Tag Archives: public relations

EconomyPR.com Launches Press Release Writing Service for Entrepreneurs

Streamlined and Affordable; Do-It-Yourself PR for Amazon Sellers, Startups and Crowd-Funders

Cleveland, Ohio, June 26, 2015 — /REAL TIME PRESS RELEASE/ — EconomyPR.com today announced the launch of its affordable, streamlined “do-it-yourself” public relations services for entrepreneurs, Amazon Sellers and crowd-funders today. Bridging the gap between random “gig economy” freelancers and premium agencies, EconomyPR.com has demonstrated in beta that it can deliver professionally-written press releases, blogs and media pitches at a fraction of the fees charged by agencies and publicists. The company’s do-it-yourself model enables clients who might not have even considered PR to conduct effective media campaigns.

“It’s time for the PR business to catch up with changes in the news industry as well as shifts in the way that creative work gets done,” said Hugh Taylor, the CEO and founder of EconomyPR.com. “Talented freelancers are available to work economically by the project. Entrepreneurial clients are taking media relations into their own hands. Journalists and bloggers are reachable directly and publishing online. The old barriers between a PR client and the media are disappearing. We’re leading the way in disrupting a field that’s ripe for change.”

Taylor, who has managed public relations in the Fortune 500 as well as for several venture-backed startups, founded EconomyPR.com after observing a disconnect in the modern public relations market. While many traditional PR firms require monthly retainers that can reach tens of thousands of dollars, the actual writing of a press release — which is all that some clients want — could be performed by freelancers for well under one hundred dollars. The proliferation of gig economy freelance sites such as Fiverr and PeoplePerHour has given public relations customers access to thousands of low-cost writing resources. However, quality and delivery can be unpredictable on these sites.

The challenge was to create an end product that met the client’s expectations while preserving the value of the gig economy. EconomyPR.com performs an essential editorial function, marshaling the resources of a skilled, curated freelancer base to enable low-cost press release writing for clients while enforcing professional standards for quality and message impact. The company also helps clients repurpose their press releases, adapting them into articles, blog posts and media pitch emails. In pre-launch beta, EconomyPR.com has helped dozens of entrepreneurs get their news picked up in the media.

EconomyPR.com’s basic offering is a 300 to 400 word press release for $25. Standard delivery is three business days. Extra charges apply for rush services and add-ons, such as blog post adaption and email pitches.

For more information, visit www.economypr.com.

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Contact-Details: Hugh Taylor
(310) 383-7041
hugh@economypr.com

MediaPR.net Partners with ShoutEx to offer Lead Generation & Search Marketing Services

MediaPR.net is teaming up with ShoutEx to provide add-on search marketing and lead generation services.

Boston, MA (USA), July 23, 2012 — MediaPR.net ( http://www.MediaPR.net ), providing public relations and content marketing services to technology startups on a budget since 1990, is teaming up with ShoutEx to provide add-on search marketing and lead generation services. ShoutEx is an online marketing firm based in Ottawa, Canada and promotes software vendors, SaaS and mobile apps.

“Ongoing PR and fresh marketing content is an effective way to keep qualified traffic coming to your site,” says Victor Cruz, principal of MediaPR.net. “Our strategy combines PR activities with marketing messages, which helps increase the shelf-life of our joint efforts, give SEO a boost, and pull in qualified leads.”

“We first start by evaluating your marketing footprint to identify quick wins in search optimization and online advertising,” says Zaki Usman, founder of ShoutEx. “We compare your competitors’ marketing efforts to fine tune your messages for best lead conversions. Then we work with web marketing and PR to execute campaigns that focus on results.”

These new content marketing services include:

Search Engine Optimization
• Analyze best performing organic keywords
• Tweak online content to make it more search engine friendly
• Help optimize your site code for faster performance
• Integrate keywords and anchor texts into your PR program

Online Lead-Generation
• Research top converting keywords and ad copy types
• Create high performing online ad campaigns
• Supplement with A/B tested landing pages
• Tie in social media marketing to pull in cost-effective traffic

All marketing and PR efforts are followed up with scheduled analytics and reports to highlight top performing keywords, strategies and marketing hooks. These reports are useful in creating new campaigns and understanding what resonates best with the market.

For more information please visit: http://www.MediaPR.net and http://www.shoutex.com

Press Contacts:
Victor Cruz / vcruz@mediapr.net
Zaki Usman / pr@shoutex.com

Press & Media Contact:
Victor Cruz, Principal
MediaPR.net Inc
28 Forrester St
Salem, MA 01970 – USA
(978) 594-4134
vcruz@mediapr.net
http://www.MediaPR.net

Acoustiblok Named “Best Practices” Customer by Hubspot Internet Marketing

Eighteen months after adopting Hubspot’s all-in-one marketing platform, Tampa, Florida-based Acoustiblok has increased website traffic by 210 percent, increased organic search leads by 307 percent, and increased customer transactions by 40 percent, contributing to Acoustiblok’s record sales increases in 2011.

Hubspot named Acoustiblok a “Best Practices” customer based on its application of Hubspot marketing tools for website management, blogging, search engine optimization (SEO), lead management, marketing analytics, social media monitoring, and website analysis.

“Being recognized by an industry leader as a “best practices” customer is a real accomplishment, and one we’ve worked hard to achieve,” said Liz Ernst, director of public relations for Acoustiblok, Inc. “We have a small marketing and PR team, and we had been trying different approaches to increasing traffic and drawing attention to our Acoustiblok soundproofing product line, and our Thermablok aerogel insulating strips.

“Hubspot gave us some serious one-on-one attention and guidance to understand where to best devote our efforts for the greatest return on our marketing and PR campaigns.”

Acoustiblok President and Founder Lahnie Johnson says that Hubspot provided the traffic building tools he had been looking for in order to achieve the huge growth goals the company had set for itself.

“We knew we had to get more web traffic, and that more traffic would equate to more leads,” Johnson said. “We were able to use the HubSpot software to help us with our traffic building initiatives, and our leads increased dramatically as our traffic increased.”

HubSpot, Inc., based in Cambridge, Massachusetts, provides an all-in-one marketing software platform used by more than 5000 companies in 34 countries. HubSpot is also the developer of WebsiteGrader.com, a website analysis tool with more than 3 million users. HubSpot, Inc. was founded in 2006.

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Startupsadviser.com Names Bill Pankracij Vice President of Marketing and Business Development

DURHAM, CT – Startupsadviser.com, a leading business and marketing consultancy dedicated to meeting the needs of emerging and startup organizations, has announced the appointment of Bill Pankracij as vice president of marketing and business development. In this role, Mr. Pankracij will be responsible for expanding the company’s relationship base, providing current clients with a broad range of functional expertise, and developing and executing all domestic and international marketing activities.

“Bill brings an impressive track record of experience and performance to Startupsadviser.com. His experience in business development, strategy, marketing, and communications, coupled with his success building brands and creating results-driven programs, will be instrumental as we forge ahead with our growth plans,” said Laura Rosen, president and chief executive officer of Startupsadviser.com.

A highly respected and sought after marketing executive within the early-stage and startup communities, Mr. Pankracij will utilize his more than 25 years of experience in the hi-tech industry in his new role at Startupsadviser.com. His impressive background includes a strong record of bottom-line results at small and early-stage firms such as ITema, Reconda, and DSPCon as well as senior management positions at major companies including Philips, Perkin-Elmer, and BellSouth, where he was part of the team that spearheaded the U.S. launch of the revolutionary BlackBerry® device enabled with BellSouth wireless services.

“The strategic and operational expertise of the Startupsadviser team is truly first-class,”said Mr. Pankracij. “I am excited to join this organization and look forward to enhancing the brand experience for our customers and being part of the Company’s continuing success.”

About Startupsadviser.com
With satellite offices throughout New England, Connecticut-based Startupsadviser.com is a leading strategic consulting firm specializing in meeting the business development, marketing and sales needs of emerging and start-up organizations. Our consultants average over two decades of diversified business experience so we know what works and how to level the competitive playing field for your organization. We offer a variety of services and pride ourselves in delivering sound, sane and sensible advice at every critical stage of your firm’s development. For additional information on Startupsadviser.com, please visit http://www.startupsadviser.com.

All company, brand and product names referenced herein may be trademarks or registered trademarks of their respective owners.

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CONTACT:
Bill Pankracij
Vice President, Marketing & Business Development
Startupsadviser.com
207-809-0089
bill@startupsadviser.com

KLM Distribution To Expand “Virtual Record Label” Services To Independent Music Industry

KLM Distribution, LLC announced that they are expanding their suite of products and services to the independent music industry.

Nashville, TN/Tempe, AZ, November 09, 2010 — KLM Distribution, LLC ( http://www.klmdistribution.com ) announced that they are expanding their suite of products and services to the independent music industry through the recruitment of 50 regional sales managers and 500 independent sales representatives throughout North America.

Scott Kelly, KLM’s National Sales Manager commented “KLM has been an industry leader in providing top talent and services to major labels and their artists and now through our North American expansion we can offer those same services to the independent community of labels and artists at an incredible value. In addition, we are now providing an opportunity for hundreds to have a career in the music industry”

Those wishing to apply for Regional Manager or Sales Manager positions may submit resumes via http://www.klmwebsite.com/submit_resume.html

About KLM Distribution:
KLM Distribution is a total music business solutions company that works with independent labels and artists worldwide, providing everything from major distribution (Sony®/RED) of a new release, to marketing, public relations, manufacturing, regional national radio promotions and more. Founded in 2008, KLM is based out of Nashville with additional staff offices in New York, Los Angeles, Miami, Charlotte, Seattle and Dallas.

KLM’s strength is cemented in its veteran staff with over 100 years of major label expertise in all facets of the music industry, having worked with such artists as Carrie Underwood, Bon Jovi, KISS, Brian McKnight, Taylor Swift, Motley Crue, Kanye West, The Who, 98 Degrees and Led Zepplin, earning RIAA sales awards of over 100 million records.

Visit KLM Distribution online at http://www.klmdistribution.com

Press & Media Contact:
Scott Kelly
National Sales Manager
KLM Distribution, LLC
9920 S. Rural Rd. Suite# 108
Tempe, AZ 85284
(480) 206-3435
scottkelly@klmdistribution.com
http://www.klmdistribution.com