9X Tashan which is India’s number one Punjabi Music Channel has partnered with Yamgo TV to release and distribute its video content on mobile TV. Popular animated characters such as Bhabhi, Ullu da patha, Chote Bade & Falli Balli will now be available on mobile TV through this association.
Talking about this development, Ms. Vibha Gosher, SVP – Digital – 9X Media said “Our partnership with Yamgo TV will help us release the popular 9X Tashan videos and also take our popular characters closer to their fans. This association will provide a great opportunity for music listeners to enjoy various genres of music. “
9X Tashan is a leading Punjabi music channel with a twist. Traditional music superstars have been replaced with animated characters such as Bhabhi, Ullu da patha, Chote Bade & Falli Balli which offer wide appeal to a variety of audiences. These characters are known as the 9X Tashan Gang on the Channel.
The 9X Tashan Gang:
Bade-Chote
The most popular animated characters on 9XM are now set to entertain the Punjabi speaking viewers with their hilarious animated show called Bakwaas Band Kar.
Bhabi
Cute, pretty, sexy, naughty, spicy and experienced, Bhabhi who will play the perfect agony aunt.
Falli – Balli
They are the gym instructors who always have very interesting trivia about films and sports to share with the viewers.
Ullu Da Patha
He is a wannabe Punjabi rapper who thinks that he is very handsome, super-cool and a fantastic singer.
Delivering video clips of premium content, Yamgo is a mobile TV distribution network which allows viewers to watch their favourite channels. Available on over 1,000 devices Yamgo streams channels to millions of viewers via their Internet enabled mobiles, tablets and computers.
CEO of Yamgo TV, Ian Mullins “We couldn’t be more pleased to have 9X Tashan on board the Yamgo mobile TV network. We’ve had a great response from our viewers since the launch of 9XM and we hope to achieve the same with 9X Tashan.”
9X Tashan is available to view on Yamgo via all leading mobile platforms and devices including iOS, Blackberry, Android and other Internet enabled mobile phones and media tablets. The Yamgo app can be downloaded via the Yamgo Facebook page http://www.facebook.com/YamgoTV/app or viewers can watch direct from the mobile site www.yamgo.mobi .
A series of recent studies by various parties have found that women in India are consistently turning towards their mobile phone as a source of entertainment.
A recent study published by Google and IPSOS reported that Indian consumers are ditching their televisions for smartphones faster than any of the 40 countries surveyed. In fact 49% of the respondents from India stated they would rather give up their Television than their smartphone.
Mobile TV company Yamgo recently ran a research campaign in a bid to discover more about their audience. The 4 week study spanned several platforms including social media and focus groups and Yamgo’s websites and applications.
Ian Mullins the CEO and founder of Yamgo TV said, “Our audience is growing globally on a daily basis and it’s important to ensure that we are meeting the needs of our viewers. We want to ensure that we are consistently providing our viewers with content that they are going to love, websites and apps that they find easy to use and a quick streaming service. The best way for us to ensure we are meeting these criteria is by asking Yamgo viewers directly what they want from their mobile viewing experience”.
Findings from the research has both supported the existing knowledge of Yamgo and provided useful insight into emerging trends in the industry.
The research showed that Yamgo TV has a strong following of Indian women aged 18-24 with a particular interest in fashion. Our research showed that Indian women in the 18-24 age bracket were markedly more engaged with Yamgo’s extensive line up of fashion content. Fashion focused adverts received a far higher click-through rate than similar adverts for different genres. The Indian females in this age bracket also were also far more socially engaged than their older counterparts and proved to be far more likely to act on an advertisement that featured a social recommendation from a friend (e.g a Facebook Like) than a paid for advertisement. The research found that Bollywood is the second most popular television genre amongst Yamgo’s Indian female audience and also found that News is the most popular genre for women aged 35-44, two times more popular than any other genre in this age range.
With research by Nielson placing the estimated number of smartphone users in India at 27 million these recent studies by Google, IPSOS and Yamgo could have major implications for the future of mobile television and advertising in India.
The take-up of television in India has been rapid and it has become clear that the role of television is changing the lives of Indian women, particularly in rural areas. The world of TV opens windows for viewers to see what life is like in other cultures which demonstrates an alternative lifestyle in comparison to their own. A study by Jensen (Brown University) and Oster (University of Chicago) held profound insight into the impacts television has on Indian women.
The study followed women in 2,700 households over 180 villages. The authors found that the arrival of cable TV and shows likes “Days of our Lives” quickly impacted the beliefs and opinions of rural Indian women. Results from the study found that after the delivery of cable TV, girls between the age of 8 and 10 were 8% more likely to go to school and the number of births by women under the age of 35 fell by more than half.
The findings of the study show that TV has ability to strongly influence the viewer- however it is apparent that viewers are becoming more opinionated about the content they want to see on their screens.
Sahara One is one of India’s top entertainment conglomerates which recently signed a deal with Yamgo to broadcast on the mobile network. A representative for Sahara One said about the strength of female viewers, “As an entertainment channel we have a strong female following. What’s important to learn about female fans is that they are far more likely to discuss events that have occurred on TV with their friends and family than male viewers. Our female followers are highly engaged and social which means that Sahara One is talked about frequently amongst our viewers, therefore reinforcing the Sahara One brand”.
The research shows a large percentage of Indian consumers have a preference for their smart phone over traditional television which will develop an increase in demand for mobile television content. A large percentage of Indian females now have instant access to influential programmes and entertainment which may result in further developments of the Indian culture, particularly as mobile devices become more readily available to rural area of India.
As a mobile TV company with an international audience, Yamgo consistently researches and interacts with viewers in order to deliver premium content that their audience will favour. Yamgo TV is available to watch for free from www.yamgo.com or to watch direct from a mobile device www.yamgo.mobi.
The Yamgo application is free to download from all leading app stores including iTunes and Google Play.
Sahara One TV “India’s Premiere Entertainment Channel” secures an agreement with Yamgo TV to broadcast premium Indian content to mobile devices.
Sahara One TV “India’s Premiere Entertainment Channel”, has just secured a new distribution deal with Mobile TV network Yamgo, bringing the live broadcast of Sahara One TV to mobile devices. With this new agreement Sahara One TV will now be available worldwide through Yamgo’s Mobile website (www.yamgo.mobi) and smartphone apps, showcasing the Indian Entertainment channel to millions of Yamgo viewers worldwide.
Discussing the deal, Sahara One TV representative Adris Chakraborty said, “I am delighted to announce this new deal with Yamgo that will see our content reach new audiences”
Through this new development, Sahara One TV will make use of Yamgo’s proprietary Mobile Television delivery platform to stream content to any Internet enabled mobile or tablet device worldwide using 2.5G, 3G and Wi-Fi connections.
Originally launched in 2000 as Sahara TV, Sahara One TV provides a strong mix of engrossing fiction & non-fiction entertainment. The channel is rapidly growing in popularity due to its broadcast of star-studded mega events, dramas, mythological series and reality shows including the wildly popular Sur-Kshetra a musical battle between teams of two neighbouring countries and currently the biggest reality television show in India.
In response to this new development CEO and Founder of Yamgo Ian Mullins stated, “We are very pleased to welcome Sahara One TV to the Yamgo network. The broadcaster’s choice of Yamgo as its mobile partner has again demonstrated industry confidence in the Yamgo solution to provide a platform for worldwide mobile distribution.Sahara One TV is an exciting addition to our growing Bollywood genre and will greatly help Yamgo in meeting the rapidly growing demand from mobile users around the world for live mobile TV.”
Yamgo TV is available on all leading mobile platforms and devices including iOS (iPhone, iPad, iPod Touch via the app store), Android (phones and tablets via the Google PLAY store), Nokia, Blackberry, HTC, Samsung and HP webOS.
Sahara One is now available via Yamgo on smartphone and mobile devices worldwide through http://yamgo.mobi/sahara-one and via Yamgo’s mobile apps.
TRACE sports has now launched a selection of their premium content on Yamgo TV, bringing unparalleled behind-the-scenes access to the biggest sports celebrities on the planet via Mobile, Android, iOS and tablet devices.
Through inspirational, energetic filmmaking TRACE Sports delivers exclusive access to the world’s biggest sports celebrities. From Usain Bolt to Lionel Messi, TRACE Sports now brings a tantalising snippet of the premium channel to millions of Yamgo viewers across the globe, showcasing the most popular sports-men and women in the world, offering an in-depth understanding of what drives sporting icons, Olympians and world champions to go above and beyond in their quest for glory.
With rapidly growing popularity TRACE sports describes itself as “E! Entertainment meets The Biography Channel in the world of sports celebrities.” a comparison that is readily apparent when watching the channel.
With their upbeat and unique approach TRACE sports offer a range of features and real stories about sporting icons, showcasing the passion, commitment and sacrifices that these incredible men and women endure to master their craft and achieve greatness.
The Yamgo TV network streams television to any Internet enabled mobile or tablet device worldwide using 2.5G, 3G and Wi-Fi connections. TRACE Sports is the latest high profile addition to an extensive line-up of sports channels that feature on the service alongside an exciting offering of Music, Fashion, Bollywood, Movies, Entertainment and News channels.
Through the collaboration between TRACE Sports and Yamgo viewers across the world are treated to an up close and personal look into the lives of stars such as Usain Bolt, Lionel Messi, Roger Federer, Maria Sharapova, Victoria Pendleton and more.
Yamgo TV is available on all leading mobile platforms and devices including iOS (iPhone, iPad, iPod Touch via the app store), Android (phones and tablets via the Google PLAY store), Nokia, Blackberry, HTC, Samsung and HP webOS.
Discussing this new partnership CEO and Founder of Yamgo Ian Mullins stated, “Sport is one of the best categories for the short, sharp burst of entertainment that mobile consumers crave. Following on from the success of the recent Olympic games more people than ever are watching sports on mobile devices. Now that Trace Sports contents are available anywhere, anytime and on any device via Yamgo consumers worldwide can enjoy high quality Sports TV everywhere”.
TRACE Sports will be available 24/7 on smartphone apps and mobile devices worldwide with Yamgo at http://yamgo.mobi/tracetv-sports
Clubbing TV, the world’s first 24/7 music channel dedicated to electronic music, DJ & club culture, has launched its live TV channel on Yamgo, the world’s leading mobile TV network.
Clubbing TV, based in Paris but recognised the world over, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for dance music content, from global artists and labels, across mobile phones worldwide.
The channel, available on mobile for the first time, will feature a combination of the hottest new music videos and some of dance music’s most popular classics featuring the biggest artists, DJs and producers.
Viewers will be able to enjoy regular club reports from the hottest clubs and dance floors worldwide, including dance hotspots like New York, Miami, London, Tokyo and Ibiza, and exclusive interviews with the best international DJs anytime, anyplace and anywhere.
The new channel will deliver the best of club culture to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry, and will feature a schedule comprising of exclusive video shows from some of dance music’s biggest events. Mobile users will have access to footage from world renowned electro festivals including Juicy Beach Miami, Amsterdam Dance Event, Barcelona Summer Week and Hikkaduwa Beach Festival.
“We are delighted to start this new adventure with Yamgo. Making Clubbing TV available free of charge on all mobiles to our fans has always been part of our strategy of spreading electronic music worldwide and we are very happy to team up with Yamgo and provide the best viewer experience on mobiles” added Clubbing TV Content Manager Nikolay Nachev.
Yamgo Launches Clubbing TV Globally On Mobile Phones
The partnership between Yamgo and Clubbing TV, the dance music experts,will offer viewers great shows that are not available anywhere else on mobile; including “Star DJs” featuring Carl Cox, Roger Sanchez, Armin van Buuren, Benny Benassi and Paul Oakenfold, “Defected Clubland Adventures” featuring Axwell, Bob Sinclar and Groove Armada and the very best action from the Balearics in “Ibiza Fun Times”.
“The global dance music market is made up primarily of fans who like to travel, discover new music, new trends and new experiences. This passion for dance music, fashion and lifestyle combined with the popularity of new technology and social networking amongst dance enthusiasts makes mobile TV an ideal platform for the distribution of Clubbing TV” stated Mr Vignol Co-Founder and Partner of Clubbing TV. “Yamgo’s extensive reach across the world and expertise with mobile content delivery will play a key role in our goal to maximize the availability of electronic music programming and expand our audience demographic globally.”
Ian Mullins, CEO and Founder of Yamgo stated “As the premier broadcaster dedicated to dance music, DJs and club culture Clubbing TV can take full advantage of the Yamgo mobile TV network to deliver audiences the most comprehensive catalogue of music entertainment available on mobile devices. It’s great to have them on the network and allow consumers anywhere and at anytime to watch high quality dance music video.”
Clubbing TV, the home of electronic music, DJs and club culture, will be available on mobile devices worldwide with Yamgo at http://www.yamgo.mobi/clubbing-tv
Yamgo is a mobile TV network that delivers live TV and video clips to mobile phones worldwide. Consumers use Yamgo to watch free TV on almost any mobile device and share the experience with friends. Media companies, broadcasters and service providers worldwide use Yamgo’s unique and end-to-end mobile TV solution to ingest, host, manage, optimise, deliver and monetise live TV and video on mobile devices.
Yamgo’s technology platform has been designed to maximise the compatibility across networks and phones. It does this by dynamically adapting video streams to address the different needs of more than 1,000 mobile devices and networks from 2.5G to Wi-Fi. Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.
Yamgo was founded in 2005 by Ian Mullins, an expert in mobile TV technology and publishing. Ian led the team from producing made-for-mobile video clips to the development of a carrier grade mobile TV platform specialising in the delivery of real-time linear TV and catch up TV programming. His vision is to deliver free live TV and video to mobile phones around the globe and empower consumers with access to their favourite TV shows anytime anywhere. Yamgo has offices in Swansea and Oxford and a team of experts from the Mobile, IT and TV industries.
For more information about Yamgo’s managed end-to-end services and hosted content delivery technology and solutions, please visit: www.yamgo.com
About Clubbing TV
Clubbing TV is the 1st international 24/7 TV channel exclusively dedicated to electronic music, DJs and Club culture.
Clubbing TV is available worldwide with free access on BIS TV on line network & www.clubbingtv.com and in various IPTV/Triple Play or DVB-T offers in France, Belgium, Africa, Portugal, Poland, Austria…etc
Our aim is to offer a complete and global vision on the international Clubbing scene right through our different programs, each one showing a different face of this attractive and entertaining world. And of course, Clubbing TV is offering a great selection of original electro-dance music videos rocking the styles from Dance & House Music to deep Techno Minimal, Trance, Chill Out and more.
Watch, Participate, Get In Touch, Celebrate, Dance… This is Clubbing TV
For more information about Clubbing TV, please visit: www.clubbingtv.com
Clubbing TV S.A.S 34, Avenue Des Champs Elysées, 75008 PARIS – France
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