Category Archives: Marketing

Apparel & Fashion, Art, Entertainment, Marketing, Media, Retail, Shopping

Best of British Bling Backs Miss England

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Clip on earring specialist jewellers, www.make-me-beautiful.co.uk, sponsor British Beauty Queen, Alize Mounter as she stands for England at Miss World.

20th October 2011 London, UK – By conventional standards, it’s not been a year with much to cheer about. Food and heating costs have increased, budgets have been slashed and politicians around the globe continue to make ugly faces at each other rather than work together to solve the issues. Yet this year the 61st Miss World contest will be staged in London, UK and clip on earring specialist jewellers, Make Me Beautiful, have got together with reigning Miss England, Alize Mounter, to show that Britain’s got beauty.

“Like the best English tweed, Alize is unfussy yet stunningly put together with a surprising amount of inner strength”, spoke Make Me Beautiful founder, Misae Richwoods . “We just had to get behind her and support her in England ‘s bid for Miss World when it comes to home turf!”

Make Me Beautiful have become Miss England’s Official Jewellery Sponsor at Miss World and arranged for a number of English designer brands to be available for Alize to wear. Participating designers and brands include Fiorelli, Adele Marie and Zandra Rhodes of London, Barbara Easton of Maidenhead and Elements Silver who are based in Essex.

The Miss World 2011 Final will be televised although the contest will have run for three whole weeks for the contestants.

“It’s not a case of turn up and look pretty on the night,” laughed Alize, who’s previous television experience included the hit series Britain’s Next Top Model. “We’ll be with the judges for three weeks having all sorts of random activities thrown at us. At this level, it’s not just competing on looks as all the other girls are stunning. It’s who has the right personality to carry forwards the charitable work the Miss World organisation carries out as the winner will spend a year doing just that. I’m really excited to be representing England and look forward to being at Miss World.”

Alize completed her warm up to Miss World by taking time out from her degree studies to jump from an aeroplane, raising over £2,000 for the Parachute Regiment Charity in the process. With past global audiences for the show surpa ss ing the 2 billion mark, the world will see if a star shines for Alize that night. Over 8 million UK viewers are expected to tune in when Channel 5 broadcasts the Miss World finals on November 6th 2011.

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Marketing

Maria Fuster Receives The Daily Record’s 2011 VIP List – Very Important Professionals Successful Before 40 Award

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Maria Fuster is a recipient of The Daily Record’s 2011 VIP List – Very Important Professionals successful by 40 awards.

Hunt Valley, MD (USA), Friday – October 21st, 2011 — Maria Fuster is a recipient of The Daily Record’s 2011 VIP List – Very Important Professionals successful by 40 awards.

The Daily Record created the VIP List to recognize younger professionals who have been successful throughout Maryland. Winners were selected on the basis of their professional accomplishments, civic involvement and the overall impact of their achievements.

“I’m very proud of Maria and believe the recognition is well deserved. As her business partner, I know first-hand the great ideas she develops for creating and growing businesses, plus the dedication and relationship building skills she has that are critical to being a successful entrepreneur” said Doug Dolan, co-founder of SmallBizMedia.tv.

The editors of The Daily Record selected 40 winners to the 2011 VIP. The winners were honored on Monday, Sept. 26, at a cocktail reception at The Tremont Grand. Winners also were profiled in a special magazine included in the Sept. 30 edition of The Daily Record.

Sponsors of The Daily Record’s 2011 VIP List include Wells Fargo; Alexander & Cleaver; Epsilon Registration; Capitol College; Harford County, Md.; and Saul Ewing LLP.

Maria Fuster is co-founder of SmallBizMedia.tv, an SEO & SEM firm specializing in helping small-to medium-sized businesses broadcast their value proposition and manage their brand online.

About SmallBizMedia.tv:
Search engine optimization (SEO) and search engine marketing (SEM) give Small and Medium-sized Businesses (SMBs) the opportunity to have a big presence online – when performed effectively. SmallBizMedia.tv takes the often confusing, time-consuming, and frequently changing strategies and tactics for Internet marketing and converts them into a simplified and successful process: Strategize. Optimize. Socialize. SmallBizMedia.tv is dedicated to helping Small and Medium-sized Businesses (SMBs) Strategize, Optimize, and Socialize their brands and value propositions via the Internet with its search engine optimization (SEO) and search engine marketing (SEM) services.

About The Daily Record
For more than 123 years, The Daily Record Company has provided trusted legal and business information to Maryland readers. In addition to the daily newspaper published five days a week, The Daily Record publishes its website, www.TheDailyRecord.com; four blogs, On the Record, Eye on Annapolis, Maryland Business and Generation JD; four e-newsletters, TDR Insider, Real Estate Weekly, In-house Counsel and Auction Notices as well as a variety of special publications on topics of interest to Maryland business and legal professionals.

The Daily Record also honors leading Marylanders through events such as Heath Care Heroes, Maryland’s Top 100 Women, Influential Marylanders, 20 in Their Twenties, VIP List, Innovator of the Year, Leadership in Law, Innovator of the Year and Leading Women.

The Daily Record is owned by The Dolan Company, (NYSE: DM), of Minneapolis, Minn.

Press & Media Contact:
Doug Dolan
Small Biz Media Specialists
Hunt Valley, MD – USA
410-500-6071
contact@smallbizmedia.tv
http://www.SmallBizMedia.tv

Consumer Services, Entertainment, Internet & Online, Marketing, Social Media, Travel

Spain Visual Launches New Version Of Its Tourism Website And The New Advertising Campaign…

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www.spainvisual.com launches new version of its portal with major graphical enhancements, content and navigability.

“Spain Visual”, tourism portal located in Barcelona, has incorporated into this new version links to blogs and social networks and Web 2.0 start. It also has added a new destination Asturias, being under preparation on Galicia and Castilla Leon.

Video contents have been hosted on a dedicated server in the U.S. of the renowned company specializing in network video Sorensonmedia to offer streaming video in a professional manner.

It also has integrated into the portal advertising banners AffiliateFuture that guarantee the best deals in the sector.

His slogan “Look, find & booking” sums up the philosophy of the portal, a tool to explore the core values of a destination from your PC, Iphone or mobile and be able to choose the more attractive, making available to the navigator also all tools necessary to book everything you need at competitive prices.

Company sources indicate that short-term goals are, on one side complete the presentation of the few brands and other tourist missing translation from Russian and Chinese portal at the time it is possible to boost the brand in Spain these markets in future.

As for other improvements, try to integrate into each brand booking engines presented the specific destination of the hotel association to help improve the margins of the sector.

With this platform “Spain Visual” hopes to bring added value and efficiency to promote the network of the Spanish tourist industry.

Contact Details: http://www.spainvisual.com
Arian Pombo
618334524

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Apparel & Fashion, Art, Entertainment, Internet & Online, Marketing, Media, Retail, Shopping

make-me-beautiful.co.uk reviews trends at London Fashion Week

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26th September 2011 London, UK – London Fashion Week has hardly had time to get out of it’s high heels and massage it’s sore feet yet already journalists are waxing lyrical about this season’s trends. Award winning clip on earring specialist jewellers,www.make-me-beautiful.co.uk, were at Somerset House to meet colleagues, be wowed by suppliers and to survey the latest trends. Make Me Beautiful founder, Misae Richwoods, outlined three key trends in accessories for S/S12:

1. Get Feminine – With Bora Aksu, Jena Theo and Emilia Wickstead exhibiting bare-breasted models on the first day’s catwalk’s alone, London Fashion Week S/S12 steps away from it’s recent flirtation with androgyny to re-declare a passionate love affair with the female form. Think elegant curves and shapes, daintily finishing often with a subversive or slightly sinister twist adding a bit of playful cheekiness.

2. Geometrics Make a Statement – Powerful Aztec shapes with angular cuts and asymmetrical finishes make the season’s statement wear as Holly Fulton, Jaeger London and Sass and Bide all bounced the house in bold numbers. Brilliant Swarovski crystals, oversized pearls and multi-textural bodywork provide perfect staging and emphasis with sharp colours and spiky shapes that flashback the 80s

3. Keep it Natural – With florals (Erdem, Christopher Kane and Ashish) and animal prints (House of Holland) making their way onto the catwalk a range of decorative reminiscence backs it up with Cabinet including antlers, Renaissance featuring deers, Mawi showing their Minnie Mawi collaboration with Disney Couture and Les Néréides showing a whole arc full of cute characters and cheerful flowers.

Fashion156 Magazine tweeted afterwards, “LFW is so strong this season. Reminds me of McQueen’s LFW era when you walked out of his shows feeling you could bounce over a skyscraper.” Make Me Beautiful announce they will feature a curated collection of some of the most desirable and wearable pieces from some of the brightest designers as they increase choice in their specialist clip on earring collection. Look out for new designer partnerships being announced from late Autumn or follow Minxy’s Jewellery on Facebook or Twitter.

About Make Me Beautiful
Make Me Beautiful was the first site that made clip on earrings sexy and stylish again. Whilst other sites focus on peddling Pat Butcher’s left overs, Make Me Beautiful curates a fashion forward collection of the best of Britain’s talent with over 1,000 lines from leading designers all in clip on, screw on, spring loaded or other non-pierced designs. Make Me Beautiful serves customers in over 30 nations and three languages via it’s online web store at www.make-me-beautiful.co.uk together with partner sites from it’s headquarters in Wimbledon, London and customer service centre in Florida, USA. Make Me Beautiful is a trading name of Rising Dragon Enterprises Ltd.

Media Contact:
Misae Richwoods
UK 0208 123 9800 | USA 646 736 7768
press@make-me-beautiful.co.uk
www.make-me-beautiful.co.uk

 

Business, Consumer Services, Internet & Online, Marketing, Retail, Shopping

Voucher Codes Site DiscountVouchers.co.uk Bursts Through 5 Million Subscribers Level

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9 September 2011 – DiscountVouchers.co.uk, the retail deals site which is home to offers redeemable at over 800 top name stores, this week announces that it has burst through the 5 million subscriber barrier. The site has reached more than 5.2 million registered users, up double on its level just nine months ago.

The dedicated money saving website now also enjoys a massive amount of visitors to its site per day – more than 150,000 – and its database is also expanding by around 10,000 new registered users each day.

Managing director Doug Scott says: “We’re delighted to report these growth rates they really are phenomenal. Furthermore we’ve found that the 5.2 million site users don’t just come to us for the latest retail offers, they spend time on the site and then they come back on a regular basis for more as well.”

Since launching in 2009 the site has helped customers save over £3.8 million and has generated revenues in excess of £25 million in the 12 months to August 2011. The site features more than 500 new deals every day from over 3000 retailers including Marks&Spencer, House of Fraser, Lastminute.com and Sainsbury’s.

www.discountvouchers.co.uk
/ends.

About DiscountVouchers.co.uk
DiscountVouchers.co.uk features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, DiscountVouchers.co.uk offers one of the widest choices of discounts available.

Part of ASAP Ventures Ltd, the company behind the award winning Carrentals.co.uk price comparison site, DiscountVouchers.co.uk is committed to offering a growing range of the best savings available online.

For more information visit www.discountvouchers.co.uk

Media contact –
Denise Wales & Verity Garber
Context
discountvouchers@contextpr.co.uk
T: 01625 511966

Contact Details: Doug Scott
press@discountvouchers.co.uk
DiscountVouchers.co.uk (Asap Ventures)
www.discountvouchers.co.uk
0845 871 2069

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Art, Entertainment, Food & Beverage, Internet & Online, Marketing, Retail, Shopping, Sports

Artist Creates A New Way To Help Longhorns Show Their Support For The University Of Texas!

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Wauconda, IL, August 26, 2011 – Artist Sheryl Konnerth has developed a new, unique product, the one and only , to help students and alumni alike show their support for theHook ‘em Horns Fork University of Texas!! This is the perfect fork for tailgating or watching the game at home! Great for serving olives, cheese, pickles, fruit and more, this hand crafted and designed fork replicates the shape of those famous longhorns and is hand beaded with premium glass beads in University of Texas colors. Great for gifts, home use or as a fundraising item for your next University of Texas event. The suggested retail price is $19.99. Also available on a wholesale basis.

About The Artful Penguin
The Artful Penguin is an artisan producer of and the leading destination for hand beaded serving and entertaining pieces. Known for its unique products, high quality materials and creative flair, The Artful Penguin delivers products that are colorful, trendy, fun and functional. For more information on and other products from The Artful Penguin, LLC The Hook ‘em Horns Fork please visit www.theartfulpenguin.net

CONTACT:
Sheryl Konnerth, Owner and Artist
The Artful Penguin, LLC
847-721-6995
theartfulpenguin@comcast.net
www.theartfulpenguin.net

 

Art, Consumer Services, Entertainment, Internet & Online, Marketing, Media, Society, Travel

Experience the Magnificence of Theatre in London this Christmas

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The holidays are just around the corner, and this Christmas London is expecting an inflow of many theatre enthusiasts and visitors from the United States of America. Many are planning to get a head start on things by booking their flight and theatre tickets in advance to procure good seats and great discounts online.

London theatre district has been luring visitors in for decades. Seen as a city rich in history, culture, and adventure, the cosmopolitan setting makes it ideal for a fun-filled vacation. Favourite among history and art lovers, travelling to London has made it to the priority list of almost all holidaymakers from across the world, regardless of age. From an endless list of world-renowned theatre plays, exquisite sightseeing options, exclusive museums, and an array of shopping malls, restaurants, and accommodation facilities, the majestic capital city has it all.

The celebrations and lighting up of the various streets starts sometime mid-November. Places like Oxford Street and Regent Street in the West End theatre district are beautifully lit for the perfect evening stroll by the well-known retail stores located alongside. One can make a memorable night here by booking a package deal for dinner and a show, offered by a number of official online theatre ticketing websites. Not only, do these sites have a list of the most sought after shows playing in the city, but also ensure that the tickets are provided at reasonable and pleasing prices.

Most theatre venues in London are located in vibrant areas that have amazing restaurants, shopping options, and hotels to suit every budget. It is wise to thus look for package deals that comprise of accommodation and theatre tickets for the play of your choice. Such deals are popular with tourists that want to taste the true flavour of theatre. Official ticketing websites also provide great deals on sightseeing tours, cruises, etc, to make the holiday very memorable. While flight and accommodation deals are easy to get well in advance rather than last minute, theatre tickets to musicals, opera, dance, and plays in London can be acquired even a few hours before the show using ticketing sites like www.londontheatredirect.com

Some of the must-sees you can choose from are plays like Phantom of the Opera, Blood Brothers, Jerusalem, Tempest, Woman in Black, Les Miserables and 39 Steps, the musicals such as The Lion King, Betty Blue Eyes, Billy Elliot, Chicago, and Wicked, and various dance and opera performances.

About London Theatre Direct:
London Theatre Direct is an online ticketing website providing theatre tickets, restaurant bookings and hotel accommodation for consumers since January 2000. With offers that combine theatre tickets with accommodation, and/or dining experience at the top restaurants, it is one of the most popular sites via which a large number of visitors take pleasure in spending time in London. The website is simple and comprehensive, offering great discounts and quick service in a safe a secure way.

Contact Details: London Theatre Direct Ltd
Suite 404 Albany House
324/326 Regent Street
London W1B 3HH

Phone – 0845 505 8500
From overseas – +44 207 098 7010
From USA – 011 44 207 098 7010

 

Marketing

Incite Creative Launches New Website

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Incite Creative is proud to announce the launch of its new website promoting its strategic process and graphic design portfolio.

Baltimore, MD, Thursday – August 25, 2011 — Incite Creative is proud to announce the launch of its new website promoting its strategic process and graphic design portfolio.

Founded in 1999, Incite Creative, Inc., is a marketing and graphic design firm that provides strategic and creative solutions to corporate and non-profit clients. Led by President Dina Wasmer, the firm specializes in successfully positioning its clients and their brands.

After evaluating its own positioning and conducting a thorough analysis of its desired website strategy, Incite Creative enlisted the help of web development colleagues, photographers and illustrators to help them bring their vision to fruition.

The new website sets the stage from the home page, visually depicting the firm’s five-step process: 1) Positioning Workshop, 2) Audience Interviews, 3) Marketing Planning, 4) Creative Development, 5) Production; as well as the firm’s award-winning graphic design portfolio. Featured clients for the financial services & insurance, healthcare & education, nonprofit organizations and small & middle market businesses are also included. Incite Creative has also incorporated a targeted SEO strategy and an estimate request form to help generate leads and close sales.

“After putting our own website on the back burner for far too long, we finally made it a priority and realized that even we needed a little help from our friends”, states President Dina Wasmer. “When you’re so close to the subject matter, it’s best to take a step back and get perspective as well as guidance from trusted resources. Our site is all the better for it and we’re excited to show it off. Having been on this side of the process, we also have a much better appreciation for what our clients go through and can help them avoid pitfalls and incorporate best practices.”

About Incite Creative:
By taking the necessary steps to get to know our clients and their business goals, Incite Creative can craft effective marketing solutions that meet their client’s needs and maximize their resources. Whether through a Positioning Workshop, Marketing Action Plan, a comprehensive re-branding effort, a targeted capabilities brochure, website or sales kit, Incite Creative deliver results built on strategy, insight and creativity.

For more information, please contact Dina Wasmer at 410-366-9479 ext. 2# or dina@incitecreativeinc.com or http://www.incitecreativeinc.com

Press & Media Contact:
Dina Wasmer
Incite Creative, Inc
1501 St. Paul Street, Suite 113
Baltimore, MD 21202
410-366-9479
dina@incitecreativeinc.com
http://www.incitecreativeinc.com

Advertising, Marketing, Sports

BBI Displays Innovative Billboards Float on Panama Canal for Nissan Motors

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A 24′ x 14′ amphibious billboard display recently floated on the Panama Canal for Nissan. The floating billboard was featured at the 50 mile Ocean-to-Ocean Cayuco Race where participants paddle from the Atlantic to the Pacific Ocean. The nontraditional floating billboard display distributed by BBI Displays was operated by local associate Panama Inflatable Billboards. The 24′ inflatable sign was towed by a boat in front of the lead race pack and the beach advertisement was visible to all spectators along the shore.

Panama Portable Billboards, the exclusive associate of bbi Displays in Panama, began offering the inflatable portable signs in January of 2011. In the short period, the company has secured numerous high profile advertising accounts to use the inflatable display systems. Advertisers featured on the billboards in Panama within the last 6 months include Nissan, Taco Bell, RPC television, Citi Bank, 20th Century Fox Movies, Bacardi, Citi Bank, HSBC bank, and Shell Oil. Since the inflatable billboards debut in Panama, the portable outdoor advertising billboard structures have appeared on water in the Panama Canal, on golf courses, at concert festivals and along major roadways.

The innovative inflatable floating billboards are designed, patented and globally sold by bbi Display Systems. The portable billboard structures setup in minutes and allow customer information to be placed in any location imaginable from water to land. The inflatable signs pack into compact boxes and can be shipped to any worldwide city. Included with each inflatable billboard purchase is an electric air blower (110v or 220v), carry bag, bungee attachments for banners, foot pump, spare valves, repair kit and instruction booklet. bbi Display Systems are currently operated in over 50 countries.

About bbi Inflatable Display Systems
BBI is recognized as the global leader of alternative on-water advertising and inflatable billboards. Over the past 9 years, the idea to design and build a portable billboard display capable of performing on land or sea has undergone painstaking development and rigorous testing. The result is bbi’s U.S. patented and International patent pending inflatable billboard sign that has evolved into an extremely efficient, effective and reliable design. For more information, please visit www.bbidisplays.com

Apparel & Fashion, Internet & Online, Marketing, Retail, Shopping

Boden Wins Loyalty Award

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Jun 09 2011 /RTPR/ – Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts.

The award-winning “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was completely unique to each customer based on their shopping history and life story with the brand.

The back of the catalogue featured further personalisation, with product recommendations based on analytics. These were further complemented by personal emails with further recommendations and additional integrated material.

Overall results for the catalogue mailing delivered a near 30% uplift in response. Engage Award’s judges were impressed, commenting “A great example of marketing with a personal touch.” Praising the quality and relevance of personalisation they added, “Strong customisation made it highly engaging and drove strong results”.

Boden’s campaign fought off strong competition in the face of O2’s Priority campaign and Innocent Drinks’ Innocent AGM to claim the Winner’s award. Further shortlisted entries came from Coca-Cola, Cravendale, Fiat, M&S and More Than amongst others.

Now in its second year, Marketing Week’s Engage Awards received even more entries than last year, which were judged by judged by a host of well know industry professionals including Mark Choueke, Editor of Marketing Week, Will Abbott, Marketing and Communications Director, Freesat, Lauren Branston Director, Public Affairs & Communications, Coca Cola, Craig Inglis Director, Marketing John Lewis, Richard Reed CEO Innocent Drinks and Phil Rumbol Founding Partner 101.

About JP Boden
When he could not find what he wanted in the Johnnie Boden started a clothing business. Boden’s grown in leaps and bounds since the first range took shape on Johnnie’s kitchen table back in 1991. The company is now turning over £200 million a year and employing 800 staff. More than 200 womenswear styles are on offer, as well as extensive ranges of menswear, babywear, girls dresses and boys clothes. Boden launched operations in America in 2002, Germany in 2007 and Austria in September 2009.

Contact Details: Boden UK
pr@boden.co.uk
PR Manager
Boden House, 114 – 120 Victoria Road
London
NW10 6NY