Tag Archives: senior entrepreneurship

Center For Productive Longevity Wraps Up Successful Series of Baby Boomer Entrepreneurship Meetings

Nationwide Meetings Attracted More than 400 People to Learn More about Creating New Businesses

Boulder, CO, November 20, 2012 – The Center for Productive Longevity (CPL), which serves as the bridge between people 55 and older and opportunities that enable them to continue in productive activities, recently wrapped up its last meeting in the “Spotlight on Entrepreneurship Opportunities for Baby Boomers” series. These meetings attracted more than 400 participants 50 and older to the four meetings in Kansas City, Mo., Boston, Chicago and Denver.

There are 78 million Baby Boomers (one-quarter of the total U.S. population) reaching the traditional retirement age of 65 at the rate of 4.2 million each year from 2011 through 2029. With unemployment high and economic growth low for the foreseeable future, new-business creation is a bright spot on a gloomy employment horizon for older people. A survey sponsored by AARP in 2011 indicated that 80 percent of the Baby Boomers surveyed intend to continue working after leaving their regular career jobs. This series of meetings is on the leading edge in encouraging Baby Boomers to consider the benefits and opportunities of new-business creation as they consider how to remain productively engaged.

This interest in entrepreneurship as a career after retirement is reflected in national research as well, with increasingly more people 55 and older creating their own businesses than people 20-34. In fact, according to Kauffman Foundation research, the relative percentage of entrepreneurs has increased by almost 7 percent for people 55-64 from 1996-2011, the largest increase among all age groups. By contrast, the percentage dropped about 5 percent for people 20-44.

“This is what built America! Individuality, capitalism, inventiveness, and the freedom to create your own business,” stated Karen Rose, a participant in the Denver meeting. “This meeting reignited passion in so many of us, along with providing educational avenues to turn passion into success.”

Tom Backhus, another participant in the Denver meeting, said, “The event has given me confidence in moving forward and ideas on the importance of writing my business concept.”

Each meeting had presentations by successful, highly visible entrepreneurs such as Jerry Kelly, CEO and Co-Founder, Silpada Designs, Doug Rauch, former President and CEO, Trader Joe’s, Larry Levy, Founder and Chairman of Levy Restaurants, and Alan Hall, Founder and Chairman, MarketStar.

Participants also attended interactive breakout sessions on topics relating to new-business creation and how to become an entrepreneur, including: risks and rewards, strategies for identifying and selecting potential business opportunities, developing a business plan or business concept statement, and exploring funding support.

Written evaluations from all of the meetings indicated that participants benefited and were even inspired by their experience. Almost all participants reported that it increased their understanding of the benefits and opportunities provided by entrepreneurship, and 74 percent stated they were now more likely to create a new business as a result of the meetings.

For more information on CPL, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

Company Contact:
William Zinke or James Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

About the Center for Productive Longevity
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
ahassinger@csg-pr.com
http://www.csg-pr.com

Upcoming Meeting at DU Helps Baby Boomers Learn About Later-Life Entrepreneurship

This is the Fourth and Final Stop in a Series of Meetings Focused on the Benefits and Opportunities of Creating a New Business

Boulder, CO, October 17, 2012 – The Center for Productive Longevity (CPL), which serves as the bridge between older people and opportunities for them to continue in productive activities, is hosting its fourth meeting in the “Spotlight on Entrepreneurship Opportunities for Baby Boomers” series on Thursday, November 15. This meeting, which is the final stop in the series, will be held at University College on the University of Denver campus. To register and view the agenda, visit http://www.ctrpl.org/november-15-2012. Participants must be 50 and older (50+).

The meetings are designed to contribute to a national momentum for new-business creation, which will help Baby Boomers remain productively engaged while reducing unemployment and increasing national economic growth. AARP, the National Association for Community College Entrepreneurship (NACCE) and CPL are sponsors of the meeting, along with other organizations.

The day will include presentations from three successful entrepreneurs 50+ and two rounds of interactive breakout sessions on topics relating to new-business creation and how to become an entrepreneur.

The featured speakers include:

* Jody Holtzman, Senior Vice President–Thought Leadership, AARP, has more than two decades of experience helping companies develop and implement competitive strategies and achieve their strategic market goals. At AARP he leads AARP’s new Thought Leadership efforts, which support the new brand positioning around a focus on living, not just aging, and for people 50+ to live their best lives.

* Courtney Price, President & CEO, VentureQuest Ltd., in the early ‘90s, founded the Entrepreneurial Education Foundation in Kansas City, MO, and co-founded FastTrac, which was selected to have the best materials for entrepreneurship training in the U.S.

* Alan Hall is Founder and Chairman of MarketStar Corporation, which is a global, outsourced sales and marketing company. MarketStar assists technology companies by increasing sales through the small to medium business sector. Omnicom Group (OMC) now owns MarketStar. He is also the Founder and President of Grow America, whose focus is on stimulating the growth and development of entrepreneurship throughout the U.S.

* Ding-Wen Hsu, President, Pacific West Technologies, has more than 30 years of MIS and managerial experience. A native of Taiwan, she has been very active in the Asian-American communities in Denver since she moved to Colorado in 1978. She is one of the founders of Colorado Dragon Boat Festival, the largest Asian American festival in the Rocky Mountain region. In addition, she is the co-founder of International Multi-Cultural Institute, a nonprofit organization that promotes understanding and interaction among various cultures.

* Adam Swiecki, President, Swiecki Enterprises, founded Swiecki Enterprises in 2003 after serving as an Army Officer and financier. Focused on the action sport market, he has built leading ecommerce businesses in skate (SkateboardsEtc.com), surf (SurfboardsEtc.com), and snow (SkiGogglesEtc.com).

This meeting focuses on the reality that, with unemployment high and economic growth low for the foreseeable future, entrepreneurship is a bright spot on a gloomy employment horizon for Baby Boomers 50+.

Space for the meeting is limited, and people are encouraged to reserve a place as soon as possible. The charge of $35 per person covers a spouse, if desired, and a post-meeting workshop on the “how-tos” of creating a new business. Registrations should be made by November 1 at http://www.ctrpl.org/november-15-2012/registration. They will be accepted thereafter on a first-come basis.

For more information on CPL and the senior entrepreneurship meetings, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

Company Contacts:
William Zinke or James Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020
jfoust@csg-pr.com or ahassinger@csg-pr.com

About the Center for Productive Longevity
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
ahassinger@csg-pr.com
http://www.csg-pr.com

The Center for Productive Longevity Announces Winners of the Nationwide Later-Life Story Contest

Both Winners use Volunteering as a Basis for Inspiration

Boulder, CO, October 01, 2012 – The Center for Productive Longevity (CPL) is pleased to announce the winners of its Later-Life Story Contest, which was created to demonstrate that older people can continue to lead successful and inspirational lives. Barbara M. Traynor was chosen for the Inspirational Life Story category and Lynn Brooks for her Entrepreneurship Success Story. Both entries are available to read online at www.ctrpl.org/later-life-story-contest-winners. A panel of three independent judges selected the winners from many fascinating stories sent in by people 50 and older. Lynn and Barbara will each receive a prize of $1,000 and a specially designed display trophy.

In Lynn Brooks’ winning essay, she wrote about beginning an organization in 1992 at age 59 called Big Apple Greeter in New York City. It is a non-profit that pairs visitors to NYC with volunteer greeters who explore the city together. This was the first “Welcome Visitor” program of its kind in the country. Today, the organization is extremely successful, but it was a challenging journey along the way. Lacking funding, support and computer skills, but holding onto a will to succeed, Lynn overcame many challenges.

Her story describes how far the organization has come. “Today we have more than 300 Greeters – most are over 55, more than 50% work, many are multilingual, some are blind or use wheelchairs. They are ready, rain or shine, to spend two to four hours with visitors, showing them our people, culture and diversity.”

Lynn also shared wonderful metrics. “In terms of success, our cup runneth over. We’ve had more than 120,000 visitors since we started. We’ve generated over two billion positive, world-wide media impressions about New York City. Ninety-five percent of our visitors give us ‘extraordinary’ evaluations. Our volunteer retention rate is incredibly high. We’ve been called the most cost-effective public relations arm in the city. We’ve been widely recognized, starting in our early years, with awards that run the gamut from corporations to city government, and in January we will receive the prestigious 2012 Hotel Excellence Lifetime Achievement Award.” To read her story, visit: www.ctrpl.org/later-life-story-contest-winners.

Barbara M. Traynor’s story begins with a situation that sounds familiar to many people. Yet she took some giant leaps of faith to change her life forever.

“Walking provides impetus to ponder. My 65th birthday was hovering. I was not feeling old, but sixty-five? That’s major!  Why I chose to walk the beach on a frigid winter afternoon is questionable, however with boots crunching on the frozen sand, gloved hands balled into my pockets, I reviewed my six-odd decades. Married at nineteen, three children by twenty-seven, moved eighteen times with a grass-is-greener spouse – instant on-the-job-training in how to deal with transition – and divorced after seventeen years.

“Working as an administrative assistant for over forty-five years, single mother raising three children, generated an abundant desire for freedom and travel but little savings and no pension. Life was crammed with drama and trauma. Income matched outgo. I would have to live on Social Security income alone. I screamed into the thundering surf, ‘How can I afford to go anywhere? When is it my turn?’ Surprise! Someone was listening.

“Arriving home, I checked my email. A message from Alaska cajoled: How about becoming a long-distance, long-term volunteer? Hmmmm – it seemed that some organizations supplement their staff with volunteers, offering free room and board in exchange for workplace skills? WOW! That I could spend my over 65 ‘mystery’ years this way inspired my imagination. My frozen fingers tingled. I began to rethink retirement.”

At age 65, Barbara retired and drove to Alaska from Connecticut with a mission and copious notes about sites to visit along the way. The journey to be a volunteer exploded into becoming a journalist, author and speaker as well. Read her story, chock-full of adventure and inspiration at: www.ctrpl.org/later-life-story-contest-winners.

CPL will also select a variety of other inspirational and touching entries to post on its website.

“This contest was a tremendous opportunity for us to validate why we are passionate about later-life living,” says William Zinke, founder and president of the Center for Productive Longevity. “People from all walks of life are doing amazing things and positively impacting the lives of others along the way. These two women serve as an inspiration for us all, illustrating that success can be achieved with perseverance and passion.”

For more information on CPL, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020
jfoust@csg-pr.com or ahassinger@csg-pr.com

About the Center for Productive Longevity:
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
ahassinger@csg-pr.com
http://www.csg-pr.com

Upcoming Meeting at Northwestern University/Kellogg School helps Baby Boomers Learn about Later-Life Entrepreneurship

Third in Series of Meetings to Learn About the Benefits and Opportunities of Creating a New Business

Boulder, CO, September 10, 2012 – The Center for Productive Longevity (CPL), which serves as the bridge between older people and opportunities for them to continue in productive activities, is hosting its third meeting in the “Spotlight on Entrepreneurship Opportunities for Baby Boomers” series on Thursday, October 11. The meeting will be held in Wieboldt Hall on the Chicago campus of Northwestern University/Kellogg School. To register and view the agenda, visit http://www.ctrpl.org/october-11-2012. Participants must be 50 and older.

The meetings are designed to facilitate a national momentum for new-business creation, which will help Baby Boomers remain productively engaged while contributing to national economic growth. AARP, the National Association for Community College Entrepreneurship (NACCE) and CPL are sponsors of the meeting, along with other organizations.

The day will include presentations from successful entrepreneurs over the age of 50 and two rounds of interactive breakout sessions on topics relating to new-business creation and how to become an entrepreneur.

The featured speakers include:

Dr. Paul Magelli is senior director of the Academy for Entrepreneurial Leadership at the University of Illinois, Urbana-Champaign. He has held a number of positions at the University of Illinois, including assistant dean of the MBA program and assistant dean of the College of Arts and Sciences.

James Shein is professor of entrepreneurship at Kellogg School’s Larry and Carol Levy Institute for Entrepreneurial Practice and an academic director of the Successful Corporate Renewal executive program. He previously spent four years as president and CEO of R.C. Manufacturing, and ten years as president and chief executive officer of Northbrook Corporation.

Nancy Rodriguez is founder and president of Food Marketing Support Services (FMSS), which she started in 1985. FMSS is a contractual research and development company that services both the retail (supermarkets) and food service (restaurant) industries.

Larry Levy is founder and chairman of Levy Restaurants and chairman and CEO of The Levy Organization. He co-founded Levy Restaurants in 1978 and served as CEO until December 2003. Levy Restaurants’ diverse portfolio includes a network of acclaimed restaurants throughout the country and they pioneered the concept of catering in sports and entertainment facilities, including stadiums and convention centers, in every major U.S. market. Levy has also served as a chairperson and board member for a wide variety of organizations and received numerous awards.

Carol Levy is co-owner of Material Possessions, a home décor store that has proven to be successful for nearly 30 years. In 1983, she became co-owner of Material Possessions. With her combination of entrepreneurial spirit and imaginative thinking, Carol helped expand the store to a downtown Chicago location. In 2004, she and her husband, Larry, founded the Levy Institute for Entrepreneurial Practice at the Kellogg Graduate School of Management. They took the venture a step further in 2007 by establishing the Carol and Larry Social Entrepreneurial Lab.

The “Spotlight on Entrepreneurship Opportunities for Baby Boomers” meeting is limited to 125 participants on a first-come basis. The charge of $35 per person covers a spouse, if desired, and a post-meeting workshop on the “how-tos” of creating a new business. Registrations must be made by October 1 at http://www.ctrpl.org/october-11-2012.

A block of hotel rooms for this meeting is reserved at the MileNorth Hotel, one block away, at a discounted rate of $175.

This is one in a series of four meetings, organized by CPL. The first was held at the Kauffman Foundation in Kansas City, MO on March 27, and the second is being held at Babson College in Wellesley, MA on September 14; the fourth meeting will be held at the University of Denver on November 15.

For more information on CPL and the senior entrepreneurship meetings, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

About the Center for Productive Longevity;
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303.433.7020
ahassinger@csg-pr.com
http://www.csg-pr.com

Center for Productive Longevity Announces Speakers for Baby Boomers Entrepreneurship Meeting

Nearly Full Meeting Features Academic and Business Leaders and Interactive Breakout Sessions

Boulder, CO, September 05, 2012 – The Center for Productive Longevity (CPL), which serves as the bridge between people 55 and older and opportunities that enable them to continue in productive activities, has just increased its maximum number of participants from 125 to 150 because the topic has such fundamental importance, with unemployment high and economic growth low for the foreseeable future.

“New-business creation is the backbone of the U.S. economy, as well as the engine for increased employment and economic growth,” said William Zinke, President of CPL.

The meeting at Babson College on September 14, titled “Spotlight on Entrepreneurship Opportunities for Baby Boomers,” has an outstanding line-up of speakers:

* Leonard Schlesinger, the 12th President of Babson College since July 1, 2008; previously in executive positions with Limited Brands from 1999-2007, most recently as Vice Chairman & CEO; Executive Vice President & COO at An Bon Pain from 1985-1988; previously at Harvard Business School for 20 years, where he served as the George Fisher Baker, Jr. Professor of Business Administration.

* Ralph Sorenson, President Emeritus of Babson College (1974 to 1981) and founder of its Center for Entrepreneurship in 1978; Professor Emeritus and former Dean, University of Colorado Business School (1992-present); former Chairman & CEO, Barry Wright Company (1981-1989); Director of Whole Foods Market, Inc. since 1994.

* Douglas Rauch, a founder of Trader Joe’s and with the company for 31 years, primarily as President & CEO of a nationally-acclaimed retail success story; senior fellow at Harvard in the school’s Advanced Leadership Initiative; executive partner at AptaCapital; chair of the WBUR Board of Overseers and works with a number of entrepreneurial startups.

* David Egan, business founder and turnaround strategist. He co-founded THINQ Learning Solutions, an e-learning management software company that achieved a peak market valuation of $250 million and was later successfully sold. He then co-founded LanguageCorps, a specialty seminar company that trains, certifies, places and supports English teachers in Asian and Central American schools. He has also spent 20 years starting and turning around publications in the communications and computer markets for major companies like McGraw-Hill and Ziff Davis Publishing.

* Irene Costello, co-founder of Effie’s Homemade, which has created and marketed since 2007 a line of all-natural rustic baked goods. Effie’s Homemade products are made in the USA and sold in specialty stores nationwide.

There will be two breakout sessions focused on how to become an entrepreneur, with topics ranging from the risks and rewards to developing strategies for recognizing potential business opportunities to developing a business plan.

With 30 years added to longevity during the 20th century and the average age of retirement at 62, new-business creation is an important path to consider for older people who either want or need to continue working. It provides an opportunity for people with experience, expertise, seasoned judgment, proven performance and some accumulated wisdom to be their own boss and “march to their own drummer.”

Additional meetings will be held at Northwestern University/Kellogg School of Management in Chicago on October 11, and the University of Denver-University College on November 15. One goal of these four meetings in different parts of the country is to contribute to the growing wave of entrepreneurship throughout the U.S. For more information on CPL and the senior entrepreneurship meetings, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

Company Contacts:
William Zinke or James Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020
jfoust@csg-pr.com or ahassinger@csg-pr.com

About the Center for Productive Longevity
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303.433.7020
ahassinger@csg-pr.com
http://www.csg-pr.com

Last Call for Submissions to The Center for Productive Longevity’s Later-Life Story Contest

Win $1,000 for Sharing Your Successful Entrepreneurship or Inspirational Life Story Post-50

Boulder, CO, August 22, 2012 – With the deadline of August 31 quickly approaching, people 50 and older are encouraged to submit their story to the Center for Productive Longevity’s (CPL) Later-Life Story Contest as soon as possible. The contest has two categories: (1) Entrepreneurship Success Stories and (2) Inspirational Life Stories, with one winner in each category who will receive $1,000 and a specially designed display trophy. CPL has selected a panel of three independent judges who will choose one winner in each category, and their selections will be announced on October 1, 2012.

“We have received a number of fascinating entries and are excited to share these stories with people of all ages,” says William Zinke, 85, founder and president of Center for Productive Longevity. “However, we know that there are more people out there who are moving the needle, making a difference, inspiring others and bringing new businesses to life. We want to hear from you, too!”

With 30 years added to longevity in the 20th century, people are leading active and fulfilled lives into their 60s, 70s, 80s and beyond. The goal of this contest is to demonstrate that older people in America can continue to lead successful and inspirational lives. Once the contest deadline has passed, CPL will select a variety of entrepreneur success stories to post on its website, highlighting the stories of the two winners.

Entries should be under 1,200 words and are easy to submit. Visit www.ctrpl.org/laterlifestorycontest to complete a submission form. Entrants must be 50 and older and be willing to have their story posted on the CPL website for viewing and for possible publication. Stories may also be sent to James Hooks at jhooks@ctrpl.org.

For more information on CPL and the Later-Life Story Contest for older entrepreneurs, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

CPL is also currently working on the finishing touches for the next meetings in its “Spotlight on Entrepreneurship Opportunities for Baby Boomers” series. The meetings are designed to contribute to a national momentum for new-business creation, which enables Baby Boomers to remain productively engaged and also facilitates national economic growth.

The meetings, designed for people 50 and older, are being held at Babson College in Wellesley, MA on September 14, Northwestern University/Kellogg School of Management in Chicago on October 11, and the University of Denver on November 15. To register and view preliminary agendas, visit http://www.ctrpl.org/entrepreneurship-meeting/overview.

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

About the Center for Productive Longevity:
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303.433.7020
ahassinger@csg-pr.com
http://www.csg-pr.com

Upcoming Meeting at Babson College Helps Baby Boomers Learn About Later-Life Entrepreneurship

Series of Meetings Address Why and How to Start a New Business

Boulder, CO, August 14, 2012 – The Center for Productive Longevity (CPL), which serves as the bridge between people 55 and older and opportunities that enable them to continue in productive activities, has organized a series of meetings titled, “Spotlight on Entrepreneurship Opportunities for Baby Boomers.” The second meeting of the series will be held at Babson College in Wellesley, MA, on Friday, September 14 from 7:45 a.m. – 6:00 p.m. To register and view the agenda, visit http://www.ctrpl.org/september-14-2012. Attendees must be 50 and older.

The meetings are designed to contribute to a national momentum for new-business creation, which will help Baby Boomers remain productively engaged while facilitating national economic growth. AARP and the National Association for Community College Entrepreneurship are sponsors of the meeting, along with CPL and a number of other organizations.

Babson College is an excellent venue for this meeting because of its standing as a recognized global leader in entrepreneurship education. Babson has been ranked #1 in entrepreneurship education by U.S. News & World Report for the past 19 years. Boston has also recently received praise as a great place to live for older Americans. A report from the Milken Institute, a nonprofit think tank that analyzed 78 factors deemed to most affect seniors’ quality of life, just named Boston a top city for growing older.

“As the country navigates through troubled economic waters, the need to stimulate new business creation in a time of high unemployment and low economic growth becomes increasingly important,” stated Babson President, Leonard A. Schlesinger.  “For places like Boston, with an established and thriving entrepreneurial ecosystem, the current economic climate creates a hotbed of opportunities for entrepreneurs. The ability of Boston’s entrepreneurs to capitalize on favorable conditions and start new ventures will not only result in more employment and economic growth for Massachusetts, but reduced country-wide unemployment and increased GDP.”

In addition to Mr. Schlesinger, Ralph Sorenson, past president of Babson College and founder of its Center for Entrepreneurship, will be a speaker. Successful entrepreneurs 50+ will also give presentations on what it takes to start a new business and to achieve success. The day will include two rounds of interactive breakout sessions on topics relating to new-business creation and on how to become an entrepreneur, including: risks and rewards of being an entrepreneur, strategies for identifying and selecting potential business opportunities, developing a business plan or business concept statement, and exploring funding support.

The meeting is limited to 125 participants on a first-come basis. The charge of $35 per person covers a spouse, if desired, and a post-meeting workshop on the “how-tos” of creating a new business. Registration must be made by September 1 at http://www.ctrpl.org/september-14-2012/registration.

The first meeting in the Spotlight on Entrepreneurship Opportunities for Baby Boomers series was held March 27 in Kansas City, MO at the Kauffman Foundation, a focal point for entrepreneurship in America, and attracted 95 participants. Written evaluations indicate that it was a successful event: 87 percent of the participants reported that it increased their awareness and understanding of the benefits and opportunities provided by entrepreneurship, and 97 percent stated they were now more likely to create a new business.

After the Babson College meeting on September 14, additional meetings will be held at Northwestern University/Kellogg School of Management in Chicago on October 11, and the University of Denver on November 15.

For more information on CPL and the senior entrepreneurship meetings, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

Company Contacts:
William Zinke or James Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020
jfoust@csg-pr.com or ahassinger@csg-pr.com

About the Center for Productive Longevity
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

About Babson College:
Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society — while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value. For information, visit www.babson.edu.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
ahassinger@csg-pr.com
http://www.csg-pr.com

The Center for Productive Longevity Lowers Age Requirements for Later-Life Story Contest

Substantial Interest from Younger Age Bracket Results in Change to Competition; Now People 50 and Older can Apply

Boulder, CO, August 13, 2012 – The Center for Productive Longevity (CPL) has decided to expand the Later-Life Story Contest to include entries from people 50 and older, down from the 55+ age requirement, due to substantial interest expressed by people in that younger age bracket. While CPL generally focuses on people 55 and older, many people are also starting businesses and living inspirational lives within the prime years of 50-55. Over the course of the contest, CPL has received feedback asking for the age qualifications to be lowered and so CPL decided to honor that request.

A panel of three influential, highly regarded judges will select one winner in each of the following two categories: (1) Entrepreneurship Success Stories and (2) Inspirational Life Stories. The winners will each receive $1,000 and a specially designed trophy. From the entries, CPL will select a variety of entrepreneur success stories to post on its website, along with the stories of the two winners.

The essential purpose of this contest is to demonstrate that older people in America can continue to lead successful and inspirational lives. With 30 years added to longevity in the 20th century, people will be doing so into their 60s, 70s, 80s and beyond.

The deadline to enter the contest is coming up quickly, August 31, 2012. CPL will announce the two winners on October 1, 2012.

To submit a story, visit www.ctrpl.org/laterlifestorycontest and complete a submission form. Entrants must be 50 and older and be willing to have their story posted on the CPL website for viewing and for possible publication. Stories may also be sent to James Hooks at jhooks@ctrpl.org.

For more information on CPL and the Later-Life Story Contest for older entrepreneurs, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020
jfoust@csg-pr.com or ahassinger@csg-pr.com

About the Center for Productive Longevity;
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
ahassinger@csg-pr.com
http://www.csg-pr.com

Center for Productive Longevity Working to Defuse the Ticking Time Bomb

Organization Brings Awareness to the Alarming Facts of an Aging Workforce

Boulder, CO, May 10, 2012 – The Center for Productive Longevity (CPL), which serves as the bridge between people 55 and older and the opportunities that enable them to continue in productive activities, today described “The 3 Important Ways to Defuse the Ticking Time Bomb of our Aging Workforce”. With 77 million people in the United States 55 and older, we are at a tipping point: we can either watch them sit on the sidelines, drawing from unsustainable entitlement programs and the general economy, or we can enable this growing population segment to continue working and contribute to the country’s economic growth and prosperity.

Recent surveys by AARP indicate that 80 percent of the Baby Boomers intend to continue working after leaving their regular career jobs, more than half on less than a full-time basis. Many need or want the additional income, particularly because of their wealth reduction from the recession in 2001 and the global economic crisis that began in the U.S. in late 2007. Other reasons to continue working include the desire to maintain cognitive skills, continue adding value, and remain socially connected.

“We have been aware of this ticking time bomb for years without taking effective action. Now it’s really getting louder with the growing retirement of Baby Boomers at the rate of 4.2 million each year from 2011 through 2029, compounded by high unemployment and low economic growth for the foreseeable future,” says William Zinke, 85, founder and president of CPL. “We can defuse this time bomb by creating a wave of entrepreneurship across the country and stimulating employers to take a more flexible approach in providing employment opportunities for older workers.”

According to CPL, we can defuse the ticking time bomb of our aging workforce in three important ways:

1.Baby Boomer Entrepreneurship
Create awareness and understanding among the Baby Boomers about the benefits and opportunities of creating their own businesses. Entrepreneurship remains a critical factor in the country’s economic growth and vitality, with a spirit of pioneering and self-reliance still a part of America’s DNA.

2.Flexible Workplace Options
Stimulate employers to develop phased retirement programs and other flexible workplace options that will retain and attract Baby Boomers 55 and older who want to continue working but on a part-time basis. A movement is developing in this direction, but a recent survey by Harris Interactive indicates that only 24 percent of Fortune 1000 companies provide such options.

3.Greater Talent Pool Utilization
The reality is that America has a large and growing talent pool of workers 55 and older with experience, expertise, seasoned judgment and proven performance (EESP). Research shows that older workers have a higher level of commitment, reliability and motivation; have better overall skills and abilities than younger workers; and have much lower absenteeism and turnover. This talent pool must be tapped to a substantially greater degree.

“Economic growth and our standard of living may be reduced if older workers are not provided with opportunities to continue working, yet there is no real recognition of the need to do so,” adds Zinke. “It is CPL’s purpose to change the national mindset about aging and retirement.”

One way CPL is highlighting the benefits of senior entrepreneurship is by organizing a series of four meetings titled “Spotlight on Entrepreneurship Opportunities for Baby Boomers”. The first meeting was held at the Kauffman Foundation in Kansas City, MO, the focal point for entrepreneurship in America, on March 27 with almost 100 participants and excellent feedback. The next three meetings will be held at Babson College in Wellesley, MA on September 14, Northwestern University/Kellogg School of Business in Chicago on October 11, and the University of Denver on November 15. To register, visit http://www.ctrpl.org/entrepreneurship-meeting/overview.

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020
jfoust@csg-pr.com or ahassinger@csg-pr.com

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

About the Center for Productive Longevity
The mission of CPL is to be the bridge between people 55 and older and their engagement in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. It is imperative that we recognize the value added by an aging workforce. Visit ctrpl.org for more information. Follow the Center for Productive Longevity on Facebook at facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303.433.7020
ahassinger@csg-pr.com
http://www.csg-pr.com