Daily Archives: August 1, 2017

Entertainment, Marketing

FED Publishing Releases New Book, “Rumbles from the Ocean: It’s Time to Wake Up” by Ben Korgen

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Rumbles from the Ocean: It’s Time to Wake Up, by Ben Korgen, enlightens and teaches about a complex subject and deals with the “what should we do?” problem concerning our world’s oceans in today’s changing climate.

Providence, RI, USA — Ben Korgen’s Rumbles from the Ocean: It’s Time to Wake Up is an introduction to the world ocean for those with their hearts in the humanities, curiosity in science and concerns about the environment.

This warm-hearted introduction to the world ocean and its solvable problems is accessible for readers without specialized backgrounds in science, mathematics or statistics. The author focuses on how the world ocean functions normally, what has happened to it in recent years and what humans can do to help the oceans recover from its wounds and prosper far into the future.

He writes in ways that cause readers to feel he is talking directly to each of them one-on-one. Although the book’s believability is based on scientific research, it has a palpable flavor of the humanities. To enrich the book’s explanations, the usual two-dimension illustrations found in other non-fiction books are replaced by browser addresses that jump readers directly into the rich collection of internet still images, animations, demonstrations and at sea videos.

Author Ben Korgen has had a highly varied career. He served in the US Navy, earned a bachelor’s degree at the University of Minnesota Duluth, earned a master’s degree at the University of Michigan in Ann Arbor, then coached high school football, earned a PhD in Oceanography at Oregon State University and had a long and rewarding career in Oceanography at the US Naval Oceanographic Office, the University of North Carolina in Chapel Hill and Tulane University in New Orleans.

Genre – earthquakes, tsunamis, gyres, upwelling, biomass, dolphins, waves, currents, interactions, tectonics

The ebook version of Rumbles from the Ocean: It’s Time to Wake Up ISBN 9781506903538, published by First Edition Design Publishing (http://www.firsteditiondesignpublishing.com), is available on-line wherever ebooks are sold.

Media Contact:
Ben Korgen
+1(941)921-2607
korgen2@cox.net

Business

Goodwill Central Coast Moves from Santa Cruz to Expanded New Headquarters in Salinas to Better Fulfill its Mission to Communities it Serves

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Goodwill Central Coast has completed a more than a year long process of planning, renovating, and moving their headquarters from Santa Cruz to Salinas.

Salinas, CA, July 31, 2017 — Goodwill Central Coast has completed a more than a year long process of planning, renovating, and moving their headquarters from Santa Cruz to Salinas. The move will increase its operating space, improve efficiency and better fulfill its mission to help people find employment.

Since Goodwill Central Coast covers Monterey, Santa Cruz and San Luis Obispo counties, moving to Salinas centralizes its headquarters and with a bigger, more modern facility, will boost its efforts to train people in new careers and find them employment.

“It was a big decision on our part,” said Ed Durkee, Goodwill Central Coast President and CEO. “But this new facility was needed to meet the demands of our environmentally conscious community. The building is more modern, safer, more efficient, more centralized, bigger and can take more donations.”

The new facility, located at 1566 Moffett St. in Salinas, is more than double the size of the Santa Cruz location, and will house administrative offices, e-commerce, a salvage center, a donation center, a processing area and an outlet store.

The new headquarters will encompass 140 jobs. All employees who worked at the Santa Cruz headquarters have been offered jobs in Salinas or at other sites in Santa Cruz County. The relocation will also provide a chance to increase Goodwill’s employee base in a more centralized location and to better help the local community.

A grand opening ribbon-cutting ceremony with Monterey Peninsula Chamber of Commerce and Salinas Valley Chamber of Commerce will be held at the new headquarters from 5:00 p.m. – 7:00 p.m. on September 20th. The Mayor of Salinas will be on hand to cut the ribbon.

Goodwill Central Coast, which covers Monterey, Santa Cruz and San Luis Obispo counties, is one of the region’s largest social enterprise and operates three career centers, five donation processing centers, 25 attended donation stations, 16 stores, and a vocational school. It also employs about 600 in three counties.

For many people, the barriers to employment are too high to overcome alone. Barriers like homelessness, military service, single parenting, incarceration, addiction, and job displacement can define a person’s identity, even when they have so much more to offer.

“Goodwill’s goal is to ensure all of their community members know their worth and gain the skills and confidence to land a job that could turn their life around.” Anne Guthrie, VP of Workforce Services.

Each year Goodwill assists more than 13,000 job seekers to get back to work and reclaim financial and personal independence. Goodwill provides a positive learning environment that creates brighter futures through connecting people to meaningful work.

Some of the ways Goodwill helps people find employment include programs on culinary arts, catering services, free tax preparation and subsidized job placement.

Success stories

Jeremy is one of those employment success stories. Jeremy had problems getting a job because of mental health issues and a criminal background. After attending and graduating from the Culinary Training Academy, with assistance from Goodwill, he is now a prep cook at Jeninni’s Kitchen + Bar in Pacific Grove and is working his way up to sauté cook.

Gloria Organista came to Goodwill’s Career Centers after an unsuccessful job search. She enrolled in our workforce development workshops to brush up on her business and computer skills and after completion enrolled on Goodwill’s Organizational Work Program, OWP. She was placed in the Goodwill Career Center and received on-the-job training in administrative duties and was quickly hired as a HR Assistant. She continued her HR training and is now Goodwill’s HR Supervisor.

Another success story is Eduardo, a painter who lost his job during the rainy season due to lack of work. Eduardo went through Goodwill’s OWP program in Monterey, trained in the store and worked with a trainer and employment specialist to find the right job for him. With the help of Goodwill staff, he was able to get a job with CSU Monterey Bay’s maintenance department as a full-time painter. He now has a stable job with benefits, which allows his wife to stay at home and take care of their two young children.

A new way to shop

The Bargain Barn outlet center, one of two (the other is in San Luis Obispo), will also move to the Salinas location after more than four decades in Santa Cruz. Unlike Goodwill stores, outlet centers exist to move merchandise quickly, selling everything (except furniture) by the pound. The Salinas outlet center will sell its merchandise for $1.79 a pound.

“It has been very popular in Santa Cruz,” said Jim Burke VP of Retail and Operations. “You can potentially get a new outfit for $1.79, including shoes and accessories. The upcycling people like it too because they can get a dresser for $3 to $5. And it’s good for the environment, otherwise it ends up in a landfill.”

Merchandise stays in stores for three weeks, then goes to the outlet centers. It’s put out on the floor each morning, then merchandise is rotated throughout the day, a couple times each hour. And since items rotate constantly, each rotation brings a new treasure trove for bargain shoppers. “Shoppers are always introduced to new merchandise this way,” says Burke.

If still there by the end of the day, merchandise goes to a salvage operator, who will repurpose it for other uses. For example, clothing and other fabrics can be repurposed for insulation.

Furniture and other bulky items will still have price tags, but will also be clearance-priced in order for it to sell quickly.

About Goodwill Central Coast

The Goodwill Central Coast chapter, a private 501(c)3 non-profit organization, began in 1928 in the city of Santa Cruz and today has expanded into three counties: Santa Cruz, Monterey, and San Luis Obispo.

Goodwill Central Coast employs over 600 people in Santa Cruz, Monterey, and San Luis Obispo County, including employment training professionals, sales personnel, donation center attendants, warehouse and distribution workers, and administrators.

Goodwill believes that everyone deserves the chance to join their team, which is why Goodwill Central Coast is an equal opportunity employer and an advocate for the Americans with Disabilities Act.

To deliver their services, Goodwill relies on partnerships with federal and state workforce development agencies, as well as strong relationships with the local businesses that provide employment opportunities.

Goodwill Central Coast

566 Moffett St., Salinas

(831) 423-8611

http://www.ccgoodwill.org

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

http://www.ccgoodwill.org

Business, Security, Technology

McKinsey Consultant Turned Into Cyber Security Keynote Speaker Training Top UK CEOs on Cybersecurity

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Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, partnering with Terrapinn Training in 3-Day Masterclass Cybersecurity to bring key insights for CEOs and board members on cyber security.

London, UK — Mr. Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, is addressing senior executives from the United Kingdom and Europe at 3-Day Masterclass Cybersecurity organized by Terrapinn Training. Perez is a well-known international futurist and keynote speaker who currently offers Cybersecurity Due Diligence and Awareness Training services for Fortune 500 firms and private equity groups.

As information technology becomes ever more complex and Internet usage increasingly widespread, cybersecurity is becoming an increasingly important and business-critical field. Unfortunately, most organizations are not prepared to handle cybersecurity threats. In fact, 66% of IT and security professionals say that their firms are unprepared to recover from a cyberattack. A key example of this unpreparedness is the fact that many of the companies impacted by the recent WannaCry attack didn’t install critical updates into their Windows infrastructure that had been released by Microsoft back in March.

Perez’s workshops bring CEOs, board members and top executives up to speed on the most recent and battle-tested approaches to protect their companies’ valuable information and intellectual property from prying eyes of hackers and competitors, and leverage their cyber success in both cultivating stronger relationships with current and new clients and safeguarding the interests of all stakeholders, partners and employees.

Perez, author of Knightmare on Wall Street and The Speed Traders, is a recognized futurist, keynote speaker and director of programs targeted at board members, chief executive officers and senior executives looking for new ways to gain and maintain a competitive business advantage.

RECENT TESTIMONIALS
• “The team that Edgar has assembled is top-notch. There are no words to express our satisfaction with your high-quality delivery.” Member of the Board of Directors
• “After working with a number of vendors, we found your team to be in a qualitatively different level. By that I speak to your deep expertise and exemplary professionalism.” Divisional Chief Information Officer
• “Thanks for the great work training our employees. You really made a difference!” Global Chief Information Security Officer
• “The program provides a comprehensive approach for any organization to lead in cybersecurity readiness.” IT Security Coordinator

SPEAKER’S KEYNOTE TOPICS
• The Importance of the Cybersecurity Framework for Directors and CEOs
An email embedded with malware. Security systems hacked by thieves. Credit card numbers stolen from store purchases. There’s certainly no shortage of examples when it comes to data security breaches and the havoc they wreak on business. No wonder then that nearly a third of CEOs in KPMG’s latest global survey identified cyber security as the issue having the biggest impact on their companies today. Every organization should apply a Cybersecurity Framework for analyzing cyber security, and ideally it should be integrated into an organization’s existing enterprise risk framework. The key is making it part of the mainstream of risk management within an organization. The most innovative companies today have recognized that cyber security is a customer experience and revenue opportunity, not just a risk that needs to be managed. Mr. Perez will explain why this must done across the entire organization and why the CEO and Board of Directors have the most important role to play.

• Finance in the New Global Economy
Until quite recently, globalization was seen as a one-way street. Multinationals, which led the charge four decades or so ago into growing global markets, were its ambassadors, and American and European workers, whose wages and upward mobility were flattened, were feeling left out. The core idea was that globalization, technological innovation and unfettered free trade would erase historical and geographic boundaries, making the world ever more economically interconnected and alike. Developed economies would come under more and more competitive pressure from eager upstart nations. Now we are entering a new age of volatility. Financiers will become less important, manufacturers more so. Blue collar jobs will go high tech. Robots will replace Chinese workers. Mr. Perez will discuss why finance stands now in front of its biggest transformation triggered not by any of the financial conglomerates that dominate the world today but by obscure startups that could be working already in garages in Silicon Valley, Shanghai, Kiev or Delhi.

• The Biggest Risks for Financial Markets
Constant regulatory changes and technological evolution have transformed the financial landscape so profoundly since the advent of the first electronic networks in the early 1970s. Regulators around the world are now in a race to respond to the evolution of technology in financial markets and prevent its operational challenges from becoming the biggest risk for financial markets. However, when considering technology and the cyber landscape, errors are bound to happen. Financial services firms are expected to have deployed the most sophisticated defense systems against cyberattacks. Trading firms are expected to have controls in place and invest in the technology to keep up to date. Most companies would realize the need of these investments and honestly attempt to implement them, but their IT departments would soon hit a wall, because of direct involvement from senior management and boards of directors. Compliance actions against those who missed their importance will go a long way toward restoring investor confidence and limiting the impact of the biggest risk for financial markets.

• Social Engineering: The “Weakest Human Link” in Cybersecurity
Social engineering involves tricking your employees into breaching security protocols or giving away information, most often over the telephone or via email. Social engineering exploits human weaknesses rather than technology, preying upon people’s propensity towards trust in particular. Often, these exploits are used to gather information to support a more targeted cyberattack, with the initial forays based on the premise of ‘little and often’ so as not to cause concern. Employees at all levels, including senior executives, are vulnerable. Mr. Perez will explain why by improving employee awareness and introducing simple technical measures, organizations can protect themselves against social engineering techniques and the risk of a cyberattack and its potential impact on business, customers and data.

• Establishing or Improving a Cybersecurity Program
The NIST Cybersecurity Framework, which was drafted by the Commerce Department’s National Institute of Standards and Technology (NIST), comprises leading practices from various standards bodies that have proved to be successful when implemented, and it also may deliver regulatory and legal advantages that extend well beyond improved cybersecurity for organizations that adopt it early. Its adoption may prove advantageous for businesses across virtually all industries. Mr. Perez will explain why a proper Cybersecurity Program will build on the analysis of the possible areas of concern, an understanding of the company’s most critical assets, and a thorough review of Information Technology’s policies and procedures when faced with cybercrime.

ABOUT EDGAR PEREZ
Mr. Edgar Perez is a published author, business consultant for billion-dollar private equity and hedge funds and Council Member at the Gerson Lehrman Group, Guidepoint Global Advisors and Research International, with subject matter expertise in cyber security, investing, trading, financial regulation (Dodd-Frank Act) and market structure.

He is author of Knightmare on Wall Street, The Rise and Fall of Knight Capital and the Biggest Risk for Financial Markets (2013), and The Speed Traders, An Insider’s Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World, published in English by McGraw-Hill Inc. (2011), Published in Mandarin by China Financial Publishing House (2012), and Investasi Super Kilat, published in Bahasa Indonesia by Kompas Gramedia (2012).

Mr. Perez is course director of 3-Day Masterclass Cybersecurity, Longest Running Cyber Security Business Workshop and 3-Day Masterclass Quantitative Finance, The World of Quant Finance. He has presented his workshops in Singapore, Hong Kong, Sao Paulo, Seoul, Kuala Lumpur, Warsaw, Kiev, New York, Singapore, Beijing and Shanghai. He contributes to The New York Times and China’s International Finance News and Sina Finance.

Mr. Perez has been interviewed on CNN’s Quest Means Business, CNBC’s Squawk on the Street, Worldwide Exchange, Cash Flow and Squawk Box, FOX BUSINESS’s Countdown to the Closing Bell and After the Bell, Bloomberg TV’s Market Makers, CNN en Español’s Dinero, Petersburg – Channel 5, Sina Finance, BNN’s Business Day, CCTV China, Bankier.pl, TheStreet.com, Leaderonomics, GPW Media, Channel NewsAsia’s Business Tonight and Cents & Sensibilities. In addition, Mr. Perez has been featured on Sohu, News.Sina.com, Yicai, eastmoney, Caijing, ETF88.com, 360doc, AH Radio, CNFOL.com, CITICS Futures, Tongxin Securities, ZhiCheng.com, CBNweek.com, Caixin, Futures Daily, Xinhua, CBN Newswire, Chinese Financial News, ifeng.com, International Finance News, Finance.QQ.com, hexun.com, Finance.Sina.com, The Korea Times, The Korea Herald, The Star, The Malaysian Insider, BMF 89.9, iMoney Hong Kong, CNBC, Bloomberg Hedge Fund Brief, The Wall Street Journal, The New York Times, Dallas Morning News, Valor Econômico, FIXGlobal Trading, TODAY Online, Oriental Daily News and Business Times.

Mr. Perez has presented to the Council on Foreign Relations, Vadym Hetman Kyiv National Economic University (Kiev), Quant Investment & HFT Summit APAC (Shanghai), U.S. Securities and Exchange Commission (Washington DC), CFA Singapore, Hong Kong Securities Institute, Courant Institute of Mathematical Sciences at New York University, University of International Business and Economics (Beijing), Hult International Business School (Shanghai) and Pace University (New York), among other public and private institutions. In addition, Mr. Perez has spoken at a number of global conferences, including Cyber Security World Conference (New York), Inside Market Data (Chicago), Emerging Markets Investments Summit (Warsaw), CME Group’s Global Financial Leadership Conference (Naples Beach, FL), Harvard Business School’s Venture Capital & Private Equity Conference (Boston), High-Frequency Trading Leaders Forum (New York, Chicago), MIT Sloan Investment Management Conference (Cambridge), Institutional Investor’s Global Growth Markets Forum (London), Technical Analysis Society (Singapore), TradeTech Asia (Singapore), FIXGlobal Face2Face (Seoul) and Private Equity Convention Russia, CIS & Eurasia (London).

Mr. Perez was a vice president at Citigroup, a senior consultant at IBM, and a strategy consultant at McKinsey & Co. in New York City. Previously, he managed Operations and Technology for Peruval Finance. Mr. Perez has an undergraduate degree in Systems Engineering from Universidad Nacional de Ingeniería, Lima, Peru (1994), a Master of Administration from Universidad ESAN, Lima, Peru (1997) and a Master of Business Administration from Columbia Business School, New York, with a dual major in Finance and Management (2002). He belongs to the Beta Gamma Sigma honor society. Mr. Perez is an accomplished salsa and hustle dancer and resides in the New York City area.

Media Contact:
Julia Petrova
Media Relations Coordinator
The Speed Traders
+1-414-FORUMS0
jpetrova@thespeedtraders.com

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