Tag Archives: direct mail packages

Welcomemat Services Expands to Florida with Signing of New Franchise Agreements

Welcomemat Services, has announced their expansion into the South Florida market with the signing of two new franchisees.

Atlanta, GA (USA), Tuesday – July 31st, 2012 — Welcomemat Services, a franchised marketing strategies and technology company that provides monthly gift-check packages to new movers, has announced their expansion into the South Florida market with the signing of two new franchisees. David Tabb purchased the Fort Lauderdale territory and Mark Sullivan purchased Boca Raton and Pompano Beach territories, fueling the companys growth in a largely undeveloped market.

With a steady stream of new residents every year, Florida offers significant growth opportunities for the Welcomemat Services concept, said Brian Mattingly, CEO. Were excited to have a presence here and welcome David and Mark to our growing team. Like so many of the franchisees in our system, David and Mark both bring years of sales and marketing experience to their new businesses; we look forward to their positive contributions to the system. Other potential markets weve identified for expansion include Tampa, St. Petersburg, Jacksonville, Orlando, North Palm Beach and Pensacola.

The Welcomemat program is designed to target new residents when they move into an area by presenting them with invitations to try various businesses and organizations, helping them to get acclimated to their new surroundings. Unique in the estimated 133 billion local advertising market, Welcomemat not only provides local businesses access to new loyal customers, but its specialized patented technology stores and logs customer demographics for use by the local businesses it supports. Its the first and only cooperative mail service to employ proprietary technology that enables new resident information to be barcoded onto every gift check, allowing clients to receive free customized tracking and information reports regarding responses to their offers.

One thing that has had a positive impact on our growth is that as the franchise matures, our current franchisees are able to validate the system with their results, said Brian Mattingly, CEO. Utilizing their success from these franchise opportunities with Welcomemat has been extremely helpful in the recruitment process.

Additionally, Welcomemat has propelled the brand into the digital marketplace with the recent launch of a new mobile loyalty program that rewards customers for visiting local businesses regularly. The Punchpoints smart phone app helps new residents explore their new neighborhood restaurants, shops and other local service providers. The customer collects Punchpoints by scanning a QR code at each business they visit, and the points are later redeemed for exclusive rewards. With over 30 small businesses in Atlanta currently signed up for the app and over 200 users in the consumer marketplace, Welcomemat plans a nationwide rollout in August.

With its proven business model, large client base and unmatched innovation and sophistication, Welcomemat is well positioned as an up-and-coming franchise brand. Welcomemat franchise owners are not required to have industry experience, but solid sales and networking skills are required to effectively build relationships with advertiser clients. Many franchisees have experience in real estate, sales, marketing or business.

Since franchising began in early 2011, Welcomemat has expanded to 13 franchised units and maintains eight corporate-operated locations. Projections call for the opening of 5 additional franchise locations in 2012 toward a goal of opening 200 locations during the next five years in high-profile, transient markets across the country.

WELCOMEMAT SERVICES:
3348 Peachtree Road, Suite 1095
Atlanta, GA 30326
Contact: Brian Mattingly
Phone: 404-841-2226
Website: http://www.welcomematservices.com

Press & Media Contact:
Courtney Thomas / Nicole Benzer
Sanderson Associates, Ltd
3348 Peachtree Road, Suite 1095
Atlanta, GA 30326 – USA
312-829-4350
courtney@sandersonpr.com / nicole@sandersonpr.com
http://www.welcomematservices.com

Welcomemat Services Celebrates First Annual National Conference

Welcomemat Services rolled out the welcome mat for more than 23 franchisees and guests at its first annual national conference April 20 at Chateau Elan in Braselton, Ga.

Atlanta, GA (USA), Friday – May 25th, 2012 — Welcomemat Services ( http://www.welcomematservices.com ) rolled out the welcome mat for more than 23 franchisees and guests at its first annual national conference April 20 at Chateau Elan in Braselton, Ga. The three-day event incorporated award ceremonies, panels and roundtable sessions on growing and developing local franchise business ideas. Special presentations from industry experts and guest speakers were also heard.

Founder and CEO Brian Mattingly took the opportunity to bestow top franchisees with prestigious awards. Among them, Westfield, Ind.-based owners Dave and Sheryl Eickman were named Franchise of the Year, based on a series and ranking of Welcomemat key performance indicators. Wilmington, N.C. owners Frank and Shelli Bernardini were runners up for the award.

“We’re thrilled to have Dave and Sheryl on the Welcomemat team,” said Mattingly. “Over the past year, they have shown extreme dedication to their business. It was a hard decision with so many deserving owners, but Dave and Sheryl proved themselves and exceeded our expectations as new franchisees.”

Since franchising began in early 2011, Welcomemat ( http://www.welcomematservices.com ) has expanded to 10 franchised units and maintains seven corporate-operated locations. Projections call for the opening of eight additional franchise locations in 2012 toward a goal of opening 200 locations during the next five years in high-profile, transient markets across the country.

WELCOMEMAT SERVICES
3348 Peachtree Road, Suite 1095
Atlanta, GA 30326
Contact: Brian Mattingly
Phone: 404-841-2226
Website: http://www.welcomematservices.com

Press & Media Contact:
Courtney Thomas / Nicole Benzer
Sanderson & Associates, Ltd
3348 Peachtree Road, Suite 1095
Atlanta, GA 30326 – USA
312-829-4350
courtney@sandersonpr.com / nicole@sandersonpr.com
http://www.welcomematservices.com

WelcomeMat Services Continues Expansion with Signing of New Franchisees

Marketing Strategies and Technology Company Signs Three New Agreements in 60 Days.

Atlanta, GA (USA), Wednesday – April 18th, 2012 — Welcomemat Services ( http://www.welcomematservices.com ) announced today the signing of three new franchise agreements in the past 60 days, fueling the growth of the Atlanta-based marketing strategies and technology company that provides monthly direct-mail packages to new movers. The franchise agreements are for new markets in Nashville, Tenn., Asheville, N.C. and Bellevue, Wash. Additionally, Randy Rhea, an existing franchisee in Augusta, Ga., became the company’s first multi-unit owner with the recent opening of a second territory serving the greater Charleston, N.C. area.

“One thing that has had a positive impact on our growth is that as the franchise matures, our current franchisees are able to validate the system with their results,” said Brian Mattingly, CEO. “Utilizing their success has been extremely helpful in the recruitment process.”

The Welcomemat program is designed to target new residents when they move into an area by presenting them with invitations to try various businesses and organizations, helping them to get acclimated to their new surroundings. Unique in the estimated $133 billion local advertising market, Welcomemat not only provides local businesses access to new loyal customers, but its specialized patented technology stores and logs customer demographics for use by the local businesses it supports. It’s the first and only cooperative mail service to employ proprietary technology that enables new resident information to be barcoded onto every gift check, allowing clients to receive free customized tracking and information reports regarding responses to their offers.

Since franchising began in early 2010, Welcomemat ( http://www.welcomematservices.com ) has expanded to locations in Indianapolis; Columbus, Ohio; Wilmington, N.C.; Asheville, N.C.; Hilton Head, S.C.; Charleston, S.C.; Bellevue, Wash.; Nashville, Tenn.; Augusta, Ga., as well as corporate-operated offices in Atlanta, Charlotte, S.C. and Greenville, S.C. Projections call for the opening of 12 franchise locations in 2012 toward a goal of opening 200 locations during the next five years in high-profile, transient markets across the country.

WELCOMEMAT SERVICES
3348 Peachtree Road, Suite 1095
Atlanta, GA 30326 – USA
Contact: Brian Mattingly
Phone: 404-841-2226
Website: http://www.welcomematservices.com

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Press & Media Contact:
Courtney Thomas / Nicole Benzer
Sanderson & Associates, Ltd
3348 Peachtree Road, Suite 1095
Atlanta, GA 30326 – USA
312-829-4350
courtney@sandersonpr.com / nicole@sandersonpr.com
http://www.welcomematservices.com