Category Archives: Food & Beverage

Food & Beverage

Free How to Make Sushi eBook Simplifies the Process and Art of Creating Sushi Recipes

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Japan Food Channel recently released an instructional ebook, How to Make Sushi. The free book features sushi recipes that are practical and easy for the average person to make at home.

West Bloomfield, MI (USA), Saturday – August 25th, 2012 — Japan Food Channel is excited to announce the release of a comprehensive free ebook entitled How to Make Sushi: The Basics. The book is currently available for download at http://www.japanfoodchannel.com/FreeHowToMakeSushiEbook.

How to Make Sushi features popular, high-quality sushi recipes that are fun, easy to make and kitchen-tested by regular people. The book comes with a variety of practical tools that make it a complete guide to making sushi. For example, all of the sushi recipes link to tutorial videos that readers can watch for further guidance if they need it. There’s also a shopping guide available for people to use as a visual resource on their smartphone when they go shopping for ingredients that may be foreign to them. For a two-minute tour of how this interactive cookbook makes it easy for anyone to learn how to make sushi at home, click here.

“This book is like having a free sushi tutor in your home,” said Mai Kelly, the owner of The Japan Food Channel. “It brings the feel of how much fun it is to make sushi in a Japanese home to the reader’s kitchen.”

How to Make Sushi is a very distinctive interactive sushi recipe book. It focuses directly on what readers need to do in the kitchen without weighing them down with the complex history of sushi or all the different nuances of Japanese culture. “This is the go-to book that breaks down what home chefs need to do step by step in the kitchen to make sushi successfully and have a good time while doing it,” Mai said.

The new ebook is packed with popular sushi recipes such as California rolls, spicy tuna rolls, spicy tuna sauce and decorative dragon rolls. It also includes delicious recipes for:
* Sushi rice
* Inari-zushi
* Philadelphia rolls
* Shrimp tempura rolls
* Fatty tuna nigiri-zushi
* And many others

How to Make Sushi contains recipes developed by Mai Kelly, an accomplished home cook who loves sharing her knowledge of Japanese cuisine and culture. The recipes presented in the book are based on workshops she and her husband, Drew, had held in their home to make it easy for people to learn how to make sushi. How to Make Sushi: The Basics is a manifestation of their love of people, cooking and teaching. “We’ve worked really hard to demystify everything in our kitchen, and all of those hours and sessions are culminated in this book,” Mai said.

In addition to their interactive sushi recipe book, Mai offers a complete online learning center at JapanFoodChannel.com. The site includes a blog that gives some personal history about the highlighted dishes and tells how Mai learned to cook them. It also shares interesting stories about the kitchen where Mai grew up cooking next to her mom. Japan Food Channel also has numerous YouTube tutorial videos on Japanese food and sushi recipes. The videos are based on “live” cooking workshops, in which the Kellys provide insightful, hands-on instruction. “We answer all the common questions and keep no secrets from our students,” Mai said.

In the coming months, Mai will be releasing two new recipe books. One will feature her original recipes for rolls, and the other will contain traditional Japanese cuisine straight from her family’s kitchen. For more information about How to Make Sushi: The Basics or Japan Food Channel, please visit http://www.japanfoodchannel.com. Or contact Mai Kelly at http://japanfoodchannel.com/contact-us/.

About Mai and Drew Kelly:
Mai and Drew Kelly are passionate about sharing their love for Japanese culture and cooking. The Kellys began hosting sushi-making dinner parties as a way to have fun and entertain guests in their home. The popularity of their group cooking sessions steadily grew. This prompted them to create video tutorials, which became an instant hit and were viewed by thousands of people daily on YouTube. Eventually, the couple launched a blog, newsletter and the new How to Make Sushi ebook to further their efforts to share practical, fun ways to make sushi recipes at home. The Kellys are based in West Bloomfield, Mich.

Press & Media Contact:
Drew Kelly
Japan Food Channel
West Bloomfield, MI – USA
248-520-8006
drew@japanfoodchannel.com
http://www.japanfoodchannel.com/FreeHowToMakeSushiEbook

Food & Beverage

Food Safety Consultants and Ryan Systems Join Forces to Offer TransCert Certification to Food Transporters to Satisfy FDA Food Supply Chain Audit Trail Requirements

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Food Safety Consultants and Ryan Systems have formed a strategic partnership to offer affordable TransCert certification solutions to food transporters who must comply with the FDA’s new guidelines for record keeping and traceability within the food supply chain.

San Diego, CA (USA), August 01, 2012 — Food Safety Consultants (www.CertificationFoodSafety.com) and Ryan Systems (www.RyanSystems.com) have formed a strategic partnership to offer affordable TransCert certification solutions to food transporters who must comply with the FDA’s new guidelines for record keeping and traceability within the food supply chain. This will make it easier for air freight forwarders, rail, truck fleets, handlers and air cargo transporters to address FDA requirements for food safety, sanitation, temperature monitoring,and shipment traceability.

TransCert (Transportation Certification) is an industry certification that requires food transportation handlers to establish HACCP (Hazard Analysis Critical Control Point)plans and meet sanitation, temperature control traceability, and record keeping reporting requirements established by the FDA under the Food Safety Modernization Act (FSMA).

In compliance with the FDA’s drive for prevention and safety within the food industry, HACCP planning, implementation and corrective actions are the accepted means to preventing food illness outbreaks. The FDA’s new food safety supply chain model is intended to drive liability and HACCP compliance through all food supply chain handling operations. Newly established administrative rules require food container record keeping, traceability and reporting to reduce recalls resulting from adulteration and cross contamination occurring during food transportation.

Responding to these imperatives and others to be established by the FSMA, Dr. John Ryan, who recently retired as the quality assurance administrator for the Hawaii State Department of Agriculture and is now president of Ryan Systems, established the TransCert standard to satisfy current and expected FDA food safety requirements for the nation’s food supply chain. Ryan has played a lead role in launching the Sanitary Cold Chain (www.SanitaryColdChain.com), which is designed to provide transportation certification services for truck, rail and other food transportation handlers.

Ryan observes, “Interior wash, sanitation and testing stations; Global Positioning System (GPS) tracking; Radio Frequency Identification (RFID); and other sensor enabled temperature and humidity monitoring technologies have been tested by Ryan Systems to establish transportation sanitation and traceability standards for food transporters. The TransCert standard provides guidance and a cold chain audit base line for food transporters. Food Safety Consultants (FSC) adds strong HACCP consulting experience to help clients prepare for an independent TransCert audit that verifies procedures and record-keeping to satisfy FDA food safety requirements.”

A business unit of Pacific Sunrise Ventures LLC, Food Safety Consultants (FSC) has seasoned experts to help companies in the food supply chain prepare for certification audits under Global Food Safety Initiative (GFSI) bench marked standards. “Applying our capabilities to food transporters is a logical step for us,” notes Al Kernek, FSC co-founder, “Our consultants are HACCP experts and Ryan Systems has RFID temperature monitoring and recall traceability expertise. His company is also able to provide food container sanitation resources and guidance. Together, we offer inclusive solutions to food transporters which provide documented proof of food supply chain safety. This is invaluable data when it comes to satisfying audit trail demands of FDA inspectors and reducing company liability, which is why a TransCert certification is quickly gaining awareness among food transporters.”

Air freight forwarders, rail, truck fleets, handlers and air cargo food transporters interested in achieving the TransCert certification may contact Food Safety Consultants at 888-799-2678 Extension 1 or Ryan System at (951) 746-2294 for information.

About Pacific Sunrise Ventures LLC:
Pacifica Eureka LLC is headquartered in San Diego, California. Its founders each bring over thirty years of professional experience in sales, marketing, consulting and international standardization. Learn more by visiting the Food Safety Consultants website at http://www.CertificationFoodSafety.com or email contact at info@CertificationFoodSafety.com.

Pacific Sunrise Ventures LLC Media Contact: Al Kernek, Co-Founder, Phone: (888) 799-2678 x700, Email: akernek@CertificationFoodSafety.com

About Ryan Systems:
Ryan Systems provides integrated food safety and traceability quality control solutions for the transportation sector and for the producers, retailers and processors that depend on transportation services. The company specializes in supply chain compliance and delivery control and helps supply chain clients guarantee the safety and quality of delivered products. Learn more by visiting their website at http://www.RyanSystems.com or email contact at jryan@ryansystems.com.

Ryan Systems Media Contact: John Ryan, PhD, President, Phone: (951) 746-2294, Email: jryan@ryansystems.com

Press & Media Contact:
Al Kernek, Co-Founder
Pacific Sunrise Ventures LLC
8677 Villa La Jolla Dr. #123;
La Jolla, CA 92037
(888) 799-2678 x700
akernek@CertificationFoodSafety.com
http://www.CertificationFoodSafety.com

Food & Beverage

Juice It Up! Announces Brand Ambassador To Be New Face Of Company

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Brand Ambassador Aligns with the Company’s Brand Transition and Genuine Passion for Health and Wellbeing.

Irvine, CA (USA), Tuesday – July 31st, 2012 — Juice It Up! ( http://www.juiceitup.com ) has recently announced the addition of a brand ambassador to bring a face to the company for the first time in the juice and smoothie chains history. After a careful selection process, Orange resident Katie Gladding was chosen to represent the brand. The decision to adopt a brand spokesperson aligns with the companys efforts to revamp their look and messaging as they continue to position themselves as advocates of healthy choices and healthy lifestyles for their consumers.

As we work to remain a leader in the juice marketplace, we wanted to find someone who was genuine, healthy and passionate about a juicing lifestyle and had a story that resonates with others in the community, said Frank Easterbrook, president and CEO at Juice It Up! Katie met and exceeded these criteria and her commitment to health and wellbeing and inspiring others to do the same meshes perfectly with the core vision of our company.

On the hunt for the perfect candidate, Easterbrook knew the brand ambassador should relate to Juice It Up!s products, believe and validate the brand through various threads of communication, provide a genuine face to connect emotionally with target consumers to drive brand engagement, have long-term potential to speak to the campaign, and truly be an ambassador to the companys history and unique story.

Gladding will be supporting the brand in several important ways. She will be the face in various NBC television advertisements, featured in Juice It Up!s in-store advertisements, on the companys website, Facebook fan page and Pinterest boards. Gladding will be creating and sharing healthy posts, photos and videos online. She will also be participating in several Juice It Up! events throughout the year. Her Facebook page can be found at http://www.facebook.com/juiceitupkatiegladding and you can follow her on Pinterest at http://www.pinterest.com/juiceitup.

Being the brand ambassador for Juice It Up! is an amazing opportunity for me to encourage others to adopt a healthy lifestyle, said Gladding. Living a healthy and active lifestyle is so incredibly rewarding and its not as difficult as it might seem! Im looking forward to sharing my passion with others and helping them look and feel better than they ever have and empower them to make proactive choices they believe in.

For more than 17 years Irvine, Calif.-based Juice It Up! has been bringing fresh squeezed juices and handcrafted smoothies to communities everywhere. From the companys early beginnings in 1995 and throughout their continued expansion into the marketplace, they continually strive to deliver healthy and meaningful products for every customer. Juice It Up!s mission is to provide the freshest and most delicious juice offerings available and serve as advocates of healthy choices and a healthy lifestyle. Dedicated to helping create a healthier world, Juice It Up! will remain a leader in the juice marketplace by staying true to their roots and never losing sight of what customers expect from the organization. Through healthy choices and healthy living, they encourage and promote all individuals to Live. Life. Juiced. Juice It Up! is on track to increase same store sales 15 to 18 percent in 2012, despite the recent economic downturn. For more information, visit http://www.juiceitup.com

BALBOA BRANDS, INC.:
17915 Sky Park Circle, Suite J
Irvine, CA 92614
Contact: Carol Skinner
Phone: 949.475.0146
Website: http://www.juiceitup.com

Press & Media Contact:
Nicole Benzer
Sanderson Associates, Ltd
17915 Sky Park Circle, Suite J
Irvine, CA 92614 – USA
312-829-4350
nicole@sandersonpr.com

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Consumer Services, Food & Beverage, Internet & Online, Society

Smoking, Obesity And Lack Of Activity Named As Global Killers

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Research published in leading medical journal The Lancet suggests that a lack of exercise can be as big a killer as obesity and smoking.

According to the study, approximately one third of adults do not do a healthy amount of exercise, and it is suggested that this could be causing 5.3 million deaths worldwide each year – the equivalent of one in ten deaths – from related illnesses such as breast cancer, diabetes and heart disease.

Nutritionist Caron Leckie, who works for the UK’s largest provider of chef prepared meals and delivered diets, Diet Chef, comments: “In my experience the weather has a big impact on activity levels, certainly in the UK, and many people use it as an excuse to stay indoors and watch television, rather than getting out and about.

“In addition to this, thousands of our customers have jobs which see them sitting down at a desk for up to nine hours each day. It is logical that this sedentary lifestyle can be conducive to obesity.”

Ms Leckie also added that Diet Chef is “working hard to help people to lose weight with our calorie-controlled diet” and that as a company they are also “working closely with a personal trainer to offer advice and tips on how to move more, no matter what your age, weight or health status.”

It is recommended that adults should do a minimum of 150 minutes of moderate exercise each week, this equates to just over 20 minutes per day.

According to a report by the BBC, “researchers said the problem was now so bad it should be treated as a pandemic”.

Ms Leckie’s top tips for motivation to exercise include:
1. Add An Activity
2. Try Something Different
3. Find a Positive Each Week
4. Take up a Hobby

Read her full list of tips on the Diet Chef blog.

[ENDS]

Notes to editors

About Diet Chef
Diet Chef provides calorie-controlled diet plans for around 70,000 customers in the UK and Ireland. Dieters are given a helpful hand in their efforts to lose weight, with diet plans intended to ensure they consume on average less than 1,200 calories per day. Diet Chef aims to help dieters lose weight without depriving their taste buds – which is why our meal plans offer a tasty as well as healthy balanced diet allowing dieters to lose weight at a healthy pace. To find out more about how Diet Chef works, visit the website.

Visit the website: www.dietchef.co.uk 
Become a fan of the Diet Chef Facebook page and follow Diet Chef on Twitter

Contact Details: For further information, please contact:
Three Sixty Communications
0207 580 8360
dietchef@360team.co.uk

Food & Beverage

Corporate Catering takes off the Seriousness of the Meeting to replace with Light Hearted Banter

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June 7, 2012 – The different catering services from the providers give various options for the people who will have the food. They have different corporate catering menu for the corporate executives and managerial staff for they often sit for meeting and order the meal for the staff members in the meeting. The choice of breakfast platters and light snacks are there for the meetings held in the morning time and then there are the options of lunch for the members and the menu for lunch are of different types which include heavy or light meals for people with different mental set and physical requirement.There are the buffet platters for people who prefer to choose their own food and there are options from the corporate catering service of cold meal that can be kept in reserve till the members are ready to eat. The Cold Hors D’Oeuvres and Hot Hors D’Oeuvres are often kept for the last minute entries. The Dessert plate through the corporate catering for the members is also prepared with lots of care and efficiency.

These providers also offer wedding catering for the people who looks after the whole wedding arrangements for different wedding and hence the menu are huge and they need to choose the particular menu that they would prefer for their guest in the wedding. The wedding catering have got menus that can transform the dream wedding into a reality and the wedding can be held in any setting or backdrop like in a hotel suit with a candlelit wedding or in a country house with lots of people in the list and lots of fresh air and fun.

The wedding ceremony is often very complicated as it caters to the choice and wishes of two of the main family members and there are a lot of management required and the caterers often help to take off some of the tension and hassles by preparing the best meal that people would love and feel good about it and the wedding catering is also about serving the people with the food at right time and with proper courtesy. They help in planning of the menu, selection of the table settings and the venue, service event planning and qualified service and staffs for attending the bar.

The barbeque menus are also very spicy and give the guests scope for proper enjoyment through the bbq catering.

The service for corporate executives or the wedding guest or the barbeque party goers with the bbq catering, the menu and the service from the catering service provider remains exceptional and immensely professional which covered all the different angles of requirement.

About persecatering.com: The persecatering.com has got its service for catering for the guests from the corporate level or for a formal wedding or for an informal barbeque can have the exceptionally sumptuous menu that can melt in the mouth of the people they cater to.

Website: http://www.persecatering.com/
11, Light Road,
Park Street , Huntsville
Alabama
USA (35801)
+1 212 912 1972

Business, Food & Beverage

Luci’s Healthy Marketplace offers Creative and Tasty Gluten Free Menu Options

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In response to the growing number of gluten intolerant individuals, many restaurants have begun to implement gluten free options on their menus. According to Google Insights, the search volume for the term “gluten free” has doubled since 2004, with the highest level of searches occurring in Australia, New Zealand, United States, and Canada. One local restaurant that has embraced the increase of gluten- aware individuals is Luci’s Healthy Marketplace. Part café, part grocer and shop, this local hotspot has stocked its shelves and filled its menu with some seriously tasty gluten free treats.

A gluten free diet omits grains that include the protein gluten, including wheat, barley, rye, triticale, and others. Although this may seem restrictive, there are still many grains that an individual following a gluten free diet can enjoy, including quinoa, millet, rice, amaranth, corn, and others. These grains can be made into flours and substituted in cooking for wheat flour. In addition, some companies have started to make gluten free pastas breads, and other products using alternative flours.

A gluten free diet can be difficult and frustrating at times, but for those who are gluten intolerant or suffer from celiac disease, it is pertinent that they abide by a strict diet. For this reason, gluten intolerant individuals appreciate Luci’s Healthy Marketplace’s assortment of Gluten Free Menu in phoenix AZ items.

Luci’s inventive sandwiches can be served on gluten free bread, and you can order gluten free flapjacks, waffles and French toast during their all-day breakfast. They also stock their shelves with a variety of high-quality and unique gluten free items. A popular menu item at Luci’s is the Turkey Lurkey served on gluten free bread, with havarti cheese, apple wood smoked bacon, lettuce, tomato, pesto sauce and mayo.

In addition to their gluten free options, Luci’s Healthy Marketplace also has vegan-friendly options available. Vegan diners will enjoy the option to substitute vegan cheese, and will appreciate the myriad of vegan sandwiches, salads and more. One menu favorite is Luci’s Veg Out Sammie. With an enticing assortment of vegetables and a tomato basil sauce, your taste buds are sure to be pleased!

Luci’s also offers groceries including products from local and regional merchants, a coffee bar, catering, cooking classes on Sundays, and Jazz nights on Saturdays. For more information, or to visit Luci’s Healthy Market place, visit their web site or head on over today!

Mon-Fri 6:30A-8P, Sat 6:30A-9:30P, Sun 6:30A-7P | 1590 East Bethany Home Road, Phoenix, AZ 85014, (602) 733-1339

Art, Consumer Services, Education, Food & Beverage, Healthcare, Media, Society, Travel

Chris Smith, The Diabetic Chef Joins “Living Well” Diabetes Eduaction Cruise Hosted by Diabetes Daily Post (DDP)

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Novi-based Diabetes Daily Post announces on June 29, 2012 that it has join hands with Chris Smith to educate diabetes patients on nutrition, diet, and diabetes cooking on Royal Caribbean Cruise which sails on January 7, 2013 for a 6 day Caribbean cruise. Other participants are Jorge Prada, MD, an Educator and Diabetes Researcher, Susan Sloane Pharmacist and Certified Diabetes Educator, a member of American Diabetes Association board of director and Charles Liu, Clinical Pharmacist with special interest in Type 2 Diabetes. With Chris Smith’s participatiion, DDP’s education program lands itself as one the most comprehensive and dynamic diabetes education program offered in the North America. The participants will receive a broad and comprehensive education including a diabetes-exercise session and onboard two-mile fun walk for diabetes to raise funds for the American Diabetes Association and go home with usable recipes and cooking methods to control their diabetes better.

 

“Diabetes is a cause for many other metabolic diseases such as heart and vascular diseases and stroke. Complications include loss of eye sight, kidney failure and amputation. Recent study showed a 62% reduction in diabetes-related health care costs if a comprehensive interdisciplinary diabetes education is implemented. Diet control is one of the most important facets in controlling diabetes and this is often neglected or ignored. We are very fortunate to have Chirs onboard to drive home on this point. Chris is known as one of the most caring and talented chef. He educates and motivates: he is completely at home with the subject of type 1 diabetes and type 2 diabetes. His passion comes from being a diabetic patient himself.” says Charles Liu R.Ph, MBA, DDP’s Cruise Education Coordinator and spokesman.

The Diabetes Daily Post a/k/a/ www.diabetesdailypost.com based in Novi, Michigan was created in 2011 to educate, enrich, and expand the knowledge of Diabetes. Its goal is to keep you informed about the latest news and drug innovations, provide health tools for diabetes management, motivate with triumph personal stories and talk about key opinion leaders who have worked on the elusive cure for Diabetes. The Diabetes Daily Post offers its “Living Well” Diabetes Education program both on cruises and in major cities.

Chef Chris is a Certified Executive Chef with over 20 years experience in the culinary field. With his focus on healthy cuisine, Chef Chris is an authority on diabetic nutrition and food preparation. He has been featured in TIME Magazine, USA Today, CNN, Web MD, Southern Living magazine. National television appearances include “DLIFE” and “Taking Control of Your Diabetes”. Chris is Novo Nordisk“Diabetes Academy” National tour speaking to both public and corporate audiences on the importance of cooking healthy and maintaining a healthy lifestyle. Chef Chris’s cookbook: The Diabetic Chef’s Year Round Cookbook along with Cooking with The Diabetic Chef, are published by The American Diabetes Association. Both cookbooks provide simple tips, cooking techniques and a wide range of easy to prepare recipes the whole family will enjoy!

If you’d like more information about this topic, please consult
www.diabetesdailypost.com Search cruise or click
http://diabetesdailypost.com/type-2-diabetes-travel-tips-how-to-book-a-cabin/

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Business, Food & Beverage, Industrial, Pharmaceuticals

Mettler-Toledo India Unveils New Meters for Liquid Density & Refractive Index Useful for Flavours & Fragrances Measurement

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Mumbai, 24th May, 2012: Mettler-Toledo India, a wholly subsidiary of Mettler-Toledo Inc (NYSE: MTD), announced the launching of its new LiquiPhysics™ Excellence instruments in India for density and refractive index determinations within the flavours and fragrances.

 

The new LiquiPhysics™ Excellence density and refractometers are simple to operate, sophisticated and versatile making them the ideal tools to deal easily with the high variety of products and parameters in the flavours and fragrances industry environment.

 

The One ClickTM user interface allows quick, simple and direct access to all routine tasks and provides clear user information with easy shortcut buttons to start routine tasks immediately. Every operator has a personalized home screen, shortcuts and operation language. A unique product/method concept fulfils even the most particular requirements without having to alter any settings.  Powerful sampling and automation units can completely automate measurement and cleaning procedures whilst sophisticated barcode functions conveniently input sample data and automatically ensure the right measurement method is always chosen.

 

The highly flexible concept, with full modularity, protects investments and facilitates the combination of density with refracto- colour-and/or pH-meters. This supports the simple expansion of measuring systems as and when additional needs arise enabling the simultaneous determination of multiple parameters. A smooth and seamless LIMS/SAP integration with LabX™ PC software organizes comprehensive sample lists containing all relevant data in order to fully automate quality control processes.

 

“The New LiquiPhysics™ instruments set a new standard in quality control of liquids. One can easily get all the required information such as pH, refractive Index, density and color at one glance by automation” said Mr. Pradeep Palshikar, Business Manager- AnaChem, Mettler-Toledo India.

 

Complete and secure traceability is only a click away with LabX™ PC software in order to easily, yet fully, comply with the many regulatory demands facing the flavour and fragrance industry. User identification and access control is performed in a most secure and fast way with biometric identification via a finger print reader. Sophisticated barcode functions quickly and conveniently input sample data and automatically ensure the right measurement method is always chosen. Comprehensive test and error detection functions, along with automatic adjustment verifications, offer tight security ensuring the instruments consistently provide precise results.

 

 

About Mettler-Toledo India:

 

Mettler-Toledo India Pvt. Ltd., a wholly subsidiary of Mettler-Toledo Inc. (NYSE: MTD), started its operations in India in 1998. With its base in Mumbai and eleven branches across India, Mettler-Toledo India is a leading player catering to the demand of Indian industries for high-technology precision and analytical instruments used in various labs and automation processes.

 

Mettler-Toledo Inc. is a leading global supplier of precision instruments and is the world’s largest manufacturer and marketer of weighing instruments for use in laboratory, industrial and food retailing applications. The Company also holds top-three market positions in several related analytical instruments markets and is a leading provider of automated chemistry systems used in drug and chemical compound discovery and development. In addition, METTLER TOLEDO is the world’s largest manufacturer and marketer of metal detection systems used in production and packaging. Additional information about METTLER TOLEDO can be found on its website www.mt.com/liquiphysics

 

 

 

 

 

For more details, contact:

Sanjiv Arora

sanjiv@deeshapr.com

+91-22-32713357

Deesha Communications

http://www.deeshapr.com

Food & Beverage

Fresh To Order™ Signs Agreement with Concessions International for Hartsfield-Jackson Airport

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Fresh To Order (f2o) announced today the signing of the franchise agreement with Concessions International to open a location in Hartsfield-Jackson Atlanta International Airport.

Alpharetta, GA (USA), Friday – May 25th, 2012 — Fresh To Order (f2o) announced today the signing of the franchise agreement with Concessions International to open a location in Hartsfield-Jackson Atlanta International Airport. The company’s first airport location will be in the Concourse B food court and is scheduled to open in October. Construction is slated to begin this summer.

“Opening a restaurant in the world’s busiest airport will generate brand recognition far beyond Atlanta,” said Pierre Panos, concept creator and President of Fresh To Order. “Atlantans have been extremely loyal since the opening of our first restaurant in 2006. We hope visitors to the area will be just as receptive as our long-time guests.”

The 575 square foot restaurant will feature a pared down menu with an emphasis on the chain’s famous salads and paninis. Five of the company’s signature “long plates” will also be available.

In addition to the new HJAIA location, Fresh To Order ( http://www.fresh2order.com ) is projecting to open another restaurant near Emory University in Atlanta before the end of the year.

Fresh To Order has ramped up its franchise development efforts for the remainder of 2012. Earlier this month the company hosted its inaugural tasting event in Orlando. The next event will be on June 11 in Nashville. These regional menu tastings bring Fresh To Order’s chef-inspired cuisine to potential franchisees, investors, local business and community leaders. The small group format gives attendees the opportunity to sample the f2o menu alongside Panos and executive chef Jesse Gideon.

Fresh To Order ( http://www.fresh2order.com ), a pioneer in the “fast fine” dining segment, has already distanced itself from fast-casual eateries by providing a casual fine dining taste profile at a fast-casual price point with an elevated level of service. The average guest ticket order is $9 at lunch and $11 at dinner. Every protein is cooked “fresh to order” on a flame grill in the open-display kitchen as guests order, and dressings and soups are prepared from scratch twice daily in each restaurant. A wide selection of wines and beers is also available. Five of Fresh To Order’s locations are located in and around metropolitan Atlanta, with the sixth location in Chattanooga, Tenn.; nine locations will be open by the end of 2012. Two of the locations—Johns Creek and Sandy Springs in suburban Atlanta—are franchised. By 2015, Fresh To Order expects to have 50 locations nationwide, with another 50 locations in various stages of development.

FRESH TO ORDER
8460 Holcomb Bridge Rd., Suite 200
Alpharetta, GA 30022
Contact: Pierre Panos
Phone: 770-594-8644
Website: http://www.fresh2order.com

Press & Media Contact:
Julia Fine / Courtney Thomas
Sanderson & Associates, Ltd
8460 Holcomb Bridge Rd., Suite 200
Alpharetta, GA 30022 – USA
312-829-4350
julia@sandersonpr.com / courtney@sandersonpr.com
http://www.fresh2order.com

Apparel & Fashion, Consumer Services, Deals, Food & Beverage, Internet & Online, Retail, Shopping

DiscountVouchers.co.uk Sources Deals for Money Off at Pizza Express, Debenhams and More

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Leading online voucher codes specialist DiscountVouchers.co.uk has sourced new deals redeemable at Pizza Express, Debenhams, Clarks and more to help UK consumers save this May. The site has published the new online vouchers among its deals redeemable at over 800 famous name stores and restaurants.

Getting hold of some new items from top name stores for May and the summer is now more affordable thanks to DiscountVouchers.co.uk offering deals redeemable at Debenhams, BT, Clarks and more. The DiscountVouchers.co.uk website is the place to go to download new money off coupons offering deals such as a £25 Sainsbury’s gift card when you buy BT Broadband online, 20% Off Selected Outdoor Toys at Debenhams and Free Delivery & Returns at Clarks.

Pizza Express is one of the most popular names in UK dining, with restaurants all over the country – and this week sees DiscountVouchers.co.uk home to bargain deals redeemable there. The latest choice of Pizza Express vouchers on show this week includes great value eating out deals like 2 for 1 + Pizza – perfect for treating the family or a loved one right now.

Doug Scott, managing director of DiscountVouchers.co.uk, says, “Taking the family out for a great pizza meal this month need not cost the earth thanks to our new deals. Savings on dining out, plus money off at stores and suppliers like Debenhams, Clarks and more, can be a real helping hand to consumers’ budgets right now.”

DiscountVouchers.co.uk offers consumers money saving deals at major high street brands and specialist retailers, including stores like Tesco, Marks & Spencer, Sainsbury’s, Travelodge, First Choice, lastminute.com and Boden.

For more information visit www.discountvouchers.co.uk.

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