Tag Archives: organic corn tortillas

Business, Food & Beverage

Mi Rancho® Celebrates 80 Years of Pure Tortilla Joy

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Third-Generation, Family-owned Tortilla Manufacturer Celebrates Eight Decades of Success Delivering High-Quality Tortilla Products for Customers Across the United States.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), the Bay Area innovator in the production and global distribution of premium tortillas and Mexican foods, is celebrating its 80th anniversary in 2019. The family-owned tortilla company was started in 1939 in the back of an Oakland grocery store. In 1954, Robert Berber, Sr., and Robert Berber Jr., purchased the store and began to focus on making tortillas using traditional methods. Today, the third and fourth generation of Berbers continue to operate Mi Rancho, continuing to expand and prepare the company for continued success and growth.

After 80 years, Mi Rancho is producing more tortillas than ever and shipping a variety of organic, non-GMO and simply authentic flour and corn tortillas worldwide. Even though the company is producing more tortillas, the Berber family remains committed to age-old tortilla-making techniques and a philosophy of farm-to-table food production. Mi Rancho uses non-GMO, California-grown whole grain corn that is cooked, steeped, washed, and ground using an ancient Aztec process called nixtamalization. Mi Rancho continues to use traditional production methods such as nixtamalization to enhance the flavor and preserve the authenticity of its tortillas. For example, the corn masa is created by grinding the corn using hand-carved lava stones, just as tortillas have been produced for centuries. The company prides itself on their ability to combine old world authenticity and new world innovation to produce the premium and great tasting tortillas with efficiency, consistency and quality you can rely on.

While Mi Rancho continues to create tortillas in the time-honored way, the company also embraces innovation. Mi Rancho continues to work with retailers, restauranteurs, and industrial customers to meet their needs, and the evolving tastes of their customers. Mi Rancho also has an expanding research and development department that develops new products and works with new ingredients.

Mi Rancho has more than doubled in size over the past decade as they continue to cultivate new segments. After many years producing consistent, premium tortillas to discerning chefs, restaurants, and service outlets, Mi Rancho decided to expand further and make the same high-quality tortillas available to consumers in 2010. Today, Mi Rancho tortillas are stocked on grocery shelves across the United States. To keep up with the growing demand for Mi Rancho products, the company added a second manufacturing facility in Elk Grove, California, in 2018.

“We have seen Mi Rancho flourish since my grandfather started making tortillas on Seventh Street in Oakland. But no matter how we grow, we know that our success is rooted in our commitment to quality ingredients and traditional production methods to deliver a quality product,” said Manuel Berber, President of Mi Rancho. “Everyone who works for us is part of the Mi Rancho family so we all take personal pride in the company and its tortilla products.”

Manuel Berber has served as president of the company since 1992 and is the third generation to manage Mi Rancho. He is grooming his sons, Andrew and Alex, to take over as the fourth generation. Andrew Berber is currently working as Director of Business Development and Alex Berber is serving as Director of Foodservice Sales.

“We are extremely proud that Mi Rancho is celebrating 80 years of success as a family-owned company,” said Manuel Berber. “We have ambitious plans for the future, and I am confident that Andrew and Alex will continue the family tradition and our commitment to excellence for another 80 years.

Mi Rancho is already implementing plans for the next stage in the company’s growth. Over the next five years the company plans to build on its legacy of success with the introduction of new products and expansion into new markets.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Business, Food & Beverage

Mi Rancho® Introduces Organic THINcredibles™ Corn Tortillas – All the Freshness and Flavor with Half the Calories, Twice the Joy

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Mama Carol’s THINcredibles latest addition to Mi Rancho’s line of organic corn tortillas.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, introduced a new low-calorie corn tortilla product, Mama Carol’s THINcredibles™. These organic tortillas are thinner than Mi Rancho’s flagship organic corn tortillas with half the calories and are available through select retail grocery stores.

THINcredibles are made using the same traditional methods as all Mi Rancho tortillas using whole kernel corn cooked with lime which is ground into fresh masa with hand-carved lava stones. What makes THINcredibles different is they are thinner, so each tortilla has only 35 calories, while still offering the supple freshness, performance, and flavor that distinguish all Mi Rancho tortillas.

THINcredibles also are the first tortillas in a new line of Mama Carol products, named for Carol Berber of the Berber family which has owned and operated Mi Rancho since 1954. Carol has been developing new recipes featuring unique ways of incorporating tortillas. The recipes are available in a series of videos, Mama Carol’s Mi Rancho Kitchen, which can be viewed on the Mi Rancho website and YouTube.

“We developed THINcredibles for weight-conscious customers who are interested in healthier eating,” said Carol Berber. “These thinner tortillas are made using the same family recipe and attention to quality as all our products, but with half the calories. They are great for tacos, tostadas, enchiladas, homemade chips and strips, and all the dishes you would make using regular corn tortillas, only with fewer calories.”

Like Mi Rancho’s other organic corn tortillas, THINcredibles are certified organic by the USDA and have been verified by the Non-GMO Project. They are gluten free and contain no saturated or trans fats.

THINcredibles will initially be offered in select retail outlets, including Raley’s, Bel Air, Nob Hill, Bristol Farms, Gelson’s Markets, Lunardi’s, Mollie Stone’s, and Oliver’s Market. Additional retailers will be added in the coming months.

For more information, visit http://www.mirancho.com.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including foodservice, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Business, Food & Beverage

Mi Rancho® Signs to Provide Organic Tortillas and Wraps for Veggie Grill Restaurant Chain

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Veggie Grill Chooses Mi Rancho Organic Corn Products As Part of Its Commitment to Provide Healthful, Non-GMO Entrees for Patrons.

San Leandro, CA, USA — Mi Rancho®, a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced that the company has signed with Veggie Grill to provide organic stone-ground corn tortillas and specialty wraps for the entire restaurant chain. Veggie Grill has already incorporated Mi Rancho organic tortillas and spinach wraps as a standard in its new fall and winter menu.

Mi Rancho executives are particularly pleased with the expanded relationship with Veggie Grill. The two companies share a commitment to providing wholesome products and promoting a greater awareness about the need for healthful ingredients. Both companies are targeting customers who take an active interest in what they eat.

“We see this new relationship with Veggie Grill as part of a new trend where food service customers are paying more attention to the quality of the food they serve, and it puts Mi Rancho in an ideal position to provide healthy products made from wholesome ingredients,” said Fernando Alvear, Vice President of Sales and Marketing for Mi Rancho. “We are delighted to add Veggie Grill to the family of Mi Rancho customers because we share the same commitment to providing healthy, non-GMO products like our organic corn tortillas, and educating consumers to make them more aware of the food they eat. It also puts Mi Rancho in an excellent position to reach other food service companies seeking organic alternatives.”

“We are pleased to expand our partnership with Mi Rancho,” said COO Steve Heeley, Chief Operating Officer of Veggie Grill. “Mi Rancho has always been a quality leader and innovator in tortillas and wraps. The addition of Mi Rancho’s incredibly flavorful organic, whole grain, non-GMO yellow corn tortillas and spinach wraps help to reaffirm our mission of helping our guests bring whole veggies and grains to the center of their plate.”

Mi Rancho offers a complete line of organic tortillas made with organic corn, organic whole wheat, and organic flax and quinoa. Mi Rancho has been a family owned business for three generations and the Berber family has a passion for using authentic techniques and artisan bakers to produce fresh, delicious tortillas. As part of that commitment, Mi Rancho uses only the finest ingredients so customers can count on a delicious, high-quality product in every package.

About Veggie Grill
Veggie Grill, headquartered in Santa Monica, California, is a premium fast-casual restaurant chain that celebrates the veggie by offering a variety of hot sandwiches and burgers, entree salads, bowls, home-style plates, shareable sides, organic teas and house made desserts prepared with wholesome vegetables, fruits, grains and nuts. Craft beer and wine are available in most locations as well as kid’s meals. Veggie Grill is passionate about the vegetable, the fruit, the nut and the grain and serving them in delicious and innovative ways. Veggie Grill currently has 29 locations along the West Coast with additional locations opening soon. More information and the full menu are available online at http://www.veggiegrill.com.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients. For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com