As well as businesses, UK charities are also reeling from the impact of the economic downturn over the last two years as a direct result of the lack of money people have available to donate.
Recent figures paint a gloomy outlook as the UK’s top 500 charities witnessed a fall in income since the start of the recession. According to research published in June 2010, organisations saw a drop in income of between 1.1 percent and 70%, a real loss of around £200 million.
Sizzle Media, Manchester’s fastest growing web design Manchester agency took the decision to continue their policy of business donations, but where hard cash was lacking, Sizzle Media donated their time and skills. Having previously help raise over £75,000 for the 2005 Kashmir Earthquake appeal including chartering supply flights to hard hit regions, Sizzle Media have helped The News Children’s Hospital Appeal in Manchester after being invited by Theo Paphitis to donate services. Sizzle Media designed and conducted an email marketing campaign keeping donors up to date on the charities developments..
More recently Sizzle Media donated their creative marketing services to the Five Stars Scanner Appeal helping to promote their summer fundraiser to get one step closer in finding the final £250,000 needed to buy the £1m MRI scanner for The Royal Manchester Children’s Hospital. The night was a star studded event with guests bidding on items such as Centre Court Wimbledon tickets, Man United memorabilia as well as a meet and greet with members of Take That. Raising around £50k, entertainment on the night come from Rose Royce lead singer Gwen Dickey, Britain’s Got Talent boy band finalists Reconnected, TV star John Thomson, and X Factor favourite Chico .
Sizzle designed and delivered a high impact email newsletter campaign through their in-house marketing platform; targeting businesses across the Northwest encouraging them to donate directly to the Five Stars appeal and to book a table at the event.
Nicola Smith wrote a personal letter of Thanks to Sizzle Media for their support “Your support means a lot to the Five Stars Appeal and the Royal Manchester Children’s Hospital. Because of your help we are one step closer to buying the MRI scanner in place at the hospital helping to save lives”. The new MRI scanner is no doubt be an invaluable piece of equipment that will save lives and as the Fives Stars Scanner Appeal say “Helping little people have a better chance of becoming big people”.
Aftab Ali, Sizzle Media’s creative director said “Everyone at Sizzle Media are very pleased and very proud to have been part of the fundraising effort and encourage other businesses to help charities continue their good work by donating their skills where finances may be lacking ”.
More Visit: www.sizzlemedia.co.uk
