Tag Archives: CPL

Upcoming Meeting at Northwestern University/Kellogg School helps Baby Boomers Learn about Later-Life Entrepreneurship

Third in Series of Meetings to Learn About the Benefits and Opportunities of Creating a New Business

Boulder, CO, September 10, 2012 – The Center for Productive Longevity (CPL), which serves as the bridge between older people and opportunities for them to continue in productive activities, is hosting its third meeting in the “Spotlight on Entrepreneurship Opportunities for Baby Boomers” series on Thursday, October 11. The meeting will be held in Wieboldt Hall on the Chicago campus of Northwestern University/Kellogg School. To register and view the agenda, visit http://www.ctrpl.org/october-11-2012. Participants must be 50 and older.

The meetings are designed to facilitate a national momentum for new-business creation, which will help Baby Boomers remain productively engaged while contributing to national economic growth. AARP, the National Association for Community College Entrepreneurship (NACCE) and CPL are sponsors of the meeting, along with other organizations.

The day will include presentations from successful entrepreneurs over the age of 50 and two rounds of interactive breakout sessions on topics relating to new-business creation and how to become an entrepreneur.

The featured speakers include:

Dr. Paul Magelli is senior director of the Academy for Entrepreneurial Leadership at the University of Illinois, Urbana-Champaign. He has held a number of positions at the University of Illinois, including assistant dean of the MBA program and assistant dean of the College of Arts and Sciences.

James Shein is professor of entrepreneurship at Kellogg School’s Larry and Carol Levy Institute for Entrepreneurial Practice and an academic director of the Successful Corporate Renewal executive program. He previously spent four years as president and CEO of R.C. Manufacturing, and ten years as president and chief executive officer of Northbrook Corporation.

Nancy Rodriguez is founder and president of Food Marketing Support Services (FMSS), which she started in 1985. FMSS is a contractual research and development company that services both the retail (supermarkets) and food service (restaurant) industries.

Larry Levy is founder and chairman of Levy Restaurants and chairman and CEO of The Levy Organization. He co-founded Levy Restaurants in 1978 and served as CEO until December 2003. Levy Restaurants’ diverse portfolio includes a network of acclaimed restaurants throughout the country and they pioneered the concept of catering in sports and entertainment facilities, including stadiums and convention centers, in every major U.S. market. Levy has also served as a chairperson and board member for a wide variety of organizations and received numerous awards.

Carol Levy is co-owner of Material Possessions, a home décor store that has proven to be successful for nearly 30 years. In 1983, she became co-owner of Material Possessions. With her combination of entrepreneurial spirit and imaginative thinking, Carol helped expand the store to a downtown Chicago location. In 2004, she and her husband, Larry, founded the Levy Institute for Entrepreneurial Practice at the Kellogg Graduate School of Management. They took the venture a step further in 2007 by establishing the Carol and Larry Social Entrepreneurial Lab.

The “Spotlight on Entrepreneurship Opportunities for Baby Boomers” meeting is limited to 125 participants on a first-come basis. The charge of $35 per person covers a spouse, if desired, and a post-meeting workshop on the “how-tos” of creating a new business. Registrations must be made by October 1 at http://www.ctrpl.org/october-11-2012.

A block of hotel rooms for this meeting is reserved at the MileNorth Hotel, one block away, at a discounted rate of $175.

This is one in a series of four meetings, organized by CPL. The first was held at the Kauffman Foundation in Kansas City, MO on March 27, and the second is being held at Babson College in Wellesley, MA on September 14; the fourth meeting will be held at the University of Denver on November 15.

For more information on CPL and the senior entrepreneurship meetings, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

About the Center for Productive Longevity;
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303.433.7020
ahassinger@csg-pr.com
http://www.csg-pr.com

Last Call for Submissions to The Center for Productive Longevity’s Later-Life Story Contest

Win $1,000 for Sharing Your Successful Entrepreneurship or Inspirational Life Story Post-50

Boulder, CO, August 22, 2012 – With the deadline of August 31 quickly approaching, people 50 and older are encouraged to submit their story to the Center for Productive Longevity’s (CPL) Later-Life Story Contest as soon as possible. The contest has two categories: (1) Entrepreneurship Success Stories and (2) Inspirational Life Stories, with one winner in each category who will receive $1,000 and a specially designed display trophy. CPL has selected a panel of three independent judges who will choose one winner in each category, and their selections will be announced on October 1, 2012.

“We have received a number of fascinating entries and are excited to share these stories with people of all ages,” says William Zinke, 85, founder and president of Center for Productive Longevity. “However, we know that there are more people out there who are moving the needle, making a difference, inspiring others and bringing new businesses to life. We want to hear from you, too!”

With 30 years added to longevity in the 20th century, people are leading active and fulfilled lives into their 60s, 70s, 80s and beyond. The goal of this contest is to demonstrate that older people in America can continue to lead successful and inspirational lives. Once the contest deadline has passed, CPL will select a variety of entrepreneur success stories to post on its website, highlighting the stories of the two winners.

Entries should be under 1,200 words and are easy to submit. Visit www.ctrpl.org/laterlifestorycontest to complete a submission form. Entrants must be 50 and older and be willing to have their story posted on the CPL website for viewing and for possible publication. Stories may also be sent to James Hooks at jhooks@ctrpl.org.

For more information on CPL and the Later-Life Story Contest for older entrepreneurs, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

CPL is also currently working on the finishing touches for the next meetings in its “Spotlight on Entrepreneurship Opportunities for Baby Boomers” series. The meetings are designed to contribute to a national momentum for new-business creation, which enables Baby Boomers to remain productively engaged and also facilitates national economic growth.

The meetings, designed for people 50 and older, are being held at Babson College in Wellesley, MA on September 14, Northwestern University/Kellogg School of Management in Chicago on October 11, and the University of Denver on November 15. To register and view preliminary agendas, visit http://www.ctrpl.org/entrepreneurship-meeting/overview.

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

About the Center for Productive Longevity:
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303.433.7020
ahassinger@csg-pr.com
http://www.csg-pr.com

Upcoming Meeting at Babson College Helps Baby Boomers Learn About Later-Life Entrepreneurship

Series of Meetings Address Why and How to Start a New Business

Boulder, CO, August 14, 2012 – The Center for Productive Longevity (CPL), which serves as the bridge between people 55 and older and opportunities that enable them to continue in productive activities, has organized a series of meetings titled, “Spotlight on Entrepreneurship Opportunities for Baby Boomers.” The second meeting of the series will be held at Babson College in Wellesley, MA, on Friday, September 14 from 7:45 a.m. – 6:00 p.m. To register and view the agenda, visit http://www.ctrpl.org/september-14-2012. Attendees must be 50 and older.

The meetings are designed to contribute to a national momentum for new-business creation, which will help Baby Boomers remain productively engaged while facilitating national economic growth. AARP and the National Association for Community College Entrepreneurship are sponsors of the meeting, along with CPL and a number of other organizations.

Babson College is an excellent venue for this meeting because of its standing as a recognized global leader in entrepreneurship education. Babson has been ranked #1 in entrepreneurship education by U.S. News & World Report for the past 19 years. Boston has also recently received praise as a great place to live for older Americans. A report from the Milken Institute, a nonprofit think tank that analyzed 78 factors deemed to most affect seniors’ quality of life, just named Boston a top city for growing older.

“As the country navigates through troubled economic waters, the need to stimulate new business creation in a time of high unemployment and low economic growth becomes increasingly important,” stated Babson President, Leonard A. Schlesinger.  “For places like Boston, with an established and thriving entrepreneurial ecosystem, the current economic climate creates a hotbed of opportunities for entrepreneurs. The ability of Boston’s entrepreneurs to capitalize on favorable conditions and start new ventures will not only result in more employment and economic growth for Massachusetts, but reduced country-wide unemployment and increased GDP.”

In addition to Mr. Schlesinger, Ralph Sorenson, past president of Babson College and founder of its Center for Entrepreneurship, will be a speaker. Successful entrepreneurs 50+ will also give presentations on what it takes to start a new business and to achieve success. The day will include two rounds of interactive breakout sessions on topics relating to new-business creation and on how to become an entrepreneur, including: risks and rewards of being an entrepreneur, strategies for identifying and selecting potential business opportunities, developing a business plan or business concept statement, and exploring funding support.

The meeting is limited to 125 participants on a first-come basis. The charge of $35 per person covers a spouse, if desired, and a post-meeting workshop on the “how-tos” of creating a new business. Registration must be made by September 1 at http://www.ctrpl.org/september-14-2012/registration.

The first meeting in the Spotlight on Entrepreneurship Opportunities for Baby Boomers series was held March 27 in Kansas City, MO at the Kauffman Foundation, a focal point for entrepreneurship in America, and attracted 95 participants. Written evaluations indicate that it was a successful event: 87 percent of the participants reported that it increased their awareness and understanding of the benefits and opportunities provided by entrepreneurship, and 97 percent stated they were now more likely to create a new business.

After the Babson College meeting on September 14, additional meetings will be held at Northwestern University/Kellogg School of Management in Chicago on October 11, and the University of Denver on November 15.

For more information on CPL and the senior entrepreneurship meetings, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

Company Contacts:
William Zinke or James Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020
jfoust@csg-pr.com or ahassinger@csg-pr.com

About the Center for Productive Longevity
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

About Babson College:
Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society — while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value. For information, visit www.babson.edu.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
ahassinger@csg-pr.com
http://www.csg-pr.com

The Center for Productive Longevity Lowers Age Requirements for Later-Life Story Contest

Substantial Interest from Younger Age Bracket Results in Change to Competition; Now People 50 and Older can Apply

Boulder, CO, August 13, 2012 – The Center for Productive Longevity (CPL) has decided to expand the Later-Life Story Contest to include entries from people 50 and older, down from the 55+ age requirement, due to substantial interest expressed by people in that younger age bracket. While CPL generally focuses on people 55 and older, many people are also starting businesses and living inspirational lives within the prime years of 50-55. Over the course of the contest, CPL has received feedback asking for the age qualifications to be lowered and so CPL decided to honor that request.

A panel of three influential, highly regarded judges will select one winner in each of the following two categories: (1) Entrepreneurship Success Stories and (2) Inspirational Life Stories. The winners will each receive $1,000 and a specially designed trophy. From the entries, CPL will select a variety of entrepreneur success stories to post on its website, along with the stories of the two winners.

The essential purpose of this contest is to demonstrate that older people in America can continue to lead successful and inspirational lives. With 30 years added to longevity in the 20th century, people will be doing so into their 60s, 70s, 80s and beyond.

The deadline to enter the contest is coming up quickly, August 31, 2012. CPL will announce the two winners on October 1, 2012.

To submit a story, visit www.ctrpl.org/laterlifestorycontest and complete a submission form. Entrants must be 50 and older and be willing to have their story posted on the CPL website for viewing and for possible publication. Stories may also be sent to James Hooks at jhooks@ctrpl.org.

For more information on CPL and the Later-Life Story Contest for older entrepreneurs, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020
jfoust@csg-pr.com or ahassinger@csg-pr.com

About the Center for Productive Longevity;
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
ahassinger@csg-pr.com
http://www.csg-pr.com

Center for Productive Longevity Organizing Events to Stimulate Entrepreneurship Among Baby Boomers

Meetings to be Held at Babson College, Northwestern University/Kellogg School, and University of Denver

Boulder, CO, July 11, 2012 – The Center for Productive Longevity (CPL), which serves as the bridge between people 55 and older and opportunities that enable them to continue in productive activities, is organizing three more meetings this fall in the “Spotlight on Entrepreneurship Opportunities for Baby Boomers” series. The meetings are designed to contribute to a national momentum for new-business creation, which enables Baby Boomers to remain productively engaged and also facilitates national economic growth.

The events will be held for people 50 and older at Babson College in Wellesley, MA on September 14, Northwestern University/Kellogg School of Management in Chicago on October 11, and the University of Denver on November 15. To register and view preliminary agendas, visit http://www.ctrpl.org/entrepreneurship-meeting/overview. Sponsors of upcoming meetings include AARP, CPL, and a number of other organizations.

Each of the meetings will have presentations by three successful entrepreneurs. The meetings will also include two rounds of interactive breakout sessions on topics relating to new-business creation and how to become an entrepreneur, including: risks and rewards of being an entrepreneur, strategies for identifying and selecting potential business opportunities, developing a business plan or business concept statement, and exploring funding support.

The first meeting in the series was held March 27 in Kansas City, MO at the Kauffman Foundation, a focal point for entrepreneurship in America, and attracted 95 participants. The written evaluations indicated that the meeting was extremely successful: 87 percent of the participants reported that it increased their awareness and understanding of the benefits and opportunities provided by entrepreneurship, and 97 percent stated they were now more likely to create a new business.

This interest in entrepreneurship as a career after retirement is reflected in national research as well, with increasingly more people 55 and older creating their own businesses. In fact, according to Kauffman Foundation research, the relative percentage of entrepreneurs has increased by almost seven percent for people 55-64 from 1996-2011, the largest increase among all age groups; by contrast, the percentage dropped about five percent for people 20-44.

The minimum age level is 50, and qualified people can register now for one of the following meetings at http://www.ctrpl.org/entrepreneurship-meeting/overview:

September 14, 2012: Babson College, Wellesley, MA
Babson College has been selected for each of the last ten years as having the best post-secondary school program on entrepreneurship in the country. Leonard Schlesinger, the President of Babson College, and Ralph Sorenson, past President of Babson College and founder of its Center on Entrepreneurship, will be the opening speakers.

October 11, 2012: Northwestern University/Kellogg School of Management, Chicago, IL
Dr. Paul Magelli, Senior Director, Academy for Entrepreneurial Leadership, University of Illinois at Urbana-Champaign, and James Shein, Professor of Entrepreneurship, Kellogg School, will make the opening presentations.

November 15, 2012: University of Denver, Denver, CO
The details for the Denver meeting are still being finalized, but will include Courtney Price, President of VentureQuest, and one other speaker. Go to http://www.ctrpl.org/november-15-2012 for the latest information.

The number of participants will be limited to 125 on a first-come basis. The cost of $35 per person covers inclusion of a spouse, if desired, and a post-meeting workshop on the “how-tos” of creating a new business. Payment to the Center for Productive Longevity must be received by the first of the month in which the meeting is held to confirm participation.

CPL has also initiated a national competition, the Later-Life Story Contest, for people 55 and older. The competition has two categories: Entrepreneur Success Stories and Inspirational Later-Life Stories. A panel of three independent judges will select one winner from each category who will receive $1,000 and a specially designed trophy. CPL will post the best stories on its website (ctrpl.org) under “Success Stories.” The contest deadline is August 31, and winners will be announced on October 1, 2012.

To submit a story, visit www.ctrpl.org/laterlifestorycontest and complete a submission form. Entrants must be 55 and older, have a compelling story to share, and be willing to have it posted on the CPL website for viewing and for possible publication. Stories may also be sent to James Hooks at jhooks@ctrpl.org.

For more information on CPL, the meetings and how to submit entrepreneur success stories, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020
jfoust@csg-pr.com or ahassinger@csg-pr.com

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

About the Center for Productive Longevity
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
ahassinger@csg-pr.com
http://www.csg-pr.com

Center for Productive Longevity Urges People to Shed Negative Stereotypes About Older Age

Organization Wants People to Embrace the Opportunities that Come with Longer Lives

Boulder, CO, June 20, 2012 – As people continue to live longer and retire earlier, the term “Third-Stage Adulthood” has more relevance than ever before. Referring to people 62-85 years old, this stage of life is chock-full of senior workers who are qualified and ready to continue working after the traditional retirement age of 65 or sooner. This means that there is a large and growing talent pool with experience, expertise, seasoned judgment, and proven performance (referred to by CPL as EESP), to meet the workforce needs of the 21st century.

The concept of “Third-Stage Adulthood” was first conceived in a paper, “The Evolution of Adulthood: A New Stage” co-authored in 2000 by Dr. Elliott Jaques, who conceived the mid-life crisis in 1965, and CPL Founder and CEO William Zinke. Zinke created CPL, which is based in Boulder, Colorado, to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value.

Now in 2012, the concept of Third-Stage Adulthood is even more important than when the term was coined. CPL urges everyone to recalibrate their thinking for this new reality because the results could be dire if action isn’t taken. If Baby Boomers are pushed to the sidelines, the nation’s entitlement programs (e.g. Social Security and Medicare) will become unsustainable even sooner than projected. To prevent this crisis, the country should tap the talent pool of retired workers in Third-Stage Adulthood and put their knowledge, skills and abilities to use.

“Embracing ‘Third-Stage Adulthood’ can be a positive life-changer as people enter this next phase,” says William Zinke, 85. “The concept urges society to recognize that older people can continue to add value for significantly longer periods of time and that they should be viewed as individuals, instead of all being lumped under the clichés of being ‘over the hill’ and ‘out of the game.’ The result will be that millions of older people with EESP can continue contributing to, instead of drawing from, the national economy and society.”

CPL subscribes to a concept of adulthood that falls into three stages, described as follows:

First stage of early adulthood (18-40) – the time to build experience and expertise; to decide whether to work in the private, public, or non-profit sectors and perhaps even gain some cross-sector experience; to decide whether to develop a career in a company or to become an entrepreneur; to focus on the development of particular skills and abilities; to build a solid foundation for the next two adult stages.

Second stage of mid-adulthood (40-62) – the time when experience and expertise produce problem- solving capabilities and sound judgment (CPL likes the saying that good judgment comes from experience and experience comes from bad judgment) and perhaps even the beginnings of wisdom. Any mid-life crises have been traversed and assurance and self-confidence have become more firmly established as a result of learning how to function more effectively. There is also continuing growth and development during this stage.

New-stage of mature adulthood (62-85) – the time when many individuals, although not all (e.g. people who have been engaged primarily in physical labor, who have not maintained a commitment to physical fitness, or who have debilities or disabilities), can continue to be significant contributors. They have had about 40 years to gain experience and expertise, to develop seasoned judgment and proven records of performance and to build their intellectual and social capital. While documented research indicates that cognitive capability may have plateaued for some, the intellectual growth curve continues to move upward for people who have continued to remain productively engaged.

CPL launched the Later-Life Story Contest on June 1 to solicit empowering stories from people 55 and older. The competition has two separate categories: Entrepreneur Success Stories and Inspirational Later-Life Stories. A panel of three independent judges will select one winner from each category who will receive $1,000 and a specially designed trophy. CPL will post the best stories on its website (ctrpl.org) throughout the contest under “Success Stories.” The contest runs through August 31, and winners will be announced on October 1, 2012.

To submit a story, visit www.ctrpl.org/laterlifestorycontest and complete a submission form. Entrants must be at least 55, have a compelling story to share, and be willing to have it posted on the CPL website for viewing and for possible publication. Stories may also be emailed to James Hooks, CPL’s Director of Marketing and Technology, at jhooks@ctrpl.org.

For more information on CPL, the contest and Entrepreneur Success Stories, visit ctrpl.org or Facebook at facebook.com/CTRPL.

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020
jfoust@csg-pr.com or ahassinger@csg-pr.com

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

About the Center for Productive Longevity:
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www. facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
ahassinger@csg-pr.com
http://www.csg-pr.com

Center for Productive Longevity Working to Defuse the Ticking Time Bomb

Organization Brings Awareness to the Alarming Facts of an Aging Workforce

Boulder, CO, May 10, 2012 – The Center for Productive Longevity (CPL), which serves as the bridge between people 55 and older and the opportunities that enable them to continue in productive activities, today described “The 3 Important Ways to Defuse the Ticking Time Bomb of our Aging Workforce”. With 77 million people in the United States 55 and older, we are at a tipping point: we can either watch them sit on the sidelines, drawing from unsustainable entitlement programs and the general economy, or we can enable this growing population segment to continue working and contribute to the country’s economic growth and prosperity.

Recent surveys by AARP indicate that 80 percent of the Baby Boomers intend to continue working after leaving their regular career jobs, more than half on less than a full-time basis. Many need or want the additional income, particularly because of their wealth reduction from the recession in 2001 and the global economic crisis that began in the U.S. in late 2007. Other reasons to continue working include the desire to maintain cognitive skills, continue adding value, and remain socially connected.

“We have been aware of this ticking time bomb for years without taking effective action. Now it’s really getting louder with the growing retirement of Baby Boomers at the rate of 4.2 million each year from 2011 through 2029, compounded by high unemployment and low economic growth for the foreseeable future,” says William Zinke, 85, founder and president of CPL. “We can defuse this time bomb by creating a wave of entrepreneurship across the country and stimulating employers to take a more flexible approach in providing employment opportunities for older workers.”

According to CPL, we can defuse the ticking time bomb of our aging workforce in three important ways:

1.Baby Boomer Entrepreneurship
Create awareness and understanding among the Baby Boomers about the benefits and opportunities of creating their own businesses. Entrepreneurship remains a critical factor in the country’s economic growth and vitality, with a spirit of pioneering and self-reliance still a part of America’s DNA.

2.Flexible Workplace Options
Stimulate employers to develop phased retirement programs and other flexible workplace options that will retain and attract Baby Boomers 55 and older who want to continue working but on a part-time basis. A movement is developing in this direction, but a recent survey by Harris Interactive indicates that only 24 percent of Fortune 1000 companies provide such options.

3.Greater Talent Pool Utilization
The reality is that America has a large and growing talent pool of workers 55 and older with experience, expertise, seasoned judgment and proven performance (EESP). Research shows that older workers have a higher level of commitment, reliability and motivation; have better overall skills and abilities than younger workers; and have much lower absenteeism and turnover. This talent pool must be tapped to a substantially greater degree.

“Economic growth and our standard of living may be reduced if older workers are not provided with opportunities to continue working, yet there is no real recognition of the need to do so,” adds Zinke. “It is CPL’s purpose to change the national mindset about aging and retirement.”

One way CPL is highlighting the benefits of senior entrepreneurship is by organizing a series of four meetings titled “Spotlight on Entrepreneurship Opportunities for Baby Boomers”. The first meeting was held at the Kauffman Foundation in Kansas City, MO, the focal point for entrepreneurship in America, on March 27 with almost 100 participants and excellent feedback. The next three meetings will be held at Babson College in Wellesley, MA on September 14, Northwestern University/Kellogg School of Business in Chicago on October 11, and the University of Denver on November 15. To register, visit http://www.ctrpl.org/entrepreneurship-meeting/overview.

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020
jfoust@csg-pr.com or ahassinger@csg-pr.com

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939
wzinke@ctrpl.org or jhooks@ctrpl.org

About the Center for Productive Longevity
The mission of CPL is to be the bridge between people 55 and older and their engagement in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. It is imperative that we recognize the value added by an aging workforce. Visit ctrpl.org for more information. Follow the Center for Productive Longevity on Facebook at facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303.433.7020
ahassinger@csg-pr.com
http://www.csg-pr.com