ThingLink Launches 360/VR Editor to Embed Multimedia Content in Panoramic Virtual Reality Images

New Virtual Reality Editing Suite Is Being Packaged for Professional Users With Special Offer for Educators Following Introduction of ThingLink VR Lessons.

Dublin, Ireland — Interactive media platform ThingLink ( today announced the release of its new 360/VR multimedia editor that allows users to annotate 360 images and 360 videos and view them in virtual reality. The company is introducing its new 360 image editor during the Mobile Journalism Conference in Dublin.

ThingLink’s 360/VR image editor allows users to annotate 360 panoramic images with text, image, and audio annotations as well as web embeds for mobile view. Audio and video annotations play as the viewer aligns a pointer with an icon that is displayed in the picture. The tool is ideal for online publishers, journalists, marketers, educators, and others who want to add rich content to virtual tours, news, sporting events, retail experiences, educational programs, or any application where annotated content can enhance the virtual reality experience.

Users also have capability to create a multi-spacial navigation experience by connecting several 360 images or videos together. This allows them to create truly immersive experiences, making viewers feel as though they are moving from one space to another. The new 360/VR editor also includes a new automatic icon creation feature that make the story creation even faster.

“Virtual reality is rapidly gaining popularity in online publishing, education, and marketing, and ThingLink’s 360/VR Editor is a powerful, cost-effective way to enhance any mobile VR experience,” said Ulla Engestrom, founder and CEO of ThingLink. “Our editor makes it possible to add in-depth information to a virtual documentary, enhance a tour of a property for sale, explain strategies in virtual games, expand VR lessons for use in the classroom, and do so much more. And built-in engagement tracking and statistics can help content creators refine their VR experience and provide metrics for future VR applications.”

The new VR/360 editor will be included as part of ThingLink’s new Premium business package ($1,500/year), which provides online publishers with a multimedia tagging platform that supports customized text, audio, video, and more, complete with engagement analytics. Advertisers and marketing creative teams who would like to integrate customized call-to-action options such as eCommerce experiences in the mobile VR view also can work directly with ThingLink’s New York-based VIP services team.

Schools have a special version of the new 360/VR editor that is being bundled with the recently launched ThingLink VR Lessons, which is a collection of high-quality, interactive, 360° image and video journeys on a variety of topics including science, language, and arts. The 360/VR is included with the Premium school subscription package, starting at $500 per year per school.

To get a promo code for reviewing VR editor or VR Lessons, please contact:

About ThingLink
ThingLink, founded in 2010, is an interactive media platform that empowers online publishers to create more engaging content by adding rich media links to photos, videos and virtual reality. With over 3 million content creators, ThingLink has become the most popular cross-platform solution and creative community for interactive images and videos. For more information, visit

Media Contact:
Tom Woolf
Woolf Media & Marketing

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