McDonald’s picks iMarketing Advantage, Planman Marcom for its digital duties

In a bid to tap consumers online and make itself more accessible, McDonald’s India has zeroed in on iMarketing Advantage and Planman Marcom to handle its digital duties. The win comes in the wake of a multi-agency pitch, which also saw the Participation of Techriti Software and iStrat in the final stages for the business.

Speaking to exchange4media, Rajesh Kumar Maini, General Manager, Corporate Communications, McDonald’s India, said, “We really liked the whole approach of iMarketing Advantage and Planman Marcom. They showed us possibilities of ideas that we had in our mind. We wanted them to educate us technically and show us depth of their knowledge and we saw that they could comprehend the project well. All the agencies were good, but we wanted to go for the best.”

The company has plans to revamp, its website for the North-Eastern region.

On the brand’s strategy in the digital space, Maini divulged, “We were constantly getting requests from our consumers for our digital presence. We mapped these responses and figured out the strategy. We want a website that has every possible information on and around the brand. Be it for the McDonald’s joint in Noida or any other place, we want to put specifications and services offered at that particular outlet.”

When asked if the brand was looking to get into e-commerce, Maini promptly replied, “Yes. We will be beginning with the work in another 45-60 days and put the new website for testing thereon. Eventually, we will launch the web ordering system by the second half of January next year.”

He further said that the new website would sport a new look and feel with exciting yet simple user interface for users.Contrary to existing trend of launching a new website with integrated social networking tools, McDonald’s India has kept its social media plans on hold. Maini remarked, “Unless the web is optimized for us, we would not enter that space for the heck of it. We are looking at the kind of team requirement for this particular aspect of online space as we would want a dedicated lot for it. Right now, it is very nice for us there.”

While some of the other FMCG brands like Pizza Hut are evidently active in the social media and have even called for a social media pitch in the past, McDonald’s is very clear on taking control of social media content and forming a specialized team for it.

“We are hesitant to give social media to a third party, and if at all we do, they should understand the brand in and out,” he concluded.

WideWorld Magazine Announces Its 15 Hottest Buys This Winter

WideWorld’s perfect guide to the best winter gear. “Buy now and avoid the seasonal scrum,” says Gabrielle Nathan.

London, UK, October 27, 2010 — As the evenings draw in and the temperature starts to drop, it’s time to think of the best way to dress for warmth and style, as well as how to keep adventurous and outdoors-types entertained during long winters’ nights. Accordingly WideWorld has published its 15 hottest buys, so that readers can order early and avoid disappointment.

The list includes a top to tail guide to dressing for the weather: With a distinctly feminine slant (but not exclusively), WideWorld’s best to meet the cold includes boots, socks, parkas and headwear. All picked to keep the reader warm as toast and dry for the winter season.

WideWorld also picks the best tech and sports equipment to help the reader to make choices for skiing and staying fit, keep informed and also carry a veritable library about. WideWorld’s 2010 Winter gear guide, by Gabrielle Nathan is available free online today at

About WideWorld Magazine:
Established in May 2009, WideWorld is a leading online magazine focused on adventure travel, extreme sports, incredible real-life expeditions and breathtaking experiences. Rubbing shoulders with living legends like Sir Ranulph Fiennes and Bear Grylls, and reporting from the ocean depths to the highest peak, WideWorld is a must-see portal to adventure that reaches thousands of readers every week.

WideWorld magazine is owned by media start-up Outlaw Publishing and run by respected travel journalists and award-winning designers. WideWorld is proud to work alongside Wardour & Oxford.

Press & Media Contact:
Damien Wells, Director
SPA Communications Limited
London, UK
+44 (0) 7900 302102

Nandan Exim Net Profit Up By 47.50% & Gross Income Up by 31.52% for Quarter Ended Sept 2010

Nandan Exim Ltd, part of the 40 year old Chiripal Group and one of the fastest growing denim manufacturing companies in India, has registered a 31% higher sales turnover of Rs 112.87 cr for the quarter ended Sept 2010.

Mumbai, India, October 28, 2010 — Nandan Exim Ltd [NSE: NANDAN], part of the 40 year old Chiripal Group and one of the fastest growing denim manufacturing companies in India, has registered a 31% higher sales turnover of Rs 112.87 cr for the quarter ended Sept 2010 as against a turnover of Rs 85.82 crore for the corresponding period previous year. At net level the profit rose 47.47% to Rs. 4.38 crore in the quarter ended September 2010 as against Rs. 2.97 crore during the previous quarter ended.

The company is one of the top 5 producers of Denim in India. The ultra-modern plant of Nandan Exim Limited, located at Ahmedabad Gujarat; employs the latest technology and has the infrastructure and installed capacity to produce 40 million meters of denim per year. The products manufactured by Nandan are primarily intended for sufficing the needs of the leading customers of the country and exports to the developed markets of the West and South East Asia, Europe & America.

Chiripal Group:
Established in the year 1972, Chiripal Group of Companies ( ) has become one of the leading integrated textile house manufacturing fibre to fabrics under one roof in the country. Today, Chiripal Group is one of the most respected industrial conglomerates in India with a turnover of about Rs. 1200 crore.

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067 India
Mob: +91 98205 03876
Tel: (022) 28625131/32
Fax: (022) 28625133

Need A Cleaning Machine That Works And Is Affordable? Machines 4 Cleaning Have It Covered

From cleaning your living room carpet to taking care of a widely used factory floor, Machines 4 Cleaning have a massive range of stock and one of the widest selections of products you will find.

Gloucestershire, UK, October 27, 2010 — A machine that cleans well can be expensive, but a machine that cleans really well can break the bank, unless you head over to Gloucestershire based Machines 4 Cleaning, who have hundreds of cleaning machine products ready to leave their warehouse and head straight to your office, factory or home.

From cleaning your living room carpet to taking care of a widely used factory floor, Machines 4 Cleaning ( ) have a massive range of stock and one of the widest selections of products you will find. They have every angle covered, from the trusted home favourite Henry right the way to some of the most sophisticated and technologically advanced floor sweepers, you will find it all on one website or at the other end of a phone by ringing one of their specialist cleaning experts.

Although they offer a wide range of branded cleaning machines and equipment, their main manufacturer list includes:

* Craftex
* Interpump
* Karcher
* Numatic
* Prochem

When you order a product from Machines 4 Cleaning, ( ) not only do you benefit from the knowledge you are purchasing a reliable and durable product, but you will also be taking advantage of some of the lowest priced cleaning machines currently on the market. Their prices are some of the lowest that you will find, which means you will have no worries from the moment you order your new product right the way through to using it for the first time.

You will also find a wide range of discount products, available at time limited prices so its worth joining their mailing list and keeping in touch with new products and products that are on offer, as you do not want to miss out on a bargain.

If you need further assistance or just need to place your order then you can phone their specialist advisors on 01452 731630 or visit their ecommerce fully equipped website to make your order and buy online!

Press & Media Contact:
Ian Carter
G.P. Cleaners T/A Machines 4 Cleaning
Unit F3, Innsworth Technology Park
Innsworth Lane, Gloucester
Gloucestershire, GL3 1DL UK
Tel: 01452 – 731630
Fax: 01452 – 739212

Mom’s Mission is to Develop Kind and Confident Children

The Halo Publishing author is scheduling presentations at schools, libraries and bookstores to help children understand the importance of having values such as courtesy, empathy and respect.

Valley View, OH, October 27, 2010 — Mom Nicki Donley is on a mission to help children feel confident in social situations. Inspired by conversations with her seven year old triplets, Ava, Lily and Grace; Donley wrote Cool Conduct, 100 Ways To Make A Positive Impression. The Halo Publishing author is scheduling presentations at schools, libraries and bookstores to help children understand the importance of having values such as courtesy, empathy and respect.

“I believe unbecoming conduct can hold a child back both personally and academically from reaching their potential.”

“My philosophy is that a child’s conduct should make them and those around them feel good and confident, not upset or embarrassed.”

Cool Conduct is a fun and educational question and answer book that identifies manners, etiquette and safety. The book is designed to encourage discussions of appropriate behaviors that develop respectful children. Donley said recent reports of increased bullying, particularly cyber bullying, make the book quite timely.

Topics include social, outdoor, electronic and school etiquette, respecting belongings, safety, verbal and non-verbal communication, table manners, healthy habits, public places, and acts of kindness. Donley also created a “Cool Conduct Pledge,” in which children promise to be kind and respectful to themselves and others.

“Children are reminded there is no reason to treat others with disrespect and to be comfortable with who they are and what they want to become,” Donley said.

Donley grew up in Parma, Ohio, where she attended St. Charles Catholic elementary school and Holy Name High School. After graduating in 1990, Donley attended Kent State University and earned a bachelor’s degree in Rhetoric and Communications. She has been married to Chad Donley for 13 years. The family resides in Twinsburg, Ohio.

Donley is working on another book to help children accept and love themselves, just as they are. In addition to writing books, Donley is the owner of “Move Over Cards,” a stationery company that offers environmentally friendly gift enclosures. An avid recycler, Move Over Cards designs products from recycled paper and uses no wasteful envelopes.

Their philosophy is “Be Good to the Earth”

To order Cool Conduct, 100 Ways to Make a Positive Impression, visit Halo Publishing International at To schedule an author visit contact Nicki Donley at

Press & Media Contact:
Lisa M. Umina, Publisher
Halo Publishing International
5549 Canal Road
Valley View, OH 44125

Debt Collection – the Hidden Cash Flow Solution for SME’s – Professional Debt Collection An Essential Strategy

Brisbane, Queensland, Australia, 27 Oct 2010 When business owners think of meeting cash flow requirements in their businesses they typically think of two things – borrowing more money and putting more equity in the businesses. These are the traditional sources of business capital.

Most business owners and financial managers don’t realize it but one of the most powerful and cheapest ways of enhancing working capital and cash flow is to reduce their outstanding debtors. This can realistically be achieved through good management and following strict policies in the company.

Some of the policy items would include proper credit checks on every new debtor, and good trade terms that protects their businesses properly.

But very important is the policy on delinquent or slow paying debtors. Such a policy should definitely include referring such debt to a debt collection agency. There is no question that a collection agency typically achieves much better results for a business compared to an in-house effort. And Debt Collection Queensland (DCQ) does this professionally with great results, even offering a guarantee. The guarantee is based on the no win no fee concept. Debt Collection Queensland will at their cost send letters, faxes, emails, make follow up calls, negotiate settlement and payment terms – and only if the debtor pays, will they retain a professional fee for their services.

Debt Collection QLD have helped many businesses, from small, to medium and large corporate clients, improve their cash flow through getting poor paying debtors to pay up – debt recovery at its professional best.

About Debt Collection Queensland:

This company is a leading commercial debt recovery specialist, based in Brisbane, Australia. It serves small, medium and large businesses in various industries, assisting those businesses to quickly and efficiently recover outstanding business debt. It has a reputation in Australia for excellent customer service.

Jos Basson, (JD, BBusMan)
Managing Director
Debt Collection Queensland Pty Ltd
1300 440 149

AUSIB and American Council on Renewable Energy (ACORE) sign MoU

September 2, 2010, Washington D.C.:

The Alliance for U.S. India Business (AUSIB) and American Council on Renewable Energy (ACORE) entered into a Memorandum of Understanding on August 31, 2010. The two will initially partner for the upcoming Delhi International Renewable Energy Conference (DIREC) 2010 to be held in October in Delhi, India.

ACORE is non-profit organization that works to bring renewable energy, in all its forms, into the mainstream of American economy and lifestyle. With a focus on trade, finance and policy, ACORE is dedicated to building a sustainable and independent energy future for the U.S.

Sanjay Puri, AUSIB Chairman said, “We look forward to working with ACORE to build outreach to Indian companies in the renewable energy market, particularly during DIREC 2010. We are sure this will be the start of a rewarding partnership for both organizations.”

For more information about ACORE visit

About AUSIB:

The Alliance for U.S. India Business (AUSIB) is a leading non-profit trade association that offers a pathway to help your business succeed in the United States and India. AUSIB seeks to augment investment flows and trade between the U.S. and India and open new channels of communication between business and government leaders. For more information please visit

Tagaytay Wedding Suppliers | Señor Chef Mateo Catering Official Website

Señor Chef Mateo a known catering service in entire Cavite has its own official website.

People can now enjoy good food without worrying about spending too much.  This has been made possible when Town’s Delight, the Caterer extends its time-tested savoir faire to another venture as it opens Señor Chef Mateo, a sister company, to give Caviteños a variety of options for their catering and events management needs.

Señor Chef Mateo Catering created a Website that can help the company to reach out further to their supporters, fans and past-future clients as well.

Señor Chef Mateo Caterer is a well known Tagaytay Wedding Suppliers, caterer and wedding service provider that prides itself as a longest running Caviteños business in town. To be able to reach more people and showcase the Caviteños skill in terms of food service management, the Website is created.

Señor Chef Mateo updates its website to keep the valued customers up to date about the latest information and details about the company. Contains tons of information about Señor Chef Mateo plus photos of the foods, weddings and venues of the latest events Señor Chef Mateo handled. Also, the site will be use to start conversations with customers about their concerns, feedback and suggestions. The website also accepts customer’s inquiry as well.

Señor Chef Mateo, as a well known Tagaytay Wedding Suppliers, caterer and wedding service provider, seeks to strive for the advancement of the food service industry through an institutionalized professional management of the company’s various services and a more competent system of implementing its various food service operations

Get in touch and know more about Señor Chef Mateo on its official website. Know more about the latest wedding fashion and trends indulge your senses to the mouth watering delicacies; experience exquisite catering and fine dining, have a one of kind wedding in the top of the notch venues and unforgettable sceneries that Señor Chef Mateo has to offer.

Visit To know more about Town’s Delight the Caterer food and services.

About Señor Chef Mateo

Señor Chef Mateo basically maintains the same standards as those of Town’s Delight and offers similar services in packages that will give Caviteños less expensive options.  This is because the company believes that Filipino family celebrations should not be hindered by budget limitations.  Through affordable packages that go with the same delicious food and superb services, celebrations can now go on without the hassles of unreasonably rising costs of food preparations and set-up.

Motorcycle Tires and Accessories and Ride-On TPS Join Forces for Powersports Distribution

MTA and Inovex Industries Join Forces for Distribution of Ride-On Tire Protection System Line of Tire Balancing-Sealants to Motorcycle Dealerships.

Choudrant, LA and Sterling, VA, USA, October 26, 2010 — Motorcycle Tires and Accessories, Inc. (MTA); one of the nation’s largest motorcycle tires, parts and accessories distributors, and Inovex Industries, Inc.; the manufacturer of Ride-On Tire Protection System (TPS), the only proven high-speed tire balancer and sealant, announce their intentions to distribute Ride-On TPS across North America through retail motorcycle dealerships. “We consider the motorcycle and powersports market segment as potentially our most important.” Says Mark Farkhan, CEO of Inovex, “the only thing between a rider and the road is his tires, and a flat can mean the difference between life and death – literally. Our product gives those tires the best chance to perform at their optimum capacity through balancing, air pressure maintenance, and flat prevention that keeps a rider where he belongs – upright and on the road. It also offers a chance for dealerships to establish a new revenue stream in a market where many are seeing a decline in sales.”

Says Larry Popp, President of MTA, “As the traditional balancing compound of lead weights increasingly came under fire for its negative environmental impact (it has been banned in CA), MTA wanted an alternative. Ride-On exceeded our expectations with its ability to balance tires as well as assisting in flat prevention and helping stabilize tire pressure in a similar manner to nitrogen-just without the mess you would expect from a tire sealant. We are looking forward to making sure this one-of-a-kind product gets to market so that every rider out there can enjoy a safer, environmentally friendly, more balanced ride. Plus, it is more aesthetically pleasing than the wheel weights being applied on today’s customized bikes.” Says Farkhan, “we couldn’t be happier with our partnership with MTA. Their focused catalog, strong relationships nationwide, and hands on sales approach were exactly what we were looking for in a partner to help us penetrate the powersports market.”

About Inovex Industries, Inc. – Ride-On Tire Protection System:
Founded in 1995, Inovex is the leading manufacturer of the Ride-On Tire Protection System line of tire sealants. With 8 environmentally friendly and biodegradable formulations, Ride-On is specifically designed to meet the needs of the various market segments including: Automotive, Motorcycle, ATV, High Speed Commercial, Heavy Duty Construction, Industrial, and Agricultural. Ride-On TPS’ high-speed formulas are the only tire sealants proven safe and effective for high-speed applications. Ride-On not only does not throw tires out of balance, it actually helps balance a tire without the need for wheel weights, all while making any tire into a self sealing tire.

For additional information visit To request information or speak directly with Inovex Industries, Inc. the manufacturer of the Ride-On Tire Protection System Tire Sealants, call toll free (888) 374-3366, or email:

About Motorcycle Tires and Accessories (MTA):
MTA was founded in 1979 in Michigan with its current national headquarters residing in Louisiana. Over the past 31 years, MTA has expanded to more than 50 sales representatives who service all 50 states. With four separate warehouses spread across America, MTA houses over 20,000 inventory part numbers. MTA is one of the top 5 largest motorcycle tires, parts, and accessories distributors in North America, as well as the largest distributors for many of the products they offer.

For More information on MTA visit To request information or speak directly with an MTA customer service representative, call toll free (800) 231-8529, or

Ty Davis
Motorcycle Tires and Accessories, Inc.
Phone: 800-251-0640
FAX: 318-255-3882

Press & Media Contact:
Mark Farkhan
Inovex Industries, Inc.
45681 Oakbrook Court, Unit 102
Sterling, VA 20166
Tel: 703-421-9778 ext. 4076
Fax: 703-421-1967

WyeDean Hardwood Supplying Wooden Flooring For Gloucestershire

WyeDean Hardwood specialise in Wooden Flooring, offering the complete range of flooring and flooring accessories.

Gloucestershire, UK, October 26, 2010 — If you are looking for a reliable and cost effective wooden floor supplier in Gloucestershire and the surrounding counties, then you need look no further than WyeDean Hardwood ( ), your number one flooring specialist.

WyeDean Hardwoodis situated in the Forest of Dean in Gloucestershire, importing quality Hardwood flooring from around the world at competitive rates which they then offer to you, the customer.

This company has been established for many years and has built a reputation of delivering quality goods on time for some of the most affordable prices you will find, offering both online and offline ordering ability.

They are able to supply:

* Solid Wood Flooring
* Engineered Wood Flooring
* Flooring Accessories
* Oak Doors
* Oak Furniture
* Laminates

WyeDean Hardwood ( ) specialise in Wooden Flooring, offering the complete range of flooring and flooring accessories, meaning that with one quick order you can get everything you need to make sure your flooring project is a complete success. By importing top quality sources they are able to pass substantial savings onto their customers, offering high quality products for affordable prices, with free delivery on orders over £300.

They offer both finished and unfinished wooden flooring, in a range of styles and colours, offering a massive range of durable flooring to both customers and trade clients, supplying many tradesmen and fitters.

So, if you are looking to find a company than can supply a comprehensive range of Solid and Engineered wood Flooring, Oak Doors and Accessories, WyeDean Hardwood Flooring ( ) is your number one choice. You can order on their website – or you can drop them a phone call on 01594 810110.

Make sure you choose the number one supplier when it comes to durable wood flooring for your home or office.

Press & Media Contact:
Dave Cole
WyeDean Hardwood Flooring
WyeDean Hardwood Ltd
Unit 5 & 6 Forest Of Dean Business Park, Stepbridge Road
Coleford, Gloucestershire, GL16 8PJ
Tel: 01594 810110
Fax: 01594 810101