An increasing number of consumers from outside the UK are going online to search for products from British firms that must now react, says Parcel2Go.
Britain’s largest online parcel delivery specialist believes businesses have an opportunity to increase the volume of goods they export to customers around the world if only they seize it. Parcel2Go currently helps businesses and individuals in the UK to send more than two million parcels to destinations around the world with courier companies every year.
Richard Mercer, marketing director at Parcel2Go, said research from the British Retail Consortium (BRC) and Google had revealed that during the first quarter of 2012, total search volumes from overseas consumers rose by 57 per cent year-on-year.
The BRC/Google search data showed developing countries including Mexico and Pakistan played a significant role in driving traffic to UK sites in the first quarter of the year, with year-on-year growth of 135 per cent and 101 per cent respectively.
Mr Mercer urged companies to take advantage of the fact that more and more foreign shoppers are interested in British brands and products.
He said: “The figures show this is the perfect time for companies here in Britain to capitalise on the interest being shown by foreign consumers in our goods and services. As well as having a strong online presence, businesses must make sure they are clearly offering a range of international parcel delivery options to entice foreign consumers and boost their sales.
“Parcel2Go works with the world’s leading parcel delivery companies and it’s with the help of cheap international courier businesses that firms here in the UK will be able to prosper in new overseas markets.”
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