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Healthcare

Family Doctors to Highlight their Importance at the ‘South Asia Conference of Family Doctors’ to be held in Mumbai from 16th Dec to 18th Dec 2011

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In the age of ‘specialist doctors’, the conference aims to create awareness of the fact that only Family Doctors can Provide Accessible, Cost Beneficial And Equitable Healthcare.

Mumbai, India, Tuesday – November 29th, 2011 — In an age where people are used to rushing to specialists for every small ailment, the Federation of Family Physicians’ Associations of India [FFPAI] has organized the “WONCA FFPAI South Asia Conference of Family Doctors – Mumbai 2011” to highlight the indispensability of Family Doctors and to create awareness on the yeoman service provided by Family Doctors. To be held from December 16th to 18, 2011 at the Renaissance Convention Centre Hotel, Powai, MUMBAI, the conference is hosted by FFPAI and General Practitioners’ Association-Greater Bombay [GPA] in collaboration with Academy of Family Physicians of India and under the patronage of the World Organization of National Colleges, Academies and Academic Associations of General Practitioners/Family Physicians. (or Wonca or World Organization of Family Doctors.)

General practitioners/family doctors are personal doctors, primarily responsible for the provision of comprehensive and continuing care to every individual and due to repeated contacts are aware of the physical, psychological, social and cultural aspects of the individual.

With advances like genome mapping, changing disease patterns, newer fertility treatments born daily, the world needs to revisit the benefits of primary care physicians’ significance in making healthcare accessible and affordable. The Medical practice will change drastically than ever before. The conference seeks to equip doctors – young and old – meet these challenges and to create a strategy to adapt to the anticipated changes. The first of a kind conference shall have presentations and white papers from leading doctors from across the globe. The main theme of the conference viz. ‘Only Family Doctors can Provide Accessible, Cost Beneficial and Equitable Healthcare’ endeavour’s to create awareness about the role of General physicians in the overall well being of individuals.

The plenary sessions will comprise of case studies, clinical trials, surveys, issues of family practice, rural health, topics of relevance to primary care or interesting cases. Amongst the issues to be discussed will be Alcohol, Tobacco & Drugs, Bioethics, Communication skills, Education on General Practice, Emergency Medicine & Care, Family Medical Care, Family Studies, Food and Nutrition, Gender Topics, Health Administration, Injury and Emergency, Health Services, Maternal Health, Mental Health, Occupational Health and safety, Patient, Health Education/Promotion, Referral System, Research in General Practice, Rural Health, School Health Education and Service and HIV/AIDS. There will also be Hospital Visits & CME (Continuous Medical Education) Program for All delegates.

Says Dr Ramnik Parekh, Conference Executive Chairman, “A physician’s continuing professional development is critical to keeping up with advances in medicine ”

WONCA President Dr Richard Roberts, Prof Michael Kidd, WONCA World President Prof. Chris van Weil and Dr. Preethi Wijegooneverdene, WONCA Regional President for South Asia are a few dignitaries who will be attending the conference. Over 1000 Indian, Asian and international family physicians are expected to attend the South Asian Conference of Family Doctors.

FFPAI is made up of Medical Associations of General Practitioners/Family Physicians of India concerned with the academic and other aspects of general family practice. The association has 40 member units in India with a total membership of over 8000 general practitioners/family physicians.

Wonca has 120 member organizations in 99 countries with a total membership of over 250,000 general practitioners/family physicians. Wonca represents and acts as an advocate for its constituent members at an international level where it interacts with world bodies such as the World Health Organization. For further details please contact on woncasar2011@gmail.com or log onto http://www.woncasar2011.com / http://www.thespiceroute.co / http://www.ffpai.org

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep,
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32. Cel: +91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.woncasar2011.com

Travel

Gymnastike and Ludus Tours Join Forces to Offer Experiential Gymnastics Packages for London the London Summer Games

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Ludus Tours and Gymnastike have joined forces to create Gymnastike Tours Packages that offer opportunities for gymnastics fans to be a part of the 2012 Summer Games in London.

San Diego, CA (USA), Wednesday – November 30th, 2011 — Ludus Tours ( http://ludustours.com ) and Gymnastike ( http://www.gymnastike.org ) have joined forces to create Gymnastike Tours Packages that offer opportunities for gymnastics fans to be a part of the 2012 Summer Games in London. Gymnastike Tours packages will provide fans with unprecedented experiences and behind the scenes access that no other tour can match.

By taking part in the the 2012 Gymnastike Tours Summer Games Fan Package, gymnastics enthusiasts will see the Olympics from Gymnastike’s point of view. Exciting interviews, live shows, athlete activities, parties and more will be accessible and enable fans to feel like they are a part of the Games. Gymnastike’s comprehensive coverage and Ludus Tours’ incredible hospitality will provide fans with an incredible experience.

“Gymnastike shares many of the same values as Ludus Tours – reaching out to fans and athletes to create relationships and providing clients with unforgettable experiences. Gymnastike is an ideal partner for us, and we are excited to grow our relationship to create unique opportunities for their followers to have an amazing experience at the world’s largest sporting event,” said Adam Dailey, Managing Director of Ludus Tours.

“We are ecstatic to partner with Ludus Tours to create memorable experiences for gymnastics enthusiasts at the London Olympics. Now fans will have the ability to travel with Gymnastike, see everything from our perspective, meet their favorite athletes and be a part of our live shows. It will be a blast to let gymnastics fans into the our world. Ludus and Gymnastike will bring the best Gymnastics experience in London,” said Mark Floreani, Co-Founder of Gymnastike.

Gymnastics at the London Summer Games will take place from July 28 through August 11, 2012, and Gymnastike Tours packages are offered for full and partial durations. Packages include happy hours, banquet dinners, parties with other Gymnastike fans, access to special events, hotel accommodations, daily breakfast, swag, tour excursions, athlete meet and greets, swag, and more! http://www.gymnastike.org/page/gymnastike-Tours.

About Ludus Tours:
Ludus Tours provides complete travel, tour and hospitality packages to the world’s premiere sporting and cultural events, including Oktoberfest, the 2012 Summer Games in London, the 2013 IAAF World Championships in Moscow and more. Ludus is the Official Hospitality and Accommodation Provider for many National Governing Bodies including USA Track & Field, USA Wrestling and USA Triathlon, among others. In addition to their travel services, Ludus Sports offers corporate branding, marketing and retail opportunities within each of their events. Ludus Tours is based in San Diego, CA with offices in London, UK. For more information, please visit http://www.ludustours.com/.

About Gymnastike:
As the leading gymnastics media source in the world, Gymnastike is where the gymnastics community lives. They provide unparalleled coverage of gymnastics at every level and constantly create original video content. Gymnastike’s mission is to promote the sport of gymnastics and cultivate a strong, passionate community. For more information, please visit http://www.gymnastike.org .

Press & Media Contact:
Karen Kuhlman
Account Manager
Ludus Tours
1501 Front Street #107
San Diego, CA 92101 – USA
859-250-0413
karen@ludustours.com
http://www.ludustours.com
http://www.gymnastike.org

Entertainment

New Book Teaches Some Good Old Fashioned Manners

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Author Maryann B. Sawka says her new book about manners not only teach the rules for good behavior in a social setting, but also helps readers gain confidence and poise.

Houston, TX (USA), Wednesday – November 30th, 2011 — Author Maryann B. Sawka says her new book about manners not only teach the rules for good behavior in a social setting, but also helps readers gain confidence and poise.

“Good Table Manners Made Easy teaches people of any age how to feel comfortable in a variety of social dining situations,” Sawka says.

An educator and mother of two girls, the author said she sees in our society a general “disregard for basic social kindness.” She embraces the notion that good manners are stylish and timely in every situation and founded Charming Manners, a training company that educates all ages seeking self confidence.”If you have confidence, you can handle many things.”

She developed Good Table Manners Made Easy because she wanted to offer a simple guide her students could refer to after completing class. The new book, published through Halo Publishing International, offers quick tips for all ages. It not only teaches the proper rules for civility, but offers an explanation as to why it is important for us to follow them.

“Maryann’s new book introduces good manners with a fun, engaging approach that makes the quest for knowledge an enjoyable experience,” said Halo International Publisher Lisa Umina ( http://www.halopublishing.com ).

“This easy-to-read book filled with helpful tips is an excellent resource for both children and adults who will benefit from the lessons for the rest of their lives,” Umina said.

Sawka, a native of Brownsville, Pa., a small town south of Pittsburgh, earned a bachelor’s degree in early childhood and elementary education from the California University of Pennsylvania, and a master’s degree in reading and literacy from Walden University. She and her husband, Eli, will soon celebrate their 10th anniversary and have two children, Megan, 8, and Sarah, 4.

Sawka is promoting her new book through schools, libraries and other public venues and hopes to get Good Table Manners Made Easy into the hands of as many readers as possible.

“I think having good manners helps to build strong character, something we desperately need to see more in our society,” says the author.

To reach author Maryann B. Sawka, call 724-689-3102, or e-mail her at info@charmingmanners.net. For information about her classes, visit http://www.charmingmanners.net. To order Good Table Manners Made Easy, visit http://www.Halopublishing.com

Press & Media Contact:
Lisa M. Umina, Publisher
Halo Publishing International
AP #726 / P.O. Box 60326
Houston, TX 77205-0326
877-705-9647
lisa@halopublishing.com

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Music

The Danish Rock Band Dead Smiling Pirates Release a New Single from the Upcoming Album

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Dead Smiling Pirates Release the New Single “By The End Of” on December 2th.

Copenhagen, Denmark, Wednesday – November 30th, 2011 — Dead Smiling Pirates used in autumn 2011 focus groups from SoundOut to determine the quality of the tracks for their upcoming album “Harvest On A Hype.” Focus groups identified three potential singles. The band has chosen to release one of them as the first single. “By The End Of” is going to be released on December 2th.

Dead Smiling Pirates hails from Copenhagen, Denmark. The three pirates set sail on the musical oceans for a life of music piracy in 2006 and released a debut album in 2007. This power packed trio plays catchy alternative rock filled with an eclectic mix of influences highlighted by lots of tight breaks, trashy guitar riffs, and punk influenced vocals. They back up their sound with attitude focusing on the irony of life, and lyrics about egoism, ethics, and beyond.

The leadsinger Kim Burmeister says “Dead Smiling Pirates plays alternative rock and sounds like something between Paramore, Blink-182, Linkin Park and Metallica”.

Their motto “Release Your Inner Pirate” gives a hint of their ironic and challenging mindset. This take on life is bound to appeal to young and old alike, with the prerequisite being your own punkrock like attitude and undying nonconformist view of life itself with dead aim at the modern day corporate establishment. If you feel this way join the club and give this indie band a good listen. You are invited to take a voyage on their private ship of musical delights.

Listen to the single “By The End Of”

Watch the music video “By The End Of”

Press & Media Contact:
Kim Burmeister
Dead Smiling Pirates
Istedegade 55
DK-1556 Copenhagen, Denmark
+ 45 26 83 68 51
pr@deadsmilingpirates.com
http://www.deadsmilingpirates.com

Consumer Services

Fourth Annual China Sourcing Fairs in Mumbai Offer Local Buyers Widest Selection of China-Made Consumer Products

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Six industry-focused events provide platform to expand China-India trade.

Mumbai, India, Wednesday – November 23, 2011 — The fourth China Sourcing Fairs opened today and runs through Nov. 25, 2011 at the Bombay Exhibition Center in Mumbai. Combined, the six Fairs offer the largest collection of Greater China suppliers of any trade show in India.

The co-located events cover Electronics & Components, Security Products, Home Products, Gifts & Premium, Hardware & Building Materials and Bathroom Products. In India, the China Sourcing Fairs are managed by Pico Event Management under license from Global Sources (NASDAQ: GSOL).

Most exhibitors are from mainland China, with others from Hong Kong, Taiwan, South Korea and the Philippines. Buyers pre-registered to attend the Fairs include Aditya Birla Retail, Globus Stores, Hindustan Petroleum, Home Solutions Retail, ICICI Bank, Infosys, Jaipan Industries, Metro Cash & Carry India, Reliance Industries, Shoppers Stop, Tata Steel, Tesco, Voltas, Wipro Yardley and Woolworths.

“Sino-Indian trade is booming,” said Tommy Wong, President of Global Sources Exhibitions. “India’s trade with mainland China is expected to reach $70 billion this year. The two countries are hoping to scale it up to $100 billion by 2015. Global Sources is focused on helping to build relationships between buyers and suppliers in both countries, with our China Sourcing Fairs in Mumbai as well as our India Sourcing Fairs in Hong Kong.”

“The Mumbai events provide an ideal platform for China suppliers to enter the booming Indian market and for local buyers to find quality China products to boost their profits and market share.”

Officially opening the events were:
* Niu Qingbao, Consul General, Consulate General of the People’s Republic of China in Mumbai
* Liu Guoyu, Commercial Counselor, Economic and Commercial Section of the Consulate General of the People’s Republic of China in Mumbai
* Chandrakant Salunkhe, President, Small and Medium Business Development Chamber of India
* Mahendra Shah, Chairman, BAI Mumbai Centre, Builders’ Association of India
* Suresh Deora, Hon. General Secretary, India China Chamber of Commerce & Industry
* Tommy Wong, President, Global Sources Exhibitions, Global Sources

One exhibitor, Marketing Director of Joyou Group Building Materials Co., Roy Lai, said: “India’s middle class is growing rapidly and, along with it, demand for quality consumer products. It is important that we establish ourselves here now to benefit from the coming boom in the years ahead. These events are one of the best channels for China suppliers to meet big Indian buyers face-to-face.”

Last year, nearly 11,000 buyers attended the Fairs to conduct business with hundreds of Greater China suppliers.

For buyers who are unable to attend the Fairs to source from exhibitors, Global Sources is also expanding its Online Sourcing Fairs to the Mumbai events. Each online show includes the key components of Global Sources’ offline events, including profiles of exhibitors’ featured products, multiple images of the booths, company videos and conference sessions.

Qualified buyers interested in attending the Fairs can find more information and pre-register online at http://www.chinasourcingfair.com/india .

About Global Sources:
Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China. The core business facilitates trade between Asia and the world using English-language media such as online marketplaces ( http://www.globalsources.com ), print and digital magazines, sourcing research reports, private sourcing events, trade shows, and online sourcing fairs.

Over 1 million international buyers, including 85 of the world’s top 100 retailers, use these services to obtain product and company information to help them source more profitably from overseas supply markets. These services also provide suppliers with integrated marketing solutions to build corporate image, generate sales leads and win orders from buyers in more than 240 countries and territories.

Global Sources’ other businesses provides Chinese-language media to companies selling to and within Greater China. These services include online web sites, print and digital magazines, seminars and trade shows. In mainland China, Global Sources has a network of more than 40 office locations and a community of over 3 million registered online users and magazine readers of its Chinese-language media.

Now in its fifth decade, Global Sources has been publicly listed on the NASDAQ since 2000.

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep,
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32. Cel: +91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.chinasourcingfair.com/india

Entertainment

Infantellina Contemporary present, in Venice (Italy) the art exhibition “Dreaming of Lucidity”

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Whole treatises have been written about the dream and its motivations, sources and consequences anayizing the topic from the most different points of view.

Berlin, Germany, Monday – November 21, 2011 — The human being, since the dawn of time, was fascinated by the magic and strangeness that resides in dreams. Whole treatises have been written about the dream and its motivations, sources and consequences analyzing the topic from the most different points of view. Special studies have been conducted since the 60s by looking at specific dreams of examinated groups including some subjects with special peculiarities: in addition to dreams in color and sharpness they unexpectedly remembered their dreams, claimed to drive the characters of their personages and deciding the screenplay and the choreography, practically they were the directors of their own dreams. It was observed that this capability had multiple purposes and effects, the characters of lucid dreams had the temperaments, the forms and the voices that oneironauts decided to award to them, as well as they determined what the scenarios and the scripts are supposed to be. They were the pilots who decided, at their own will and by lucid dreaming, whether the characteristics had to match with reality or if new parameters had to be given by applying transformations that finally produced a sort of “fantasy” (film), thus they could had achieved their wishes and at the same time been fully aware of the own creative act.

The lucid dream is particularly strong thanks to the fact that, compared to the few canonical minutes of standard dreams, they can be prolonged and that the scan time is more or less equivalent to the real time. In the western hemisphere many have dissertated about “lucid dreams” including Aristotle, Thomas Aquinas and Friedrich Nietzsche, compared to the eastern approach where lucid dreaming is deeply rooted in ancient times. So it can be interesting for the audience to check out for more, as lucid dreaming can be induced through training in order to develop a capacity that for some is innate.

Of course Art is the supreme instrument that allows to shape the reality or to talk about it, always based on the interpretation and technique of each single artist. The artists are the creators and makers of visions more or less conventional, more or less suited to the objective reality. They develop a whole idea or a concept deciding the roles and the positions and the times through the use of colors, materials, techniques. The aims of the artists are the most different ones. Some may be: to communicate emotionally and so avoiding accidently unintended sophisms stemming from the use of words; to outsource their intimate peculiarities and hidden desires; to bring up a memory defining new paths and by that altering the experiences of reality. Basically, artists want to share their beliefs, their point of view and thoughts that were lived, to share the passions and perplexities, report their own or induced experiences, to be and imagine that others can be not only pawns but leading actors.

What is the artist if not the oneironaut that not only looks, lives, develops, produces but exists in order to communicate with the public by metabolizing too what comes back from the interaction with the spectator itself, gently dwelling in front of or being attracted by the artwork, expressing own thoughts and subjective emotions.

The title “Dreaming of Lucidity” wants to be a stimulation to the audience, led by the qualities of those individual artworks. The selection of the artists followed a specific thread by extrapolating from the single individual personality the various references and still-image-experiences. The origin, extraction, life of each participant is very different from each other and provides an emotional spectrum of arguments and aesthetic interpretations.

“Dreaming of Lucidity” (“Sognando la Lucidità”)

Solo exhibitions (Mostre personali)
– Domino
– Concetta de Pasquale
– Reinhard Gaede
– Peter Hide
– Valeria Perversi Rabbordi
– Daniela Rosignoli
– Willi Bambach

Special guest: Enrico Manera

Group exhibition (Mostra collettiva):

(Paintings)
Giancarlo Amurri,Alfredo Di Bacco, Vincenzo Baldini, Daniele Cazzato, Gladys Colmenares, Claudia Hengevoss, Rosi Longhi de Bouard, Hedy Maimann, Jorge Selfa

(Photo)
Elena Buscemi, Daniele Manfredini

(Sculpture)
Tomoko Kato, Giancarlo Marcali, Francesca Romano, Dominik Stahlberg

“Dreaming of Lucidity”
03th 12.2011 – 14th 01.2012
Vernissage december the 3th 2011 at 6 p.m.
Open daily from 10 a.m. until 6 p.m. , closed on Monday, free admission.
Infantellina Contemporary by Palazzo Zenobio ,Dorsoduro 2596 – 30123 Venice (Italy)
Curated by P. Charlotte Stein Infantellina
http://www.infantellina-contemporary.com

Press & Media Contact:
P. Charlotte Stein Infantellina (Curator)
Infantellina Contemporary
Berlin, Germany
+49-172-860-2082
pr@infantellina-contemporary.com
http://www.infantellina-contemporary.com

Entertainment

Children’s Book Series Inspires Lifelong Learning

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Experienced educator Molly Nero has created a series of stories to get children excited about learning.

Houston, TX (USA), Monday – November 21, 2011 — Experienced educator Molly Nero has created a series of stories to get children excited about learning.

“Learning is not just for school, it’s for life,” says Nero, author of Smarty Pig, soon to be released through Halo Publishing International. She hopes teachers will utilize Smarty Pig in their classrooms to inspire their students. “It is important to help children understand that learning to count and read is not just something we make them do at school, but lessons they will be applying throughout their lives.”

Smarty Pig is a story about a family of pigs who give up on school. One of the pigs, though, loves to learn. She creates games to help others practice skills eventually getting the family members to realize that learning can be fun and how important school really is to their future. Reaching out to young students, the pro-learning book is geared toward children in grades K-3.

“This book series will be valuable to teachers working to inspire learning in children,” said Halo International Publisher Lisa Umina. “Molly knows from her own experience as a teacher how important it is to get children excited about school.”

First-grade teacher Barbara Walsh said Smarty Pig ( http://www.smartypigbooks.com ) appeals to readers of all ages. “Parents and teachers love the positive message about learning,” Walsh said. “And kids love it because it’s fun.”

Nero said she wants children to understand that school is a good place, and it isn’t just about tests. Creative and experiential learning are essential to development, said the author. She said reading to her own children inspired her to write stories that will build self-esteem and help young students deal with issues at school.

A native of Arlington, Texas and the youngest in a family of seven children, Nero taught academics and music at the elementary school level after achieving her degree at the University of Texas. She also has experience as a musical theater performer. Nero recently relocated to Pennsylvania with her husband and two children, ages 9 and 15. She leads Shining Stars Musical Theater Camp, and also developed My Kids Art Forever.com, a business that creates unique gifts from children’s artwork.

Smarty Pig will be released in early 2012. To order the book, visit halopublishing.com. For additional information, visit http://www.smartypigbooks.com. To reach Molly Nero, call 412-722-4373 or e-mail mollynero@smartypigbooks.com.

Press & Media Contact:
Lisa M. Umina, Publisher
Halo Publishing International
AP #726 / P.O. Box 60326
Houston, TX 77205-0326
877-705-9647
lisa@halopublishing.com

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Entertainment

Proud Business Educator Offers Tried and True Tips to Help Others Succeed

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Professional business manager Douglas Bartley continues to educate another generation of leaders with his new book A How-To Manual on Human Resource Problems.

Houston, TX (USA), Monday – November 21, 2011 — Professional business manager Douglas Bartley continues to educate another generation of leaders with his new book A How-To Manual on Human Resource Problems. A retired University of Texas professor, Bartley’s previously published text book, Job Evaluation: Wage & Salary Administration, was used by about 250 universities and business schools. He hopes his new business resource, available through Halo Publishing International, will be used in classrooms throughout the world to teach students how to succeed as managers, and also at companies, small and large, to assist them with improving their management techniques.

“In his new book, Douglas Bartley shares his expertise and success in improving company human resource and business management efforts,” said Publisher Lisa Umina. “A How-To Manual on Human Resource Problems will help businesses managers do a better job that will lead to a more successful operation, and teaches a new generation of managers to run companies efficiently and effectively,” Umina said.

Born in Pinkneyville, Illinois, a small town about 60 miles east of St. Louis, Bartley said he learned at a young age that he needed an education to succeed. He also learned early in life how to cope with sadness after both his twin brother and mother died in separate years. Bartley was raised by his aunt, who he said provided a very loving home. He went to college for two years before serving in the World War II as a navy officer. After the war, Bartley earned degrees in education and business at the University of Illinois and University of Pittsburgh, and spent much of his career managing various operations throughout the world for the Heinz Company. He later worked as a consultant in Human Resource and Factory Management for 35 different companies in 17 countries. Bartley said he earned good marks in college, was an accomplished athlete and worked two jobs most of his life. He also married his wife, Ruth, and they have two daughters and a son.

“I hope to share my expertise to help others succeed in business,” Bartley said. The author has been a regular contributor to professional trade journals throughout the United States and has received numerous awards for his work and contributions in education. Bartley now resides in Elmhurst, Illinois.

To reach this author, call 630-617-4887. To order A How-To Manual on Human Resource Problems, visit http://www.halopublishing.com.

Press & Media Contact:
Lisa M. Umina, Publisher
Halo Publishing International
AP #726 / P.O. Box 60326
Houston, TX 77205-0326
877-705-9647
lisa@halopublishing.com

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Technology

AppAuthority Connects Business Users with Software Applications

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New website turns complex software solutions into easy-to-understand product showcases.

Ottawa, ON (Canada), Monday – November 21, 2011 — AppAuthority was launched today to simplify how software business applications are presented and searched on the web. The online service lists complex technologies in a minimalist manner to quickly highlight product value in one central location. Through these listings, online visitors can easily find, research and evaluate business applications that fulfill their needs.

“Web users are drowned in hard-to-understand product literature when searching for business software. This is where AppAuthority helps by presenting complex applications in a simple manner,” said Zaki Usman, CEO and co-founder of AppAuthority. “Visitors are given clear product information which they can act on by requesting trials, downloads or follow up calls.”

This also benefits software vendors who experience difficulty developing leads online. “With very little marketing effort, software publishers have beautiful showcases to generate new business. It’s the equivalent of GroupOn for the software industry, where vendors get leads without having to worry about online campaigns,” said Tyler Copeland, Creative Director and co-founder of AppAuthority.

The simplistic style of product presentation has a very quick turn-around time, with listings going live within hours. “We were most impressed by how quickly and seamlessly AppAuthority ( http://www.appauthority.org ) created a powerful product showcase for our ERP solution,” said James Casserly of ManuOnline. “Our solution has multiple facets and AppAuthority appeals to business users who want a simple overview.”

Business application listings are classified by solution sets including Project Management, ERP, CRM and File Transfer. The product showcase service is also useful for PR firms who want additional visibility for software clients.

About AppAuthority:
AppAuthority is an online service that connects business users with software applications. The site uses predictive search technology to help visitors find software solutions that best match their needs. Product listings have a minimalist approach that highlight the core business value. This is followed up with call-to-actions that generate qualified demand for software vendors. Learn more at http://www.appauthority.org

Press & Media Contact:
Zaki Usman
AppAuthority
PO Box 91535
Otawa, ON K1W0A6 – Canada
+1.613.454.5686
zusman@appauthority.org
http://www.appauthority.org

Travel

Flotrack and Ludus Tours Team Up to Release the Ultimate Track and Field Fan Packages to London for the 2012 Summer Games

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Ludus Tours and Flotrack have teamed up to create Flotrack Tours Packages to offer track and field fans the opportunity to attend the 2012 Summer Games in London, England, alongside the Flotrack staff and its network of track and field enthusiasts.

San Diego, CA (USA), Thursday – November 17, 2011 — Ludus Tours ( http://ludustours.com/ ) and Flotrack ( http://www.flotrack.org/ ) have teamed up to create Flotrack Tours Packages to offer track and field fans the opportunity to attend the 2012 Summer Games in London, England, alongside the Flotrack staff and its network of track and field enthusiasts. Flotrack Tours packages will provide fans with exclusive access and events unparalleled to any other Games experience.

By joining the 2012 Flotrack Tours Summer Games Fan Package, fans will experience the Games from Flotrack’s perspective and experience the live shows, athlete Q&A’s, group runs, parties and more! Ludus Tours’ expertise in hospitality and accommodations at the world’s premiere sporting events combined with Flotrack’s access to athletes and coverage will provide fans with an unforgettable experience.

“Flotrack shares many of the same values as Ludus Tours – touching fans and athletes from a genuine grass roots effort and having a great time. Flotrack has been an optimal partner for us over the years and we are excited to expand our relationship to create a unique package for their fans to witness history firsthand at the world’s largest sporting event,” said Adam Dailey, Managing Director of Ludus Tours.

“We are pumped to partner with Ludus Tours to produce what we believe will be the ultimate experience for track and field fans in London. Now people will have the ability to travel with Flotrack and see what we see, meet athletes and be a part of our live shows. It will be fun to let track fans into the world of Flotrack and no one will have to sleep in the White Pearl. It will be an amazing experience. Ludus and Flotrack will bring the best Track and Field experience in London,” said Mark Floreani, Co-Founder of Flotrack.

Athletics at the London Summer Games will take place from August 3 through 11, 2012, and Flotrack Tours packages are offered for full and partial duration. Packages include hotel accommodations, daily breakfast, happy hours, tour excursions, dinners, athlete meet and greets, swag, group workouts, access to special events, and much more! Reserve your spot today because space is limited: http://www.flotrack.org/page/Flotrack-Tours.

About Ludus Tours:
Ludus Tours provides complete travel, tour and hospitality packages to the world’s premiere sporting and cultural events, including the 2012 Summer Games in London, the 2013 IAAF World Championships in Moscow and more. Ludus is the Official Hospitality and Accommodation Provider for many National Governing Bodies including USA Track & Field, Athletics Canada and USA Triathlon, among others. In addition to their travel services, Ludus Sports offers corporate branding, marketing and retail opportunities within each of their events. Ludus Tours is based in San Diego, CA with offices in London, UK. For more information, please visit http://www.trackandfieldtours.com.

About Flotrack:
Flotrack is a new media outlet whose mission is to promote the sport of track & field and cross country. Flotrack provides content with the best minds in the sport, from athletes to coaches, to bring fans and enthusiasts an inside look at what it takes to be the best while creating a community centered around video. Flotrack’s coverage of track and field is unmatched and continues to push industry standards.

Press & Media Contact:
Larkin Geyer
Account Manager
Ludus Tours
1501 Front Street #107
San Diego, CA 92101 – USA
619-202-0065
larkin@ludustours.com
http://www.flotrack.org
http://www.ludustours.com