Tag Archives: HD

Technology

Inlet Extends WealthTV’s Reach to International Subscribers Via a Live, Linear 24/7 TV Broadcast Over IP to 3 Screens

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Inlet’s Spinnaker Prepares HD Quality Video for Delivery Over the Top Via Adaptive Bitrate Streaming

RALEIGH, NORTH CAROLINA – OCTOBER 19, 2010 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that 24/7 HD cable television network, WealthTV, has selected Inlet to deliver live, linear broadcast television to international subscribers over the Internet using Inlet’s SpinnakerTM streaming appliance. Subscribers will have 24/7 access to WealthTV content through their TVs via IP-based set top boxes, computers, and/or mobile devices including the Apple® iPhone® and iPadTM.

WealthTV’s audience consists of more than 10 million subscribers in the US and Caribbean. “The Spinnaker solution for live streaming helps us expand our reach to a broader international audience easily and cost effectively,” explained Charles Herring, president, WealthTV. “Based on the high praise we heard about Spinnaker from both the industry and Inlet’s customers, we are confident in its ability to deliver exceptional HD quality content in multiple formats to multiple devices. Trying to accomplish that with a traditional satellite broadcast would have been a very complex and expensive proposition.”

“Similar to many of our customers, WealthTV is tapping the power of three screens – including delivery to set top boxes (STB), computers and mobile devices – in order to create new monetization opportunities and reach new customers,” said Michael Barros, senior vice president of sales and marketing, Inlet Technologies. “Inlet optimizes the quality of experience for these new platforms, and thus transforms linear programming providers and the broader telecommunications industry into a broadband world.”

A variety of WealthTV subscription options including a 24/7 feed, HD feed, VOD and even 3D will be available to international viewers. For more information about WealthTV video subscription options, contact Sarah Nunez, sarah.nunez@wealthtv.com.

About Spinnaker

Spinnaker™ is Inlet Technologies’ family of industry leading streaming appliances for live video and audio delivery applications. Using a state-of-the-art encoding engine and an advanced toolset, Spinnaker delivers the bandwidth performance and unique features you need to provide a true broadcast experience online Spinnaker provides award winning quality and professional, reliable results in an affordable, simple solution.

About WealthTV

WealthTV is the premier lifestyle and entertainment network —the destination for exclusive and original programming, simultaneously transmitted in high definition and standard definition. WealthTV delivers to viewers informative shows that provide invaluable insights on what every American dreams of – from travel secrets to fast cars, from culinary delights to better etiquette, and much more. The network fills a television vacuum by delivering intellectually stimulating, thought-provoking entertainment and always-unbiased news from an insider’s perspective. For more information, please visit www.wealthtv.com.

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

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Technology

Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

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Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

With Inlet, Rum Bum Offers an Easy, Accessible and Affordable High Quality Live Streaming Service

RALEIGH, NORTH CAROLINA – OCTOBER 12, 2010 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that its SpinnakerTM live streaming appliance is powering Rum Bum Technology’s new live streaming service. Complementing other services provided by Rum Bum’s film and production studio and internet publishing division, this new service makes live streaming more accessible and affordable for events of all sizes.

Rum Bum first used Inlet’s Spinnaker for the 2009 Austin City Limits Music Festival last fall. For that event, they streamed live video and audio for 10 hours each day, for three consecutive days, to more than 4,000 online viewers. The company was immediately impressed with a number of features that made Spinnaker ideal for “on location” or “in the field” live streaming, including the appliance’s integrated hardware and software design, ease of use and setup, advanced audio controls, and a robust form factor that’s ideal for broadcasting remotely. Spinnaker’s video quality also significantly surpassed that of Rum Bum’s previous encoding solution.
That firsthand experience, combined with Spinnaker’s ability to operate effectively in a service bureau environment along with Inlet’s excellent reputation, led Rum Bum to purchase Spinnaker. They have since used Spinnaker to stream a number of live music festivals, fashion events and other events throughout the US, including the Ultra Music Festival and Board Up Miami.
Rum Bum now relies on Spinnaker to encode at the highest possible quality on location, offering up to eight streams in Flash, Silverlight, H.264, iPhone/iPad HTTP and in full 1080p HD. Today, Rum Bum is making that high quality live streaming experience available to others through its new live streaming service, targeting organizations lacking the technology infrastructure, expertise and/or budget to enable high quality live streaming on their own.
“After our first test we knew that we had finally found the device to stream any live event. With unmatched quality inside a robust and small package we can now spontaneously dispatch our streaming team to any location,” said Luis Bacardi, Founder of the Rum Bum Group of companies. “Spinnaker is part of our strategy to take all our production and events online in real-time.”
“It is exciting to help companies like Rum Bum create new business opportunities with live streaming and online video,” said Michael Barros, senior vice president, sales and marketing, Inlet Technologies. “As the online video industry evolves, our goal is to continue developing new technologies that help create even more new business and revenue opportunities for content providers and service providers like Rum Bum.”

SpinnakerTM is Inlet Technologies’ family of award-winning real-time streaming appliances. Spinnaker’s robust, reliable platform can stream in multiple formats to any device, including iPhone®, iPadTM, feature phones and smart phones. Spinnaker was the first to offer full support for and continues to lead the market in adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect broadcast cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms as well as iOS devices.

About Rum Bum Technology
Rum Bum Technology is part of the Rum Bum family, founded and owned by Luis Bacardi. The company develops sophisticated online platforms which publish a number of magazines and blogs that run the gamut from fashion to fishing to sports-car racing and lifestyle.

In addition to publishing, Rum Bum Technology also provides live streaming services for various events, including large music festivals, and action sports events. Rum Bum provides the complete workflow, including encoding the video signal, uploading it from location to a content delivery network (CDN), and providing dynamic-bandwidth video players for web pages. For more information, visit www.rumbumtech.com.

Contact:
Shawn Ramsey
Crossroads Public Relations for Inlet Technologies
+1 919-621-0737
inlet@crossroadspr.com

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Apparel & Fashion, Software, Technology

From the Runway to the iPhone: Inlet Technologies Helps Zeitbyte Expand Audience for 2010 Fall Fashion Week Shows

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Contact:

Shawn Ramsey

Crossroads Public Relations for Inlet Technologies

+1 919-621-0737

inlet@crossroadspr.com

From the Runway to the iPhone: Inlet Technologies Helps Zeitbyte Expand Audience for 2010 Fall Fashion Week Shows

Zeitbyte streams record number of shows to multiple devices in over 170 different countries using Inlet’s Spinnaker

RALEIGH, NORTH CAROLINA – OCTOBER 05, 2010 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that its SpinnakerTM streaming appliances were used by Zeitbyte Digital Media to stream live and on-demand coverage of this year’s Mercedes-Benz Fashion Week to more than 175,000 unique viewers on computers and mobile devices around the world.

Zeitbyte, a digital media company that specializes in video production and webcasting, first began streaming Fashion Week three years ago, and have been using Inlet’s Spinnaker HD 7100 to power their streams since 2009.  As a result of the growing number of shows and demand for streams to multiple devices, the company added the Spinnaker HD-X 8100 for this year’s event. With support for up to eight simultaneous streams from one unit, Zeitbyte now has the ability to stream on location in any format (i.e., Flash, Silverlight, H.264, 1080p HD) to any viewing device – including the iPhone®, the iPadTM, and the latest 3GPP devices.

“Spinnaker has not only provided us with an end-to-end solution for broadcasting events on the Internet, but it has also helped create new opportunities for our customers to reach a broader audience on their device of choice,” commented Gary Kahn, president, Zeitbyte Digital Media.  “Thanks to Inlet, we were able to stream more Fashion Week events than ever before, at the highest quality possible.”

Using Spinnaker’s award-winning encoding technology, Zeitbyte streamed 66 shows from 11 different locations, including Lincoln Center and Milk Studios, as well as several offsite shows around the city from designers such as Donna Karan and Jason Wu. Along with streaming over 900,000 minutes of live content, Zeitbyte also used Spinnaker to encode 20 additional shows for archival purposes, making them available on-demand to online viewers. All coverage from this year’s Fashion Week can be viewed on the Lincoln Center web site, on individual designer web sites or Facebook pages, and other sites such as www.firstcomesfashion.com.

For future events, Zeitbyte will continue to leverage Spinnaker to offer customers the highest quality streams on location, from anywhere in the world. The company also plans to help those customers engage viewers even further with integrated functionality delivered in their custom players – including opportunities for ad insertion, social media, chat and subscriptions.

“The work Zeitbyte did at Fashion Week is a great demonstration of Spinnaker’s superior quality and performance,” said Michael Barros, senior vice president of sales and marketing, Inlet Technologies. “We are proud to help Zeitbyte deliver a one-stop solution for streaming broadcast-quality content to any device, and help create new business opportunities around that content for them and their customers.”

Spinnaker™ is Inlet Technologies’ family of industry leading streaming appliances for live video and audio delivery applications. Using a state-of-the-art encoding engine and an advanced toolset, Spinnaker delivers the bandwidth performance and unique features you need to provide a true broadcast experience online Spinnaker provides award winning quality and professional, reliable results in an affordable, simple solution.

The Numbers: Inlet Technologies – Zeitbyte Digital Media

2010 Mercedes-Benz Fashion Week

175,424 total unique viewers – live and on-demand content

46,250 unique live content viewers

1,704,193 minutes of live and on-demand content viewed

903,759 minutes of live content viewed

171 countries from which live and on-demand content viewed

137 countries from which live content viewed

About Zeitbyte Digital Media

Zeitbyte Digital Media provides media, online and video services, including live event webcasting, video production services, custom media players, media encoding, and media management and streaming Founded in 2006 by Kevin Brail and Gary Kahn, Zeitbyte’s clients include ConEdison, Kenneth Cole, Universal Music, UBS, Neiman Marcus, Phillips de Pury and Michael Kors.

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

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