacts:

For Auditude:

Jennifer Stephens Acree

Jennifer@jsastrategies.com

310-780-3331

Micha Thomas

micha@jsastrategies.com

310-498-9011

For Inlet Technologies:

Shawn Ramsey
sramsey@crossroadspr.com
919.821.2822

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