Category Archives: Advertising

Advertising, Entertainment

Yamgo Announces Landmark Mobile TV Deal as Sony SAB becomes the 100th channel on the Yamgo service

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Mobile TV network Yamgo has launched its 100th channel after securing a worldwide distribution deal with media giant Sony.

The launch of Sony SAB, a hugely successful Indian focused entertainment channel with a strong youth following, gives the strong Yamgo Asian content portfolio another boost.

As mobile TV usage explodes the Yamgo viewing figures in India, Pakistan and other Asian countries continues to see rapid growth.

Yamgo CEO Ian Mullins said: “We’re constantly adding the best quality content to our channel line-up and hitting the 100th channel landmark with such a prestigious and popular partner is great news.

“Since the creation of Yamgo in 2006 the mobile industry has grown at an incredible rate. We’re giving people access to TV on mobile devices – in many countries this is a breakthrough that is seeing TV go mainstream.

“What we are doing at Yamgo is offering the type of channels that people are used to watching in the home, but with advanced compression technologies that make them easily watchable on a wide range of mobile devices, from feature phones to smartphones.

“We believe that the future is all about allowing people to watch what they want when they want and mobile TV enables that. Advertisers understand this and there is already a huge amount of interest from the advertising industry about what we are doing on mobile.”

With over 35 million views per month, over a million smartphone app downloads and 100 channels across 6 different genres Yamgo is now one of the world’s leading mobile TV providers.

Yamgo’s technology platform has been designed to maximise the compatibility across networks and phones. It does this by dynamically adapting video streams to address the different needs of thousands of mobile devices and networks from 2.5G, 3G and 4G to Wi-Fi and broadband. Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.

The company now has distribution deals with some of the major TV broadcasters and rights owners, including Sony, France24, Trace Sports and Fashion TV.

Tony Lit the Vice President Head of UK & Europe for Sony SAB said, “We are excited to announce the launch of Sony SAB on Yamgo that will see our content reach new audiences and allow our viewers even more ways to access the award winning family entertainment channel.”

Juniper forecasts that due to the increase in smartphone usage, the number of people streaming TV to their smartphones will reach 240 million by 2014. An article recently published by Mobile Marketer also reported: “The number of mobile users will grow from the 174 million in 2011 to 265 million by 2016.”

The same article from Mobile Marketer also states that: “68 percent of mobile advertising spending in the U.S. was for ads that appeared on mobile phones, 23 percent on media tablets and e-readers and 9 percent on other mobile devices such as the iPod touch.”

It’s clear that it isn’t just the way people watch TV that’s changing. Several major brands are adapting their marketing campaigns to capture the attention of their increasingly mobile audience. Businesses can advertise on mobile for a fraction of the cost they would have to pay to place the same ad on television. Mobile advertising can also provide the same audience levels as traditional television but allow interactive ads, making the advertising effectiveness more measurable.

In 2011 the IDC (International Data Corporation) forecasted that worldwide business-to-consumer m-commerce would increase from the $80 billion in 2011 to $554.7 billion in 2016, reflecting an annual compound growth rate of 47 percent. One of the main factors for driving this demand is through video advertising on mobile TV, which allows brands to play interactive ads. This has already proved to be 27 times more successful for click-through rates than static ads.

The important challenge for brands concerning mobile TV is finding premium, quality content to play their ads alongside. Yamgo is the market leader in having the best channels for genres such as Bollywood, Music and Fashion. Yamgo currently offers seven genres in total, including Fashion, Bollywood and Music, there are also channels containing News, Sport, Bikini and Entertainment. A Lifestyle category is currently being contracted.

As a mobile TV distribution network Yamgo TV allows viewers to watch live and linear channels through Internet enabled mobile devices and desktop computers. Yamgo TV is available on all leading mobile platforms and devices including iOS (iPhone, iPad, iPod Touch via the app store), Android (phones and tablets via the Google Play store), Nokia, Blackberry, HTC, Samsung and HP webOS.

Yamgo TV is available anytime, worldwide. Viewers can watch direct from their mobile at www.yamgo.mobi or download the application from leading app stores or www.facebook.com/YamgoTV

Advertising, Business, Internet & Online, Marketing, Media, Small Business, Social Media

SearchCatalyst Highlights Why Duplicate Web Content is Bad for Small Businesses

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Duplicate web page content is bad for any website because it greatly affects SEO, but SearchCatalyst, an SEO agency dealing exclusively in small business Internet marketing, says it is particularly bad news for small businesses.

Aside from negatively impacting on a user’s online experience, duplicate content is particularly disastrous for SEO. It affects the site’s credibility, which is one of the most important ways a site can rank highly, organically, on search engines like Google. Google ranks sites based on several criteria, each of which is built into its complicated search algorithm. Relevancy is the most important – does the site list content relevant to the search query? – but credibility is a close second.

However, this issue affects all businesses, big and small. An issue that is more likely to affect small businesses, or expanding ones in the processes of upgrading their websites and online presence comes down to duplicate content on developer sites. Quite often web developer domains – where developers work on websites – are indexed by Google. Developers can be completely unaware they have created duplicate content but as websites take a few months to develop they can sit on developer domains for a while and the duplicate pages will negatively affect search rankings on Google.

This generally impacts small businesses to a greater extent than larger companies because they don’t have the scope and finances to implement new pages quickly.

Google’s algorithms are highly sophisticated and can filter out sites that have duplicate content. Some may be labelled as spam as a result, whilst others will just be listed much lower down on the SERPs. Google has become much better at detecting duplicate content since the Panda algorithm update, which all small businesses and developers should be aware of.

SearchCatalyst offers affordable SEO services to small businesses looking to boost organic search rankings and gain greater online exposure at minimal cost.

-ENDS-

SearchCatalyst contact details:
Brendon Johnson
Level 14, The Broadgate Tower,
Primrose St,
London, EC2A 2EW
www.searchcatalyst.co.uk
contact@searchcatalyst.co.uk
+44 (0)20 3326 1800

Advertising, Apparel & Fashion, Business, Consumer Services, Electronics, Internet & Online, Marketing, Retail, Small Business

Latest Leighmans.com Research Shows Companies Spending More on Corporate Gifts

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A new poll conducted by Leighmans.com – one of the UK’s leading suppliers of corporate gift and incentive products – has revealed that companies are now spending more than ever on corporate and personalised gifts. The company’s poll found that 75 percent of UK businesses are – even in the difficult financial climate – investing more in hospitality and gifts.

The Leighmans.com survey polled in excess of 1,000 people and discovered that six in ten companies currently spend more on incentives and gifts for clients and staff. Of this group 40 percent said that their expenditure has recently increased by over one fifth.

The poll found that personalised gifts are more popular than ever too, with 45 percent of respondents saying that they prefer customised gifts to standard ones. Leighmans.com reports that items like their printed Shanghai pen range and personalised custom 15mmlanyards are proving particularly popular.

Dr Ashley Weinberg, senior lecturer in psychology at the University of Salford, commented: “In sales ‘we buy from people we like’ and so, at a very basic level, some potential consumers may well feel a little emotional boost from an organisation offering them something without charge.”

“Even for those who decline the offer of a gift or hospitality, there is some perception that the organisation who offered it is one that we’re likely to be more open to in future.”

“In this case, we have created our own unwritten understanding – or psychological contract – that raises our expectations of the organisation and means we may be more positively disposed to them.”

The Leighmans.com poll sought to established buying patterns and psychologies in the corporate gifts sector at present. Leighmans.com offers customers a wide range of goods such as sponsored Rainham conference bags with logos on the inside. The survey also found that UK companies spent more money on gifts and incentives in 2012 than in all of 2011.

Leighmans.com founder, Darren Leigh, commented: “Far from the pre-conceived notion that marketing and entertainment are the first things to be cut when the going gets tough, it actually appears businesses are investing more into the development and maintenance of relationships through entertainment and effective promotions.”

“Building business relationships is vital. It can be done through meetings and entertaining and also through carefully selected gifts to existing or potential new business leads. It’s appreciated because it not only represents a financial investment, but also shows empathy and the fact you have invested time into trying to get into the other person’s head to give them something they want. That helps to create and build relationships, which are vital for ongoing business.”

Speaking of human behaviour, Dr Weinberg said: “Perhaps somewhere in between feeling really positive and just as negative, is the vague notion that we might feel indebted, as this organisation has already given us something which is of value. It is not quite an obligation, but it can certainly affect that psychological contract when we come to deciding where to buy from.”

Bury-based Leighmans.com helps customers to choose from a huge range of high-quality, promotional gifts and its customer base includes major blue-chip companies such as Deutsche Bank.

For further information, please visit www.leighmans.com.
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Media contact:
Lucy Wray or Ellie O’Connell at Peppermint PR
T: 0161 941 4252
E: lucy@peppermintpr.com or ellie@peppermintpr.com

Notes to editors:
• Celebrating its 10th anniversary this year, Leighmans.com was established by Darren Leigh, a serial entrepreneur with over 17 years of experience in business.
• Leighmans has worked with a range of clients, from major blue-chip companies including Deutsche Bank, to household names.
• Product lines include wireless laptop mice, 3D paperweights, clothing, speakers, headphones, portable chargers and many more.

Contact Details: Darren Leigh
sales@leighmans.com
Leighmans.com
http://www.leighmans.com
0161 763 2690

Advertising, Business, Electronics, Industrial, Marketing, Media, Retail, Small Business, Technology

RichTech Systems’ Transparent LCD Showcases Can Increase Sales

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The transparent LCD showcase technology is an emerging trend for companies to display a wide range of products. These showcases use an entirely see-through LCD so that information, video, audio, text and company logos can all be displayed while the customer can still see the goods on display behind it. The screen also has touch screen functionality so that viewers can learn more about what is being displayed, find out about all of the different options and even order it all with the touch of a finger.

One particularly good use for the transparent LCD showcase is for jewelry display. Stores can use them in the shop window to help draw shoppers’ attention to the store and the jewelry products that are available for sale. These unique showcases can also be used on countertops to help to draw shoppers inside. The cutting edge technology can help to increase foot traffic, promote the brand, increase awareness of the store and even increase sales.

This technology is particularly good for displaying jewelry but also has a huge range of other settings that can be used. Transparent LCDs are also extremely effective in boardrooms, airports, tradeshows, conferences, museums, science centers, art galleries and any number of retail locations. This technology is perfectly suited to both retail and educational settings to provide information, sound, video and pictures to viewers.

The transparent LCD is available in a huge range of sizes from 10” for smaller uses to 60” for larger locations. Currently, the most popular sizes being sold are the 12” and the 22” showcases. These technologies are available for purchase at extremely reasonable price points, allowing even smaller retail locations to take advantage of all they have to offer. For instance, the 12” transparent LCD currently has a retail price of only $349.

These LCD solutions are also extremely easy to use. It features compatibility with a variety of video, audio and graphic formats and is set up for users to literally plug and play. Users can use CF, SD and USB card storage to set up the text, images and video to be displayed on the see- through LCD screen.

This engaging technology is sure to be seen in an ever increasing variety of settings as people become more aware of the possibilities that it has to offer. Visit the RichTech Systems Ltd. website at http://www.richtechsystem.com/html/transparent-video-showcase.html to see photos and videos of this technology in action.

About the Company:
RichTech Systems Ltd. is an award winning company that provides the technology for interactive multi-media displays. Their innovative digital media products include virtual reality applications, interactive projection technologies, multimedia displays and touch system products. These products can be used by a wide variety of businesses to help capture the audience’s attention and showcase their brand in entirely new and unique ways. These technologies can be used in retail locations, boardrooms, airports, museums, tradeshows and more. Visit their website at http://www.richtechsystem.com for more information.

Contact Details: 6185 S. Pecos Rd, Las Vegas, NV 89122
1-866-204-2158
info@richtechsystem.com
www.richtechsystem.com

Advertising

MediaPR.net Partners with ShoutEx to offer Lead Generation & Search Marketing Services

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MediaPR.net is teaming up with ShoutEx to provide add-on search marketing and lead generation services.

Boston, MA (USA), July 23, 2012 — MediaPR.net ( http://www.MediaPR.net ), providing public relations and content marketing services to technology startups on a budget since 1990, is teaming up with ShoutEx to provide add-on search marketing and lead generation services. ShoutEx is an online marketing firm based in Ottawa, Canada and promotes software vendors, SaaS and mobile apps.

“Ongoing PR and fresh marketing content is an effective way to keep qualified traffic coming to your site,” says Victor Cruz, principal of MediaPR.net. “Our strategy combines PR activities with marketing messages, which helps increase the shelf-life of our joint efforts, give SEO a boost, and pull in qualified leads.”

“We first start by evaluating your marketing footprint to identify quick wins in search optimization and online advertising,” says Zaki Usman, founder of ShoutEx. “We compare your competitors’ marketing efforts to fine tune your messages for best lead conversions. Then we work with web marketing and PR to execute campaigns that focus on results.”

These new content marketing services include:

Search Engine Optimization
• Analyze best performing organic keywords
• Tweak online content to make it more search engine friendly
• Help optimize your site code for faster performance
• Integrate keywords and anchor texts into your PR program

Online Lead-Generation
• Research top converting keywords and ad copy types
• Create high performing online ad campaigns
• Supplement with A/B tested landing pages
• Tie in social media marketing to pull in cost-effective traffic

All marketing and PR efforts are followed up with scheduled analytics and reports to highlight top performing keywords, strategies and marketing hooks. These reports are useful in creating new campaigns and understanding what resonates best with the market.

For more information please visit: http://www.MediaPR.net and http://www.shoutex.com

Press Contacts:
Victor Cruz / vcruz@mediapr.net
Zaki Usman / pr@shoutex.com

Press & Media Contact:
Victor Cruz, Principal
MediaPR.net Inc
28 Forrester St
Salem, MA 01970 – USA
(978) 594-4134
vcruz@mediapr.net
http://www.MediaPR.net

Advertising, Business, Internet & Online, Marketing, Retail

Incentives Specialist Leighmans Launches Latest Innovation – New 3D Online Catalogue

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Leading provider of corporate gifts and customizable incentives Leighmans this week reports the launch of a new online 3D catalogue to help customers enjoy an enhanced experience when sourcing corporate and branded gifts.

Leighmans has been operating for more than 10 years since being founded and the company specializes in bringing customers the very latest incentive ideas and corporate gifts.

Throughout the last decade Leighmans has gone from strength to strength to become one of the leading names in the incentives and corporate gifts sector. The company’s products are designed to help customers incentivize sales forces and reward both customers and staff.

Further to bringing customers the latest and best promotional gifts and merchandise, Leighmans also looks to improve its website whenever possible to make customer experience even more enjoyable.

On top of introducing the new 3D catalogue Leighmans is also offering users 3D glasses to enjoy the experience fully. The site will also be complete with a range of other new 3D functions to enhance user experience still further.

Using the new Leighmans 3D catalogue users can choose a gift and create virtual samples of promotional products then browse them from multiple angles. The site also lets people add artwork and logos to their chosen corporate gifts and branded items.

Darren Leigh, managing director of Leighmans, commented: “We’re delighted to announce our new and innovative 3D catalogue, and we are doing better than ever. Customers really appreciate our efforts in making sure that they have the very latest and most innovative services around.”

Leighmans.com offers over 100,000 products, ranging from personal care gifts for the hygeine industry to printed mouse mats with logos. Leighmans also offers a design department via which customers can request their own particular artwork be added to gifts that they order.

Darren went on: “There is real value to be had in incentivizing your workforce, and we’re pleased to continue helping people differentiate their brands from their competitors in the marketplace.”

For more information, visit www.leighmans.com, or follow the action @Leighmans_com.

About Leighmans.com
Leighmans.com was formed in 2003 as a Promotional Merchandise Provider. Leighmans are now a multi award winning company with household name PLCs as Key Accounts. The core business are derived from website sales often providing new and repeat business via customer recommendations.

For consecutive years, Leighmans have finished in the top 3 (finalists) for Top Distributor of the Year, as voted for by BPMA members (British Promotional Merchandise Association) beating over 3,000 competitors. Leighmans are Key Partners with our supply chain thus being able to offer better pricing and lead-times to our clients. Leighmans do not consider their company to be product providers but more marketing support suppliers.

Advertising

Luxury Lifestyle Destination NadineOnTheScene.com Now Syndicated to Cities Planet’s 4 Million Readers

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Television Personality Nadine Bubeck and digital marketing agency Black Dog Promotions is happy to announce NadineOnTheScene.com has signed an international syndication deal with Cities Planet and its many city-related websites.

Scottsdale, AZ (USA), Monday – July 16, 2012 — Television Personality Nadine Bubeck and digital marketing agency Black Dog Promotions is happy to announce NadineOnTheScene.com has signed an international syndication deal with Cities Planet and its many city-related websites. Nadine is now the Lifestyle Living contributor for 100+ websites, giving readers an online hub for everything hot. Cities Planet’s growing network of 4+ million readers will now be able to read the “latest in luxury” by Nadine Bubeck/NadineOnTheScene.com.

Cities Planet ( http://www.CitiesPlanet.com ) is an online advertising media and marketing venture representing over 100 city-related websites world-wide. Cities Planet manages all of the sales, marketing, and advertising functions for all the sites, and spearheads all national and local partnerships.

The Cities Planet Network represents 50 states and many cities, including Scottsdale.com and LongBeach.com. It also has an international presence. The cities range in size from quaint upscale communities, to large metropolitan areas.

Fred Mercaldo, Managing Partner of Cities Planet, stated, “We are beyond excited to have the unique writing style of Nadine. This not only provides great content for our readers, but exciting marketing opportunities for our advertisers. We look forward to expanding our relationship in the near future.”

Nadine Bubeck added, “I am thrilled to become the Luxury Living contributor for all Cities Planet websites. My goal is to give modern-day readers a taste of the finest in great pleasure and indulgence. Our Cities Planet/NadineOnTheScene.com partnership is brilliant. I hope to create an international buzz.”

Nadine On The Scene is partnered with Black dog Promotions, an Arizona-based public relations and digital marketing agency. Nadine loves everything lifestyle. She enjoys taste-testing new restaurants, exploring new places, researching the latest beauty buzz, and getting to know influential A-listers. Readers can now share her experiences at http://www.NadineOnTheScene.com.

Press & Media Contact:
Scott Kelly
Black Dog Promotions
9920 S. Rural Rd., Ste 108
Tempe, AZ 85284 – USA
480-206-3435
scott@blackdogpromotions.com
http://www.blackdogpromotions.com
http://www.CitiesPlanet.com
http://www.NadineOnTheScene.com

Advertising, Art, Business, Marketing, Retail, Shopping

Leighmans Announces Ten Years of Success in Branded Gifts Sector

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Incentives and rewards specialist Leighmans this week announces that it is celebrating ten years in the gifts and rewards industry.

Darren Leigh founded the Bury-based business a decade ago and the company has enjoyed exponential success since. Demand for innovative, different and best selling products which help companies to incentivize their staff and customers.

Since its foundation a decade ago Leighmans has gone from strength to strength and today enjoys a strong reputation in the industry for innovative products and solutions.

In addition to establishing itself as one of the industry’s leading players, Leighmans has enjoyed exponential financial success. The company is set to exceed the £1 million turnover level this year.

Darren Leigh, Leighmans.com founder and managing director, commented: “It’s a great honour to be announcing our tenth anniversary and we’re delighted to be on course for the £1 million turnover target. It’s a great endorsement of the way we work and how we help our customers.”

Leighmans.com offers over 100,000 products, from branded ladies umbrellas through tocase logic bags and much more. Leighmans also boasts an in-house design department which is able to tailor products to customer specifications.

Darren Leigh went on: “We’re delighted to continue helping our customers set themselves apart from the competition. Branded and customized corporate goods and gifts are a fantastic way to incentivize and reward people.”

For more information visit www.leighmans.com, or follow the company on Twitter@Leighmans.com.

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Advertising, Art, Business, Internet & Online, Marketing, Retail, Shopping

Business Innovation Competition Lions’ Lair Recognises Leighmans

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The Lions’ Lair, one of the North West’s leading business innovation competitions, has recognised Leighmans.com in this year’s awards ceremony. Leighmans was announced as the contest’s winner by the expert panel of businesspeople and entrepreneurs.

At the Lions’ Lair event this year Leighmans pitched the new iPrint, a corporate gift and merchandise product. The new item was rated as the winner by the Lions’ Lair panel in a ‘Dragons’ Den’ TV show-style judging session.

At the Lions’ Lair event 2012 Leighmans managing director Darren Leigh went before the judging panel to pitch the iPrint as the latest in innovative corporate gift ideas. The iPrint lets is an adhesive strip that lets people use mobile phone and handheld devices even when they are wearing heavy gloves.

Leighmans has received positive feedback from customers about the new iPrints, with companies citing mobile and commuting workers as particular fans.

Leighmans MD Darren Leigh says: “This is a real privilege and we’re pleased to receive this award from the Lions’ Lair panel. The judges obviously liked the quality of the new iPrint product we have sourced for our customers.”

Leighmans has offices in Bury, Lancs, and works with customers of all sizes – from SMBs through to blue-chip companies.

For further information, please visit www.leighmans.com.

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Advertising

WelcomeMat Services Continues Expansion with Signing of New Franchisees

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Marketing Strategies and Technology Company Signs Three New Agreements in 60 Days.

Atlanta, GA (USA), Wednesday – April 18th, 2012 — Welcomemat Services ( http://www.welcomematservices.com ) announced today the signing of three new franchise agreements in the past 60 days, fueling the growth of the Atlanta-based marketing strategies and technology company that provides monthly direct-mail packages to new movers. The franchise agreements are for new markets in Nashville, Tenn., Asheville, N.C. and Bellevue, Wash. Additionally, Randy Rhea, an existing franchisee in Augusta, Ga., became the company’s first multi-unit owner with the recent opening of a second territory serving the greater Charleston, N.C. area.

“One thing that has had a positive impact on our growth is that as the franchise matures, our current franchisees are able to validate the system with their results,” said Brian Mattingly, CEO. “Utilizing their success has been extremely helpful in the recruitment process.”

The Welcomemat program is designed to target new residents when they move into an area by presenting them with invitations to try various businesses and organizations, helping them to get acclimated to their new surroundings. Unique in the estimated $133 billion local advertising market, Welcomemat not only provides local businesses access to new loyal customers, but its specialized patented technology stores and logs customer demographics for use by the local businesses it supports. It’s the first and only cooperative mail service to employ proprietary technology that enables new resident information to be barcoded onto every gift check, allowing clients to receive free customized tracking and information reports regarding responses to their offers.

Since franchising began in early 2010, Welcomemat ( http://www.welcomematservices.com ) has expanded to locations in Indianapolis; Columbus, Ohio; Wilmington, N.C.; Asheville, N.C.; Hilton Head, S.C.; Charleston, S.C.; Bellevue, Wash.; Nashville, Tenn.; Augusta, Ga., as well as corporate-operated offices in Atlanta, Charlotte, S.C. and Greenville, S.C. Projections call for the opening of 12 franchise locations in 2012 toward a goal of opening 200 locations during the next five years in high-profile, transient markets across the country.

WELCOMEMAT SERVICES
3348 Peachtree Road, Suite 1095
Atlanta, GA 30326 – USA
Contact: Brian Mattingly
Phone: 404-841-2226
Website: http://www.welcomematservices.com

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Press & Media Contact:
Courtney Thomas / Nicole Benzer
Sanderson & Associates, Ltd
3348 Peachtree Road, Suite 1095
Atlanta, GA 30326 – USA
312-829-4350
courtney@sandersonpr.com / nicole@sandersonpr.com
http://www.welcomematservices.com