Category Archives: Technology

Cyber Security Speaker Edgar Perez Keynotes Securities and Exchange Commission’s Annual Conference

Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, partnering with Terrapinn Training in 3-Day Masterclass Cybersecurity to bring key insights for CEOs and board members on cyber security.

New York City, NY, USA — Mr. Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, addressed senior staffers of the U.S. Securities and Exchange Commission (SEC) during the Division of Enforcement’s Market Abuse Unit’s annual conference in Washington DC. The mission of the SEC is to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation; the SEC strives to promote a market environment that is worthy of the public’s trust.

Mr. Perez was hosted by Mr. Daniel Hawke, Chief of the Division of Enforcement’s Market Abuse Unit. His unit investigates large-scale market abuses and complex manipulations schemes by institutional traders, market professionals and others. In particular, the unit focuses on many of the high-frequency trading issues discussed in The Speed Traders, Perez’s volume that introduced electronic and high-frequency trading to the general public.

The Market Abuse Unit is part of the Division of Enforcement, which was created in 1972 to consolidate enforcement activities that previously had been handled by the various operating divisions at the Commission’s headquarters in Washington DC. The Commission’s enforcement staff conducts investigations into possible violations of the federal securities laws, and litigates the Commission’s civil enforcement proceedings in the federal courts and in administrative proceedings.

Edgar Perez (http://www.mredgarperez.com), author of The Speed Traders (http://www.thespeedtraders.com) and Knightmare on Wall Street (http://www.knightmareonwallstreet.com), is a recognized keynote speaker and director of programs targeted at board members, chief executive officers and senior executives looking for new ways to gain and maintain a competitive business advantage. He can be reached through Twitter and Weibo.

SPEAKER’S KEYNOTE TOPICS

• The Importance of the Cybersecurity Framework for Directors and CEOs
An email embedded with malware. Security systems hacked by thieves. Credit card numbers stolen from store purchases. There’s certainly no shortage of examples when it comes to data security breaches and the havoc they wreak on business. No wonder then that nearly a third of CEOs in KPMG’s latest global survey identified cyber security as the issue having the biggest impact on their companies today. Every organization should apply a Cybersecurity Framework for analyzing cyber security, and ideally it should be integrated into an organization’s existing enterprise risk framework. The key is making it part of the mainstream of risk management within an organization. The most innovative companies today have recognized that cyber security is a customer experience and revenue opportunity, not just a risk that needs to be managed. Mr. Perez will explain why this must done across the entire organization and why the CEO and Board of Directors have the most important role to play.

• The Impact of Brexit in the U.K and the World
Companies inside and outside Britain’s borders have warned that the Brexit decision is affecting their businesses, highlighting how the June vote for the UK to leave the European Union is having wide repercussions. The vote roiled equity markets worldwide and led to a devaluation of sterling amid concerns over a prolonged slowdown in consumer demand. The U.K.’s decision to leave the European Union inflicted an immediate blow on the economy as business activity shrank at its fastest pace since the last recession seven years ago. The International Monetary Fund said that it had become less optimistic on global growth, and warned the damage could worsen if confidence falters among investors and companies, as fears abound over businesses and customers reining in spending during a period of uncertainty for the UK as it negotiates the terms of its exit. Mr. Perez will identify the world economies that will feel the lion’s share of the short and long-term pain to come.

• Blockchain and its impact on Finance
Blockchain technology (the software behind the digital currency, Bitcoin) offers an opportunity to overhaul existing business models, including banking infrastructure, approach to settlements and customer interactions. Now it is only a matter of time before the broader financial services and banking industries shift to blockchain and network-based approaches. The application possibilities are endless, improving the way we hold and transfer secure goods from money to deeds to music to intellectual property. In fact, blockchain, as a pure platform technology, may be able to cut out the middlemen (or middle companies) everywhere, even disrupting other disruptors like Airbnb or Uber. Mr. Perez will explain why the question is not whether network business models supported by blockchain technology will disrupt organizations, but when.

• The Biggest Risks for Financial Markets
Constant regulatory changes and technological evolution have transformed the financial landscape so profoundly since the advent of the first electronic networks in the early 1970s. Regulators around the world are now in a race to respond to the evolution of technology in financial markets and prevent its operational challenges from becoming the biggest risk for financial markets. However, when considering technology and the cyber landscape, errors are bound to happen. Financial services firms are expected to have deployed the most sophisticated defense systems against cyberattacks. Trading firms are expected to have controls in place and invest in the technology to keep up to date. Most companies would realize the need of these investments and honestly attempt to implement them, but their IT departments would soon hit a wall, because of direct involvement from senior management and boards of directors. Compliance actions against those who missed their importance will go a long way toward restoring investor confidence and limiting the impact of the biggest risk for financial markets.

• Finance in the New Global Economy
Until quite recently, globalization was seen as a one-way street. Multinationals, which led the charge four decades or so ago into growing global markets, were its ambassadors, and American and European workers, whose wages and upward mobility were flattened, were feeling left out. The core idea was that globalization, technological innovation and unfettered free trade would erase historical and geographic boundaries, making the world ever more economically interconnected and alike. Developed economies would come under more and more competitive pressure from eager upstart nations. Now we are entering a new age of volatility. Financiers will become less important, manufacturers more so. Blue collar jobs will go high tech. Robots will replace Chinese workers. Mr. Perez will discuss why finance stands now in front of its biggest transformation triggered not by any of the financial conglomerates that dominate the world today but by obscure startups that could be working already in garages in Silicon Valley, Shanghai, Kiev or Delhi.

• China: To Rebalance or Not to Rebalance
China’s 12th Five-Year Guideline in 2011 included efforts to rebalance its economy, shifting emphasis from investment towards consumption and development from urban and coastal areas toward rural and inland areas. Flash forward to 2016 and the country is exhibiting massive overcapacity in sectors linked to real estate, steel, cement, coal and construction equipment, zombie businesses continue to undermine the sustainability of China’s growth and exports are declining. At 260% of gross domestic product, the country’s overall debt is approaching danger levels. The world’s second-largest economy is now posting its weakest annual growth in 25 years, 6.9% for 2015. To top it all, $676 billion left China in 2015; with so much overcapacity in China, lack of confidence in the future as monetary policy can change tomorrow, why should people keep money inside China? Why should we bet on China? Mr. Perez will bring the answers you are looking for.

• Social Engineering: The “Weakest Human Link” in Cybersecurity
Social engineering involves tricking your employees into breaching security protocols or giving away information, most often over the telephone or via email. Social engineering exploits human weaknesses rather than technology, preying upon people’s propensity towards trust in particular. Often, these exploits are used to gather information to support a more targeted cyberattack, with the initial forays based on the premise of ‘little and often’ so as not to cause concern. Employees at all levels, including senior executives, are vulnerable. Mr. Perez will explain why by improving employee awareness and introducing simple technical measures, organizations can protect themselves against social engineering techniques and the risk of a cyberattack and its potential impact on business, customers and data.

• Establishing or Improving a Cybersecurity Program
The NIST Cybersecurity Framework, which was drafted by the Commerce Department’s National Institute of Standards and Technology (NIST), comprises leading practices from various standards bodies that have proved to be successful when implemented, and it also may deliver regulatory and legal advantages that extend well beyond improved cybersecurity for organizations that adopt it early. Its adoption may prove advantageous for businesses across virtually all industries. Mr. Perez will explain why a proper Cybersecurity Program will build on the analysis of the possible areas of concern, an understanding of the company’s most critical assets, and a thorough review of Information Technology’s policies and procedures when faced with cybercrime.

• The Present and Future of High-Frequency Trading
On May 6, 2010, the Dow Jones Industrial Average plummeted nearly 1,000 points, then its biggest intraday point drop ever. The “Flash Crash” revealed the influence of high-frequency trading to mainstream audiences around the world. In fact, over the past 15 years, the global financial market has fragmented: where there were once three main U.S. exchanges, there are now more than 40 exchanges and alternative trading systems. High-frequency trading companies have largely replaced traditional broker-dealers, using algorithms instead of human traders to make decisions in milliseconds, mostly in response to orders made by other algorithms. Mr. Perez will discuss the benefits brought by technology, making trading faster and more efficient, as well as the potential costs brought upon institutional and retail investors.

ABOUT EDGAR PEREZ
Mr. Edgar Perez is a published author, business consultant for billion-dollar private equity and hedge funds and Council Member at the Gerson Lehrman Group, Guidepoint Global Advisors and Research International, with subject matter expertise in cyber security, investing, trading, financial regulation (Dodd-Frank Act) and market structure.

He is author of Knightmare on Wall Street, The Rise and Fall of Knight Capital and the Biggest Risk for Financial Markets (2013), and The Speed Traders, An Insider’s Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World, published in English by McGraw-Hill Inc. (2011), Published in Mandarin by China Financial Publishing House (2012), and Investasi Super Kilat, published in Bahasa Indonesia by Kompas Gramedia (2012).

Mr. Perez is course director of Cybersecurity Boardroom Workshop, How Boards of Directors and CXOs Can Build the Proper Foundation to Address Today’s Information Security Challenges, and The Speed Traders Workshop, How High Frequency Traders Leverage Profitable Strategies to Find Alpha in Equities, Options, Futures and FX; he has presented his workshops in Singapore, Hong Kong, Sao Paulo, Seoul, Kuala Lumpur, Warsaw, Kiev, New York, Singapore, Beijing, Shanghai. He contributes to The New York Times and China’s International Finance News and Sina Finance.

Mr. Perez has presented to the Council on Foreign Relations, Vadym Hetman Kyiv National Economic University (Kiev), Quant Investment & HFT Summit APAC (Shanghai), U.S. Securities and Exchange Commission (Washington DC), CFA Singapore, Hong Kong Securities Institute, Courant Institute of Mathematical Sciences at New York University, University of International Business and Economics (Beijing), Hult International Business School (Shanghai) and Pace University (New York), among other public and private institutions. In addition, Mr. Perez has spoken at a number of global conferences, including Cyber Security World Conference (New York), Inside Market Data (Chicago), Emerging Markets Investments Summit (Warsaw), CME Group’s Global Financial Leadership Conference (Naples Beach, FL), Harvard Business School’s Venture Capital & Private Equity Conference (Boston), High-Frequency Trading Leaders Forum (New York, Chicago), MIT Sloan Investment Management Conference (Cambridge), Institutional Investor’s Global Growth Markets Forum (London), Technical Analysis Society (Singapore), TradeTech Asia (Singapore), FIXGlobal Face2Face (Seoul) and Private Equity Convention Russia, CIS & Eurasia (London).

Mr. Perez has been interviewed on CNN’s Quest Means Business, CNBC’s Squawk on the Street, Worldwide Exchange, Cash Flow and Squawk Box, FOX BUSINESS’s Countdown to the Closing Bell and After the Bell, Bloomberg TV’s Market Makers, CNN en Español’s Dinero, Petersburg – Channel 5, Sina Finance, BNN’s Business Day, CCTV China, Bankier.pl, TheStreet.com, Leaderonomics, GPW Media, Channel NewsAsia’s Business Tonight and Cents & Sensibilities. In addition, Mr. Perez has been featured on Sohu, News.Sina.com, Yicai, eastmoney, Caijing, ETF88.com, 360doc, AH Radio, CNFOL.com, CITICS Futures, Tongxin Securities, ZhiCheng.com, CBNweek.com, Caixin, Futures Daily, Xinhua, CBN Newswire, Chinese Financial News, ifeng.com, International Finance News, Finance.QQ.com, hexun.com, Finance.Sina.com, The Korea Times, The Korea Herald, The Star, The Malaysian Insider, BMF 89.9, iMoney Hong Kong, CNBC, Bloomberg Hedge Fund Brief, The Wall Street Journal, The New York Times, Dallas Morning News, Valor Econômico, FIXGlobal Trading, TODAY Online, Oriental Daily News and Business Times.

Mr. Perez was a vice president at Citigroup, a senior consultant at IBM, and a strategy consultant at McKinsey & Co. in New York City. Previously, he managed Operations and Technology for Peruval Finance. Mr. Perez has an undergraduate degree in Systems Engineering from Universidad Nacional de Ingeniería, Lima, Peru (1994), a Master of Administration from Universidad ESAN, Lima, Peru (1997) and a Master of Business Administration from Columbia Business School, New York, with a dual major in Finance and Management (2002). He belongs to the Beta Gamma Sigma honor society. Mr. Perez is an accomplished salsa and hustle dancer and resides in the New York City area.

Media Contact:
Julia Petrova
Media Relations Coordinator
The Speed Traders
+1-414-FORUMS0
jpetrova@thespeedtraders.com

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LinkOptimizer for Adobe InDesign Improves JPEG Conversion

Zevrix Solutions announces LinkOptimizer 5.0.15, a maintenance update to company’s workflow automation solution for Adobe InDesign. LinkOptimizer allows to reduce the size of InDesign links and speed up processing by eliminating excess image data. The software also performs image adjustments, converts formats and helps repurpose files for web and mobile devices. The new version addresses an issue in which user defined image quality settings weren’t applied when converting InDesign links to JPEG.

Toronto (ON), Canada — Zevrix Solutions today announces LinkOptimizer 5.0.15, a maintenance update to its workflow automation solution for Adobe InDesign. Awarded 4 out of 5 stars by Computer Arts magazine, LinkOptimizer automates complex image manipulation tasks and allows to significantly reduce the size of InDesign links, save processing time and reduce production costs.

The new version addresses an issue in which user defined image quality settings weren’t applied when converting InDesign links to JPEG. The update also fine-tunes the processing progress reporting and ensures that Photoshop errors are correctly presented on international versions of macOS.

“LinkOptimizer is the one product no creative studio can live without,” says Wayne Guy from Edge Graphics studio in Lake Balboa, California. “It saves hours of time, tediously replacing linked images, resizing, batch processing… If you’re a designer or production artist, you need this.”

LinkOptimizer works automatically with Photoshop to eliminate the excess image data of InDesign links, perform essential image adjustments and convert image formats. For example, with just a click of a button users can:

-scale and crop images to match their dimensions in InDesign,
-change resolution to 300 dpi,
convert RGB images to CMYK with specific ICC profile,
-resave JPEG images as PSD,
-run a Photoshop Action on each image.

As a result, users can save gigabytes of disk space, accelerate document output, reduce job turnaround and cut costs through faster processing.

Pricing and Availability:
LinkOptimizer can be purchased from Zevrix website for US$259.95 (Light version: $179.95) as well as from Adobe Exchange and authorized resellers. Trial is also available for download. The update is free for LinkOptimizer 5.x users and $130 to upgrade from previous versions. LinkOptimizer requires Mac OS X 10.7-10.12 and Adobe InDesign / Photoshop CS5-CC 2017.

About Zevrix Solutions
Located in Toronto, Canada, Zevrix Solutions provides productivity solutions for Adobe Creative Suite and Creative Cloud software, PDF and graphic file diagnostics, as well as Microsoft Office on Mac OS. Zevrix Solutions is dedicated to helping professionals increase their profits through automating their everyday tasks, producing error-free documents, saving disk space and cutting production costs. For more information, visit http://www.zevrix.com.

Contact:
Leo Revzin
Owner
Zevrix Solutions
105 McCAUL St, Suite 301
Toronto Ontario M5T 2X4 Canada
858-206-0607
media@zevrix.com

Solutions for Adobe InDesign & the Graphics Industry

Vbout Internationally Ranked amongst the Top 5 Marketing Automation Platforms

G2Crowd recently ranked vbout number 4 out of 187 global marketing automation software platforms.

New York City, NY, USA — Vbout.com (http://www.vbout.com), a tech start-up built between NYC and the Middle East and founded in 2015 has experienced exciting global growth in just over a year. Thanks to the hard work of their teams, G2Crowd recently ranked vbout number 4 out of 187 global marketing automation software platforms. These results are based on thousands of reviews received for survey. G2Crowd is the leader in peer-to-peer business software reviews, and by ranking 4th, the local company beat out a number of their large, well-known competitors. You can see the full list through this link:

http://bit.ly/2n6DQ32

Receiving this rating was a great achievement for Vbout, and was possible by leveraging their lean infrastructure to launch new tools to compete with the larger companies in the survey. The software includes a landing page creator and powerful marketing automation tools that allow users to automate digital marketing for their businesses. In the past, this type of technology was complicated and costly, but Vbout has managed to address these barriers by making their software incredibly affordable and user friendly.

As Vbout aims to become a global leader in marketing automation technology, the dashboard is now available in Spanish and the company has entered the Latin American market in the past year as well. This is the third language after Arabic and English, and more languages will be available in the near future. Vbout is proof that any company, regardless of size or country of origin, can create a competitive global business. The company’s founder and CEO, Richard Fallah, attributed the success to “simply, a great team, hard-work, determination, and a consistent vision.”

Media Contact:
Georges Fallah
Vbout Inc.
800-824-9619
georgesf@vbout.com
http://www.vbout.com

Future Electronics President Robert Miller Recognizes Detroit Office for 30th Anniversary

Pointe Claire, Quebec (realtimepressrelease) March 14, 2017 – Future Electronics, a global leading distributor of electronic components, recently observed the 30th anniversary of the opening of the company’s Detroit, Michigan office.

Future Electronics was founded in Montreal in November of 1968 by Robert Miller, President. The company expanded into the United States in 1972, opening its first American office in Boston, Massachusetts. The Detroit office opened in 1987.

The office is centrally located in Novi, supporting the eastern half of the state of Michigan. The Detroit team of 12 has a combined industry experience of more than 216 years in the business.

“Our customer base has a high concentration of automotive customers,” explained Jim Nash, General Manager of the Detroit branch. “As such, we have a high focus on demand creation business, supporting our customers with design help. We track our business worldwide supporting the manufacturing locations of our customer base.”

Nash continued, “I’m proud of the team here at the Detroit branch and what they have accomplished during my tenure at Future. I’m confident the Future Detroit team will continue supporting the manufacturers and customers through outstanding support and customer service, continuing our growth for another 30 years and beyond.”

Company president Robert Miller congratulated the Detroit team on the occasion of the branch’s 30 year milestone, and thanked everyone for their dedication.

For more information about Future Electronics and its 169 office locations in 44 countries around the world, visit: www.FutureElectronics.com.

About Future Electronics

Future Electronics is a global leader in electronics distribution, ranking 3rd in component sales worldwide, with an impressive reputation for developing efficient, comprehensive global supply chain solutions. Founded in 1968 by Robert Miller, the company has established itself as one of the most innovative organizations in the industry today, with 5,000 employees in 169 offices in 44 countries around the world. Future Electronics is globally integrated, with one worldwide IT infrastructure providing real-time inventory availability and access, while enabling full integration of its operations, sales and marketing worldwide. Offering the highest level of service, the most advanced engineering capabilities and technical solutions through all stages of the design-production cycle, and the largest available-to-sell inventory in the world, Future’s mission is always to Delight the Customer®. For more information, visit www.FutureElectronics.com.

Media Contact

Martin H. Gordon
Director, Corporate Communications
FUTURE ELECTRONICS
www.FutureElectronics.com
514-694-7710 (ext. 2236)
Fax: 514-630-2671
martin.gordon@FutureElectronics.com

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PDF Checkpoint Now Can Preflight PDF Document Font Names

Zevrix Solutions announces PDF Checkpoint 1.7.19, a feature update to its PDF preflight and conversion solution. Remarkably fast, PDF Checkpoint automatically preflights, exports as images, splits and optimizes multiple Adobe PDF files. The software can also convert the PDF document colors to specific ICC profile and helps users easily prepare their files for print, web and mobile devices. The new version let users check PDF files for specific font names and adds case-insensitive keyword search.

Toronto (ON), Canada — Zevrix Solutions today announces PDF Checkpoint 1.7.19, a feature update to the company’s PDF preflight and conversion automation tool. Remarkably fast, PDF Checkpoint automatically preflights, exports as images, splits and optimizes multiple PDF documents. PDF Checkpoint is an ideal program for users who need a fast, affordable and easy to use solution to check PDF files for errors and prepare them for print, web and mobile devices.

The new version introduces the option to check PDF document for specific font names in addition to the existing ability to preflight font type, encoding and embedding status. The new feature is especially useful to catch PDF files produced from Adobe InDesign documents with missing fonts by checking the PDF for common substitution fonts such as Myriad and Courier. The update also introduces case-insensitive keyword search and improves the reliability of preflight profile auto-saving.

“It’s a great idea to enable color profile conversion in PDF files so easily,” says Miles Linklater of design studio 24pt Helvetica in Vancouver, Canada. “PDF Checkpoint saves me a lot of time when submitting ads for large magazines.”

PDF Checkpoint is designed to automate and simplify PDF workflows of publishers, ad agencies, prepress houses, printers and graphic designers. It offers the following features:

Batch preflighting and conversion of PDF files.
-Flag PDF fonts, colors, images and metadata with specific attributes.
-Convert PDF color mode to specific ICC profiles.
-Create preflight profiles for specific job types.
-Route files by preflight results into success and error folders.
-Split files into single page PDFs.
-Export PDF as images with given resolution, color and page scale.

Pricing and availability:
PDF Checkpoint can be purchased on Mac App Store and Zevrix website for US$39.95, as well as from authorized resellers. The update is free to licensed users. Trial is also available for download. PDF Checkpoint requires Mac OS X 10.7-10.12.

About Zevrix Solutions
Located in Toronto, Canada, Zevrix Solutions provides automation and productivity solutions for Adobe Creative Suite software, PDF and graphic file diagnostics, as well as Microsoft Office on Mac OS. Zevrix Solutions is dedicated to helping professionals increase their profits through automating their everyday tasks, producing error-free documents, saving disk space and cutting production costs. For more information, visit http://www.zevrix.com.

Contact:
Leo Revzin
Owner
Zevrix Solutions
105 McCAUL St, Suite 301
Toronto Ontario M5T 2X4 Canada
858-206-0607
media@zevrix.com

Solutions for Adobe InDesign & the Graphics Industry

London Speaker Bureau to Represent Cybersecurity and Financial Regulation Visionary Edgar Perez

Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, to provide CEOs, directors and senior managers around the world his insights on the role of finance, technology and geopolitics in innovating and driving performance across organizations of all types.

New York City, NY, USA — Mr. Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, is now being represented by London Speaker Bureau. Mr. Perez is available to speak at forums around the globe on Economics & Finance, Future & Technology, Government & Politics, and Leadership & Motivation. For more information, event managers can visit http://www.londonspeakerbureau.com/speakers/edgar-perez.

London Speaker Bureau is a dynamic organization with a solid global presence. In one recent month they were involved in 161 events held in 85 cities in 31 countries. They are a team of 90 colleagues based across Europe, the Middle East, Africa, Asia and North America, each with a detailed understanding of their region’s economic and governmental scene. Choosing them to help find a speaker will ensure the client’s event or meeting has somebody experienced and world class.

Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, is a recognized keynote speaker and director of programs targeted at board members, chief executive officers and senior executives looking for new ways to gain and maintain a competitive business advantage. He can be reached through Twitter and Weibo.

ABOUT SPEAKER’S KEYNOTE TOPICS

• The Impact of Brexit in the U.K and the World
Companies inside and outside Britain’s borders have warned that the Brexit decision is affecting their businesses, highlighting how the June vote for the UK to leave the European Union is having wide repercussions. The vote roiled equity markets worldwide and led to a devaluation of sterling amid concerns over a prolonged slowdown in consumer demand. The U.K.’s decision to leave the European Union inflicted an immediate blow on the economy as business activity shrank at its fastest pace since the last recession seven years ago. The International Monetary Fund said that it had become less optimistic on global growth, and warned the damage could worsen if confidence falters among investors and companies, as fears abound over businesses and customers reining in spending during a period of uncertainty for the UK as it negotiates the terms of its exit. Mr. Perez will identify the world economies that will feel the lion’s share of the short and long-term pain to come.

• Blockchain and its impact on Finance
Blockchain technology (the software behind the digital currency, Bitcoin) offers an opportunity to overhaul existing business models, including banking infrastructure, approach to settlements and customer interactions. Now it is only a matter of time before the broader financial services and banking industries shift to blockchain and network-based approaches. The application possibilities are endless, improving the way we hold and transfer secure goods from money to deeds to music to intellectual property. In fact, blockchain, as a pure platform technology, may be able to cut out the middlemen (or middle companies) everywhere, even disrupting other disruptors like Airbnb or Uber. Mr. Perez will explain why the question is not whether network business models supported by blockchain technology will disrupt organizations, but when.

• The Biggest Risks for Financial Markets
Constant regulatory changes and technological evolution have transformed the financial landscape so profoundly since the advent of the first electronic networks in the early 1970s. Regulators around the world are now in a race to respond to the evolution of technology in financial markets and prevent its operational challenges from becoming the biggest risk for financial markets. However, when considering technology and the cyber landscape, errors are bound to happen. Financial services firms are expected to have deployed the most sophisticated defense systems against cyberattacks. Trading firms are expected to have controls in place and invest in the technology to keep up to date. Most companies would realize the need of these investments and honestly attempt to implement them, but their IT departments would soon hit a wall, because of direct involvement from senior management and boards of directors. Compliance actions against those who missed their importance will go a long way toward restoring investor confidence and limiting the impact of the biggest risk for financial markets.

• Finance in the New Global Economy
Until quite recently, globalization was seen as a one-way street. Multinationals, which led the charge four decades or so ago into growing global markets, were its ambassadors, and American and European workers, whose wages and upward mobility were flattened, were feeling left out. The core idea was that globalization, technological innovation and unfettered free trade would erase historical and geographic boundaries, making the world ever more economically interconnected and alike. Developed economies would come under more and more competitive pressure from eager upstart nations. Now we are entering a new age of volatility. Financiers will become less important, manufacturers more so. Blue collar jobs will go high tech. Robots will replace Chinese workers. Mr. Perez will discuss why finance stands now in front of its biggest transformation triggered not by any of the financial conglomerates that dominate the world today but by obscure startups that could be working already in garages in Silicon Valley, Shanghai, Kiev or Delhi.

• China: To Rebalance or Not to Rebalance
China’s 12th Five-Year Guideline in 2011 included efforts to rebalance its economy, shifting emphasis from investment towards consumption and development from urban and coastal areas toward rural and inland areas. Flash forward to 2016 and the country is exhibiting massive overcapacity in sectors linked to real estate, steel, cement, coal and construction equipment, zombie businesses continue to undermine the sustainability of China’s growth and exports are declining. At 260% of gross domestic product, the country’s overall debt is approaching danger levels. The world’s second-largest economy is now posting its weakest annual growth in 25 years, 6.9% for 2015. To top it all, $676 billion left China in 2015; with so much overcapacity in China, lack of confidence in the future as monetary policy can change tomorrow, why should people keep money inside China? Why should we bet on China? Mr. Perez will bring the answers you are looking for.

• Social Engineering: The “Weakest Human Link” in Cybersecurity
Social engineering involves tricking your employees into breaching security protocols or giving away information, most often over the telephone or via email. Social engineering exploits human weaknesses rather than technology, preying upon people’s propensity towards trust in particular. Often, these exploits are used to gather information to support a more targeted cyberattack, with the initial forays based on the premise of ‘little and often’ so as not to cause concern. Employees at all levels, including senior executives, are vulnerable. Mr. Perez will explain why by improving employee awareness and introducing simple technical measures, organizations can protect themselves against social engineering techniques and the risk of a cyberattack and its potential impact on business, customers and data.

• The Importance of the Cybersecurity Framework for Directors and CEOs
An email embedded with malware. Security systems hacked by thieves. Credit card numbers stolen from store purchases. There’s certainly no shortage of examples when it comes to data security breaches and the havoc they wreak on business. No wonder then that nearly a third of CEOs in KPMG’s latest global survey identified cyber security as the issue having the biggest impact on their companies today. Every organization should apply a Cybersecurity Framework for analyzing cyber security, and ideally it should be integrated into an organization’s existing enterprise risk framework. The key is making it part of the mainstream of risk management within an organization. The most innovative companies today have recognized that cyber security is a customer experience and revenue opportunity, not just a risk that needs to be managed. Mr. Perez will explain why this must done across the entire organization and why the CEO and Board of Directors have the most important role to play.

• Establishing or Improving a Cybersecurity Program
The NIST Cybersecurity Framework, which was drafted by the Commerce Department’s National Institute of Standards and Technology (NIST), comprises leading practices from various standards bodies that have proved to be successful when implemented, and it also may deliver regulatory and legal advantages that extend well beyond improved cybersecurity for organizations that adopt it early. Its adoption may prove advantageous for businesses across virtually all industries. Mr. Perez will explain why a proper Cybersecurity Program will build on the analysis of the possible areas of concern, an understanding of the company’s most critical assets, and a thorough review of Information Technology’s policies and procedures when faced with cybercrime.

• The Present and Future of High-Frequency Trading
On May 6, 2010, the Dow Jones Industrial Average plummeted nearly 1,000 points, then its biggest intraday point drop ever. The “Flash Crash” revealed the influence of high-frequency trading to mainstream audiences around the world. In fact, over the past 15 years, the global financial market has fragmented: where there were once three main U.S. exchanges, there are now more than 40 exchanges and alternative trading systems. High-frequency trading companies have largely replaced traditional broker-dealers, using algorithms instead of human traders to make decisions in milliseconds, mostly in response to orders made by other algorithms. Mr. Perez will discuss the benefits brought by technology, making trading faster and more efficient, as well as the potential costs brought upon institutional and retail investors.

ABOUT EDGAR PEREZ
Mr. Edgar Perez is a published author, business consultant for billion-dollar private equity and hedge funds and Council Member at the Gerson Lehrman Group, Guidepoint Global Advisors and Research International, with subject matter expertise in cyber security, investing, trading, financial regulation (Dodd-Frank Act) and market structure.

He is author of Knightmare on Wall Street, The Rise and Fall of Knight Capital and the Biggest Risk for Financial Markets (2013), and The Speed Traders, An Insider’s Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World, published in English by McGraw-Hill Inc. (2011), Published in Mandarin by China Financial Publishing House (2012), and Investasi Super Kilat, published in Bahasa Indonesia by Kompas Gramedia (2012).

Mr. Perez is course director of Cybersecurity Boardroom Workshop, How Boards of Directors and CXOs Can Build the Proper Foundation to Address Today’s Information Security Challenges, and The Speed Traders Workshop, How High Frequency Traders Leverage Profitable Strategies to Find Alpha in Equities, Options, Futures and FX; he has presented his workshops in Singapore, Hong Kong, Sao Paulo, Seoul, Kuala Lumpur, Warsaw, Kiev, New York, Singapore, Beijing, Shanghai. He contributes to The New York Times and China’s International Finance News and Sina Finance.

Mr. Perez has presented to the Council on Foreign Relations, Vadym Hetman Kyiv National Economic University (Kiev), Quant Investment & HFT Summit APAC (Shanghai), U.S. Securities and Exchange Commission (Washington DC), CFA Singapore, Hong Kong Securities Institute, Courant Institute of Mathematical Sciences at New York University, University of International Business and Economics (Beijing), Hult International Business School (Shanghai) and Pace University (New York), among other public and private institutions. In addition, Mr. Perez has spoken at a number of global conferences, including Cyber Security World Conference (New York), Inside Market Data (Chicago), Emerging Markets Investments Summit (Warsaw), CME Group’s Global Financial Leadership Conference (Naples Beach, FL), Harvard Business School’s Venture Capital & Private Equity Conference (Boston), High-Frequency Trading Leaders Forum (New York, Chicago), MIT Sloan Investment Management Conference (Cambridge), Institutional Investor’s Global Growth Markets Forum (London), Technical Analysis Society (Singapore), TradeTech Asia (Singapore), FIXGlobal Face2Face (Seoul) and Private Equity Convention Russia, CIS & Eurasia (London).

Mr. Perez has been interviewed on CNN’s Quest Means Business, CNBC’s Squawk on the Street, Worldwide Exchange, Cash Flow and Squawk Box, FOX BUSINESS’s Countdown to the Closing Bell and After the Bell, Bloomberg TV’s Market Makers, CNN en Español’s Dinero, Petersburg – Channel 5, Sina Finance, BNN’s Business Day, CCTV China, Bankier.pl, TheStreet.com, Leaderonomics, GPW Media, Channel NewsAsia’s Business Tonight and Cents & Sensibilities. In addition, Mr. Perez has been featured on Sohu, News.Sina.com, Yicai, eastmoney, Caijing, ETF88.com, 360doc, AH Radio, CNFOL.com, CITICS Futures, Tongxin Securities, ZhiCheng.com, CBNweek.com, Caixin, Futures Daily, Xinhua, CBN Newswire, Chinese Financial News, ifeng.com, International Finance News, Finance.QQ.com, hexun.com, Finance.Sina.com, The Korea Times, The Korea Herald, The Star, The Malaysian Insider, BMF 89.9, iMoney Hong Kong, CNBC, Bloomberg Hedge Fund Brief, The Wall Street Journal, The New York Times, Dallas Morning News, Valor Econômico, FIXGlobal Trading, TODAY Online, Oriental Daily News and Business Times.

Mr. Perez was a vice president at Citigroup, a senior consultant at IBM, and a strategy consultant at McKinsey & Co. in New York City. Previously, he managed Operations and Technology for Peruval Finance. Mr. Perez has an undergraduate degree in Systems Engineering from Universidad Nacional de Ingeniería, Lima, Peru (1994), a Master of Administration from Universidad ESAN, Lima, Peru (1997) and a Master of Business Administration from Columbia Business School, New York, with a dual major in Finance and Management (2002). He belongs to the Beta Gamma Sigma honor society. Mr. Perez is an accomplished salsa and hustle dancer and resides in the New York City area.

Media Contact:
Julia Petrova
Media Relations Coordinator
The Speed Traders
+1-414-FORUMS0
jpetrova@thespeedtraders.com

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Fulham Names Jeremy Ludyjan to New Role as Senior Director of Field Marketing

New Global Marketing Role Created to Support Expanding Lines in Emergency Lighting, LED Retrofit Products, and Clever Lighting Components.

Hawthorne, CA, USA — Fulham (http://www.fulham.com), a market leader in LED and lighting component innovation, today announced the appointment of Jeremy Ludyjan to the newly created position of Senior Director of Field Marketing. In his new role, Ludyjan will be responsible for serving as liaison between Fulham’s global sales team and home office, helping to target markets and accounts.

Part of Jeremy’s new responsibilities will be presenting Fulham’s expanding line of clever lighting LED component products to OEMs and manufacturers. With the lighting industry moving toward smart lighting, a market niche has emerged between “cheap, dumb” lighting components and connected and controllable smart lighting systems. Fulham’s clever LED products are programmable, giving vendors a means to differentiate their products with custom luminaire designs without having to retool manufacturing. Fulham also is seeing market growth for its emergency lighting LED systems and LED lighting retrofit kits.

“This is an exciting time at Fulham as we continue to develop clever lighting products that can be built into customer valued, differentiated luminaires,” said Russ Sharer, Vice President of Global Marketing. “Jeremy will be instrumental in helping us learn from our customers and educate the market about the possibilities of clever lighting.”

Ludyjan has more than two decades of sales and marketing experience in semiconductors and solid-state lighting. Before joining Fulham, Ludyjan was General Manager for Velocity Electronics with global responsibility for distribution of solid-state lighting components and finished goods to OEMs and lighting installers.

Jeremy is Lighting Certified by the National Council of Qualified Lighting Professionals and holds a degree in International Business from Texas Wesleyan University.

About Fulham
Fulham Co., Inc. is a leading global provider of intelligent, socially-conscious sustainable commercial lighting components and electronics for use in commercial general lighting, parking structure, signage, horticultural, UV and other applications. The company develops and manufactures a variety of award-winning LED and emergency products, as well as legacy products across multiple lighting platforms. Fulham sells its lighting solutions worldwide through original equipment manufacturers (OEMs) and electrical equipment distribution channels. Headquartered in Hawthorne, Calif., the company has sales and/or manufacturing facilities in the Netherlands, China, India and the UAE. For more information, visit http://www.fulham.com.

Media Contact:
Andy Firchau
Marketing Manager
Fulham Co., Inc.
Phone: +1 (323) 779-2980, ext. 1252
afirchau@fulham.com

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Fulham Wireless Programmable WorkHorse LED Drivers Receive Pennwell 2017 Sapphire Award

Integrated wireless programmable one of the first clever lighting features from Fulham designed to lay the foundation for smart lighting solutions.

Hawthorne, CA, USA — Fulham Co., Inc., a leading supplier of lighting components and electronics for commercial and specialty applications, has received a 2017 Sapphire Award from LEDs Magazine in the LED Drivers Category. The Award was presented for Fulham’s line of WorkHorse outdoor, programmable LED drivers with integrated wireless controls to simplify field installation and customization. The Sapphire Awards were presented last week at this year’s Strategies in Light in Anaheim.

Pennwell created the Sapphire Awards three years ago to honor innovation and emerging technologies that advance the LED and solid-state lighting (SSL) market. Awards are presented for products in various categories to recognize advances in engineering and design in finished lighting products. Winners are chosen by an independent panel of judges consisting of lighting industry professionals, designers, and industry leaders.

“Wireless lighting controls are becoming essential for outdoor lighting and we are delighted that Pennwell singled out our WorkHorse outdoor LED drivers for a Sapphire Award,” said Russ Sharer, Vice President of Global Marketing for Fulham. “Our partner, Tvilight, is a pioneer in IoT control, and together we are seeing demand for wireless lighting controllers for parking lots, pathways, and other outdoor areas, in addition to traditional smart city and street light markets. Wireless programmable LED drivers are just one of the clever lighting solutions Fulham is offering today as a foundation for smart lighting in the future.”

In January 2017, Fulham introduced the WorkHorse LED Extreme family of constant current LED drivers designed for harsh environments. The WorkHorse LED Extreme XP units have integrated wireless controls and are available in 40W, 60W, 100W, 150W, and 200W configurations. The high-power WorkHorse LED units have MCU controlled circuitry, including MCU controlled health monitoring that allows for black box data to be captured for field analysis. All XP Series drivers can be programmed with custom dimming curves, custom NTC thermal feedback, and power output. Tunable output power enables the drivers to be substituted into luminaires without affecting performance or lumen output.

For more information about the WorkHorse LED drivers and other Fulham lighting products, visit http://www.fulham.com.

About Fulham
Fulham Co., Inc. is a leading global provider of intelligent, socially-conscious sustainable commercial lighting components and electronics for use in commercial general lighting, parking structure, signage, horticultural, UV and other applications. The company develops and manufactures a variety of award-winning LED and emergency products, as well as legacy products across multiple lighting platforms. Fulham sells its lighting solutions worldwide through original equipment manufacturers (OEMs) and electrical equipment distribution channels. Headquartered in Hawthorne, Calif., the company has sales and/or manufacturing facilities in the Netherlands, China, India and the UAE. For more information, visit http://www.fulham.com.

Media Contact:
Andy Firchau
Marketing Manager
Fulham Co., Inc.
Phone: +1 (323) 779-2980, ext. 1252
afirchau@fulham.com

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Output Factory for Adobe InDesign Improves TIFF Image Export

Zevrix Solutions announces Output Factory 1.5.64, a maintenance update to its output automation solution for Adobe InDesign. Output Factory automates printing, exporting and preflighting from InDesign. The software offers batch processing, export as single pages, layer versioning and much more. The new version makes Output Factory a 64-bit application and addresses an issue in which blank TIFF images could be created under low memory conditions when exporting oversized InDesign documents.

Toronto (ON), Canada — Zevrix Solutions today announces the release of Output Factory 1.5.64, a maintenance update to its solution to automate printing, exporting, preflighting and file delivery from Adobe InDesign. Output Factory lets printers, ad agencies and publishing houses worldwide automate and simplify their output workflow and easily repurpose InDesign files for the web and mobile devices.

The new version makes Output Factory a fully 64-bit native application, thus improving its performance and reducing the likelihood of memory-related errors. In particular, the upgrade to 64-bit architecture eliminates an issue in which blank images were created when exporting oversized InDesign files to hi-res TIFF files. The update also addresses another TIFF related error where blank files were created when exporting to a non-startup volume.

“Output Factory is now a tool in our arsenal we couldn’t do without,” says Tony Rose, Vice President of Creative Services at Flynn Wright ad agency in Des Moines, Iowa. “Within the first day of use we realized its potential and have incorporated it into several of our workflows. Great product!”

With Output Factory users only need to select InDesign files, adjust workflow settings, and the software will do the rest automatically. Built-in preflighting ensures that no output errors will be left unnoticed. The program supports all popular output formats and offers the following key features:

Output multiple InDesign files
-Supports print, PDF, PostScript, EPS, TIFF, HTML and other formats
-Export as single pages
Layer versioning
-Output to several formats at once
-Variable output file names
-Insert InDesign text into output file name
Automatic preflight

Pricing and Availability:
Output Factory can be purchased from Zevrix website for US$169.95 (Light version $120, Server $700), as well as from authorized resellers and Adobe Exchange. Trial is also available for download. BatchOutput users can upgrade to Output Factory for $85. Output Factory requires Mac OS X 10.6-10.12 and Adobe InDesign CS3-CC 2017.

About Zevrix Solutions
Located in Toronto, Canada, Zevrix Solutions provides productivity solutions for Adobe Creative Suite software, PDF workflows, graphic file diagnostics, file delivery and Microsoft Office on Mac OS. Zevrix is dedicated to help professionals increase their profits through automating everyday tasks, producing error-free documents, saving disk space and cutting production costs. For more information, visit http://www.zevrix.com.

Contact:
Leo Revzin
Owner
Zevrix Solutions
105 McCAUL St, Suite 301
Toronto Ontario M5T 2X4 Canada
858-206-0607
media@zevrix.com

Solutions for Adobe InDesign & the Graphics Industry

Fulham To Show New DirectAC LED Engines at Strategies in Light

New DirectAC Designed with Integrated Circuitry to Create a Low-Flicker, Low-Profile Lighting Component for Surface Mounted Luminaires.

Anaheim, CA, USA — Fulham Co., Inc., a leading supplier of lighting components and electronics for commercial and specialty applications, will be demonstrating its new DirectAC LED Engines at the Strategies in Light conference being held here this week. The new AC direct drive unit removes the need for a driver, resulting in a cost-efficient, reliable lighting solution that is ideal for wall sconces and ceiling luminaires.

Eliminating the need for a separate LED driver gives the DirectAC LED Engines an extremely low profile that simplifies installation. The units come in a full range of wattages, from 10W to 34W, making them ideal substitutes for fluorescent luminaires. They also feature extremely low flicker to achieve CEC Title 24 requirements, and offer smooth TRIAC/ELV dimming down to 10 percent.

“We are seeing increasing demand for versatile LED luminaires that can serve as fluorescent alternatives and retrofits,” said Edwin Reyes, Product Director, LED Light Sources at Fulham. “Our new DirectAC LED Engines are designed as high-performance, low-energy units that are easy to install and offer a longer lifespan than fluorescents with a fraction of the power consumption. They are an ideal solid-state lighting alternative to fluorescent lighting.”

In addition, the DirectAC LED Engines are available in a variety of color temperatures with a CRI up to 90. The units feature a high voltage barrier lens that meets the UL 5VA flame-rating, which allow them to be used with plastic diffusers in open or fully enclosed luminaires. In addition, they can be installed in both dry and damp locations.

The DirectAC units are available in three configurations: the engine only, the engine with lens, and the engine with lens and mounting plate. All units are UL and select models are ENERGY STAR® Luminaire 2.0 listed so they qualify for most rebate programs.

The DirectAC LED Engines are available from Fulham locations worldwide. For more information, visit http://www.fulham.com.

About Fulham
Fulham Co., Inc. is a leading global provider of intelligent, socially-conscious sustainable commercial lighting components and electronics for use in commercial general lighting, parking structure, signage, horticultural, UV and other applications. The company develops and manufactures a variety of award-winning LED and emergency products, as well as legacy products across multiple lighting platforms. Fulham sells its lighting solutions worldwide through original equipment manufacturers (OEMs) and electrical equipment distribution channels. Headquartered in Hawthorne, Calif., the company has sales and/or manufacturing facilities in the Netherlands, China, India and the UAE. For more information, visit http://www.fulham.com.

Media Contact:
Andy Firchau
Marketing Manager
Fulham Co., Inc.
Phone: +1 (323) 779-2980, ext. 1252
afirchau@fulham.com

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