From social media marketing to developing a custom business plan, the IAPAM offers the industry’s most comprehensive business workshop for physicians looking to add botox or other aesthetic medicine modalities to their practices. The IAPAM’s Aesthetic Practice Start Up Workshop is the only medical spa business program highlighting the latest business and marketing intelligence, and is taught by an actual medspa owner who knows the facts.
Las Vegas, Nevada, USA – July 27, 2012 — Both business and clinical training (Botox ® training, laser training, hCG training, etc.) are the best foundation upon which a successful medical spa can be launched. The IAPAM‘s Aesthetic Practice Start Up Workshop (http://iapam.com/aesthetic-practice-startup-workshop) is the only business bootcamp offering sound information on how to avoid many of the common pitfalls of the aesthetic industry. The program is taught by experts who own and operate medical spas, hCG medical weight loss clinics and aesthetic medicine practices, so attendees are learning from experts who have practical experience.
Attendees at the Aesthetic Practice Start-up Workshop leave with a business plan for their specific aesthetic medicine practice, including:
2.Target Demographics for your Procedures.
3.Developing a menu of Treatments and Pricing Strategy.
4.Establishing Aesthetic Practice Protocols for your staff (examples included on CD).
5.Creating an effective Marketing Plan, including incorporating low-cost internet marketing strategies (SEO web sites and press releases) and the latest social media marketing strategies (Facebook, Twitter, LinkedIn).
6.Finding the Right Location.
7.Staffing (job descriptions included on CD).
8.Federal and State legal and regulatory issues.
9.How to Read Financials.
A complementary training program, offered by the IAPAM, is the Aesthetic Medicine Symposium with Botox ® Training. The weekend Symposium, the Friday hCG Training and the Monday Aesthetic Practice Start Up Workshop offer new medspa managers, owner-physicians, and key staff involved with an aesthetic medical practice, all the tools to ensure their business is profitable, customizable and sustainable.
For additional information and to register for the next Aesthetic Practice Startup Workshop on September 24, 2012, or the next Aesthetic Medicine Symposium with Botox ® Training, please contact the IAPAM at 1-800-219-5108 ext. 704.
About the IAPAM: The International Association for Physicians in Aesthetic Medicine
The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs), physicians assistants (PAs) and nurse practitioners (NPs). The IAPAM offers aesthetic medicine and hCG medical weight management programs, including: Botox ® training, medical aesthetic training, laser training, physician hCG training, and aesthetic practice business training. Additional information about the association can be accessed through the IAPAM’s website (http://www.iapam.com) or by contacting:
Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)