Tag Archives: fashion

Apparel & Fashion, Art, Entertainment, Media, Retail, Shopping

Pandora Jewellery Line Launches Online Mag

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Jun 22 2011 /RTPR/ – The Copenhagen-based jeweller behind the Pandora bracelets range is set to venture into online publishing to help it to stay in contact with its millions of customers worldwide.

The first issue of the online magazine will launch on 20th June 2011 and will be sent to the 1.6 million members of their website-based Pandora Club.

The magazine will feature behind the scenes insights into the brand, fashion shoots, style tips and the stories behind customer’s purchases of Pandora jewellery and bracelets. Published six times per year, the magazine will initially launch in an international format which the company eventually hopes to be able to adapt with local content such as special events and promotions.

The launch of the magazine marks an important step in the evolution of the company. Since the UK launch in 2006 the company’s product range, which now includes rings and watches, has been selling at a phenomenal rate. The company has managed supply and demand successfully, due in large part to its integrated designs, manufactures and distribution.

Founded in 1982, Pandora jewellery is today sold in more than 55 countries on six continents through over 10,000 points of sale, including more than 450 Pandora branded concept stores as well as online from stores such as thejewelhut.co.uk.

Whilst the financial projections were made successfully, what could not have been seen is the way in which consumers have taken the brand to their hearts. Pandora braceletshave become very different from a standard jewellery product; it has taken on a life of its own and has become a part an important constituent of the lives of its wearers. This symbiotic relationship has created many repeat customers who have made their charm bead collection an integral part of their lives.

Mikkel Berg, executive marketing director, quoted in a recent Marketing Week article, said: “This magazine rewards our customers’ loyalty and gives new opportunities for them to share their thoughts with each other and the company.”

To ensure that you get your copy sign up online on the Pandora website atwww.pandora.net. For more information on Pandora jewellery, visit popular UK jewellery site the Jewel Hut at http://www.thejewelhut.co.uk.

Contact Details: The Jewel Hut – http://www.thejewelhut.co.uk
95 High Street
Brierley Hill
West Midlands
DY5 3AU
Telephone no: 0138478431
E-mail: rich@thbaker.co.uk

 

Apparel & Fashion, Internet & Online, Marketing, Retail, Shopping

Boden Wins Loyalty Award

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Jun 09 2011 /RTPR/ – Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts.

The award-winning “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was completely unique to each customer based on their shopping history and life story with the brand.

The back of the catalogue featured further personalisation, with product recommendations based on analytics. These were further complemented by personal emails with further recommendations and additional integrated material.

Overall results for the catalogue mailing delivered a near 30% uplift in response. Engage Award’s judges were impressed, commenting “A great example of marketing with a personal touch.” Praising the quality and relevance of personalisation they added, “Strong customisation made it highly engaging and drove strong results”.

Boden’s campaign fought off strong competition in the face of O2’s Priority campaign and Innocent Drinks’ Innocent AGM to claim the Winner’s award. Further shortlisted entries came from Coca-Cola, Cravendale, Fiat, M&S and More Than amongst others.

Now in its second year, Marketing Week’s Engage Awards received even more entries than last year, which were judged by judged by a host of well know industry professionals including Mark Choueke, Editor of Marketing Week, Will Abbott, Marketing and Communications Director, Freesat, Lauren Branston Director, Public Affairs & Communications, Coca Cola, Craig Inglis Director, Marketing John Lewis, Richard Reed CEO Innocent Drinks and Phil Rumbol Founding Partner 101.

About JP Boden
When he could not find what he wanted in the Johnnie Boden started a clothing business. Boden’s grown in leaps and bounds since the first range took shape on Johnnie’s kitchen table back in 1991. The company is now turning over £200 million a year and employing 800 staff. More than 200 womenswear styles are on offer, as well as extensive ranges of menswear, babywear, girls dresses and boys clothes. Boden launched operations in America in 2002, Germany in 2007 and Austria in September 2009.

Contact Details: Boden UK
pr@boden.co.uk
PR Manager
Boden House, 114 – 120 Victoria Road
London
NW10 6NY

Apparel & Fashion, Internet & Online, Retail, Shopping

Boden’s Innovative Catalogue Campaign Pays Off

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Jun 09 2011 /RTPR/ – Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns.

In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised URL leading to a tailored micro site. Visitors were able to enter a competition to instantly win £1,000 worth of Boden clothing. Those that weren’t lucky enough to scoop the prize were awarded with a 15% off discount and automatically deep-linked from the micro site to the relevant Boden web page based on their catalogue preferences and gender.

The thorough approach with creative integration from start to finish paid off, boosting both engagement and sales. Matthew Finn, Assistant Marketing Manager at Boden, commented “Despite the higher initial costs we experienced almost double the response rate.” He went on to thank digital printers Howard Hunt and insight partners Celerity for their support in putting the campaign together.

Mr Finn now plans to roll out similar features to more tactical campaigns in the future. “We’ve seen declining response rates for enquirers on traditional mailings”, he says, sighting personalised integrated campaigns as a way to boost enquirer engagement and conversion.

This success follows hot on the heels of Boden’s catalogue campaign that was awarded Marketing Week’s Engage Award in May. The “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was unique to each customer based on their shopping history and life story with the brand. Overall results for this catalogue mailing delivered a near 30% uplift in response.

About JP Boden
When he could not find what he wanted in the Johnnie Boden started a clothing business. Boden’s grown in leaps and bounds since the first range took shape on Johnnie’s kitchen table back in 1991. The company is now turning over £200 million a year and employing 800 staff. More than 200 womenswear styles are on offer, as well as extensive ranges of menswear, boys clothing, girls clothing and babies clothes. Boden launched operations in America in 2002, Germany in 2007 and Austria in September 2009.

Contact Details: pr@boden.co.uk
PR Manager
Boden House, 114 – 120 Victoria Road
London
NW10 6NY
0845 677 5050

 

Apparel & Fashion, Internet & Online, Retail, Shopping

European Union Cookie Regulations May Change Online Shopping

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Jun 08 2011 /RTPR/ – The Privacy and Electronic Communications Regulations (PECR) have recently (26 th May) a mandate which dictating that website operators with the EU gain explicit consent from their visitors before using cookies to track their interaction with the site.

Cookies are, at their most basic, a short line of text placed on to your computer when you access specific sites. The text file is then used to help the browser remember details about the visitor such as what items are held in the basket or whether this is a first time visit or a returning customer.

Forcing visitors to consent to these cookies is designed to make the internet safer. However, many argue this will come at the expense of functionality. It is currently unclear what form displaying consent will come in, it may simply be an opt-in box.

Simon Crisp, Director of shopsafe.co.uk has voiced his concern about this directive, “This is going to add a regulatory and cost burden to digital economy at a time when we don’t need it” Crisp felt that further cookie regulations may add further complications to online shopping which users, new to online retail, would be put off by.

Further issues have been raised by those online experts who use these tracking methods to prove return on investment for their campaigns. Matthew Barker, managing partner of Hit Riddle was keen to mention that without being able to measure the performance of selected ads internet marketers may begin to struggle proving the efficacy of their campaigns.

Without clear indication of how this mandate will be instigated it’s difficult to know what the effect will be. However, it’s clear smaller online retailers may struggle to cover the cost of a ‘cookie audit’ to prove they are in line with the latest regulations.

It is unlikely this will cause online shopping to stumble but rather to shift towards larger etailers. With more and more brands launching their products online (such as the recent FitFlop Rokkit launch from online footwear etailer FitFlop) customers will still be able to get the brands they’re searching for but it maybe that this latest EU regulation causes the smaller independent to abandon traditional online advertising.

Contact Details: Nigel Linton
110 – 114 Corporation Street
Birmingham
B4 6SX

 

Apparel & Fashion, Art, Entertainment, Retail

Extensive New Showroom and Huge Fashion Show Party for Emporium

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Jun 08 2011 /RTPR/ – In the long and winding fashion market, the two partners involved in young fashion manufacturer Emporium have respectively been in the business since 1985 and 1999 – a wealth of experience and impressive insight that they have channelled into their latest project. This impressively unique fashion company provide made in Italy lines to the customers directly; a fashion wholesale specializing in the service of fast fashion and convenient pre-order selection.

Whom and What For

Furthermore, it is clear that this brand new fashion line is aimed at the young men and women of today – those who are interested in remarkable quality clothing whilst retaining the essence of style for this modern age. Emporium aims to spread this message through their production and distribution services that they will be able to offer in the near future, augmented by the opening of the new showroom which will be introduced by a huge after presentation party.

12 th of September 2011 Big Fashion Show in the new showroom located in Bologna Centergross Bloc 22E with Buffet and Presentation of new 2011/2012 Fashion Collection

The company have been seen to be able to adapt quickly and effectively to what can only be described as the mood swings of the European fashion industry, distributing stylistic and astounding pieces of artistic fashion in a positive and progressive manner. This is important in their goal of young fashion wholesale, and an attribute which these two experienced partners have portrayed to be one of their strongest and most appealing points of business.

Brand-new Showroom with Opening Party

Recently, the two partners have come to the decision to introduce a huge, brand new perusing showroom in order to further intensify their progressive aims, taking yet further steps into the world of Italian fashion wholesale productions. The showroom is to denote a fabulously spacious eight hundred square meters of space, in which only the best of the grandeur can be displayed.

However for the introduction of this impressive new feature for Emporium, these experienced pioneers of Italian fashion have organized a large, remarkable fashion show party which will be an event that everyone is sure to remember. Through this ostentatious method of portraying their new showroom, they are sure to create even more interest in their unique fashion collection, made in Italy.

Upon the new opening of the two partners’ new showroom space, an extensive range of fashion products will be ranged for wholesale buyers to peruse, with a fantastic assortment of over one thousand exclusive and exceptional styles that will be instantly available for the wholesale buyer; amongst which include amazing, unique styles for both men and women – and all from what could be called the fashion capital of the modern world – Italy.

Italian quality is somewhat of a fabled and appreciated note that will be added to the collections that Emporium will produce and distribute – and one that will be included in the new fashion line aimed at the young and spritely generation of fashion conscious people of Europe. Emporium hopes to create an entirely new look with their extensive range of styles and quality in this soon-to-be-shown collection of 2011 – a new step and pioneering move in the production and distribution of young fashion styles that are made in Italy and adhere to the impressive quality standards that this country reigns over Europe with. The opening of the new, huge showroom with a spectacular party to match could be the start of an illustrious new line that will enter the world soon enough and with a loud and striking entrance.

Further Contact Information

For more information on the Emporium line as a company, visit www.emporium-moda.com.

For further information regarding the founders and the company itself, the following methods of contact may be utilized:

Contact name: Gianna Casal
Telephone: : +393423734502

E-mail: info@emporium-moda.com

 

Apparel & Fashion, Internet & Online, Retail, Shopping

Compact Footwear Category Showing Huge Growth as Footzyrolls Surpasses $1M mark after only one year in business, New Boho Summer Line is a Best Seller

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NEW YORK – Footzyrolls, the rollable shoe, the leader in the compact Footwear market with over $1M in Sales their first year, has leaped into fashion with their new collection, Bohemian Chic.

Debuting May 10, 2011, it has made a trend setting impact on compact flats. As Footzyroll’s summer collection, it features vibrant tie-dye colors, as well as chic corals and denim with flower piping in different styles. The collection showcases the classic Mary Jane style shoe with a striking look that is perfect for walking around the city or the shore during those hot summer days.

Footzyrolls are transforming comfort and style, and women have come to rely on these stylish flats to provide relief after a long day at work, summer travel, running around with the kids, or a night out on the town. The new Bohemian Chic shoe line embraces the “free spirited” iconic woman of any age. The Bohemian Chic collection will be available at high end boutiques across the country and at www.footzyrolls.com.

Footzyrolls’ innovative design allows them to be rolled up and fit practically everywhere: from the glove compartment in your car, to a tiny evening bag, Footzyrolls are conducive to providing instant relief for your aching feet! The trend for compact footwear was started by Footzyrolls, and this new collection elevates the fashion aspect of this functional flat. Every woman will eventually have at least one pair for every handbag!

Photos of the new collection can be viewed at http://bit.ly/mumpgA and this amazing and vibrant collection is priced from $25 to $30.

Celebrities who have gotten their hands (and feet) on Footzyrolls include: Beyonce, Blake Lively, Brittany Snow, Catherine Zeta Jones, Christina Ricci, Cynthia Nixon, Kendra Wilkinson, Kim Kardashian, Kristen Bell, Molly Ringwald, Rachel Bilson, Rachel Weisz, Rashida Jones, Rihanna, Susan Sarandon, Tinsley Mortimer, Whitney Port and up and coming singer Matisse.

Footzyrolls and the Footzyrolls Luxe Collections are currently sold in major department stores such as Bloomingdales, Macys and Lord & Taylor, as well as over 2,500 other retail stores. Additionally, they recently infiltrated the Las Vegas luxury market, and are now offered at hotels such as the Aria, Bellagio, Luxor, Mandalay Bay, Mirage, MGM, and the New York, New York. Footzyrolls is a registered Trademark of Rollashoe, LLC. Rollashoe, LLC is the creator of the Footzyrolls rollable shoe and Footzyroll flip-flops. Rollashoe is the world leader in the compact footwear accessories market and strives to make women’s lives fashionable yet functional. The company focuses on the ever changing needs of women.

Contact Details: Jenifer Caplan
1688 Meridian Ave Suite 418
Miami Beach, FL 33139
646-827-0673786-693-8978

Apparel & Fashion, Art, Retail, Shopping

Emporio Armani S/S 2011 Collection Available at TheWatchHut.co.uk

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May 10, 2011 /RTPR/– Make sure you spend your time stylishly this summer with a watch from the new Emporio Armani Spring/Summer 2011 collection, available now at the Watch Hut.

New Emporio Armani watches are just waiting to give your wrist a style overhaul, over at the UK’s largest watch website.

Famed for its sexy and youthful appeal, Giorgio Armani’s Emporio Armani brand is one of the most recognised fashion labels on the worldwide market today. Its clothing and accessories output is trendy, smart and cool – and its watches are no exception.

This season’s brand new Emporio Armani watches don’t fix what isn’t broken, providing the brand’s fashion-conscious followers with an extensive choice of sexy, sophisticated designer timepieces that complement the existing collection.

Key trends include the continuing popularity of black and white ceramic models, sporty yet smart chronograph bracelet watches, and contemporary takes on classic leather strap dress watches.

All-new Emporio Armani watches can be viewed on the Watch Hut’s dedicated brand section or within the ‘Latest New Models’ category.

The UK’s largest watch website is home to some of the world’s leading designer watch brands, including another hot Armani off-shoot, Armani Exchange. With over 6000 watches available from more than 60 popular watch brands, the Watch Hut is a one-stop destination for the best in wrist style.

To view Emporio Armani watches, visit the Watch Hut at http://www.thewatchhut.co.uk.

For further information, please contact Luke McNaney at luke.mcnaney@thbaker-watches.co.uk or on 01384 467592.

Company: The Watch Hut
Website: http://www.thewatchhut.co.uk Street address: 95 High Street, Brierley Hill, West Midlands

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Apparel & Fashion, Entertainment, Retail, Shopping

Hot on the heels of the successful launch of Abigail Keats’s 2011 Autumn Winter collection at the recent Jo burg Fashion Week

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APR 11, 2011 /RTPR/ — Hot on the heels of the successful launch of her 2011 Autumn Winter collection at the recent Jo burg Fashion Week, Abigail Keats has announced an expansion of her Sandton Designer Boutique to the exclusive Bromwell Boutique Mall in Cape Town.

Keats is excited with this new development about which she says. “I have for some time now wanted to take my label to Cape Town but had not found the right positioning for such a venture”. She continues, “At the invitation from Nina Delnon – Bromwell Mall Boutique Manager, I visited for the first time and was taken by the sophisticated elegance and unique offering of this exclusive place, situated in the heart of Woodstock”.

Beautifully restored, comprising a series of interlinked concept show rooms as well as the intimate BREAD café, boulangerie and deli, this historic building is the home to limited editions and one off pieces of jewellery, art works and furnishings. It is also the exclusive Cape Town outlet for Nataniël’s “Kaalkop” lifestyle products and is now extending its top end ladies fashion and accessories offering with the Abigail Keats designer label.

The formal opening of the boutique will be celebrated with a relaxed red carpet showing of Abigail Keats creations and the boutique will be open to patrons on the 16 April 2011

Abigail Keats : http://www.abigailkeats.com
Abigail Keats Current collectionhttp://www.abigailkeats.com/currentcollection.html
The Bromwell Boutique Mall :http://www.thebromwell.co.za/

Abigail Keats Boutique Locations and Contacts:

The Bromwell Boutique Mall
250 Albert Road, Woodstock, Cape Town
Tel: 021 447 4730
Email: enquiries@thebromwell.co.za

Nedbank Head Office
Corner Rivonia and Maude Street, Sandton, Johannesburg
Tel: 011 783 4769
Email: abigail@abigailkeats.com

Aerospace, Apparel & Fashion, Transportation & Logistics, Travel

CEA to introduce new uniforms for its first-line service personnel

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Recently, China Eastern Airlines Corporation Limited (CEA) launched an initiative to change uniforms of its first-line service personnel, replacing the existing ones with a history of nearly 10 years. What is more significant is the cooperation CEA joins hands with Hachette China—the parent company of ELLE magazine, relying on the latter’s grand influence in the fashion field to hunt world’s top designer in order to better display its core brand value of “world-class hospitality with eastern charm”.

CEA owns 370 odd airplanes of different kinds, mainly composed of wide and narrow-body carriers. With Shanghai as its core hub of the airline network covering over 170 cities throughout the world, it provides service to more than 70 million travellers each year with passenger capacity ranking World Top 10. Launching the transnational and crossover design program before its imminent entrance to SkyTeam Alliance, CEA has fully demonstrated its determination to create world-class grade and excellent service experience for global passengers. After the entrance to SkyTeam Alliance, its airline will reach six continents, covering over 900 navigation point cities, and it will notably become more and more integrated with the international society. Aided by Hachette China ‘s fashion impacts, this program will globally hunt a top designer, aiming to well demonstrate a unique international image of oriental glamour and delicate elegance. Which fashion designer will command this design, how CEA service team will be presented to the public in a completely new way, and etc.. All of these noticeable answers will probably be revealed in the near future.

To facilitate this initiative and to evoke more wisdom and inspiration, CEA has also invited global Chinese and fashion design fans to jointly participate in this Uniform Designing Competition. Participants could register at www.style.ceair.com and submit their designs on line. At last, the first three winners will be selected to gain the fashion industry venture capital fund, amounting to over 10,000 RMB, and the champion will have a chance to visit designer studio. In addition, to appreciate the participation of voting netizens, each day CEA will provide one ticket to a famous city in China, all of the active participants’ casting votes will have an equal opportunity to get it. The network creative designs will only be available for the awarding.

About CEA:

China Eastern Airlines Corporation Limited, (formerly China Eastern Airlines of 1988), was founded on April 1995. In 1997, it was successfully listed at Stock Exchanges of Hong Kong , New York and Shanghai . Headquartered in Shanghai , it is one of the three major Airlines in Mainland China.

More information, visit http://www.flychinaeastern.com/

For any question, please contact:

China Eastern Airlines
Tel: +86-021-62686268
E-Mail: Style@ceair.com
Next Idea China
Tel:+86-021-61332173
E-mail: sylvia.wang@hfm.com.cn
ZhongJia PR
Tel:+86-010-51268108
E-mail: prservice@zhongjiadisplay.com

Apparel & Fashion

Get ready for snow covered streets – GEAR street wear

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Enjoy quality clothing novel fashion design and precise craftsmanship. Exactly such a fashion is a clothing Gear Winter 2010/11. Even in the snowy streets in the cold and discomfort you look casual and stylish. Brand Gear offers clothing for winter leisure and casual wear for the city to school

Visit the new stone outlet Prague – Troja.
For all lovers of fashion clothing gear we have great news. Opening a new outlet stone. Now nakopíte your favorite jeans, shirts or sweatshirts and mens jackets and coats for great prices. The outlet will find a rich collection of gear, including sweaters, stylish, well-fitting trousers and interesting fashion accessories. Come and make me happy. We look forward to seeing you.

the Gear story:
When two brothers, Jake, the older who just graduated from university and Colby, the younger, fresh out of high school, set out on a cross-country motorcycle road trip from New York to San Francisco they couldn’t have known how much their futures would be shaped from this adventure. Both brothers, having grown up as motorcycle enthusiasts and even raced bikes semi-professionally, had always dreamed of taking a trip across America and seeing California.

The story of GEAR is a typical all American success story …

For more visit: http://www.gear1963.cz

Address:

LXG Praha s.r.o.,
Antala Staška 1073,
Praha 4, 140 00,
Czech Republic
Phone: +420 241 442 292
email : store@gear1963.cz