Category Archives: Entertainment

Entertainment

Gentlemen, The Results Are In: You Are Impossible To Shop For!

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Plus savvy, safe online holiday shopping tips.

Dallas, TX (USA), December 20, 2012 — zuuzs.com, the online site that offers shoppers cash back at more than 800 major retailers, took a holiday survey of its Facebook friends and found that husbands are overwhelmingly harder to shop for than anyone else on the list. Thirty-eight percent of those surveyed named husbands the most difficult, parents were the second hardest group at 19 percent, and significant others came in at 15 percent. Wife, children, siblings and others came in at a clear distance.

Why is shopping for the hubby so daunting? Patricia Blair, zuuzs VP of marketing, has an idea. “In my household, my spouse is very picky. When it comes to electronics—the things high on his wish list—he likes to make the selection so he gets what he really wants. So that leaves me with clothes, shoes or little gadgets—not big ‘WOW’ items for gift giving. He also really prefers to give instead of get. I’m guessing a lot of wives have similar issues.”

The survey also found that in a world where Black Friday headlines screamed “melee, violence, chaos and hysteria,” nearly 75 percent of those surveyed want nonmaterial things for Christmas: 44 percent want the family together and 30 percent are looking for peace, love and happiness.

“It’s great news to us that people are focusing on the important things about the season,” says Blair. “Especially in today’s uncertain times when people are on tighter budgets.”

Let’s face it though, ‘tis the time to shop!
Forecasts say that with 2012’s extra long holiday shopping season, total sales will be up again—around 3-4 percent. When you’re shopping for friends and family, zuuzs’ survey found that electronic gadgets were the hot-ticket items once more, but you can’t go wrong with clothes and jewelry:

iPad 52 percent
Kindle Fire 20 percent
Smartphone 7 percent
Clothes 8 percent
Health and fitness 3 percent
Home stuff 3 percent
TV or TV accessories 2 percent
Tech gadgets 2 percent
Jewelry 2 percent
Beauty products 1 percent

Savvy, safe online holiday shopping
Online shopping can certainly be convenient and simple. But buyers beware, warns zuuzs’ lead developer Shane Walker.

“There are some important things that savvy internet shoppers should abide by to not only find the best deals, but shop safely,” Walker says. “Your wallet can get picked as easily online as it can out of your purse or pocket if you’re not careful—both by someone taking your card number or taking advantage of you in extra fees.”

Here are some things that online shoppers should consider:
1. Order online and pick up at the store. Get the browsing benefits of online shopping while still getting near-instant gratification by ordering online and picking up at the store.
2. Take advantage of Free Shipping Day. This year, mark your calendars for Dec. 17 when more than 1,000 online retailers offer shoppers free shipping and other discounts with delivery by Christmas Eve.
3. What’s the shopping trifecta? Retailer rewards + credit card cash (or points) rewards + zuuzs cash back equals maximum rewards for your gift giving.
4. Look for free shipping. Shop online stores that offer free shipping either across the board or when you spend a certain amount in one order. Many retailers also ship to store for free.
5. Don’t store credit card information. Unless you shop an online store frequently, don’t allow them to store your credit card information. Many online stores keep your credit card information as the default, so make sure you check this before logging off.
6. Keep your passwords sacred. Never save your user names or passwords on computers you share with others.
7. Shop the “buy x, get y” deals. You could potentially get enough gifts for all your friends in one fell swoop. And capture the savings.
8. Skip the gift wrapping upcharge. It can add $5 or more to your cost.
9. Read the fine print. Some retailers don’t allow you to use coupons on sale or clearance items.
10. Save by ordering from out-of-state retailers. If there are no retailer facilities in your state you save on sales taxes. For instance, in DFW this translates into about 8 percent; in Chicago about 10 percent savings. This benefit will likely be legislated out of existence soon, so this may be the last holiday to take advantage of it.

How zuuzs works:
Customers go to zuuzs.com and create a short profile that identifies their favorite stores and products. zuuzs customizes their shopping experiences, pulling the best and most relevant offers from over 800 retailers. When customers are ready to shop, they click on the deals or the retailers they are interested in, and zuuzs transfers them to the retailers. Once there, customers make their purchases, and zuuzs sends them their cash-back reward. Amounts vary, depending on the purchases and retail partner. See zuuzs.com for details.

About zuuzs:
zuuzs.com is a shopping and sharing site that combines amazing discounts with a social experience. Customers who shop through zuuzs can save money, share deals with friends and earn cash rewards. zuuzs has over 800 retail partners that specialize in a wide variety of products and services. The company is owned by Nectar Online Media, Inc. and is headquartered in Dallas. Connect with zuuzs on Facebook at http://www.facebook.com/myzuuzs and Twitter at https://twitter.com/zuuzs. For more information, visit http://www.zuuzs.com.

Press & Media Contact:
Karen Carrera
TrizCom, Inc
Dallas, TX – USA
972-207-1935
karen@trizcom.com
http://www.zuuzs.com

Entertainment

Want to Play Santa This Season? Read on…

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Here’s a worthy cause to aid the less fortunate, in Bangalore City.

Bangalore, India, December 19, 2012 — Theja George, a 28 year old HR professional from Bangalore has taken it upon herself for the third year in succession, to collect and distribute Blankets to the less fortunate in Bangalore. After the grand success of her charitable endeavor “Blankets and Quilts” over the last two years, Theja wants to repeat the same this year.

Rather than taking on the usual path of ‘what-can-I-do-alone’ powerlessness that many of us hide behind, this go-getter decided to actually “do” something to bring comfort to the needy. “Bangalore had one of the coldest winters last year, and I needed two blankets to keep myself warm,” Theja recalls the moment that inspired her to fight for the cause, “On the road one day, I began wondering how the poor slept at night without any covering at all. So I decided on this initiative of collecting blankets for them.”

Using the festive season to her advantage Theja and her friends dressed up like Santa Claus, Elves and went about the neighborhood singing Christmas carols to promote her worthy cause. The goal was to collect 500 blankets and to her amazement she landed up collecting 650 blankets! She along with her friends went around personally distributing the blankets among the poor on the road.

“Instead of donating money, give people whatever they require and make sure you personally hand it over to them. Seeing the expression on their faces when their needs are met is priceless and worth every bit of the effort you put into it. You also ensure that it goes to the people it is meant for” says Theja.

Every donation counts, your contribution will go a long way in making the life of a less fortunate person comfortable. If you would like to make a donation or want further information regarding this noble cause, email Theja George on thejageorge@yahoo.com with the subject line saying Blankets and Quilts. We all may not be cut out to initiate or execute such praiseworthy undertakings, but we can definitely extend our support to those who do!

Press & Media Contact:
Theja George
Marching Ants Marketing LLP
Bangalore, India
+91 93432 01069
thejageorge@yahoo.com
http://www.marchingantsllp.com

Entertainment

Emerging Singer-Songwriter Luke Potter to Release New Music Video “One Day” on December 18

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“The message in this song is about coming to terms with your mistakes and learning from them so you can move forward with your life.”

Los Angeles, CA, December 18, 2012 – Luke Potter is a young UK singer/songwriter who has gained support and endorsements having been working with from some of the industry’s top music producers including Ken Caillat (Fleetwood Mac, Colbie Caillat), Steve Power (Robbie Williams, McFly) and Bleu (Demi Lovato, Jonas Brothers).

Luke’s catchy and melodic songs are easy for the young generation to relate to. His fresh, understated, boyish good looks make him particularly appealing to teen girls as evidenced during recent school tours in the UK where he has been ‘mobbed’ for autographs and photos.

If people are looking for the next teen idol then Luke is it! Don’t be fooled though, this heartthrob is a serious songwriter eager to make an impression stateside.

“One Day” is the lead-off song from his forthcoming U.S. debut EP of the same name. Incorporating his natural leanings and influences for pop and rock, “One Day” describes ‘starting over…’

The tone is his voice is all but pleading, “One day I’m gonna find a way to say the things that I mean, I’m gonna rewrite my story…”

Honest and to the point “One Day” and its music video is understated but Luke showcases that he is a highly talented, young songwriter and a true artist in the making with the backdrop of a great production by Bleu. “One Day” is the perfect coming-of-age and inspiring song for what’s to come from his debut EP.

Links: Website – YouTube – Facebook – Twitter

Contact:
Chip Schutzman
Miles High Productions
P.O. Box 93157
Hollywood, CA 90093
323-806-0400
chip@mileshighproductions.com
http://www.mileshighproductions.com

Entertainment

No More Deaths/No Más Muertes Releases Border Songs CD Release

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New Compilation To Benefit Arizona Humanitarian Group No More Deaths: Border Songs CD

Hollywood, CA, December 11, 2012 – Border Songs, a new compilation album to benefit the southern Arizona humanitarian group No More Deaths, is attempting to raise awareness of the tragedy on the border, disseminate art about the issue and raise money for humanitarian aid. Together, musicians, poets and artists are coming together to save lives and spread the message. The album is available online at: http://www.cdbaby.com/cd/bordersongs or through the Border Songs CD Project web page: http://www.bordersongs.org. Since its release October 12, Border Songs has been in the top 40 best selling albums list on the CD Baby website.

The two-CD set features 31 performances in both English and Spanish from a variety of different genres and styles including blues, corrido, cumbia, folk/Americana, hip hop, instrumental guitar, mambo, Nicaraguan new song, reggae, rock, and even an electronic recording of the wall itself.

Renowned artists contributing to the compilation include Sweet Honey In The Rock, whose song “Are We a Nation?” was written in direct response to Arizona’s anti-immigrant law, SB 1070. Other prominent musicians include Amos Lee, Michael Franti and Spearhead, Calexico, Joel Rafael, Tom Russell and Eliza Gilkyson. Salvadoran Lilo González, who himself crossed the border without documents, contributes a cumbia based on his own experience, “Ningún ser humano es ilegal” (No Human Being is Illegal). 93 year-old folk music legend Pete Seeger contributed his call for unity, his song “My Rainbow Race”.

Spoken word on the album includes a dramatic reading by Chicana performer Denise Chávez, excepts from an interview with Charles Bowden and an animal fable by M. Henry that will both entertain a child and inspire an adult to think.

Poets contributing work include Chilean Raúl Zurita, one of South America’s most important living poets, Salvadoran Mario Bencastro, whose poem “Arizona” honors migrants who have died in the desert, and North American Margaret Randall, whose poem “Offended Turf” is blended with Glenn Weyant’s electronic recording of the border wall. This diverse collection of border songs is held together by a common thread—a deep concern and solidarity for migrants, for people of all ethnicities, regardless of their country of origin.

All proceeds from the sale of the Border Songs CD will go to No More Deaths/No Más Muertes, a volunteer group that caches water in the desert, provides medical assistance and food to migrants, and helps recently deported people on the Mexican side of the border. Since 1994, more than 6,000 migrants have died along the US-Mexico border. According to the album’s co-producers Robert Neustadt and Chuck Cheesman, the mission of the Border Songs CD and No More Deaths is simple: to end death and suffering on the Arizona/Mexico border. Since the album’s release, the project has raised approximately $14,000 for No More Deaths. Each purchase will provide 29 gallons of water, or the equivalent in food or medical supplies to people in need.

The complete list of artists contributing to the Border Songs project features:
Amos Lee, Calacas Blues, Calexico, Charles Bowden, Christa Sadler, Chuck Cheesman, Classik & Pachuco, Cyril Barrett, Denise Chávez, Dúo Guardbarranco, Eliza Gilkyson, Eric Skye, Giant Giant Sand, Glenn Weyant, Joel Rafael, Lakesigns, Lilo Gonzalez, Los Románticos, Margaret Randall, Mario Bencastro, m. henry, Michael Franti & Spearhead, Óscar Sarmiento, Pete Seeger, Raúl Zurita, Robert Neustadt, Scott Ainslie, Sergio Mendoza y la Orkesta, Sweet Honey in the Rock, Ted Warmbrand, Tom Russell.

The purpose of the album is to raise awareness and provide aid to migrants who suffer and die in the Sonoran desert.

Visit Border Songs on Facebook to learn more: https://www.facebook.com/BorderSongsCdProject

For information, contact Robert Neustadt, Co-Producer of the Border Songs CD Project: bordersongscd@gmail.com or at 928-522-3307.

Contact:
Chip Schutzman
Miles High Productions
P.O. Box 93157
Hollywood, CA 90093
323-806-0400
chip@mileshighproductions.com
http://www.mileshighproductions.com/

Art, Entertainment

Junie Moon’s Surviving The Predators Among Us: Recognizing The Psychopath – Released Worldwide In eBook and Print Book Formats

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Surviving The Predators Among Us: Recognizing The Psychopath by Junie Moon points out the steps to identifying the hidden traits and patterns of the psychopath. It is a follow up book to her first successful nonfiction release — A Sociopath Beside Me.

Sarasota, FL, USA (December 9, 2012) — Written for unsuspecting victims who live in the shadows of the psychopath, Surviving The Predators Among Us: Recognizing The Psychopath gives the reader the tools they need to survive the psychopaths who they are forced to co-exist with. This nonfiction book educates and supplies the skills required to identify the psychopath’s hallmark traits and behaviors. If you have already been a victim of a human predator, you will receive information on how to both heal and recover.

“Surviving The Predators Among Us: Recognizing The Psychopath was created as a survival guide to assist others in being able to recognize the human predators who walk among us,” author Junie Moon, said. “For if we can’t identify them for who and what they are, then we are doomed to become their next unsuspecting victim.”

“Have you ever looked for something that didn’t want to be found? Chances are that in your lifetime you will encounter a human predator, a psychopath, on more than one occasion. There are people who walk among us who’s deeds are obvious to be driven by evil intent, the dark souls of society; those who are operating without a conscience. The only means of escaping these predators unscathed is to be able to recognize them for who and what they are. To become armed with the knowledge of what these human predators look like through their traits. They are secretive and their agendas are fantasized about in secret. This book will tell you everything that these human predators don’t want you to know.”

Mike Autry, Dallas, TX said about Surviving The Predators Among Us: Recognizing The Psychopath, “Written from a unique perspective; a victim turned survivor who has taken her experiences and shared with us how to recognize the predators among us so that we can avoid them and how to heal if we were ever a victim of one of these predators.”

Using an alias to protect her identity, Junie Moon wrote her personal account of being a victim of a sociopath, A Sociopath Beside Me. It was published and released by First Edition Design Publishing http://www.firsteditiondesignpublishing.com in 2012. “This book was an eye opener!” said a reviewer of Junie Moon’s first book. “I thought I knew what a Sociopath was, I was only half right. I feel that now I have the knowledge I need to protect myself and loved ones against such people.”

Junie Moon is now hosting a website, The Healing Vine http://www.dearjunie.com to help others. She encourages the public to visit http://www.dearjunie.com – a safe place to discuss psychopaths, ask questions and receive professional answers about psychopaths, victimization, healing, and recovery.

Junie Moon’s Surviving The Predators Among Us: Recognizing The Psychopath was published by First Edition Design Publishing and distributed worldwide. It is available in eBook form and as a 138 page softcover print book ISBN 978-1622872220. It is available on-line wherever books are sold.

About the author:

Junie Moon writes under an assumed name. She has been a professional Registered Nurse for 35 years, a psychiatric nurse for 16 years, a counselor and a Life Coach. After studying the subject of psychopathology for 7 years she has written two books on the topic.

Media Contact:
First Edition Design Publishing
E-Mail: juniemoon1@hotmail.com
Phone: 1-941-921-2607
Website: http://www.dearjunie.com

Entertainment

NBA All-Star Weekend 2013 in Houston Texas Official Website Launched

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HoustonAllStarWeekend.com is the official NBA All-Star Weekend website. Houston Texas will host the NBA All-Star Weekend in 2013.

Houston, TX (USA), December 08, 2012 — The one time of year that all of the best basketball players in the world will be in one place. That is what NBA All-Star Weekend is all about. Everyone who is anyone goes to All-Star Weekend and this year it will be back in Houston, Texas. The biggest names from music, sports, movies all go to All-Star Weekend to party. This is the one time of year that almost every big name hosts an event or parties. Diddy, Drake, Lil Wayne, Derrick Rose, Dwight Howard, Kobe Bryant, Lebron James, Floyd Mayweather, Jay-z, 50 Cent, Young Jeezy, Blake Griffin, Kevin Durant, Birdman, Carmelo Anthony are just a few of the names that will be in the city of Texas February 14-17, 2013.

http://www.HoustonAllStarWeekend.com is the official website for party information, tickets, travel and much more. If you are a party promoter you can advertise on the website to get your event in front of millions. Also, the official facebook page for Houston All-Star Weekend is at http://www.Facebook.com/HoustonAllStarweekend be sure to like Houston All-Star Weekend for a chance to win 2 free tickets to the NBA All-Star Game on Sunday February 17, 2013. The official twitter page is http://www.Twitter.com/HTownWeekend make sure to tweet #htownweekend in your tweets to show your love for Houston All Star Weekend. We hope to see you in Houston this February for the biggest party of 2013.

Press & Media Contact:
Mark Daniel, Press Manager
HoustonAllStarWeekend.com
Houston, TX – USA
832-447-4NBA
info@houstonallstarweekend.com
http://www.HoustonAllStarWeekend.com

Entertainment

Loving Tips to Help Keep Relationships Strong and Happy

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Author Lisa Cassman knows something about marriage, specifically when one is good and when one is not.

Houston, TX (USA), December 08, 2012 — Author Lisa Cassman knows something about marriage, specifically when one is good and when one is not. She hopes to share tips with other couples on how to have a strong and loving marriage through her new book The Road Less Traveled, a Guide to a Positive Marriage, available through Halo Publishing International.

Written while traveling the road with her husband, Steve, a driver for Schneider National, Inc., Cassman says the book is a “common-sense guide on marriage that offers practical ideas for any married couple, whether you have been married for a long time, recently tied the knot or planning to in the near future.” “It is important to keep dating,” she said. “That’s what we do; think of ourselves as being on a date.”

The Road Less Traveled, a Guide to a Positive Marriage is Cassman’s first book. “I wrote while in the truck, writing by hand all the positive things I liked about what Steve does for me,” the author explained. “I had time in the truck, so I thought about our marriage and how I would like others to be as happy as we are. We have a very positive marriage and find the good in each other. We seem to talk and not yell and work together on issues we may have.”

“Steve thinks about me before himself and if this can help someone’s marriage that would be awesome,” Cassman said. She said her first marriage was not a happy one. When it ended, she reconnected with Steve, who she had met at a Christian camp during her teen years. She said they kept in touch for a while after returning home from the camp, but both moved on with their lives. Reuniting has been truly a blessing, Cassman said, and the couple recently celebrated their second wedding anniversary. “He listens to me. We talk about ideas and our future and we genuinely care about each other.”

Halo Publisher ( http://www.halopublishing.com ) Lisa Umina said couples can benefit from reading Cassman’s tips. “Offering simple solutions to everyday romantic ruts, the author spells out what couples need to do to keep the fire in their relationship alive and the flame burning brighter than before,” Umina said.

Cassman said she once dreamed of a having a healthy, happy marriage, traveling and writing a book. These dreams have become her reality.

Both natives of Minnesota, Lisa is from Menahga and Steve is from Mora. The couple has four sons and four grandchildren.

To reach author Lisa Cassman, e-mail her at lac7mn@gmail.com or call (218) 252-0233. To order The Road Less Traveled, a Guide to a Positive Marriage, visit http://www.halopublishing.com.

Press & Media Contact:
Lisa M. Umina, Publisher
Halo Publishing International
1031 Spring Cherry Court
Houston, TX 77038 – USA
877-705-9647
lisa@halopublishing.com

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Entertainment

Finding Love in 2013 Keynotes Singles Convention

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#1 New Years Resolution for Singles is to find a romantic partner. The 2013 Singles Convention enables to do so.

San Rafael, CA, December 8, 2012 — Dr. Wendy Lyon will keynote the 2013 Singles Convention, Friday, January 4, 2013, 7:30pm, at the Holiday Inn Tri-Valley, 6080 Regional Street, Dublin CA 94568. Her topic is “Finding Love in 2013.”

“Finding love is always the #1 New Years Resolution singles have,” says Dr. Wendy, “other than losing weight. Most singles believe they haven’t found the love they want because All the good ones are taken or There’s something wrong with me. Neither is likely to be true. The reason they haven’t found a lasting relationship is because they have said YES at the wrong times to the wrong people in the wrong situations. The solution is to learn when and how to just say NO!”

Wendy Lyon, Ph.D., is a psychologist, master relationship and life coach, author, and speaker who has guided hundreds of people to personal and professional success. She co-authored Roadmap to Success with Deepak Chopra and Ken Blanchard. A regular contributor to radio and magazines, Dr. Wendy has been featured by View from the Bay, Cosmopolitan magazine, and many others. Her website is http://www.MyTrueLovePath.com, which includes a True Love Test and other vital information for anyone interested in finding love. Dr. Wendy is available to the news media for interviews by calling 415-342-1300.

The Convention begins at 7:30pm with the Keynote Address and is followed by a giant Dance Party. Adults of all ages are welcome. The cost is $20 at the door.

The Convention is sponsored by The Society of Single Professionals, the world’s largest non-profit singles organization. Anyone wishing more information about this and many other events for singles may visit http://www.thepartyhotline.com or call 415-507-9962.

Media Contact:
Rich Gosse
Society of Single Professionals
205 Mark Twain Avenue, San Rafael CA 94903
415-507-9962
richgosse@richgosse.com
http://www.thepartyhotline.com

Entertainment

Naveen Lakkur Launches a Unique Book on Entrepreneurship and Innovation Titled Inseparable Twins

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Naveen Lakkur, along with Lone Tree Publishers launched his brainchild ‘Inseparable Twins’ on 25th November 2012. The book launch was held at Lalit Ashok Bangalore. Several eminent Industry professionals and entrepreneurs attended the event. Mr. Sharad Sharma, Chair, Nasscom Product Forum and former CEO of Yahoo India R&D unveiled the book and shared his thoughts. Mr. S.R. Gopalan, President TiE Bangalore received the first copy of the book.

Bangalore, India, December 06, 2012 — Naveen Lakkur, along with Lone Tree Publishers launched his brainchild ‘Inseparable Twins’ on 25th November 2012. The book launch was held at Lalit Ashok Bangalore.

About the book
Inseparable Twins
Paired Principles to Inspire Young Minds
Innovation resides in everyone. Innovative potential in a person cannot be fully realized if it is not properly nurtured. It takes determined efforts to do so. If that spirit is not cultivated in a timely and disciplined manner, then a person may lose faith in his/her ability or even struggle needlessly. Naveen Lakkur created this book with his unique set of a dozen paired codes primarily to rekindle that innate energy in every one of us; to enable all members of a team working towards a shared goal to realize their full potential and enjoy their journey towards that goal, be it an intrapreneurial or entrepreneurial mission. It is especially targeted at young minds that have that unstoppable zeal so as to help them avoid many of the hurdles and pitfalls that they will encounter in the pursuit of any ambitious goal.

Everyone has limited time and the attention span is even less these days. Yet, there is one communication system that continues to capture the time, attention and imagination of human beings since the dawn of mankind – and that is the art of story-telling. Rather than offer these twin principles in a dry, academic, typically business book way, the author is offering them to you in the form of a set of parables in an easy to read and lucid style. These are interesting stories unraveling these paired tenets through the experienced eyes of two elephants, Appy & Proppy, whose chance meeting with a man called Lucky stimulates a series of conversations about the twelve twins. Each one of the twelve paired thoughts has the potential to inspire anyone to renew their energy that power People, Purpose & Performance.

You can visit the facebook page of the book here

About the author Naveen Lakkur:
Naveen Lakkur, an entrepreneur, an enabler, and an energizer. “Converting Creative Concepts into Commerce with Compassion” is a one-line intro of Naveen. With over 20 years of professional experience spread worldwide, he has been instrumental in fostering over 24 concepts to have become commercial realities globally. He is very passionate about fostering Social Entrepreneurs and actively participates in social projects with the objective of making life a wonderful one to live.

For more information visit http://www.naveenlakkur.com

To order your own copy of the book visit:
http://www.goodvalue.in/book/inseparable_twins_paired_principles_inspire_young_minds/gv_itwins

Press Release Submission and Distribution by FlashNewsRelease.com

Press & Media Contact:
Deepika Nayak
Marketing Executive
Compassites
“Gaayatthri Chambers”, #948, 24th Main Rd,
2nd Phase, J.P.Nagar
Bangalore – 560078
Karnataka, India
+91-80-42032572
deepika.nayak@compassitesinc.com
http://www.compassitesinc.com
http://www.naveenlakkur.com

Advertising, Entertainment

Yamgo Announces Landmark Mobile TV Deal as Sony SAB becomes the 100th channel on the Yamgo service

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Mobile TV network Yamgo has launched its 100th channel after securing a worldwide distribution deal with media giant Sony.

The launch of Sony SAB, a hugely successful Indian focused entertainment channel with a strong youth following, gives the strong Yamgo Asian content portfolio another boost.

As mobile TV usage explodes the Yamgo viewing figures in India, Pakistan and other Asian countries continues to see rapid growth.

Yamgo CEO Ian Mullins said: “We’re constantly adding the best quality content to our channel line-up and hitting the 100th channel landmark with such a prestigious and popular partner is great news.

“Since the creation of Yamgo in 2006 the mobile industry has grown at an incredible rate. We’re giving people access to TV on mobile devices – in many countries this is a breakthrough that is seeing TV go mainstream.

“What we are doing at Yamgo is offering the type of channels that people are used to watching in the home, but with advanced compression technologies that make them easily watchable on a wide range of mobile devices, from feature phones to smartphones.

“We believe that the future is all about allowing people to watch what they want when they want and mobile TV enables that. Advertisers understand this and there is already a huge amount of interest from the advertising industry about what we are doing on mobile.”

With over 35 million views per month, over a million smartphone app downloads and 100 channels across 6 different genres Yamgo is now one of the world’s leading mobile TV providers.

Yamgo’s technology platform has been designed to maximise the compatibility across networks and phones. It does this by dynamically adapting video streams to address the different needs of thousands of mobile devices and networks from 2.5G, 3G and 4G to Wi-Fi and broadband. Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.

The company now has distribution deals with some of the major TV broadcasters and rights owners, including Sony, France24, Trace Sports and Fashion TV.

Tony Lit the Vice President Head of UK & Europe for Sony SAB said, “We are excited to announce the launch of Sony SAB on Yamgo that will see our content reach new audiences and allow our viewers even more ways to access the award winning family entertainment channel.”

Juniper forecasts that due to the increase in smartphone usage, the number of people streaming TV to their smartphones will reach 240 million by 2014. An article recently published by Mobile Marketer also reported: “The number of mobile users will grow from the 174 million in 2011 to 265 million by 2016.”

The same article from Mobile Marketer also states that: “68 percent of mobile advertising spending in the U.S. was for ads that appeared on mobile phones, 23 percent on media tablets and e-readers and 9 percent on other mobile devices such as the iPod touch.”

It’s clear that it isn’t just the way people watch TV that’s changing. Several major brands are adapting their marketing campaigns to capture the attention of their increasingly mobile audience. Businesses can advertise on mobile for a fraction of the cost they would have to pay to place the same ad on television. Mobile advertising can also provide the same audience levels as traditional television but allow interactive ads, making the advertising effectiveness more measurable.

In 2011 the IDC (International Data Corporation) forecasted that worldwide business-to-consumer m-commerce would increase from the $80 billion in 2011 to $554.7 billion in 2016, reflecting an annual compound growth rate of 47 percent. One of the main factors for driving this demand is through video advertising on mobile TV, which allows brands to play interactive ads. This has already proved to be 27 times more successful for click-through rates than static ads.

The important challenge for brands concerning mobile TV is finding premium, quality content to play their ads alongside. Yamgo is the market leader in having the best channels for genres such as Bollywood, Music and Fashion. Yamgo currently offers seven genres in total, including Fashion, Bollywood and Music, there are also channels containing News, Sport, Bikini and Entertainment. A Lifestyle category is currently being contracted.

As a mobile TV distribution network Yamgo TV allows viewers to watch live and linear channels through Internet enabled mobile devices and desktop computers. Yamgo TV is available on all leading mobile platforms and devices including iOS (iPhone, iPad, iPod Touch via the app store), Android (phones and tablets via the Google Play store), Nokia, Blackberry, HTC, Samsung and HP webOS.

Yamgo TV is available anytime, worldwide. Viewers can watch direct from their mobile at www.yamgo.mobi or download the application from leading app stores or www.facebook.com/YamgoTV