Vietnam’s first luxury tour operator has pinned high hope on expanding its British clientele following its successful show at the recent World Travel Market London 2014.
Hanoi, Vietnam, November 29, 2014 – Vietnam’s first luxury tour operator has pinned high hope on expanding its British clientele following its successful show at the recent World Travel Market London 2014.
During the first nine months of this year 2014, European arrivals increased sharply over the same period in 2013; visitors from the UK have increased by 16%, Germany by 75%, Spain by 24%, and Italy by 15%.
The country’s tourist board revealed at WTM that a total of 158,000 Brits have visited the country in the first nine months of the year, a year-on-year increase of 16%.
The figures mean the UK is the second most important European source market for the destination, beaten only by France’s 165,000 visitors over the same period.
It was also revealed that Europe is Vietnam’s third largest source market with a total 14% market share of international visitors.
Pham Ha, CEO and founder of Luxury Travel held high level meetings with representatives of a large number of companies and the leaders of the luxury tourism industry. Vietnam’s first luxury tour operator has pinned high hope on expanding its British clientele following its successful show at the recent World Travel Market London 2014.
“There are many tour operators and travel agents who are interested in our award winning luxury tour operations and who are looking for new luxury travel products in Vietnam thanks to new direct flights and huge demand from British travelers. Vietnam is getting more and more popular in the UK and Ireland markets and we have many new contracts and accounts,” said Ha.
The growth of the experiential travel market is well reported. Luxury travellers aren’t merely buying a destination anymore, they are seeking engagement. Terms such as “authentic”, “transformational experiences”, “meaningful connections” and so on, are populating the brochures and websites of travel companies.
Pham Ha reveals that more specialist golf tour operators want to develop golf and wellness spas tours in their brochure in 2015, an experiential travel trend he believes will continue in the future. Britain’s tourists, according to Ha, picked Vietnam for their vacations for safety, affordable prices, authenticity, warm weather, and convenient direct flights.
Britons traveling to Vietnam are looking for a more authentic experience and seek to have a deeper understanding of the country’s culture, food, history and everyday life. While Thailand is geared more toward mass market tourism, Vietnam is a destination that is attractive to a more selective class of travelers.
Luxury Travel’s booking record indicates that British travelers prefer cultural experiences and beach extensions, while many also combine Vietnam and Cambodia or Myanmar into one trip.
He confirmed that his representative office in London and sales and marketing team will expand its stand and come back to WTM 2015.
Deputy director general Vietnam National Administration of Tourism Nguyen Quoc Hung said as the destination seeks to grow these numbers, so more would be done to engage the UK press and travel industry. Vietnam is planning to hold a series of fam and press trips to further drive growth in UK tourist numbers.
With significant numbers of visitors from Australia, America, France, England and Germany, Vietnam expects to receive over 8 million tourists in 2014.
About Luxury Travel
Luxury Travel Ltd. (www.luxurytravels.asia) is a long-established Asian specialist in the art of travel and serves today’s most sophisticated travelers with luxury privately-guided and fully bespoke touring holidays in Vietnam, Laos, Cambodia, Myanmar and Thailand since 2004. Luxury Travel Ltd. has won numerous travel awards for excellent performance, including the most recent award: the leading specialist tour operator providing great services to sophisticated travelers.
Luxury Travel Ltd
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