Daily Archives: January 17, 2016

Marketing

Affordable KastKing® Baitcasting Reel with Carbon Fiber Drag Enters the Market

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KastKing adds to its array of quality fishing reels for recreational anglers.

Garden City, Long Island, NY (January 17, 2016) — KastKing® has added the KastKing® Spartacus Baitcasting Reel with carbon fiber drag to its 2016 product lineup. Spartacus is the second low profile baitcaster KastKing® has put on the market during January 2016. Spartacus follows the introduction of the unique KastKing® Stealth Carbon Baitcasting Reel. KastKing® is a division of Eposeidon, Inc., (http://www.eposeidon.com) based in Garden City, NY.

Spartacus features 11 shielded stainless steel ball bearings plus an instant stop anti-reverse bearing. It has a carbon fiber drag system, CNC machined aerospace-grade aluminum spool that holds 100 yards of 12 lb. monofilament line for smooth casting, powerful precision mesh brass gears, versatile 6.3:1 gear ratio, and an aluminum handle fitted with non-slip EVA knobs. Spartacus baitcaster reels also have a tuned dual braking system with a five-magnet magnetic brake and a centrifugal brake to control backlash. Spartacus reels are saltwater approved and have a one-year warranty.

“Once again through conservative business practices KastKing® was able to put a quality reel in the hands of anglers at an affordable price,” says Tom Gahan, marketing director at Eposeidon. “The fishing public has seen it before with the KastKing Legend baitcaster introduce at ICAST 2015, and more recently, with the KastKing® carbon construction baitcaster. Those reels are pulling record sales numbers for us. Stay tuned for more product releases later this year.”

The Spartacus MSRP, available in right hand and left hand models, is $89.98, but will sell in the mid-$40 range at http://www.amazon.com/kastking and other exclusive online sellers.

“Spartacus is a must have reel for targeting trophy fish. It’s a ‘warrior’ of a baitcasting reel,” said Team Eposeidon Angler Consultant Paul Lopes from New Bedford, MA. “This reel will outlast and outperform other brand reels costing two to three times more!”

ABOUT EPOSEIDON:
Eposeidon (http://www.eposeidon.com) brings a fresh, innovative approach to anglers by offering quality fishing tackle products at the best prices and no cost, or low cost shipping. Eposeidon’s goal is to exceed expectations through outstanding customer service and superior product value to their customers. Eposeidon is continually expanding its product lines, which include KastKing®, an ICAST 2015 Best of Show award-winning brand, fishing line, fishing reels, and fishing rods, MadBite fishing lures, fishing tools, and accessories, KastKing® Ecooda Pro Series reels, and other fishing tackle products, to meet individual fishing equipment needs. Eposeidon is headquartered in Garden City, Long Island NY, USA and sells fishing tackle products in more than 140 countries.

Media Contact:
Tom Gahan
Director of Marketing
Eposeidon Outdoor Adventure, Inc.
Main Office: 1-855-830-7430 Ext. 1002
Direct Line: 631-369-0063
tgahan@eposeidon.com
http://www.eposeidon.com

Business

Market Rates Insight Introduces TrendSpotter, Providing Banks and Credit Unions with Competitive Fee Trend Data for Benchmarking

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TrendSpotter Reports on National Trends for Checking, Savings, Money Market Accounts, and CDs on ATM, OD, NSF, Wire Transfer, and Monthly Service Charge.

San Anselmo, CA, USA (January 17, 2016) — Market Rates Insight, Inc. (http://www.marketratesinsight.com), the leader in financial services pricing intelligence for deposits, personal loans, mortgages, and fees, today announced the release of TrendSpotter, a new research tool that captures quarterly retail fee trends for banks and credit unions nationwide.

TrendSpotter provides financial institutions with key intelligence by monitoring trends for retail deposit fees, features, and requirements in the marketplace. When combined with internal key performance indicators, this historical fee data enables banks and credit unions to monitor fee trends and their impact on sales volume and revenue.

TrendSpotter can provide valuable insight, and information to better predict the impact of fee changes. By using TrendSpotter for competitive benchmarking, financial institutions can overlay their own fee pricing to create a trend line that shows how the competition affects revenue, attrition, and volume for their own fee-based products. The tool provides an ability to configure a fee, feature, or requirement trend based on filters that allow the user to identify a specific institution by type or asset size. The tool’s flexibility provides the end user the ability to effectively track the competitive environment and impact of fee changes.

Samples of TrendSpotter data output include:

• ATM fees charged on foreign transactions (also includes waived and rebated fees)
• NSF/OD fees that can be filtered by market or size
• Minimum balance or combined balance requirements to waive monthly service charges
• Overdraft protection transfer fees

TrendSpotter is a unique tool that gives bank and credit union executives an understanding of retail deposit fee trends in the US marketplace. Data is extracted from Market Rates Insight’s FeeBuilder, the first database of live retail deposit fees on over 2,200 FIs that tracks live data on overdraft, non-sufficient funds, monthly service charges, ATM fees, wire transfer, on checking, money market, savings, and certificate of deposit.

“Fees continue to be an essential source of banking revenue, and TrendSpotter now gives bank executives the data they need to gain a true portrait of the competitive landscape for deposit fees,” said Rick Barham, founder and CEO of Market Rates Insight. “TrendSpotter not only tells you about specific competitors but gives you the bigger picture of market trends over time. Using TrendSpotter data, bankers can identify weaknesses in their pricing strategy and areas where they are overlooking potential fee revenues. There’s no other research tool like it on the market.”

TrendSpotter makes its observations at the national level, and is issued quarterly on an annual subscription basis. For more information, visit http://www.marketratesinsight.com.

About Market Rates Insight
For over 30 years, Market Rates Insight has helped banking executives make better informed pricing decisions. The company serves banks and credit unions nationally with competitive information on deposits, consumer loans, mortgages, and fees. Market Rates Insight provides the most granular historical and refresh pricing data in the industry, helping financial decision makers plan and prepare for likely changes in rates and products. The company’s cloud-based system provides timely and precise competitive data supported by usable graphs and charts.

Market Rates Insight is located in San Anselmo, California. For more information, see http://www.marketratesinsight.com.

Photos available upon request

Contact:
Tom Woolf
Market Rates Insight
(415) 259-5638
tom.woolf@marketratesinsight.com

Media

Mi Rancho® Announces Passing of Patriarch Robert Berber Jr.

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Bay Area Tortilla Company Now in Its Third Berber Generation with Ongoing Commitment to Founders’ Legacy of Traditional Methods, Food Purity and Quality.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced the passing of Robert Berber Jr. after losing his battle with cancer. Robert Berber Jr. leaves a legacy as a successful businessman and philanthropist as well as a family company, Mi Rancho, which has become a national brand. Mi Rancho is now managed by Robert’s son, Manuel Berber, who has served as president of the company since 1992.

Robert Berber Jr. is responsible for building Mi Rancho into the company it is today, manufacturing more than 1.3 billion tortillas each year. Born and raised in Los Angeles, Robert Berber Jr. moved to the Bay Area where in 1954 he and his father, Robert Berber Sr. purchased an Oakland Mexican grocery and panaderia noted for making delicious corn and flour tortillas and breads. Robert assumed sole ownership of the store in 1974 and through hard work and vision built Mi Rancho into a national tortilla brand that is respected for its quality, consistency and purity of ingredients.

The traditional methods of making tortillas used by Robert Berber Sr. and Robert Berber Jr. are still the foundation for the making of Mi Rancho products. Mi Rancho’s corn tortillas are made from whole kernel corn that is carefully cooked and steeped with lime for up to 10 hours. The corn is then stone-ground with lava stones for a unique texture and flavor. Mi Rancho also uses local ingredients grown in California, and it offers organic, non-GMO corn and flour tortillas.

“My father will be sorely missed by the Mi Rancho family and in the community,” said Manuel Berber, owner and President of Mi Rancho. “However, we intend to keep his legacy alive by continuing to use the same time-honored methods and whole ingredients we have used for the past 60 years, when my father and grandfather established the family business. We will continue to maintain our commitment to superior quality and exquisite taste as the company passes into the hands of my two sons, the fourth generation of Berbers.”

Robert Berber Jr. also was an active participant in the Bay Area community. He served on the Board of Directors for City Center Federal Savings, was active in the Orinda Rotary Club, and delivered food to those in need through Meals on Wheels. He also established a scholarship for underserved families at his alma mater, Cathedral High School in Los Angeles.

The Berber family has requested that those who wish to honor Robert Berber Jr.’s memory do so by making a donation to the John Muir Health Foundation, 1400 Treat Blvd., Walnut Creek, CA 94597 or online: https://www.johnmuirhealth.com/secure/make-a-donation.html.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Photos available

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com