Tag Archives: organic tortillas

Mi Rancho® Celebrates 80 Years of Pure Tortilla Joy

January 13, 2019 staronepr Leave a comment

Third-Generation, Family-owned Tortilla Manufacturer Celebrates Eight Decades of Success Delivering High-Quality Tortilla Products for Customers Across the United States.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), the Bay Area innovator in the production and global distribution of premium tortillas and Mexican foods, is celebrating its 80th anniversary in 2019. The family-owned tortilla company was started in 1939 in the back of an Oakland grocery store. In 1954, Robert Berber, Sr., and Robert Berber Jr., purchased the store and began to focus on making tortillas using traditional methods. Today, the third and fourth generation of Berbers continue to operate Mi Rancho, continuing to expand and prepare the company for continued success and growth.

After 80 years, Mi Rancho is producing more tortillas than ever and shipping a variety of organic, non-GMO and simply authentic flour and corn tortillas worldwide. Even though the company is producing more tortillas, the Berber family remains committed to age-old tortilla-making techniques and a philosophy of farm-to-table food production. Mi Rancho uses non-GMO, California-grown whole grain corn that is cooked, steeped, washed, and ground using an ancient Aztec process called nixtamalization. Mi Rancho continues to use traditional production methods such as nixtamalization to enhance the flavor and preserve the authenticity of its tortillas. For example, the corn masa is created by grinding the corn using hand-carved lava stones, just as tortillas have been produced for centuries. The company prides itself on their ability to combine old world authenticity and new world innovation to produce the premium and great tasting tortillas with efficiency, consistency and quality you can rely on.

While Mi Rancho continues to create tortillas in the time-honored way, the company also embraces innovation. Mi Rancho continues to work with retailers, restauranteurs, and industrial customers to meet their needs, and the evolving tastes of their customers. Mi Rancho also has an expanding research and development department that develops new products and works with new ingredients.

Mi Rancho has more than doubled in size over the past decade as they continue to cultivate new segments. After many years producing consistent, premium tortillas to discerning chefs, restaurants, and service outlets, Mi Rancho decided to expand further and make the same high-quality tortillas available to consumers in 2010. Today, Mi Rancho tortillas are stocked on grocery shelves across the United States. To keep up with the growing demand for Mi Rancho products, the company added a second manufacturing facility in Elk Grove, California, in 2018.

“We have seen Mi Rancho flourish since my grandfather started making tortillas on Seventh Street in Oakland. But no matter how we grow, we know that our success is rooted in our commitment to quality ingredients and traditional production methods to deliver a quality product,” said Manuel Berber, President of Mi Rancho. “Everyone who works for us is part of the Mi Rancho family so we all take personal pride in the company and its tortilla products.”

Manuel Berber has served as president of the company since 1992 and is the third generation to manage Mi Rancho. He is grooming his sons, Andrew and Alex, to take over as the fourth generation. Andrew Berber is currently working as Director of Business Development and Alex Berber is serving as Director of Foodservice Sales.

“We are extremely proud that Mi Rancho is celebrating 80 years of success as a family-owned company,” said Manuel Berber. “We have ambitious plans for the future, and I am confident that Andrew and Alex will continue the family tradition and our commitment to excellence for another 80 years.

Mi Rancho is already implementing plans for the next stage in the company’s growth. Over the next five years the company plans to build on its legacy of success with the introduction of new products and expansion into new markets.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Business, Food & Beverage

Mi Rancho® Introduces Organic THINcredibles™ Corn Tortillas – All the Freshness and Flavor with Half the Calories, Twice the Joy

October 4, 2018 staronepr Leave a comment

Mama Carol’s THINcredibles latest addition to Mi Rancho’s line of organic corn tortillas.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, introduced a new low-calorie corn tortilla product, Mama Carol’s THINcredibles™. These organic tortillas are thinner than Mi Rancho’s flagship organic corn tortillas with half the calories and are available through select retail grocery stores.

THINcredibles are made using the same traditional methods as all Mi Rancho tortillas using whole kernel corn cooked with lime which is ground into fresh masa with hand-carved lava stones. What makes THINcredibles different is they are thinner, so each tortilla has only 35 calories, while still offering the supple freshness, performance, and flavor that distinguish all Mi Rancho tortillas.

THINcredibles also are the first tortillas in a new line of Mama Carol products, named for Carol Berber of the Berber family which has owned and operated Mi Rancho since 1954. Carol has been developing new recipes featuring unique ways of incorporating tortillas. The recipes are available in a series of videos, Mama Carol’s Mi Rancho Kitchen, which can be viewed on the Mi Rancho website and YouTube.

“We developed THINcredibles for weight-conscious customers who are interested in healthier eating,” said Carol Berber. “These thinner tortillas are made using the same family recipe and attention to quality as all our products, but with half the calories. They are great for tacos, tostadas, enchiladas, homemade chips and strips, and all the dishes you would make using regular corn tortillas, only with fewer calories.”

Like Mi Rancho’s other organic corn tortillas, THINcredibles are certified organic by the USDA and have been verified by the Non-GMO Project. They are gluten free and contain no saturated or trans fats.

THINcredibles will initially be offered in select retail outlets, including Raley’s, Bel Air, Nob Hill, Bristol Farms, Gelson’s Markets, Lunardi’s, Mollie Stone’s, and Oliver’s Market. Additional retailers will be added in the coming months.

For more information, visit http://www.mirancho.com.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including foodservice, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Business, Food & Beverage

Non-GMO Project Validates Additional Mi Rancho® Tortilla Products in Time for Non-GMO Month

September 28, 2016 staronepr Leave a comment

Mi Rancho Reaffirms Commitment to Delivering Healthy, Organic, Non-GMO Products for Both Retail and Foodservice Customers.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced that six additional organic tortilla products in the company’s retail and foodservice lines have been verified by the Non-GMO Project. Non-GMO verification has been extended to three retail products – Mi Rancho’s small and large organic flour tortillas, and organic whole wheat tortillas – and three foodservice products – Mi Rancho’s 12-inch organic flour, whole wheat, and spinach tortillas.

The Non-GMO Project is a nonprofit organization committed to educating consumers and verifying foods that do not contain genetically modified organisms by validating food sources and food production techniques. Non-GMO Project verification of these six Mi Rancho products comes just in time to celebrate Non-GMO Month in October, sponsored by the Non-GMO Project for retailers, food producers, and distributors to highlight items that are Non-GMO Project Verified.

“Visibility to the GMO status of ingredients allows the consumer the flexibility to make educated dietary choices,” said Joe Trummer, Director of Research and Development for Mi Rancho. “Non-GMO verification reaffirms our commitment to our retail and foodservice customers that we provide high-quality, flavorful tortillas using the best natural ingredients produced using traditional methods. We are also pleased to make this announcement in conjunction with Non-GMO Month as part of our pledge to educate our customers about the benefits of all natural foods.”

Mi Rancho has been producing high-quality specialty foods since 1939 and has always used the finest ingredients and centuries-old production methods to make authentic tortillas. Using only natural preservatives, Mi Rancho delivers fresh, wholesome tortillas with an ambient shelf life of at least 30 days. Mi Rancho plans to have all its organic tortillas verified as Non-GMO as proof to the market that the company uses only the finest natural ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Business, Food & Beverage

Mi Rancho® Signs to Provide Organic Tortillas to Sun Basket

July 20, 2016 staronepr Leave a comment

Mi Rancho’s Commitment to Organic Corn Products and Non-GMO Food Sources Ideally Suited for Sun Basket’s Healthy, Farm-to-Table Meals Delivered To Your Door.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, has announced that Sun Basket, purveyors of fresh, farm-to-table dishes you can prepare at home, has committed to exclusively use Mi Rancho’s tortillas for its organic meals.

Mi Rancho and Sun Basket share a commitment to producing fresh, flavorful products using organic ingredients from non-GMO food sources. Sun Basket prepares meals to cook at home using hand-selected, seasonal ingredients from Pacific Coast farms. Farmers are carefully chosen to provide organic, non-GMO produce and sustainably farmed foods, including grass-fed, antibiotic free meats and sustainable seafood. In addition to organic and non-GMO recipes, Sun Basket offers Paleo, Gluten-Free and Vegetarian meal options. Mi Rancho’s organic tortillas fit well with Sun Basket’s commitment to using only organic products.

“Mi Rancho’s are my daughter’s favorite tortilla! I love their quality, flavor, and their commitment to organics and the Non-GMO Project,” said Executive Chef Justine Kelly of Sun Basket.

“Sun Basket understands the value of using traditional methods to make our stone-ground, organic tortillas,” said Fernando Alvear, Vice President of Sales and Marketing for Mi Rancho. “We share their passion for sustainable organic farming and delivering fresh, tasty products free of GMOs and glutens. We are delighted that Sun Basket has decided to exclusively use our organic tortillas in their meals.”

Mi Rancho offers a complete line of organic tortillas made with organic corn, organic whole wheat, and organic ancient grains including flax and quinoa. Mi Rancho has been a family owned business for three generations and the Berber family has a passion for using authentic techniques and artisan bakers to produce fresh, delicious tortillas. As part of that commitment, Mi Rancho uses only the finest ingredients so customers can count on a delicious, high-quality product in every package.

About Sun Basket
Sun Basket is a healthy meal kit service that delivers fresh organic ingredients and delicious, easy-to-make recipes. Sun Basket makes it easy to cook healthy, with Paleo, Gluten-Free and Vegetarian options, plus breakfast. Get 3 recipes per week for 2 or 4 people, with sustainably sourced, pre-measured ingredients delivered to your door in recyclable packaging. Sun Basket’s delicious nutritionist-approved recipes are created by Executive Chef Justine Kelly, former head chef at James Beard’s award-winning restaurant, The Slanted Door in San Francisco. For more information, visit Sun Basket on the web at http://www.sunbasket.com.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Business, Food & Beverage

Mi Rancho® Signs to Provide Organic Tortillas and Wraps for Veggie Grill Restaurant Chain

December 6, 2015 staronepr Leave a comment

Veggie Grill Chooses Mi Rancho Organic Corn Products As Part of Its Commitment to Provide Healthful, Non-GMO Entrees for Patrons.

San Leandro, CA, USA — Mi Rancho®, a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced that the company has signed with Veggie Grill to provide organic stone-ground corn tortillas and specialty wraps for the entire restaurant chain. Veggie Grill has already incorporated Mi Rancho organic tortillas and spinach wraps as a standard in its new fall and winter menu.

Mi Rancho executives are particularly pleased with the expanded relationship with Veggie Grill. The two companies share a commitment to providing wholesome products and promoting a greater awareness about the need for healthful ingredients. Both companies are targeting customers who take an active interest in what they eat.

“We see this new relationship with Veggie Grill as part of a new trend where food service customers are paying more attention to the quality of the food they serve, and it puts Mi Rancho in an ideal position to provide healthy products made from wholesome ingredients,” said Fernando Alvear, Vice President of Sales and Marketing for Mi Rancho. “We are delighted to add Veggie Grill to the family of Mi Rancho customers because we share the same commitment to providing healthy, non-GMO products like our organic corn tortillas, and educating consumers to make them more aware of the food they eat. It also puts Mi Rancho in an excellent position to reach other food service companies seeking organic alternatives.”

“We are pleased to expand our partnership with Mi Rancho,” said COO Steve Heeley, Chief Operating Officer of Veggie Grill. “Mi Rancho has always been a quality leader and innovator in tortillas and wraps. The addition of Mi Rancho’s incredibly flavorful organic, whole grain, non-GMO yellow corn tortillas and spinach wraps help to reaffirm our mission of helping our guests bring whole veggies and grains to the center of their plate.”

Mi Rancho offers a complete line of organic tortillas made with organic corn, organic whole wheat, and organic flax and quinoa. Mi Rancho has been a family owned business for three generations and the Berber family has a passion for using authentic techniques and artisan bakers to produce fresh, delicious tortillas. As part of that commitment, Mi Rancho uses only the finest ingredients so customers can count on a delicious, high-quality product in every package.

About Veggie Grill
Veggie Grill, headquartered in Santa Monica, California, is a premium fast-casual restaurant chain that celebrates the veggie by offering a variety of hot sandwiches and burgers, entree salads, bowls, home-style plates, shareable sides, organic teas and house made desserts prepared with wholesome vegetables, fruits, grains and nuts. Craft beer and wine are available in most locations as well as kid’s meals. Veggie Grill is passionate about the vegetable, the fruit, the nut and the grain and serving them in delicious and innovative ways. Veggie Grill currently has 29 locations along the West Coast with additional locations opening soon. More information and the full menu are available online at http://www.veggiegrill.com.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients. For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com